Research Project: Digital Technology Implementation at Qbic Hotel

This research project investigates the implementation of digital technology within a small to medium enterprise (SME), specifically using Qbic Hotel as a case study. The project begins with a detailed research proposal outlining the objectives, which include identifying the advantages of digital technology, exploring its implementation, and understanding its relationship to SME growth. The proposal also covers the research methodology, including a qualitative research approach, data collection methods (questionnaires and secondary sources), and data analysis techniques (thematic analysis). The project also includes an ethics form. The project explores literature sources related to the concept of digital technology implementation in SMEs, the advantages gained, and the relationship between digital technology and SME growth. The project outlines the activities to be carried out, including literature review, data collection, analysis, and conclusion, with a timeline for completion. The findings are presented, and the project concludes with reflections, recommendations, and references. The research aims to provide insights into how digital technology can enhance the profitability and effectiveness of SMEs, offering practical recommendations for Qbic Hotel's digital strategy.

RESEARCH PROJECT

TABLE OF CONTENTS
1. RESEARCH PROPOSAL...........................................................................................................1
a) Research proposal form..........................................................................................................1
b) Research ethics form...............................................................................................................3
2. DISSERTATION ........................................................................................................................6
a) Research topic, statement, objectives and significance..........................................................6
b) Review of literature................................................................................................................8
c) Research methodology..........................................................................................................12
d) Data collection and interpretations.......................................................................................14
e) Presentation of the findings...................................................................................................21
f) Conclusion, reflection and recommendation.........................................................................25
REFERENCES..............................................................................................................................28

1. RESEARCH PROPOSAL
a) Research proposal form
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective,
responsibilities
Title or working title of the research
project (in the form of a question, objective
or hypothesis)
To identify significant advantages with implementation of
digital technology on SME – A Case Study on Qbic Hotel.
Research objectives (e.g what is the
question you want to answer? What do you
want to learn how to do? What do you want
to find out?):
To understand concept of implementation of digital
technology in SME.
To explore significant advantages that gained with
implementation of digital technology in Qbic
Hotel.
To interrelate digital technology and growth of
small and medium enterprise.
To recommend ways through Qbic hotel can gain more
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profitability and effectiveness.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is
important):
 Personal interest
 Improvement knowledge and to
understanding digital technology
 Future knowledge and skills
Section Three: Literature sources searched
Use of key literature sources to support
your research question, objective or
hypothesis:
Theme 1 Concept of implementation of digital
technology in SME
As per the point of Sharma, Tiwari and
Pandey, (2018), digital technology consist several
advantages in SME to make high growth and
profitability. It is one of the important
consideration that helps to conduct operations in
the business as per latest trends existence in the
market.
Theme 2 Significant advantages that gained
with implementation of digital technology in
Qbic Hotel
According to the point of Nambisan,
(2017), success of each hotel depends on the
implementation of digital technology. It increases
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significant advantages to make more effective and
efficient work performances at workplace. With
this regard, in respect to serve in market segment,
chain create personalised travel programs. Features
also helps to attract and retain with brand website
to attract maximum number of customers.
Theme 3 Relationship between digital
technology and growth of small and medium
enterprise
As per the views of Straker and Wrigley,
(2016), digital technology consider platform to
make high growth in small and medium enterprise.
Therefore, it consists positive relationship to
operate functions and operations in systematic
way. There is limited resources must be consider to
increase revenue and profitability.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
Activities of
research
plan
1th
Wee
k
2nd
Wee
k
3rd
Wee
k
4th
Wee
k
5th
Wee
k
6th
Week
7th
Week
Selection of
the research
subject
Literature
Review
Research
methodology
Preparing
questionnair
How long
this will
take:
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e
Data
collection
Data
interpretatio
n and
analysis
Conclusion
&
Recommend
ation
Modificatio
n as per
feedback
Final
submission
Milestone one: Collection of data
Target date (set by tutor): 2 weeks
Milestone two: Findings and interpretation
Target date (set by tutor): 3 weeks
Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and
why?
Qualitative research approach and
methodology
What your areas of research will cover:
Inside areas of Qbic hotel
In order to collect data, questionnaire has
been undertaken which consider to conduct
appropriate survey. This also helps to find
fresh and relevant information from
participants. Apart from this, another way
to collect data is secondary form in which
information gather from secondary tools
such as books, journals, etc.
With respect to select sampling method,
researcher select simple random sampling
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method in which 20 sample size of
population has been selected to accomplish
aim and objectives. Furthermore, data
analysis process consider with thematic
analysis so that it contains different themes
to find appropriate results and outcomes.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________
Date ______________
Comments and agreement form project
proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name
of the IV)
Date
b) Research ethics form
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research
fully with your unit tutor. Please complete this form in good time before your
research project is due to commence.
Section 1: Basic details:
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Project title: To identify significant advantages with implementation of digital technology on SME
– A Case Study on Qbic Hotel.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes ✓ No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes ✓ No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: ✓
How will participants be recruited (identified an approached)?
Randomly
Describe the processes you will use to inform participants about what you are doing:
Interpretivism philosophy
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
With data collection. Yes data will be in written form and clear conversation must be
undertaken with participation work.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes ✓ No
If no please explain why below and ensure that you cover any ethical issues arising
from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes ✓ No
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Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes ✓ No
Will participants be given information about the findings of your study?(This could be
a brief summary of your findings in general)
Yes No ✓
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes ✓ No
Who will have access to the data and personal information?
By my self
During the research:
Where will the data be stored?
In computer program
Will mobile devices such as USB storage and laptops be used
Yes No ✓
If Yes, please provide further details:
After the research:
Where will the data be stored?
In Microsoft Excel
How long will the data and records be kept for and in what format?
In landscape format data and records kept
Will data be kept for use by other researchers?
Yes ✓ No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers ✓
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection). ✓
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 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research
Name: Date
2. DISSERTATION
a) Research topic, statement, objectives and significance
Introduction
In present era, digital technology plays a vital role in day to day operations. In order to
consider huge collection of data, regular measurement and assessment need to be implemented in
successful way. Digital technology consists several elements to produce appropriate results and
findings on customer's demand. Furthermore, it also aids to solve issues and problems to increase
several advantages. Communication and ability both are major consideration that helps to
increase understanding and effectiveness at workplace. It helps to identify loopholes in business
that impact negatively on results (Leonard-Barton and A. Kraus, 2018).
Along with this, it can be stated that implementation of digital technology consist with
several tools and techniques to develop appropriate working. Present study identifies its impact
on results so that it assists to applicable in whole enterprise in successful way. It is extremely
brings transformation in different kinds of business activities, processes, competencies, etc. All
these tools impact positively that impact on strategic vision and mission in successful way
(Valos, Polonsky and Lipscomb, 2015).
Background
With respect to conduct present study, it can be stated that digital technology
implementation creates several benefits. It assists to expand several operations and functions in
new areas easily. This is because, digital technology ascertained advantages to reduce expenses
and increase productivity in positive consideration. It impacts on customers, employees,
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business, etc. As a result, it designed to understand, communicate and adapt digital technology
(Vovchenko and et.al., 2017).
Digital technology primarily considered with physical communication media that provide
appropriate overview and technological skills in business environment. The term digital
technology has been used to describe and analysis results in positive way. Use of web tools,
digital media activities with software applications. As a result, it helps to generate data to focus
on appropriate systems. Technologies also increases social media strategy which assists to
develop more creativity at workplace in positive manner.
Rationale
Digital technology consists several advantages in day to day life. This is because, it
makes easy and stay with social connectivity. Hence, every person can communicate their
message and exchange ideas that created and helps users in socialization manner. It also
increasing operations to maintain better standards and experience (Kavoura and Stavrianea,
2014). Technology also develop advantages that increases information with small devices. Data
also stored with online medium that enable to access from internet. There are great advantages to
make easier work and increases ability in positive way.
Research topic: “The implications of digital technologies on SME’s”
Statement
To explore benefits with execution of digital technology on SME – A Case Study on Qbic Hotel.
Objectives
 To understand concept of execution of digital technology in SME.
 To explore benefits that are gained with implementation of digital technology in Qbic
Hotel.
 To interrelate digital technology and development of small and medium enterprise.
 To recommend ways through Qbic hotel can gain more profitability and effectiveness.
Significance
Digital technology helps to increase several advantages in small and medium sector
businesses. This is because, it assists to considered new ideas, opinion, etc. that requires in start-
up operations in successful way. Furthermore, following are certain significance of
implementation of digital technology in Qbic Hotel:
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