Impact of Digital Technology on Qbic Hotel Performance Analysis

This report analyzes the impact of digital technology on the business performance of Qbic Hotel. It explores the use of digital tools, devices, and their effects on revenue, sales, and overall operations. The report investigates the current changes in operating techniques, elements influencing online market growth, and customer satisfaction based on technological variations. It also provides suggestions for improving Qbic Hotel's performance, analyzing the effects of digital technology on business management. The research methodology includes qualitative research, an inductive approach, and data collection from primary and secondary sources, including interviews with hotel employees and literature reviews. Key findings are presented through figures and tables that highlight the benefits of technology in areas such as customer service, employee training, and productivity improvements.

UNIT 11 RP

TABLE OF CONTENTS
TASK 1............................................................................................................................................2
P1 Proposal.............................................................................................................................2
P2 Research methodology......................................................................................................6
TASK 2............................................................................................................................................6
P3 Primary and auxiliary research..........................................................................................6
P4 Research findings and data................................................................................................9
TASK 3..........................................................................................................................................15
P5 Research outcome...........................................................................................................15
Enclosed in ppt.....................................................................................................................15
TASK 4..........................................................................................................................................15
P6 Reflective........................................................................................................................15
P7 Alternative research system............................................................................................16
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................20
Questionnaire........................................................................................................................20
Data collection......................................................................................................................22

TABLE OF FIGURES
Figure 1: Use of Digital technology within Qbic hotel..................................................................10
Figure 2: Use of technology is helpful for company.....................................................................11
Figure 3: Effectiveness of use of technology within firm..............................................................12
Figure 4: Use of digital technology having positive impact on performance of company............13
Figure 5: Employees having training in regard to use of latest technology...................................14
Figure 6: Use of technology in improvement of productivity and activities of business..............15
Figure 7: Aiding into delivery of quality of service to all customers............................................16
Figure 8: Some more benefits of technology for company............................................................17
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TASK 1
P1 Proposal
To analysis the impact of digital technology over business performance: A case study on
QBIC hotel
Background
In current scenario by implementing digital technology every sector are grown and
develop and effect is shown everywhere. In each and every sector of current life and economy
there are widely use of digital technology. If use of digital technology is not come then this
growth in each sector of economy is not possible. Digital technology helps to every firm and
organisation of every industry for their work weathers it is important or not important and all
things are possible with the help of this. The most important things of this digital technology is,
it is update and innovate at increasing rate so that it helps those business also where changes is
regularly comes. This technology will be treated as traditional part with doing changes and
innovation. In UK there is hospital industry and other industry is grown up speedily and their
profits are play an important role in their nation's GDP. Their profits are increase because the use
of digital technology and for this reasons it can say that their country's GDP at higher level.
There are also an impact on hotel industry, Qbic a Hotel in UK is regarded as the best rated hotel
and is taking London to its revolutionised procedure because of using digital technology and it
increase it customer visiting rate. LCD TV's and Wi-Fi these are the current and latest technical
needs in the market which have also been addressed and manufactures by this industry.
Research Aims and Objectives
To address and ascertain the impacts of various technical tools and devices in revenue,
sales as well as operations of business there will be requirements of appropriate research over
such issues. Determining the impacts of such analysis which will be appropriate as per
addressing the various Aims and Objectives relevant with research study
Aim: “To analysis the impact of digital technology over business performance: A case
study on QBIC hotel”
Objectives:
 To address current changes in the operating techniques.
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 To identify elements influencing online market growth of business.
 To demonstrate the desired satisfaction and preferences of buyers on the basis of
technical variation in business, To bring fruitful suggestion on which QBIC hotel will improve its performance.
 To analysis the impacts of digital technology over business management of QBIC hotel.
Research Questions
Addressing the fruitful outcomes through this research analysis there are several
questions which will be effective as per addressing all the issues. Therefore, to address each
issues and make a suitable research study there will be application of various facts and
operations which in turn will be useful to have appropriate determination of changes.
 How to address current changes in the operating techniques?
 What are the elements influencing online market growth of business?
 How to demonstrate the desired satisfaction and preferences of buyers on the basis of
technical variation in business?
 What are the fruitful suggestions on which QBIC hotel will improve its performance?
Rationale
The foundation behind this research study is to analyse the concrete reasons behind the
weak operational performance of hospitality sector. Implication of digital technologies is termed
as helping entities in making appropriate improvement in the revenue and gains of the firm.
Similarly, there are various issues which are normally faced by a hospitality industry in terms of
making productive efforts. Research projects is aimed at a highlight all such issues and obstacles
which are normally faced by hotels in terms of delivering the satisfactory services among
consumers. Various hospitality organisations which are weak in terms of making effective
changes into operations as well as administrating the financial control in entity.
Literature Review:
According to the view of Zaitsevaand Larionova, (2016) digital technology is that factor
which is formulating business operations and management of company. This is playing very vital
role to play in growth and development of hospitality industry. Kasemsap, (2017) also viewed
that digital technology will be helping companies to provide good experience to customers with
help of transformation in business activities. The use of technology within hospitality industry is
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leading to huge transformation within sector like self-check in check out with use of mobiles are
easing activities of customers are that of staff.
With the help of this the profits are performance of firm in industry will be increasing by
the year end of 2020 and then adding up in customer value experience. Digital technology is also
impacting the business management as it helps employees to track the employee performance
with their attendance as well as viewed by Rahimi and Gunlu, (2016). According to Kasemsap,
(2017) in today's world customer are having strong access to information and then the use of
different types of channels to communicate with the brand or hotel. If these hotels or hospitality
industry fails to adopt mobile strategy or digital technology then they will not be able to retain
their customers. Profit of the firm directly gets affected by this use of digital technology as the
cost of the company gets decreased by use of technology in day to day working of the company.
Dutz and Willig, (2017) also emphasised on the fact that all these things will ultimately lead to
higher employee and whole firms performance. As the staff and employee will be able to deliver
higher quality of service and then also having more information about what a customer need. All
the departments of the hotel will be in better connection and coordinate in better way thus
increasing the flow of money and higher performance.
Zaitsevaand Larionova, (2016) further clarify that the use of technology in hospitality
industry had led to many huge transformation in the industry. The profit and performance of the
firm in hospitality industry are likely to increase by the end of year 2020. Keller and Schmidt,
(2016) said that self-check in and check out by using the mobile is very important offering this as
a good option to customer will be adding to the value. This will increase the control of the
customer and this will increase the satisfaction of customer leading to higher profit and
performance. The performance of the firm will be increased by the use of technology in all the
part and department. As per Rahimi and Gunlu, (2016) it is concluded that performance of the
firm highly depend upon the digital technology and this is helping in reforming the overall profit
and thus maintaining the quality of service of the firm.
Research Methodology
 Research type– to analyse the impact of digital technology on business performance the
qualitative research which is a type of research, is use. By the use of this a researcher can
evaluate the performance of any business of qualitative factors and other proper
measurements.
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 Research philosophy and approach– in present era the use of inductive approach,
qualitative research type and interpretive philosophy are make research better. So every
researcher is use these type of research technology.
 Data collection– in data collection, data will be collected from both resources that are
primary data sources and secondary data sources. So in the case of Qbic Hotel the
primary data is collected from the 20 employees of that Hotel. And secondary data is
collected from the journals, books, scholarly articles related with digital technology and
organisation performance will help to analyse the related issues.
 Sampling– sampling is the process where data is concludes in a small size from the all
information relate to the data.
 Data analysis– in this technique systematic method is applied for analysis of data. This is
suitable method for data analysis.
Time plan
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P2 Research methodology
This part would be including all sort of methods and tools which are to be used in
producing relevant aims, objective of research and then coming towards the specified outcomes
or results (Taylor, Bogdan and DeVault, 2015). There are various types of methods including
that of data collection and analysing of that collected data so that valid results could be drawn.
The various steps of this research methodology are as follows:
Research Philosophy
The analyst depends on the interpretive reasoning which indicates as there will be impact
and weight-age of the essential information gathering notwithstanding optional information
accumulation. Along these lines, the investigation will be useful for the people regarding
mentioning the sufficient objective facts with the assistance of meetings and different essential
information accumulation methods (Lewis, 2015).
Research Design
The investigation will be founded on accumulation of most effective information and
learning gathering which will help in the sufficient enhancements in the operational exercises of
firms. This examination will feature hindrances looked by experts and alternate partners while
playing out the business errands. Consequently, the information accumulation from the different
sources will be examined and a successful arrangement will be introduced to society.
Information accumulation
To direct research, there will be prerequisites regarding gathering the quantitative and
subjective information. Consequently, the investigation features the accumulation of data from
the different distinctive sources which depend on the factors of enthusiasm and also it sets up the
test, examination of such gathered information.
TASK 2
P3 Primary and auxiliary research
Research approach
The investigation will be founded on subjective procedures which will be useful
regarding breaking down the gathered data and the precise thinking will assist analysts with
coming up with any business arrangements (Flick, 2015). These systems are gainful as they
incite profound examination of the considerable number of issues and issues which are being
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looked by each SME in showcase. As per alternate strategies in the subjective strategy is most
productive and exact as it won't being base on the suspicions and also don't bring any unlawful
arrangements.
The specialists have chosen the inductive research on which there will be no utilisation of
any hypothesis or model toward the start of the exploration yet it will be toward the finish of
such research. Along these lines, the start of this inductive research depends on the exactness of
the information and also has the solid respondents to fabricate the speculations and precise
answer for any issue.
Research Philosophy
Research rationality contains the conviction with respect to gathering and investigation of
information. It is worried about source and nature of information. Thinking about the Saunder's
onion, explore logic is put at the peripheral layer, and in this way, is the principal theme which is
cleared up in look into procedure. Research theories are of four fundamental composes; these
are: sober mindedness, positivism, authenticity and interpretivism (Vaioleti, 2016).
Besides, with positivism rationality, the part of analyst is constrained to gathering and
translating the information. Also, positivism is subject to perceptions that are quantifiable. Along
these lines, this reasoning helped the analyst in focusing on certainties. In this manner, with its
assistance, the ramifications of computerised innovation on business action of Qbic Hotel could
be resolved. Interpretivism reasoning was received on the grounds that it helped the analyst in
translating the components of the examination. This reasoning helped with speaking to various
parts of the wonder being contemplated. The Hermeneutics highlight of this logic will help in
making the satisfactory comprehension over any issues and the arrangements of any results
Research Design
These are providing information and detailing about the strategies which is considered by
researchers in there for meaningful conclusions of research analysis. There are various types of
design like that of exploratory, descriptive and explanatory so in this study where factors and
impact of digital technology is to be included with study on Qbic Hotel. Under this research,
scholar is to undertake descriptive type of research design so that they have been able to describe
all factors linked with and impacts of digital technology within the context of hotel (Brinkmann,
2014). This type of study would be providing greater inside of the topic so that valid conclusions
could be made and aims could be achieved towards the end.
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Data collection
This is viewed to as the most imperative component of entire research venture including
gathering of information from different sources like that of diaries, articles, books and poll and
so forth., so here we need to direct research on distinguishing different variables of advanced
innovation and its effect on authoritative activities of Qbic inn. For this, analyst would take
around 20 representatives of organisation and afterward posing some nearby finished inquiries so
they might make replies to that. This information accumulation would be done on bases of poll
frame which is going under essential wellspring of information gathering which is named to give
genuine and remedy data about the theme.
Sampling
The irregular inspecting technique has been dictated by the specialists which will help
them in rolling out the satisfactory improvements in the business activities (McCusker and
Gunaydin, 2015). Thus, this will be useful for them as far as making the investigation and
gathering information from the arbitrarily chosen people is concerned. Along these lines, it will
be useful for the analysts to bring the data and the significant issues from different people. As
here, 20 employees are to be thought about. This could be viewed as examining from bigger
populace of individuals so just 20 employees are to be taken into this examination venture. The
simple random technique is used in within probability of sampling.
Information investigation
The investigation were made over the gathered data which helps in conveying the
sufficient answers for any worry issues which will be productive for the business as far as
making the satisfactory addition in the mechanical tasks. Accordingly, with the assistance of
appropriate investigation, the specialists will settle on reasonable choice for settling the
specialised issues in the firm. Information examination is the most essential piece of entire
research as this would assist us with making legitimate conclusions and afterward suggestions
for some time later. Dissecting the gathered information could be named to as disentangling
entire gathered information into short and straightforward arrangement which is reasonable. So
for this, specific research topical examination would be embraced so information which is
gathered could be finished up with legitimate outcomes.
Moral thought
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The structure of the exploration depends on appropriate reference and in addition
referencing which will help in making the legitimacy of the examination (Riedl, Davis and
Hevner, 2014). The examination venture without alluding writings and the scholarly impact will
be dealt with as the pilfered material so this is fundamental for the lawfulness of the undertaking
that it must comprise of legitimate referencing. In the event that the analysts are not following
the moral piece of research then this turns out to be difficult for them to adapt up from lawful
authoritative. As not appropriately referring to the parts of any creator or not taking earlier assent
of members or respondents could be viewed as not thinking about the moral segment of task.
Dependability and legitimacy
In the present examination, every one of the information and data which are accumulated
shape satisfactory sources so it will be relatable and approve data which is being introduced to
the clients and people. There has been utilisation of questionnaires which will influence in
making the satisfactory examination over gathering of people and varieties in their decisions or
inclinations.
Research constraints
The examination has a few constraint like there is no legitimate time accessible for the
investigation. Less quantities of individual or respondents were chosen which brings about the
couple of information gathering (Bilau, Witt and Lill, 2018). There was have to surpass the
utmost of the time which was assigned to group so the sufficient research would be made by
them. In this manner, these are the impediments which are being looked by scientists in setting
with think about and in addition showing the reasonable answer for any firm.
P4 Research findings and data
In this particular part, there would be analysis of collected data from 20 employees of
Qbic hotel so that valid conclusions and recommendations could be further made. In this way,
gathered information is then broken into smaller and meaningful parts which are precise and
coherent meeting all aims, objective and goals of research paper.
Theme 1: Use of Digital technology within Qbic hotel.
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Figure 1: Use of Digital technology within Qbic hotel
Interpretation:
Under this, question was do they think that technology has been used by company or not;
from 20 employees, 11 of them said that they think that digital technology has been used within
company. They also included that Qbic hotel is making use of the best form of technology within
their day to day operations like that of management of staff etc. 6 of the employees also said that
company is not using effective and updated technology which Qbic hotel must be using so that
they have been improving performance of staff members. While there were some who did not
have any idea like that of 3 participants who said that they are not sure whether Qbic hotel is
using any technology or not.
Theme 2: Use of technology is helpful for company.
Figure 2: Use of technology is helpful for company
Interpretation:
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