Qbic Hotel: Analysis of Digital Technology's Impact on Operations

This report analyzes the impact of digital technology on the operations of Qbic Hotel. It begins with an introduction to the topic and the background of the study, emphasizing how digital technology has transformed business functions, including marketing, operations, and accounting. The report outlines the aims and objectives, including analyzing the significance of CRM in improving business functions. It presents a project management plan with cost, scope, time, quality, and risk assessments, including work breakdown structures and Gantt charts. The research methodologies section details qualitative and quantitative research techniques and addresses the reliability and validity of the chosen methods. The report also includes an analysis of research data and provides recommendations based on the exploration results, reflecting on the benefits of undertaking the examination to meet the stated goals. The report aims to provide insights into the strategic implementation of digital technology within the business environment of Qbic Hotel.

Managing a successful business
project

Table of Contents
1Topic – Impact of Digital Technology on business operations. ...................................................3
2Background of the study................................................................................................................3
3INTRODUCTION.........................................................................................................................3
4Task 1 ............................................................................................................................................4
1P1 Aims and objectives of the report. ......................................................................................4
P2 and M1 Project management plan..........................................................................................4
6P3 Producing work break down structure and Gantt Chat to provide time frame and stages
for completion.............................................................................................................................7
8Gantt chart ................................................................................................................................9
10M4 Value of project management process............................................................................10
5Task 2...........................................................................................................................................10
1P4 and D1 Application of qualitative and quantitative research techniques ..........................10
2M2 Reliability and Validity of research methodologies.........................................................13
6Task 3...........................................................................................................................................13
1P5 Analysis of research data ..................................................................................................13
2P6, M3 and D2 Recommendations from the exploration results and information examination.
...................................................................................................................................................21
3P7 Reflection on benefits of undertaking examination to meet the expressed goals. ............22
7REFERENCES............................................................................................................................24

Topic – Impact of Digital Technology on business operations.
Background of the study
Digital-technology has changed the methods through which various organizations
perform their business functions or activities. Over the last many years, its has dramatically and
continuously changed traditional models of different businesses as well as it has transformed
almost every business operation. Optimum utilization of digital technology provided
organisation with a lot opportunities and choices to grow and develop their businesses. Digital
technology has also helped organizations to develop their existing products or services and offer
them to attract more customers. It has affected various departments or areas of organisation
which are described as below -
● Marketing – The organizations make use of digital technology such as social media
platforms to communicate interact with the customers directly. It also assists the
businesses to promote their products and services to a huge audience easily and
effectively.
● Operations – The technologies such as Cloud storage helps organizations such as Qbic
hotel to share, fill and store important data or information. Development of new systems
of operations and equipment help the organisation to effectively improve their
performance and achieve their business goals or objectives.
● Accounting – The organizations uses various technologies such as DBMS software which
provides great support to the account's department of Qbic hotel in order to maintain
relevant record of transactions and financial statements. Schermerhorn and et.al,
2014. Human resource management – There are many systems and software for
supporting human resource management system such as the Payroll management system.
These technologies help the human resource management to track the employee's
performance and maintain the records related to their compensation, leaves, bonuses etc.
INTRODUCTION
Changes in the business environment are challenge to organizational operations and
functions. The companies or organizations needs to deal with the various changes with the help
of an effective change management system in order to minimize the negative effect of the

changes' in the business environment. This report is in the context of Qbic hotel, the study will
identify the various impact of digital technology on the working or functioning of the
organization. The report will provide a brief knowledge about the implementation of technology
in the business activities and its impact on the organizational operations or performance.
Task 1
P1 Aims and objectives of the report.
Aim – To analyze the significance of CRM digital technology in improving the business
functions and operations. - A study on Qbic hotel
Objectives
● To determine the transformation of organizational activities and performance of Qbic
hotel by utilizing digital technology
● To understand the significant of Customer relationship management(CRM) in changing
the functions of the business.
● To analyze the effect of CRM on the functions of cited organisation.
● To recommend effective strategies in order to improve the functions and performance of
the company.
Research questionnaires -
1. What is the significance of CRM in the transformation of organizational functions?
2. What are the modifications in business activities and performance of Qbic hotel after the
implementation of digital technology?
3. What are the effect of Customer relationship management on functions of Qbic hotel?
P2 and M1 Project management plan.
It required including the cost, scope, time, quality, communication, risk and resource for
the specific plan can be discuss in below table:
Table 1:
Scope/ stage Expected timeframe

1. Project planning 19 days
2. Project implementation and control 50 days
3. Project closing and reporting 19 days
The above table presents duration of various activities of the project, it illustrate that
project planning will take 19 days, the implementation of the plan will take upto 50 days, and
project will completed and reviewed in 19 days. Therefore, it can be concluded that from the
above table that completing the project will take upto 88 days.
Table 2:
Activities Budget (£) Expenditure (£)
Project budget 15000
Material purchase:
Procure software 300
Procure hardware 2000
Printer, paper and other materials 300
Labour & service cost:
Expert for planning and research (1 person) 4000
Expert for project implementation 3000
Internet service (12 months) 1000
Website development 2000
Subscription & ads to social networks 1000
Others 600
Total 15000 15000
The above table presents the budget of this project, it has been calculated that in order to
complete the project various resources will be used such as procure software, hardware, paper,
printer, internet services, website development etc. The total budget for project completion is
calculated as $15000.
Table 3:
Quality issues Stage Impact Control
Improper project aims Planning High Evaluation by skilled/
manager
Impractical cost Planning Medium Recording of each

distribution spending
Incorrect plan project Planning High Debate with crew
members beforehand
application
Mistake in website Implementat
ion
Medium Trial before perform
Fragile facts gathering
tools
Implementat
ion/
reporting
High Analysis by expert/
controller
Incorrect defendants Implementat
ion
Medium Confirm correct one
before data collection
Incorrect data study
process
Closing/
reporting
High Converse with director
already initial
Inadequate recording Reporting High Division results and ideas
with director
The above table demonstrate about project aims, cost distribution, accuracy of the project
plan, errors , incorrect defendants, incorrect data study process. It also demonstrate the level of
risk it can raise for the project.
Table 4:
Stakeh
older
Description Frequency Format Week of the
timeline
Contri
butors
First statement As needed Email 20th day
Contri
butors
Conference for data
group
Once In person 120th-180th
day
Manag
er
To show development Every two
weeks
In person,
email
Entire
period
Suppo
rt
membe
rs
Help for data analysis/
software
As needed In person,
email
Entire
period
The above table represents requirement of various stakeholders such as manager, support
members, contributors in this project. It also represents when they will be required in this project
and how they will interact.

Table 5:
Risk Impact Justification
Impractical time-line Medium Alteration with part clarification
Absenteeism of promise High Attention on the Gantt chart
Fragile cost switch Medium Complementary cost between actions
Less provision from specialists Medium Seek provision from administration
Removal from contribution Medium Improve additional defendants
Waste of calm data High Shadow moral subjects of the project
P3 Producing work break down structure and Gantt Chat to provide time frame and stages for
completion.
Activit
y
Task name Preceding activity Time frame
(in days)
Expense level at
each activity (in
GBP)
Research Project 100 days 15000
Preparation phase of plan 19 days 2500
A Choosing a theme or
subject
- 7 days 700
B Select subject or
problematic in carrying out
study
A 5 days 450
C Location period A, B 6 days 500
D Price examining C 9 days 450
E Distribution of reserve D 9 days 460

Application step of
development
50 days 4561
F Learning literature review E 9 days 3510
G Assortment of
investigation provisions
E 13 days 1000
H Group of dependable facts
and figures
F, G 12 days 195
I Reordering statistics in
proper assembly
H 9 days 325
J Clarification of facts and
figures
I 11 days 693
Concluding point of
project
19 days 412
K Portrayal the valid
assumption
J 20 days 639
L Providing effective
endorsements
K 10 days 789
M Certification of assignment K, L 10 days 988
N Submission the ready
project
M 18 days 445
Work breakdown structure:
The work breakdown structure is a chart in which the critical work elements, called tasks or
activities, of a project are illustrated to represent their relationships to each other and to the
project as a whole.

Gantt chart
This a gantt chart which is a graphical representation of activities that will be performed to
complete this project, it also demonstrate the time that will be confused in completing each and
every activity in the project.

M4 Value of project management process
In order to secure the organizational resources required to successfully aid project
initiatives, project managers should not only present to their senior managers the importance of
applying a project that will assist the organization but also show them the value of investing in
project management A project management process helps in making optimum use of various
resources such as cost, time, employees etc.
Use of quality research
Effective research helps to develop knowledge related to various tools and methods
which can be used in-order to collect information related to any subject or topic. Quality research
assist in achieving most appropriate result or outcome with facts and real data. Good research
helps in increasing self knowledge and learning which can be helpful in future researches as
well.
Task 2
P4 and D1 Application of qualitative and quantitative research techniques
Research methodologies
Research strategies consist of various basic components of research that causes the
person to decide compelling ways and example of leading fruitful research. This additionally
gives various types of apparatuses according to the way toward directing exploration that is
chosen by researcher. It additionally consists of proper procedures that are should have been
used by the researcher for accumulation of significant information and data and remembers it
adequately through use of the most straightforward approach as indicated by the devices and
which are utilized for gathering of data and information. Also, this examination procedure
guarantees and backings the exploration researcher in sorting out moral research process which
expects to defend the assurance of human feelings, qualities and convictions. Further, the
researcher has chosen different research strategies approaches according to the examples of
gathering data since synchronizing the endeavors of data and information with the methods of
research assumes a vital part in making the examination more productive and powerful.(McKie,
R.M. and et.al,, 2015)● Research Philosophy: these are considered as effective methods which decided the
conviction of researcher identified with the methods for gathering, watching and
dissecting the data and information. Likewise, gives the headings to the researcher to

think about the sources that aides in handling and picking up information and nature of
study. Researcher will accomplish a help from investigate theories being developed
comprehension over the examination point and theme. Further, there are two kinds of
research methodologies that are positivism and interpretive. Both these methods of
insight help in dissecting the issues and infer conceivable arrangements. Positivism
theory of research will give an organized arrangement to the researcher for leading the
examination procedure and empower to get the arrangements from the accessible
information. It is based the statistical data points which are now accessible. Further,
interpretivism reasoning includes a subjective approach of research and unstructured
configuration of leading exploration on investigating the significance of CRM digital
technology in changing the business activities and its execution. It consists of techniques
like meeting, way to entryway addressing. Perception and center gatherings. Along these
lines, for making the examination more dependable in this operations the researcher will
make utilization of interpretivism rationality. Lu, B and et.al, 2015).● Research design : This is considered as significant and complex piece of study and its
procedure as it is the blue print of gathered data. It gives different vital parts of research
outline according to the examination approach and the methods of insight utilized for
advancement of understanding like bargain, exploratory, cross sectional, clear and
expository plan. Additionally, this expository research plan techniques helps the
researcher in distinguishing proof of each perspective to gather information and each
conceivable strategies to translate the information which is gathered profoundly by
remembering all the part of effect of computerized advancements on business exercises.
Further, technique for exploratory plans is centered around dissecting the data to the most
profound understanding which is now and then tedious and hard to examine. Be that as it
may, in this exploration venture the researcher will make utilize distinct outline
techniques as it compelling, most effortless and less tedious process. (Holland, P. and
Bardoel, A., 2016).● Research Approach: It is additionally compelling technique for examine that helps the
researcher to decide the adequacy of process used to lead investigate. It consists of the
devices that are utilized for exhibit of learning of data gathered by the researcher. In look
into approach, individual will assemble and perceive the data through application and use

of different hypotheses and rules that is utilized to show the particularity of the gathered
information and data. Further, there are two formal research approaches like inductive
and deductive. Inductive approach help the researcher being developed of speculations
and essential standards based on officially accessible raw numbers. On in spite of this,
deductive research approach suggests to the utilization and Sampling of important raw
numbers which are now accessible. Further, in these arrangements are considered as
theoretical yet helps in getting conceivable and precise data. Accordingly, in this
procedure the researcher will make a viable utilization of deductive approach as in this
analyst has likewise perceived the data and drawn theoretical and precise outcomes on
the significance of CRM digital technology in changing the business operations and its
execution. Aldehaim,and et.l, 2016).● Sampling - strategies for inquire about assumes a fundamental part in investigate process
on the grounds that in this researcher will decide the and focuses on the respondents
among the huge gathering of populace. Be that as it may, it is the assurance of
respondents between different number of individuals who can be considered under the
procedure. In this strategy, the specialist will utilize potential workers of QBIC hotel who
will help the researcher in accumulation of significant and dependable data.( O'Hara, S.
and Pritchard, R., 2014).. As in the present investigation researcher need to gather data with
regard to the progressions made in digital technology that backings the undertaking in
development and development. There are a few kinds of examining techniques are
accessible among which the researcher needs to choose a sufficient strategies like
Systematic, irregular, bunch and multistage Sampling. In display explore, researcher has
chosen the arbitrary Sampling technique that in which it has chosen an example size of
20 capability of workers firm extraordinary branches of QBIC hotel. HHarri and et.al,
2015)● Data collection: effective quantitative technique for look into that infers to the gathering
of data from test measure which researcher has chosen in examining. There are tow
techniques for information gathering like essential and auxiliary. In display report,
researcher has essential strategy for information accumulation to assemble new and
precise information from the workers which can be effectively investigated and translated
with the assistance of diagrams and figures. Alongside the poll will be created by