Digital Technology Implementation and Impact: A Business Report

This report analyzes the impact of digital technology on Continental Consulting Limited, a research and business consultancy firm. The report investigates the implementation of digital technology, including CRM systems, to improve business operations, employee performance, and customer retention. It outlines the project management plan, including WBS, Gantt charts, and budget, to understand the project's scope, cost, and timeline. The research methodology includes both quantitative and qualitative approaches, such as surveys and interviews, to gather data. The report also addresses ethical considerations and data analysis techniques used to assess the impact of digitalization on the company's various functions. The aim is to identify the impact of digital technology in business management within Continental Consulting Limited and to determine how technology influences the company's operations and functions.

Managing Successful Business
Project

INTRODUCTION
P.1. Aims and Objectives.
Background of the study
Project management plan assist in analysing effective and significant operations of
business which is essential to set up a booming company or organisation. The project
management plan is to help and to evolve all business activities in such a manner that it reduces
the risk as well as support growth and development of entire business. The current project report
is in context to Continental Consulting Limited, United Kingdom which is a Research and
Business Consultancy firm. Mario Bindas is a CEO of the company. It is a company that
includes small and medium manufacturing organisations that are located in London and Greater
London and the main business of Continental Consulting Limited is business process Re-
engineering and potential customers. This company is giving its services more than 8 years ago.
At that time, this company is providing highly and latest tools and instruments, computers and all
the facilities related to Information Technology (Barrett, Davidson and Vargo, 2015). At the
advances of time, there technology become outdates and old with the passage of time. The
company wants to expand its business by offering unique and highly innovative products and
services to customers. Company also wants to achieve leading position in the market. This
project is related to the implementation of digital technology in the operations and functions
within Continental Consulting Limited of United Kingdom. Digital technology in today's era
plays a vital role in the achieving success or to sustain in local and global market. Digital
technology also assist in improving the performance of employees as well it also brings
efficiency in their work. In order to retain customers, technological advancement is must as
because, without advancement in technology one cannot able to retain in the market. Thus, each
and every company has to adopt and implement digital technologies within organisation to gain
competitive advantages as well as to retain their customers.
Digitalization plays a critical role in the development as well as growth of company. In
the world of digital technology has great impact on the life of human rapidly in last few decades.
Company has to use internet, mobile phones in order to make customers satisfied by providing
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highly innovated services as well as make healthy and effective relationship with customers
(Mäkäräinen-Suni, 2017).
Aim and Objectives
Aim- “To identify impact of digital technology in business management within Continental
Consulting Limited of United Kingdom.”
Objectives To determine the use of CRM technology in Continental Consulting Limited. Use of automatic and computerized system of digital technology in company. To understand the impact of CRM and other digital technologies on various operations
and functions of company. To understand how Continental Consulting Company, UK is influenced by CRM, internet
and other advance digital technology.
Research Questions What are the uses of digital technology in Continental Consulting Limited, UK? What is the relationship in between project management plan and digital technology?
 What are advantages of project management plan in implementation of digital
technology?
P.2.
WBS Task Name Duration Start Finish Predecessors
1 Research Project 27 days 8/20/18 8/23/18
1.1 Planning 5 days 8/20/18 8/24/18
1.1.1 Collection from the theme 1 day 8/20/18 8/20/18
1.1.2 Regime of problem 3 days 8/21/18 8/18/18 3
1.1.3 Allotment and Time framework of the
resources 1 day 8/26/18 8/23/18 4
1.2 Implementation 15 days 8/27/18 8/24/18 2
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1.2.1 Literature review 2 days 8/27/18 8/26/18
1.2.2 Selection of correct research
methodologies 4 days 8/31/18 09/01/18 7
1.2.3 Calculation of expenditures 5 days 09/04/18 09/08/18 8
1.2.4 Data investigation and interpretation 3 days 10/11/18 9/13/18 9
1.2.5 Valuation of outcomes and results 1 day 9/16/18 9/14/18 10
1.3 Project closer 7 days 9/17/18 9/23/18 6
1.3.1 conclusion and recommendation 1 day 9/17/18 9/15/18 6
1.3.2 recommendation 2 days 9/18/18 9/19/18 13
1.3.3 Result of certification 3 days 9/22/18 9/22/18 14
1.3.4 Submission of report 1 day 9/25/18 9/23/18 15
On the basis of above activities, it is very simply understood that researcher will
efficaciously perform relevant research as per the project management plan. It includes each and
every activities that is required by the researcher to obtain the most effectual outcomes or results.
Here are some several elements which influence a plan for project management are as follows-
Scope- The present research project has the main purpose to determine and understand
the effect of digital technology on several functions and operations within Continental
Consulting Limited, UK. (Bouwman and de Reuver, 2018). This project will assist researcher in
utilization of digital technology to boost as well as develop the productivity of business and
profitability.
Cost- The plan of project management includes several costs for completing the research
project. Researcher will perform successful research by the use of effective methods and
techniques like organizing polls, interviews etc. It is developed while including cost as because
cost is the most essential factor in management of research project.
Time Scale and Time management- Time management and Time Scale is also one of the
most essential element in which influence a plan of project management and entire research
conduct (Sedera and Sarker, 2016).
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Quality Management- In order to make successful research, it is very essential that
researcher should need to focus on quality of research as because quality plays a crucial role in
making research project successful. In order to manage the top quality of research, researcher
will utilize several analyses to assemble the most profitable data or information.
Risk- Risk is the one of the most essential factor in the research project as because before
conducting research they face many issues and problems as well as there is high risk factor as
well (Pucihar, Ravesteijn and Bons, 2018). The project management plan help to minimize the
risk involved in any project or implementation of new techniques or methods in a company and it
will also help researcher to conduct research effectively.
Communication- Communication is very essential element within organisation. It is very
important that research should be perform in effective manner, it can only be accomplished by
effective communication. Researcher has to use effective channel of communication in order to
complete the research effectively.
Project Budget
Tasks Budget (£)
Project induction 600
Resource assemblage and fund
preparation
300
System designing 200
Processing systems 200
Scheme experiment 100
Closure and Transferral 100
Total Budget of Project 1500
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P.3. Gantt chart and Work Background Structure.
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Illustration 1: Gantt Chart
(Source: Self Attempted)

There are several activities that is performed in a plan of project management all the
activities plays an essential role in making the project successful. Planning the project,
Implementation and Project Closer are the main steps which is included in the project
management plan. In planning of the project there is analysing the topic for conducting research
after that preparation of statements that are related to issues and problems, effectual allocation of
resources and time scale development (Sedera and Sarker, 2016). In Implementation of project
plan it includes literature review, research methodologies, analysis and interpretation of collected
data. Conclusion and recommendation as per the result are the last part in project plan
Networking Plan
The above Gantt chart stated that there are some exercises build up that assist to abstract
purpose and objectives in a systematic manner. It is one of the most idealistic mode by which
researcher can be achieved their duty assignment in captious way. In such matters specialist can
do all the data with utilization of survey. All such movement is to be used as a portion of task
management designing (Mäkäräinen-Suni, 2017). It is assist to execute advantage and
development in organization.
P.4.Research Methodologies.
The Continental Consulting Limited, United Kingdom can be explore and bust down by
using several research strategies.
Researched Methodologies
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Illustration 2: Networking Diagram
(Source: Self Attempted)

Research Strategy- There is two types of research systematic which are quantitative and
subjective. The fundamental objectives of these techniques or methods are to decide several
issues and problems that re looked by company. Subjective researched includes intense analysis
of the subject which is received by the experts with specific hypothesis and quantitative research
methodologies used several equipment.
Research Philosophy- Research philosophy is the set of belief and are dealing with the
nature and sources of knowledge that is to be used in project work. Research philosophies are of
two types that are interpretivism and positivism philosophy (Rosemann and vom Brocke, 2015).
Positivism philosophy includes large sample, qualitative and quantitative, measurements types of
methods while Interpretivism philosophy includes small samples in deep research. With this
approach Continental Consulting Limited can identify impact of digital technology in business
management within Continental Consulting Limited of United Kingdom.
Research Design- Research design is the set kind and techniques or methods of
collection of data and its analysis that us to be used by the researcher. Descriptive, literature
review, experimental is the various types of research design. This present research will make use
of descriptive type that helps in description of entire project and topic into several sections. With
this research design, Continental Consulting Limited can identify impact of digital technology in
business management within Continental Consulting Limited of United Kingdom.
Data Collection- Data collection is one of the most significant as well as critical methods
in collection of data. Researcher has to collect data in systematic way so that it becomes easy for
him to evaluate as well as measure the result of research project. There are two types of
collection of data which are primary data and secondary data. Primary data is the collection of
data by researcher himself for example questionnaire, survey, interview etc. Secondary data is
the method of collection where research collect data from various sources like books and
journals, internet, newspaper articles etc. Primary data are more reliable than secondary data as
because it is collected by researcher himself. In this present research project, researcher will
collect both types of methods of collection of data in order to identify impact of digital
technology in business management within Continental Consulting Limited of United Kingdom.
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Sampling- Sampling is the process that is by the researcher in statically analysis in which
planned number of observations is taken from large population. It is usually concerned with
selection of observations (Baller, Dutta and Lanvin, 2016). It also assists in making statically
interferences about the population. Sampling is the small or micro part of assembled data form
large population. Probabilistic and non-probabilistic are the two methods of collecting data,
Probabilistic methods of collecting data is been used by the researcher in this research project. In
probabilistic methods, views and opinions of respondents are taken for assessment. In this
project assignment 30 representatives of Continental Consulting Limited, UK is taken for
assessment of the use and impact of digitalisation within organisation.
Data Analysis- Data Analysis is basically the last phase of research methodologies
procedure. Data analysis helps in making conclusion about the subject of research project. It is
done by the researcher after the collection of data.
Ethical Consideration- Ethical consideration are the principles and values that states
what is good or bad in society. There are some crucial ethical considerations that have to be
considered while conducting the research (Hess, Matt and Wiesböck, 2016). Ethical means
norms and standards which makes a difference in what is right or wrong. It is very important that
researcher should follow and obey all the standards and norms. It also makes difference in what
is acceptable and what is not acceptable behaviours within organisation. On the other hand, there
are some norms and rules which is very essential that it should be followed by researcher. Here
are some norms which is to be followed by researcher are as follows-
 Information and data which are collected should be informed concent.
 Information and data which are collected should not be harm.
 It should be keep private and secured.
In this research project, researcher had followed all the norms and standards as per the ethical
norms.
Project Log
Day Date Update on weekly research
1 day 11/20/18 Statements of issue – In accordance with the analysis done by me, the
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research content was done once topic was identified. I got to identify
certain qualities and abilities that will be helpful enough for me to carry
out the research. For this respect, proper investigation was done so that
most suitable research topic can be identified.
2 days 11/21/18 Further, I realized that to execute the project, it is important to make use
of the resources effectively and for this purpose it requires to have
proper planning made. For this respect, I focused on time management
and allocation of resources.
In order to make allocation of resources, it is essential that proper study
is carried out for the research topic selected.
5 days 11/22/18 Literature review- There are different type of research that are carried
out on similar topic and so this part is effective enough to provide in-
depth information. To conduct the research efficiently, there are I
focused on selecting latest journals so that my research get reliable.
2 days 11/23/18 Assessment of results – This is considered to be the part that assess the
result and findings that are identified. Total time taken for me to conduct
was of two days. These were very important part that helped me to
determine the main findings from the research carried out.
1 day 11/24/18 Once results part was done, I was able to start up with conclusion and
recommendations part.
P.5. Data Analysis of the research using appropriate tools and techniques.
Theme 1: Employees working within Continental Consulting Limited, UK.
Particular Respondents
Less than 5 years 10
5-8 years 8
More 8 years 12
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