Digital Technology Impact: A Business Project for Pinion's Growth

This project examines the implementation of digital technology for Pinion, a small UK-based watch manufacturer, aiming to support its growth and innovation. The project begins with defining aims and objectives, followed by a project management plan encompassing cost, scope, time, risk, and communication strategies. A work breakdown structure and Gantt chart are produced to organize tasks and timelines. The research employs qualitative and quantitative methods, including primary and secondary data collection, to evaluate the impact of digital technology on Pinion's development. Data analysis techniques are applied to interpret the findings, leading to recommendations for improvement. The project concludes with a reflection on the undertaken objectives and personal learning and performance, providing a comprehensive analysis of digital transformation in a business context. This assignment is designed to provide a thorough understanding of project management principles and their application in a real-world business scenario.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise aims and objectives...............................................................................................1
P2 Produce project management plan for chosen consideration............................................2
P3 Produce a work breakdown structure and a Gantt Chart...................................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
P4 Application of qualitative and quantitative method in order to accomplish all aims and
objectives................................................................................................................................6
TASK 3............................................................................................................................................9
P5 Analyse data using appropriate tools and techniques for chosen project..........................9
P6 Communicate appropriate recommendations for drawing valid conclusion...................15
TASK 4..........................................................................................................................................16
P7 Reflect on the undertaking to meet stated objective and own learning and performance16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Projects are a part of every business concern which support in enhance productivity and
customer loyalty as well (Baden-Fulle and Haefliger, 2013). Thus, such vast projects need to get
manage in an appropriate and effective manner so that such consideration become successful in
nature as well. Management of successful business project lead to maximise business growth and
development. This project is based on Pinion whom have speciality in order to manufacture wrist
watches. Thus, management want to use digital technology into business for their growth and
better innovation. For this context, business need to prepare several aims and objectives properly
along with a project management plan. This support in make things appropriate in nature and
fulfil all its essentials as well. Along with this, a survey will lead to organise on various
employees of a company for determine the impact of digital technology. Moreover, data analysis
support in interpret information properly through graphs and charts. With reflection and
recommendations several areas get improvise for better results.
TASK 1
P1 Devise aims and objectives
There are many business association are performing and making their presence into keen
competitive world (Peppard and Ward, 2016). Thus, it is important for them to determine future
aspects of dynamic business environment which can not get predict in advance as well. With
change of modern era, digitalisation is getting expand with day to day course steps. Digitalisation
is consider as one of a technique for modernisation business through which an organisation
become able to deal at vast level so that more and more profit get generated with large customer
base. For this context, management have to determine suitability of such project and evaluate all
necessary actions or steps a well.
Pinion are small watch manufacturer of UK whom want to evaluate benefits of
digitalisation so that they become able to sale out their products at new level as well. Business
can use cloud administration so that management become able to store their data and information
in an appropriate manner. Moreover, their production also get enhance through reaching wide
range of customers. Although, to reach wide number of customers, management can use various
social media techniques which facilitate and enable business to reach wide range of customers.
On the basis of these thing, management devise several aims and objectives with concern topic
so that better and effective study could be manage.
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Topic: Impact of digital technology supporting small organisation growth and innovation – A
case study on Pinion
Background of project: This project is for Pinion group whom want to launch and implement
digital technology in business so that association become able to reach more and more number of
customers. Digitalisation made a positive impact on business activities especially to small
business organisation growth and development (Onetti and et. al., 2012). By applying this
technique into operations many innovation lead to take place.
Pinion can use new techniques into business so that they become able to promote
business at vast level in order to which better results could be gain. Management can use social
media as a best tool to pull more and more people towards an association. Hence, management
need to implement this technique into business properly so that all concern aims and objectives
get fulfil. On the basis of concern project, reflected aims and objectives are stated as follow:
Aim: “To determine the impact of digital technology in order to support small business
development and innovation – A case study on Pinion”
Objectives: These are general guidelines on which researcher need to work properly so that
whole study get done effectively. Pinion objectives for their new project are stated as follow:
 To evaluate impact of digital technology on Pinion growth and development
 To determine the use of digitalisation for engaging new innovation in Pinion To ascertain influences of digital technology in order to manage development and
innovation
Research Questions: These are general questions which prepare on the basis of objectives and
support in prepare questionnaire for study (Olszak and Ziemba, 2012). Thus, research questions
for Pinion are signifies as follow:
 What will be the impact of digital technology on Pinion growth and development?
 How business can use digital technology for managing new innovation?
 How digital technology lead to influence development and innovation?
P2 Produce project management plan for chosen consideration
Every project have a definite plan which have to consider by management of a company
so that better and suitable result could be drawn. It is important to prepare an appropriate project
plan so that business can develop and maintain growth towards all concern activity. Thus, a plan
divides whole work into systematic manner in which essentials are included properly so that
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better and suitable gains could be promoted (Laforet, 2013). Thus, several components which
associated with project management are cost, quality, scope, time, risk, communication etc.
Thus, managers of Pinion have to consider all these things into business properly so that better
and effective working get done. Pinion project management plan for digitalisation stated as
follow: Cost: It is a value which lead to incur on a project so that finance department provide
such fund for a project. In digitalisation it consider as heavy cost because through this
factor management lead to maximise their business operations. Cost for digital
technology implementation for Pinion is high in nature so that association become able to
develop and manage it at vast level. Scope: One of an essential factor or element before start and organise any new project is
its scope (Christensen, 2013). Business managers need to determine the success and
scope of a project first and then implement it so that better and effective gains could be
accomplish. Digitalisation in Pinion has wide scope in nature because it lead to organise
at wide level where chances of gaining more and more customers are high. Time: Before any project, managers need to set out a time which associated with a
project so that it get completed in a definite time frame. Although, only major of success
for a project is time which support in growth and development. Pinion managers settle
out a time frame for their digitalisation project so that better and effective results chances
get rises in order to maximise productivity. Risk: With every new project, risk chances are more in nature which need to evaluate by
business managers properly so that chances of success get rises. Risk is not appropriate
for projects but with every big project risk factors are more in nature. Pinion have to
evaluate all risk associates properly so that business become able to attain growth and
development.
 Communication: One of a major barrier which relates with project growth and
development is communication. It is a duty of researcher and manager to frame suitable
communication chain between every stage of project. This communication will enable
action to fulfil all its essentials properly in order to which growth and development could
manage. Pinion projects need to get manage an appropriate communication chain
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between management and study so that business become able to maximise growth and
development.
All these are essential factors of project management plan which need to consider by
Pinion properly so that all its important essential get fulfil. Thus, by performing all consent
properly, it will support business to grow and develop towards new project effectively and
efficiently (Chaffey, 2015). Although, one of a best way for implementing successful project is
systematic manner of work which support in accomplish all ingredients.
P3 Produce a work breakdown structure and a Gantt Chart
With every project, it is important to follow up a proper plan of work which support in
achieve all essential of project effectively. There is an aim and objectives for a project get frame
which need to take in consideration by researcher properly so that all requirement get fulfil in an
appropriate manner. Thus, for Pinion, there are two major techniques get implemented which
are: Gantt chart: It is a process which divided the project into various frame with a define
time and day schedule (Epstein and Buhovac, 2014). It is important to include various
essential activities in a project so that better and appropriate work get encourage. For
suitable division of task and activities, every project need to undertake Gantt Chart in
consideration which support in accomplishing all targets effectively. There is a definite
duration in Gantt Chart on which project need to get completed. Pinion study have a
define action plan which includes various essential activities whom have to take in
consideration by researcher properly so that better and appropriate gain get manage.
 Work Breakdown Structure: This is a technique which divide project deliverables into
manageable sections so that team could become effective in nature. It is a incremental
decomposition of the project into various phases, work packages etc. It is a kind of tree
which divided the sub division of work and efforts properly so that objectives get
accomplish effectively.
Both these techniques lead to use by investigator of Pinion properly so that better and effective
objectives accomplishment get done. It is important to synchronise each and every task properly
and in an appropriate frame so that better target accomplishment get done in order to maximise
efficiency and effectiveness.
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5

TASK 2
P4 Application of qualitative and quantitative method in order to accomplish all aims and
objectives
Aims and objectives are consider as pillars of every research or a study through which
better and effective gains could be promoted (George, McGahan and Prabhu, 2012). Thus, to
fulfil all important factors of study properly, researcher need to use appropriate and effective
methods of investigation in order to maximise effectiveness of a project. For this perspective,
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qualitative and quantitative approaches are essential ones (Christensen and Raynor, 2013).
Qualitative approach support in analysing and interpret the data on the basis of quality which can
not measure by any consent. Thus, qualitative method not able to signifies differences between
two or more variables. On the other hand, quantitative approach support in differentiate data into
two sections so that suitable understanding get promoted. It get measure through variables which
always promote good working practices as well as interpretation become easy as well. Apart
from these two approaches, for gathering and collection of data two major methodologies can
utilise by Pinion study which are:
 Primary data
 Secondary data
These two methods are helpful in order to collect information in an appropriate manner
so that better and effective working could be promoted (Ghobakhloo and et. al., 2012). Although,
primary information concern with raw material which never exist in any study or investigation.
On the other hand, secondary approach is helpful in evaluating and interpret existing material so
that effective understanding get manage. Secondary information also get done through various
scholars aspects which further support in better understanding.
Primary data: It is a raw data or information pack which support in evaluate various
aspects effectively through which better and suitable understanding get encourage (Priem, Li and
Carr, 2012). Primary data gather through various respondents responses or by interviews so that
study become more appropriate and suitable in nature. It is such kind of information which easily
make differentiation between two or more variables in order to conduct depth understanding.
Secondary data: Another method is secondary data which represent existing
investigation about a study. All such relevant information get organise through various scholars
and authors aspects. Thus, whenever any project get started, business need to evaluate their
financial records properly so that better and effective gain could be manage.
For this project, primary data is used where questionnaire get frame and support in collate
various respondents opinion in an appropriate manner. Although, it is a one of a best way to
gather diverse number of options from various people so that better and effective decision could
be gain. Management of successful business project is not a easy thing and there are many more
hurdles arise in such path which are related with thoughts and view points of society and other
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related concern stakeholders. Hence, Pinion study can apply questionnaire technique into
concern in order to more depth understanding.
QUESTIONNAIRE
Name:
Age:
Gender:
E- mail:
Q1. As per you, is digitalisation is helpful to encourage small organisations?
a) Yes
b) No
Q2. Will digitalisation provide long term advantage to Pinion?
a) Yes
b) No
Q3. Is company using digital tools for their growth and development?
a) Yes
b) No
Q4. Digitalisation will affect association in which manner?
a) Positive
b) Negative
Q5. Is digital tools help Pinion to store their significant data and information?
a) Yes
b) No
Q6. If company provide their goods and services online then, they will improve their
customer base?
a) Yes
b) No
Q7. According to you, digital methods will help Pinion to take benefits from their
competitors?
a) Yes
b) No
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Q8. As per recent era, which sort of marketing will aid company into advancement?
a) Modern techniques
b) Traditional techniques
Q9. Digital tools will useful for enterprise to improve their profits and goodwill at market?
a) Yes
b) No
Q10. Do you want to give any suggestions or recommendations in implementation of
digital techniques?
TASK 3
P5 Analyse data using appropriate tools and techniques for chosen project
Business projects which are new in nature and supportive in growth and development
need to get understand by association properly so that better and effective judgement could be
manage (Somsuk, Wonglimpiyarat and Laosirihongthong, 2012). It is highly based on gather
information which need to analyse by applying relevant tools and techniques so that better and
appropriate gains could be manage (Turner, Ledwith and Kelly, 2012).
Hence, for interpretation of various concern data, Pinion can use suitable graphs and
charts with appropriate theme and a valid interpretation. This will support in better and effective
understanding with suitable comparison so that better and effective results could be estimated.
This questionnaire get conducted on employees of Pinion whom lead to provide their view points
in order to implement digitalisation project into business concern.
Q1. As per you, is digitalisation is helpful to encourage small
organisations?
Respondents
Yes 18
No 2
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Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Theme 1: Digitalisation is useful to encourage small firms
Interpretation: One of a way to support small business firms is digitalisation which create a
platform where multiple number of small associations become able to compete at big level as
well as increase their profitability and productivity. Digitalisation is useful for many small
business firms in order to encourage their operations at multiple ways where chances of better
and suitable outcome is high in nature.
Q2. Will digitalisation provide long term advantage to Pinion? Respondents
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18
17
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Theme 2: Digitalisation provide long term benefits to Pinion
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