Managing Successful Business Project: Digital Tech for Small Business

This report investigates the influence of digital technology, particularly cloud technology, on the growth and innovation of small businesses, using Continental Consulting Limited as a case study. It explores the aims and objectives of implementing digital tools to enhance operational efficiency and competitiveness. The report details a project management plan, including cost, scope, time, quality, communication, risk, and resources, alongside a work breakdown structure and Gantt chart to visualize project timelines and task allocation. Furthermore, it discusses the application of quantitative and qualitative tools for data collection, emphasizing the significance of digital advancements in achieving business goals. The report concludes by highlighting the benefits of adopting cloud technology and other digital tools to improve data management, enhance business opportunities, and foster overall growth within the small business sector. The report provides a comprehensive overview of the current digital landscape and its impacts on small businesses, supported by relevant research and analysis.

Managing Successful
Business Project

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TITLE:
The impact of digital technology supporting small business growth and innovation.
INTRODUCTION
Digital tools and technologies are reasoned as the key element of growth as this is
effectual in improvising the operations of an organisation in effective manner. The success and
growth of a business is depend on its appropriate management of its business operations. The
implementation of digital technology is considered to be a rising idea which is adopted by each
business firm to maximise their operations within marketplace (Adzic, 2011). Continental
Consulting Limited is the chosen organisation for this particular report, It is a business re-
engineering and consultancy firm which is owned by Mario Bindas. The company is situated in
London and Greater London. This particular report is based on a specified aim and objectives
which assist the firm towards right direction, the value of creation in achieving potential success
and productivity along with report growth plan. A small scale investigation by using qualitative
and quantitative tools will be done to accumulate essential data and gather relevant findings in
significant way.
TASK 1
P1 Aims and objectives of this study
In today's competitive organisational environment, the major purpose of each business
system is to attain a potential competitive edge through developing their business operations at
wide scale. Continental Consulting Limited is a small business enterprise which deals in
rendering business consultancy and research facilities within UK. The core business of the firm
is business procedure re-engineering and providing its potential benefits to its clients, in which
small and medium size manufacturing companies are included that are located around London
and Greater London. The company setted-up their business 8 years’ ago and the owner of the
firm procured the highly latest equipment’s, computer and IT facilities at that time (Cheung,
Chan and Kajewski, 2012). Thus, due to rapid growth and innovation in IT sector and the use of
IT tools in identical business has influenced the old IT tools and methods as this has a huge
impact on the operations of the firm. It is essential for Continental Consulting Limited to adopt
up-gradation in their operations by implementing new and innovative technologies like, Cloud
Technology, mobile applications, web services etc. As a medium size business, Continental
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Consulting Limited was not much concern about implementing advancement like innovative
technologies and equipments to maintain a competitive position within the market place. It is
necessary for the company to adopt new technology, especially Could technology. Thus it is
effective for the company to bring innovation and advancement in their operations. This will
assist the firm towards right direction as to accomplish higher growth and competitiveness within
the market place.
Background of the Project:
The existing report is depend on the use of advance technologies and its influence on the
growth and development of business functions. The significant purpose of each organisational
system is to maximise their profit through attaining higher competitive edge, moreover in the
new era, rivalry is on its peak within the commercial centre and business that has made
organisation widely concern on enhancing their instrument and application as to develop their
functions within the commercial centre (Doherty, Ashurst and Peppered, 2012). As a small size
research and consultancy company, the potential idea for growth in the operations of Continental
Consulting Ltd. is that, it is significant for the firm to implement advancement in their operations
and cloud technology is considered as the most suitable tools which is effective in manipulation
and storage of data and information in effective manner. IT is required for the company to
analyse the benefits of Cloud Technology and implement them appropriately in their operations
as to attaining a higher competitive position and growth (Pekuri and et. al., 2014).
Aim of the Research
To analyse the usefulness of implementing cloud technology in developing the
operations and profitability of a firm. A case study on Continental Consulting Ltd.
Research Objectives
 To assess the use of cloud technology for better management of organisational data and
information.
 To identify the usefulness of digital technology in the growth of small business
enterprises.
 To evaluate the importance of implementing Cloud Technology in developing the
business operations of Continental Consulting Ltd. To determine the impact of Cloud Technology in enhancing the opportunities for
Continental Consulting Ltd.
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Research Questions
 What is the use of cloud technology for better management of organisational data and
information?
 What are the major usefulness of digital technology in the growth of small business
enterprises?
 What are the importance of implementing Cloud Technology in developing the business
operations of Continental Consulting Ltd? What is the impact of Cloud Technology in enhancing the opportunities for Continental
Consulting Ltd?
The major usefulness of digital technologies in the growth of small business enterprises.
As per the views expressed by Mark P. McDonals and Andy Rowsell-Jones, 2012, digital
advancement is refers as the most important tool which helps the small as well as large business
enterprises in accomplishing significant opportunities and occurrence at commercial place.
Digital tools like mobile, social media, smartphones, big data, predictive analytics, and cloud,
among others are basically antithetic than the preceding IT-based technologies. Advance
application touch the buyers directly and in that action create a source of digital difference that
matters to value and revenue. Small business organisation are the key for the economic growth of
a country. Digital technologies are effective in enhancing the operations of the firm in effective
manner by reducing extra human efforts. In the context of small business organisation like
Continental Consulting Limited is widely focused towards implementing advancement in their
operations as to improvising their operations and functions.
P2) A project management plan
Project management plan is considered as the key element which refers as a formal,
approval document that applied to manage project execution. It is necessary for business
enterprises to create a proper project management plan in regards to executing all business
operations in well planned and systematized manner in order to reaching at their potential
objectives (Drucker, 2012). Different factors are involved in project management plan and these
are effective in providing support and assistance to the management of the firm to maintain the
operations in effective way:
Cost: This refers as the fundamental component that is effective in building a proper task
direction plan. As a medium size company, Continental Consulting Limited necessarily
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legitimate flow of cash in the form of capital and funds in respect to implement all business
activities in appropriate way. Cost is majorly required in some activities like purchasing raw
material, cost of assembling various parts, machines, labour etc. For implementing the project
management plan in effective manner the organisation needs to maintain at least 16000£ amount
of budget.
Scope: This likewise comprise to be some another major factor which plays compelling
role in making a viable administration of project. Every business has some scope and they put
their significant efforts in accomplishing their coveted aims and objectives. The potential scope
of Continental Consulting Limited is to implement brand-new and high tech technologies in
respect to attain a effective rivalry position within the commercial centre.
Time: This is also reasoned as the key element of project management plan and time is
refers as an element which is being distributed by the organization for finishing the assignment
in appropriate manner. Alongside time is a basic component which should be overseen by the
firm as to achieving hierarchical objectives within the specified time frame (Kowalkowski,
Kindström and Brehmer, 2011). It is fundamental for Continental Consulting Limited to oversee
time for each undertaking keeping in mind the end goal to finishing of focused tasks inside the
given time-frame. To implement could technology within organisation, organisation has
determined 6.7 weeks to execute the plan entirely.
Quality: In the present situation, people are particularly focused about the nature and
quality of product rather than its prices so it is important for every business to give excellent
ware and facilities in regard to maintain clients for long term. This make an opportunity in
advanced development and accomplishment of an organisation. It is essential for Continental
Consulting Ltd to bring creation in their operations as to items more effective products and
facilities for fulfilling the desires of their potential clients (Duffield and Whitty, 2015).
Communication: This considered as a best component which assumes immense part in
keeping up the suitable flow of information and data inside the firm. There are distinctive kind of
representatives who are concerned with managing the business activities meet the standard
outcome. Information management is effective in assisting the firm towards right direction. It is
required for Continental Consulting Ltd to implement appropriate channels for communication
like phone, email facility, computer systems etc.
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Risk: This can be portrayed as the necessary aspect that has vast impact on the activities
of the business. There are distinctive sorts of issues and risk factors in implementing the
innovation and advancement in operations or production. The major risk for Continental
Consulting Ltd is that, the company will work on traditional tools of IT and it is hard for them to
upgrade their IT facilities due to lack of knowledge in regards to the use of new technologies.
Resources: This is likewise a compelling component which is required for Continental
Consulting Ltd or its management to implement in right manner as to attaining potential growth
and opportunities for the firm. For managing resources, the company is focused on assigning
right person at opportune place. As to executing the project in right manner various resources are
needed appropriate labour, cost for implementing Technologies, knowledge base employees,
proper digital equipments etc.
P3 Work breakdown structure and Gantt chart
In an organisation, the major purpose of direction department is to maintain the
appropriate flow of operations in respect to attaining significant growth and development. Two
different tools like Gantt Chart and Work break-down structure plays effective role in managing
the operations of the firm in appropriate manner (Fisher, 2011). As a medium size organisation
the potential focused area of Continental Consulting Ltd is to maintain its organisational
functions after adopting new and advanced technologies in the working environment as it is
essential for the firm to implement new technologies like cloud computing, web services etc. in
respect to enhancing the operations of the firm.
Work-break Down Structure:
A work breakdown structure is determined as a key task transferral that manages the
team's work in proper assistive manner. This tool is effective in managing the activities and
operations of the firm within the specified time frame (Morris and Geraldi, 2011). A break down
structure is planned to categorise the overall operations into small components for playing firms
task in most compelling manner. This tool is used by Continental Consulting Ltd in respect to
accomplishing the desired objectives in effective manner.
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Illustration 1: Work Breakdown structure
(Source: Work breakdown structure, 2017)
This procedure is effectual in enhancing the elementary assistive capability of users and
also provide an appropriate view in regards to the undertaking and targets to the firm. The work
breakdown structure helps an organisation by providing a chance to differentiate clients' needs or
preferences. This tool will also help the firm to attain their desired goals and objectives in well
planned and systematic manner.
Gantt Chart
A Gantt Chart is considered as a graphical representation of project activities i.e.
commonly used in managing project activities (Hillson, 2017). It refers as the most popular and
useful tool of representing the priority of the task as per the given time frame. The management
of Continental Consulting Ltd is considerably applying Gantt Chart as a time management tool in
respect to assisting the business activities in right direction. Gantt chary is basically concern on
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developing a proper time frame in which it is easy for the investigator to implement all projct
activities as per their priority of the task.
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TASK 2
P4 Application of quantitative and qualitative tools for data collection.
An investigation is determined to be an essential element in that aggregation and content
performs a immense role to transferral out the investigation actions in right direction. In an
investigation work, investigator performs huge part in accumulating relevant and proper
information in order to draw a valid and reliable outcome. In an investigation work, data and
information is being collected by primary as well as secondary source of data collection as these
are the most appropriate tools for data collection (Jeston, 2014). In an investigation work, both
the tools are applied by the researcher to draw valid and reliable outcome. In the present report,
primary method is effective in conducing survey and secondary tool is effective in providing
theoretical frame. Investigators are principally using qualitative and quantitative tools for
accumulation of data and information for reaching at the potential outcome of the research.
Qualitative Method: In this, data has been collected through evaluating the segment of
quality as in this, information has been accumulated that is based on qualitative in nature. It helps
in finding the different sources which are similar to quality perspectives. For giving better
outcomes, investigators are centred around investigating the collected information through
different methodologies and tools.
Quantitative Method: This is vital for collecting pertinent or appropriate aggregation and
content for the investigation work. It is exploited through firm to oversee research system for
breaking down the outcome and result in a deliberate way (Nicholas and Steyn, 2017). In this
mathematical tools, diagrams, graphs are useful in assessing the appropriate outcome and
answer.
The existing report is based on the adoption of new and advance application within the
work place as to processing the transaction of the organisation in effectual manner. In this
qualitative research tool is appropriate because it is efficacious in providing a appropriate
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theoretical model in which the issue is discussed in proper manner. Qualitative investigation is
impelling in conducting a systematic reasoning which leads the researcher to moving towards
right direction to overcome the issue in appropriate manner. Data collection is also ascertained as
the most primary tool which plays vast role in gathering proper and relevant information for
reaching at potential outcome. In the particular investigation work both the tools are used by the
investigator as primary tool is effective in administration survey in respect to gathering reliable
and factual information. In the questionnaire is prepared as to collecting information from
respondents who are having appropriate knowledge in regards to the specified area of study. On
the other side secondary source is effective in preparing a theoretical frame by gathering
information from books, journals, newspapers, online sites etc.
Data Sampling: Sampling is replicates from the original population as in this particular research
work the method of random sampling has been applied by the researcher as to gathering reliable
information from the experience of population. In this sample size of 30 respondents has been
taken into proper consideration by the researcher.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact Number:
Email Id:
Address:
Q1) Are you aware about the importance of digital technologies for business perspective?
 Yes
 No
Q2) Do you think that it is necessary for Continental Consulting Ltd to bring innovation in
their operations?
 Necessary
 Not necessary
Q3) Implementation of cloud Technology is beneficial for the growth and development of
Continental Consulting Ltd?
 Agree
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