Qbic Hotel: Analysis of Digital Technology's Impact on Operations

This report analyzes the impact of digital technology on the operations of Qbic Hotel. It begins with an introduction to the topic and the background of the study, emphasizing how digital technology has transformed business functions, including marketing, operations, and accounting. The report outlines the aims and objectives, including analyzing the significance of CRM in improving business functions. It presents a project management plan with cost, scope, time, quality, and risk assessments, including work breakdown structures and Gantt charts. The research methodologies section details qualitative and quantitative research techniques and addresses the reliability and validity of the chosen methods. The report also includes an analysis of research data and provides recommendations based on the exploration results, reflecting on the benefits of undertaking the examination to meet the stated goals. The report aims to provide insights into the strategic implementation of digital technology within the business environment of Qbic Hotel.

Managing a successful business
project

Table of Contents
1Topic – Impact of Digital Technology on business operations. ...................................................3
2Background of the study................................................................................................................3
3INTRODUCTION.........................................................................................................................3
4Task 1 ............................................................................................................................................4
1P1 Aims and objectives of the report. ......................................................................................4
P2 and M1 Project management plan..........................................................................................4
6P3 Producing work break down structure and Gantt Chat to provide time frame and stages
for completion.............................................................................................................................7
8Gantt chart ................................................................................................................................9
10M4 Value of project management process............................................................................10
5Task 2...........................................................................................................................................10
1P4 and D1 Application of qualitative and quantitative research techniques ..........................10
2M2 Reliability and Validity of research methodologies.........................................................13
6Task 3...........................................................................................................................................13
1P5 Analysis of research data ..................................................................................................13
2P6, M3 and D2 Recommendations from the exploration results and information examination.
...................................................................................................................................................21
3P7 Reflection on benefits of undertaking examination to meet the expressed goals. ............22
7REFERENCES............................................................................................................................24

Topic – Impact of Digital Technology on business operations.
Background of the study
Digital-technology has changed the methods through which various organizations
perform their business functions or activities. Over the last many years, its has dramatically and
continuously changed traditional models of different businesses as well as it has transformed
almost every business operation. Optimum utilization of digital technology provided
organisation with a lot opportunities and choices to grow and develop their businesses. Digital
technology has also helped organizations to develop their existing products or services and offer
them to attract more customers. It has affected various departments or areas of organisation
which are described as below -
● Marketing – The organizations make use of digital technology such as social media
platforms to communicate interact with the customers directly. It also assists the
businesses to promote their products and services to a huge audience easily and
effectively.
● Operations – The technologies such as Cloud storage helps organizations such as Qbic
hotel to share, fill and store important data or information. Development of new systems
of operations and equipment help the organisation to effectively improve their
performance and achieve their business goals or objectives.
● Accounting – The organizations uses various technologies such as DBMS software which
provides great support to the account's department of Qbic hotel in order to maintain
relevant record of transactions and financial statements. Schermerhorn and et.al,
2014. Human resource management – There are many systems and software for
supporting human resource management system such as the Payroll management system.
These technologies help the human resource management to track the employee's
performance and maintain the records related to their compensation, leaves, bonuses etc.
INTRODUCTION
Changes in the business environment are challenge to organizational operations and
functions. The companies or organizations needs to deal with the various changes with the help
of an effective change management system in order to minimize the negative effect of the

changes' in the business environment. This report is in the context of Qbic hotel, the study will
identify the various impact of digital technology on the working or functioning of the
organization. The report will provide a brief knowledge about the implementation of technology
in the business activities and its impact on the organizational operations or performance.
Task 1
P1 Aims and objectives of the report.
Aim – To analyze the significance of CRM digital technology in improving the business
functions and operations. - A study on Qbic hotel
Objectives
● To determine the transformation of organizational activities and performance of Qbic
hotel by utilizing digital technology
● To understand the significant of Customer relationship management(CRM) in changing
the functions of the business.
● To analyze the effect of CRM on the functions of cited organisation.
● To recommend effective strategies in order to improve the functions and performance of
the company.
Research questionnaires -
1. What is the significance of CRM in the transformation of organizational functions?
2. What are the modifications in business activities and performance of Qbic hotel after the
implementation of digital technology?
3. What are the effect of Customer relationship management on functions of Qbic hotel?
P2 and M1 Project management plan.
It required including the cost, scope, time, quality, communication, risk and resource for
the specific plan can be discuss in below table:
Table 1:
Scope/ stage Expected timeframe

1. Project planning 19 days
2. Project implementation and control 50 days
3. Project closing and reporting 19 days
The above table presents duration of various activities of the project, it illustrate that
project planning will take 19 days, the implementation of the plan will take upto 50 days, and
project will completed and reviewed in 19 days. Therefore, it can be concluded that from the
above table that completing the project will take upto 88 days.
Table 2:
Activities Budget (£) Expenditure (£)
Project budget 15000
Material purchase:
Procure software 300
Procure hardware 2000
Printer, paper and other materials 300
Labour & service cost:
Expert for planning and research (1 person) 4000
Expert for project implementation 3000
Internet service (12 months) 1000
Website development 2000
Subscription & ads to social networks 1000
Others 600
Total 15000 15000
The above table presents the budget of this project, it has been calculated that in order to
complete the project various resources will be used such as procure software, hardware, paper,
printer, internet services, website development etc. The total budget for project completion is
calculated as $15000.
Table 3:
Quality issues Stage Impact Control
Improper project aims Planning High Evaluation by skilled/
manager
Impractical cost Planning Medium Recording of each

distribution spending
Incorrect plan project Planning High Debate with crew
members beforehand
application
Mistake in website Implementat
ion
Medium Trial before perform
Fragile facts gathering
tools
Implementat
ion/
reporting
High Analysis by expert/
controller
Incorrect defendants Implementat
ion
Medium Confirm correct one
before data collection
Incorrect data study
process
Closing/
reporting
High Converse with director
already initial
Inadequate recording Reporting High Division results and ideas
with director
The above table demonstrate about project aims, cost distribution, accuracy of the project
plan, errors , incorrect defendants, incorrect data study process. It also demonstrate the level of
risk it can raise for the project.
Table 4:
Stakeh
older
Description Frequency Format Week of the
timeline
Contri
butors
First statement As needed Email 20th day
Contri
butors
Conference for data
group
Once In person 120th-180th
day
Manag
er
To show development Every two
weeks
In person,
email
Entire
period
Suppo
rt
membe
rs
Help for data analysis/
software
As needed In person,
email
Entire
period
The above table represents requirement of various stakeholders such as manager, support
members, contributors in this project. It also represents when they will be required in this project
and how they will interact.

Table 5:
Risk Impact Justification
Impractical time-line Medium Alteration with part clarification
Absenteeism of promise High Attention on the Gantt chart
Fragile cost switch Medium Complementary cost between actions
Less provision from specialists Medium Seek provision from administration
Removal from contribution Medium Improve additional defendants
Waste of calm data High Shadow moral subjects of the project
P3 Producing work break down structure and Gantt Chat to provide time frame and stages for
completion.
Activit
y
Task name Preceding activity Time frame
(in days)
Expense level at
each activity (in
GBP)
Research Project 100 days 15000
Preparation phase of plan 19 days 2500
A Choosing a theme or
subject
- 7 days 700
B Select subject or
problematic in carrying out
study
A 5 days 450
C Location period A, B 6 days 500
D Price examining C 9 days 450
E Distribution of reserve D 9 days 460

Application step of
development
50 days 4561
F Learning literature review E 9 days 3510
G Assortment of
investigation provisions
E 13 days 1000
H Group of dependable facts
and figures
F, G 12 days 195
I Reordering statistics in
proper assembly
H 9 days 325
J Clarification of facts and
figures
I 11 days 693
Concluding point of
project
19 days 412
K Portrayal the valid
assumption
J 20 days 639
L Providing effective
endorsements
K 10 days 789
M Certification of assignment K, L 10 days 988
N Submission the ready
project
M 18 days 445
Work breakdown structure:
The work breakdown structure is a chart in which the critical work elements, called tasks or
activities, of a project are illustrated to represent their relationships to each other and to the
project as a whole.

Gantt chart
This a gantt chart which is a graphical representation of activities that will be performed to
complete this project, it also demonstrate the time that will be confused in completing each and
every activity in the project.

M4 Value of project management process
In order to secure the organizational resources required to successfully aid project
initiatives, project managers should not only present to their senior managers the importance of
applying a project that will assist the organization but also show them the value of investing in
project management A project management process helps in making optimum use of various
resources such as cost, time, employees etc.
Use of quality research
Effective research helps to develop knowledge related to various tools and methods
which can be used in-order to collect information related to any subject or topic. Quality research
assist in achieving most appropriate result or outcome with facts and real data. Good research
helps in increasing self knowledge and learning which can be helpful in future researches as
well.
Task 2
P4 and D1 Application of qualitative and quantitative research techniques
Research methodologies
Research strategies consist of various basic components of research that causes the
person to decide compelling ways and example of leading fruitful research. This additionally
gives various types of apparatuses according to the way toward directing exploration that is
chosen by researcher. It additionally consists of proper procedures that are should have been
used by the researcher for accumulation of significant information and data and remembers it
adequately through use of the most straightforward approach as indicated by the devices and
which are utilized for gathering of data and information. Also, this examination procedure
guarantees and backings the exploration researcher in sorting out moral research process which
expects to defend the assurance of human feelings, qualities and convictions. Further, the
researcher has chosen different research strategies approaches according to the examples of
gathering data since synchronizing the endeavors of data and information with the methods of
research assumes a vital part in making the examination more productive and powerful.(McKie,
R.M. and et.al,, 2015)● Research Philosophy: these are considered as effective methods which decided the
conviction of researcher identified with the methods for gathering, watching and
dissecting the data and information. Likewise, gives the headings to the researcher to

think about the sources that aides in handling and picking up information and nature of
study. Researcher will accomplish a help from investigate theories being developed
comprehension over the examination point and theme. Further, there are two kinds of
research methodologies that are positivism and interpretive. Both these methods of
insight help in dissecting the issues and infer conceivable arrangements. Positivism
theory of research will give an organized arrangement to the researcher for leading the
examination procedure and empower to get the arrangements from the accessible
information. It is based the statistical data points which are now accessible. Further,
interpretivism reasoning includes a subjective approach of research and unstructured
configuration of leading exploration on investigating the significance of CRM digital
technology in changing the business activities and its execution. It consists of techniques
like meeting, way to entryway addressing. Perception and center gatherings. Along these
lines, for making the examination more dependable in this operations the researcher will
make utilization of interpretivism rationality. Lu, B and et.al, 2015).● Research design : This is considered as significant and complex piece of study and its
procedure as it is the blue print of gathered data. It gives different vital parts of research
outline according to the examination approach and the methods of insight utilized for
advancement of understanding like bargain, exploratory, cross sectional, clear and
expository plan. Additionally, this expository research plan techniques helps the
researcher in distinguishing proof of each perspective to gather information and each
conceivable strategies to translate the information which is gathered profoundly by
remembering all the part of effect of computerized advancements on business exercises.
Further, technique for exploratory plans is centered around dissecting the data to the most
profound understanding which is now and then tedious and hard to examine. Be that as it
may, in this exploration venture the researcher will make utilize distinct outline
techniques as it compelling, most effortless and less tedious process. (Holland, P. and
Bardoel, A., 2016).● Research Approach: It is additionally compelling technique for examine that helps the
researcher to decide the adequacy of process used to lead investigate. It consists of the
devices that are utilized for exhibit of learning of data gathered by the researcher. In look
into approach, individual will assemble and perceive the data through application and use

of different hypotheses and rules that is utilized to show the particularity of the gathered
information and data. Further, there are two formal research approaches like inductive
and deductive. Inductive approach help the researcher being developed of speculations
and essential standards based on officially accessible raw numbers. On in spite of this,
deductive research approach suggests to the utilization and Sampling of important raw
numbers which are now accessible. Further, in these arrangements are considered as
theoretical yet helps in getting conceivable and precise data. Accordingly, in this
procedure the researcher will make a viable utilization of deductive approach as in this
analyst has likewise perceived the data and drawn theoretical and precise outcomes on
the significance of CRM digital technology in changing the business operations and its
execution. Aldehaim,and et.l, 2016).● Sampling - strategies for inquire about assumes a fundamental part in investigate process
on the grounds that in this researcher will decide the and focuses on the respondents
among the huge gathering of populace. Be that as it may, it is the assurance of
respondents between different number of individuals who can be considered under the
procedure. In this strategy, the specialist will utilize potential workers of QBIC hotel who
will help the researcher in accumulation of significant and dependable data.( O'Hara, S.
and Pritchard, R., 2014).. As in the present investigation researcher need to gather data with
regard to the progressions made in digital technology that backings the undertaking in
development and development. There are a few kinds of examining techniques are
accessible among which the researcher needs to choose a sufficient strategies like
Systematic, irregular, bunch and multistage Sampling. In display explore, researcher has
chosen the arbitrary Sampling technique that in which it has chosen an example size of
20 capability of workers firm extraordinary branches of QBIC hotel. HHarri and et.al,
2015)● Data collection: effective quantitative technique for look into that infers to the gathering
of data from test measure which researcher has chosen in examining. There are tow
techniques for information gathering like essential and auxiliary. In display report,
researcher has essential strategy for information accumulation to assemble new and
precise information from the workers which can be effectively investigated and translated
with the assistance of diagrams and figures. Alongside the poll will be created by

researcher to accumulation data to investigate the significance of CRM digital technology
in changing the business activities and its execution. Though auxiliary technique for
information accumulation is additionally utilized by researcher to gather the data from
accessible articles, diaries and inquires about which are now distributed or achieved by
writers on comparable theme.(Scott, J.C. and Poteet, M.L., 2017)● Data analysis : After the gathering of information, it is additionally basic for the
researcher to deciphers the information and data to get legitimate results of research
alongside the achievement of point and destinations. In show report, quantitative strategy
for information investigation has been utilized by researcher in which it will make utilize
if graphs and chart for translation of information which is gathered by utilizing survey.
Besides, in these procedures subjects and diagrams are readied and based on it
elucidation has been finished. Subsequently, topics bolster specialist in assessing the
outcome successfully.
● Moral considerations - It refers to the assurance of right and wrong data of the
circumstance when leading exploration process. While leading examination, researcher
needs to guarantee that ethical estimations of test populace i.e. employees of QBIC hotel
won't get hurt. It has likewise needed to guarantee that information and data ought to be
gathered in moral ways and no superfluous inquiries will be asked in poll. Alongside this,
researcher has likewise determined that the information which is taken from optional
sources will be referred to appropriately. It is additionally viewed as that data is gathered
from employees by taking their consent and every one of the information will be kept
confidential.( Garvey, K. and Wolfsdorf, J.I., 2015).
M2 Reliability and Validity of research methodologies
The researcher has used reliable methodologies such as Quantitative data collection has been
used to collect relevant information from the employees. The various sources of data is primary which
helps in collecting most relevant information related to a topic or subject. The research has used
deductive research approach to conduct this research effectively. The above research methodologies can
be helpful to gain most appropriate research outcome due to its effectiveness.

Task 3
P5 Analysis of research data
Data Analysis
Name:
Designation:
Organization:QBIC Hotel.
1. Age groups
a) 20 to 30
b) 30 to 40
c) 40 and above
2. Do you believe that digital technology is significant in customers relationship management?
a) Yes
b) No
3. Activities of which department is mostly transformed after execution of advance digital-
technology?
a) Operations
b) Marketing
c) Accounting
d) HR
4. Does Qbic hotel give great value to Relationship with customers?
a) Agree
b) Disagree
c) Not sure
5.Do you believe the organization is capable to offer effective services to their customers?
a) Yes
b) No

c) Note sure
6. Do you believe that the company utilize effective data base management to store the
information of customers?
a) Yes
b) No
c) Not sure
7. Which problem has appeared the most after execution of digital technology?
a) High Labour turnover
b) Training requirements
c) Data hacking
d) Decline in employee participation.
8. Do you believe that organisation performance after execution of digital technology in
functions has been enhanced?
a) Yes
b) No
9. Do you believe that working environment of the organization is appropriate to meet the
demands of internal customers?
a) Yes
b) No
10. How can the organisation can effectively transform its business activities and improve its
performance.
a) Investment in technology
b) Employee retention
c) Providing training to employees
d) Focus of marketing.

Theme 1 – Age group
1. Age lies between Number of responds
a) 20 to 30 12
b) 30 to 40 5
c) 40 and above 3
Total 20
Interpretation - From previously mentioned table, plainly there are 12 respondents in association
whose age lies between the 20 to 30, 5 respondents are those whose age lies between 30 to 40
years and there are just 3 respondents whose age was over 40 years. Along these lines,
unmistakably the time of greater part of employees from test size of 20 lies between 20 to 30
years.
Theme 2 –Significance of Digital-technology in Customer relationship management
Do you believe that digital
technology is significant in
customers relationship
Number of
respondents

management?
a) Yes 16
b) No 4
Total 20
According to the previously mentioned outline, it is examined the there are 16 workers who have
reacted that digital technology has its significance in management of association with the
customers. Further, just 4 respondents from QBIC hotel who feel that it isn't essential.
Notwithstanding, plainly computerized technology has its real significance in customer
relationship management.
Theme 3 – Department which is mostly transformed by the implementation of digital
technology
Activities of which department is
mostly transformed after
execution of advance digital-
technology?
Number of
respondents
a) Operations 7
b) Marketing 10
c) Accounting 2
d) HR 1
From the previously mentioned, it is deciphered that there are 7 respondents who have said that
the elements of operationss division is for the most part changed after the execution of inventive
digital technology, 10 respondents has denied this and said advertising capacities have been
influenced, 2 respondents have for the bookkeeping office while there was just 1 respondent who
have said HR office's activities are influenced the most. Nonetheless, plainly operationss of
showcasing office in QBIC hotel is for the most part changed after usage of creative digital
technology.
Theme 4 – Relationship with customers valuable for Qbic hotel

Does Qbic hotel give
great value to
Relationship with
customers?
Number of
respondent
s
a) Agree 11
b) Disagree 7
c) Can't say 2
Total 20
Above given outline obviously decides the result that 11 respondents are the individuals who are
concurred with the announcement that association with customers will be given awesome
incentive by QBIC hotel, 7 Respondents have denied this announcement though 2 respondent
have not said anything with regard to it. Therefore, it is obvious from the above investigation that
organization gives incredible esteems and spotlight on the improvement of association with the
customers.
Theme 5 – Ability of the organisation to provide effective services to the customers
Do you believe the
organization is capable to
offer effective services to
their customers? Number of respondents
a) Yes 12
b) No 6
c) May be 2
Total 20

Interpretation – The researcher needs to identify the effectiveness of the hotel in providing
impressive services to their customers. The question was asked to 20 respondents, 12 said yes it
is capable 6 said it is not and 2 were not sure. Hence, it can be concluded from this analysis that
Qbic hotel can provide effective services to the customers by using digital technology.
Theme 6 – Effective data base management to store information
Do you believe that the
company utilize effective
data base management to
store the information of
customers?
Number of
respondents
a) Yes 15
b) No 4
c) May be 1
Total 20
Interpretation – In order to identify that whether the hotel is utilizing effective data base system
to store information the researcher analysed 20 respondents. 15 respondents agreed that the
organization is using data base system, 4 individuals said no and 1 had no idea. It proves that
Qbic hotel is utilizing effective date based system in order to store custoemr's information safely
and securely.
Theme 7 – Problem faced due to the use of digital technology
Which problem has
appeared the most after
execution of digital
technology?
Number of
respondents
a) High Labour turnover 3
b) Training requirements 11
c) Data hacking 4

d) Decline in employee
participation. 3
Total 20
Interpretation – The above examination as to analyse that which is the major problem or issue
faced by Qbic hotel due to the implementation of digital technology. The researcher asked 20
employees to identify which is the major issue raised due to technology. 11 respondents said that
training requirement has been increase, 4 said that data hacking is the issue raised and 3 replied
that employee participation has been reduced due to digital technology. Therefore it is concluded
that digital technology increase the need of employee training.
Theme 8 – Performance of company after implementation of digital technology
Do you believe that
organisation
performance after
execution of digital
technology in
functions has been
enhanced?
Number of
respondents
a) Yes 16
b) No 4
Total 20
Interpretation – The researcher asked another important question to 20 respondents to identify
whether the organization performance is improved due to technology or not. 16 respondents
agreed that technology has improved organization performance where as 4 employees disagreed.
Theme 9 – Working environment of the Hotel meeting the demand of the customers
Do you believe that
working environment of
Number of
respondents

the organization is
appropriate to meet the
demands of internal
customers?
a) Yes 7
b) No 13
Total 20
Interpretation – The researcher asked another question to identify whether the working
environment in Qbic hotel is appropriate to meet the demands of internal customers. 13
employees said that it is not appropriate and 7 respondents said that yes it is. Therefore, it is
concluded that Qbic hotel needs to improve its working environment.
Theme 10 – Transformation of business operations and performance effectively.
How can the
organisation can
effectively transform its
business activities and
improve its
performance?
Number of
respondents
a) Investment in
technology 11
b) Employee retention 3
c) Providing training to
employees 5
d) Focus of marketing. 1
Total 20

Interpretation – According to the above analysis researcher asked a important question
regarding the technique which can be used in order to transform business activities and improve
performance of the hotel. 11 respondents suggested that investment in technology can be the
most effective method, 5 individuals said that provideling trainings to employees can also be
useful, 3 respondents said that building employee relation can also be helpful and 1 had no idea.
Therefore it can be concluded that investing in technology can help in improving the
performance of the Qbic hotel.
P6, M3 and D2 Recommendations from the exploration results and information examination.
According to the study conducted by the researcher, it has been concluded that Digital
technology assumes a fundamental part in developing transformation and improvements in the
business operations of QBIC hotel. The researcher has utilized reliable methodologies such as
Quantitative data collection has been used to collect relevant information from the employees working in
Qbic hotel. The information collected from employees proved that digital technology has a great impact
ion the business functions of the hotel. The various sources of data is primary which helps in collecting
most relevant information related to a topic or subject. The research has used deductive research
approach to conduct this research effectively. Through utilization of imaginative digital framework
and management organization has expanded its association with the customers and ready to gave
24 hours managements to their customers. Alongside this, it is dissected determination of
successful research strategies has offered help to the researcher in fulfillment of previously
mentioned outline that there is real significance of CRM digital technology in changing the
business operations and its execution. Utilization of interpretivism theory has offers help to the
researcher in making the examination more solid and compelling. Utilization of enlightening
technique for investigate configuration process by the researcher has give him bolster since it is
viable, most effortless and less tedious process. Deductive technique has been utilized by
researcher deductive approach as the data and drawn theoretical and exact outcomes on the
significance of CRM digital technology in changing the business activities and its execution.
Further, technique for examining which is utilized by researcher was successful significant help
in getting data however it is prescribed to the researcher that it can likewise utilized methodical
inspecting strategies which is additionally useful for gathering of data. From the gathered
information, it is reasoned that organization needs to enhance its business activities and
execution for which it is recommended that they should interest in establishment and usage of
new technology . For determination of issues at working environment, QBIC hotel needs to lead

exceptional preparing program for its worker with the goal that employees will be work the new
digital technology framework. Other than this , researcher can likewise utilize different strategies
like positivism , inductive, exploratory for its examination alongside additionally concentrating
on the utilization essential information accumulation technique.
TASK 3
P7 Reflection on benefits of undertaking examination to meet the expressed goals.
The above research helped me to gain useful knowledge related to the nature and impact
of digital technology on various functions in an organization or business. While conducting the
research I read different articles, books and journals which supported me in enhancing my
knowledge. I learned a lot of things related to digital technology as well as hotelier activities. All
the knowledge and learning I obtained form this research will be helpful for me in future to make
more quality researches. The research is most unpredictable assignment for the researcher as it
requires commitment and application abnormal state of endeavors to gather the data from the
general population. It is particularly critical that researcher have positive esteems towards the
consummation of operations morally with the goal that appropriate research can be led and
dependable information can be accomplished. According to the successful investigation, plainly
there are different sort of research techniques which can likewise be utilized to understand the
effect on computerized technology on the help of development and advancement. Points and
destinations are being determined to the premise of the subject which gives a profound learning
of components of computerized technology which has given significant effect of business
exercises QBIC hotel practical units like activities, advertising, bookkeeping and Human asset
division. Powerful venture management was created which has offered help to get the
exploration finish and aides in making plans according to the idea of the errand. Gantt diagram
was likewise grown with the goal that the course of events and the organized of finishing the
operations will be encircled. Both subjective and quantitative techniques for information
accumulation was utilized by researcher which has offered help in gathering of data from the
chose test size of 20 employees of QBIC hotel from various utilitarian units. Research has given
information of technique for advancement of survey and confining inquiries for investigate based
on points and targets.

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In