Qubic Hotel: Impact of Digital Tech on Business Activities

This report examines the impact of digital technology on the business operations of Qubic Hotel. The study begins by outlining the project's aims and objectives, focusing on how digital technology has transformed various aspects of the hotel, including operations, marketing, accounting, and HR. A project management plan, including a work breakdown structure and Gantt chart, is developed to detail the project's timeline, budget, and resources. Small-scale research, utilizing questionnaires administered to hotel managers, is conducted to gather data on the use and impact of digital technologies. The research analyzes the collected data, identifying key themes such as the utilization of digital technologies to improve operational efficiencies, the use of digital camera services, and the perceived benefits of digital technology on business functionality and customer satisfaction. The report concludes with recommendations to improve the utilization of digital technologies within the hotel, reflecting on how the research achieved its objectives and providing insights for the management of Qubic Hotel in London.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P.1. Devising aim and objectives of project................................................................................1
P.2 Project management plan......................................................................................................2
P.3. Gantt Chart to provide time frame.......................................................................................4
LO 2.................................................................................................................................................4
P.4. Small scale research.............................................................................................................4
P5 Description on Analysing the research data. .......................................................................13
P6 Define the appropriate recommendation for communicating activities. .............................15
P7 Reflection to use technologies to maintain hotel management. ..........................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
LO 1
P.1. Devising aim and objectives of project
Topic: How digital technology has transform business activities of Qubic hotel. e.g. operation,
marketing, accounting and HR etc.
BACKGROUND OF STUDY
Technologies are assumed as an essential part of life. In day to day activities, we are using an
individual uses ample of technologies which helps in reducing efforts and saving more time.
Digital technology enables immense amounts of data to be compressed on small storage devices
that helpful to preserved and transported (Flyverbom, Huysman and Matten, 2016). A digital
edge exists where digital information and physical resources are combine together and create a
new value and revenue. Enterprises seeking a digital edge transform processes and business
models while the customer experience by exploiting the pervasive digital connections between
systems, people, places, and things. In this context, the following project will be analysing the
impact of digital technology on the day to day operations and activities of Qbic Hotel. Whether it
is HR related activities like wise marketing or other business operations, technologies affects all
the process adequately by reducing the manual efforts and saving both cost and time of the
organisation. In this context, the following project will demonstrate the influence of digital
technology on the organisational operations. The project management plan in which covers, cost,
risk, time, communication and quality and resources will be developed in this project. Work
breakdown structure and Gantt Chart would be prepared by the researcher that displays the series
of activities and time frames of study (Lewis, S., 2015). Small scale project would conduct and
researcher would apply both the qualitative and quantitative research methods. The main aim of
this study to identifies the digital technology that will be applicable in research. Research
methodologies will be discussed where researcher aim to demonstrate the methods they have
been used for the particular study. Eventually, recommendations will be provided by the
researcher in which they intent help the management of Qbic Hotel of London to make
improvements (Nesamoney, D., 2015). This will help them to attain their desired goals and
objectives. Reflection will be provided by the researcher that would help in understanding how
1

researcher attain the aim and objectives of the research. In this context, the aim and objectives of
the research project is provided below:
Aim:
“ To assess the impact of digital technology upon the business operation of Qubic hotel.”
Objectives:
 In order to getting the meaning of digital technology.
 To recognition of necessity of digital technology in Qubic organisation.
 To assess the impact of digital technology on the business operation of Qubic hotel. To furnishing of recommendation to the top management of the Qubic hotel to
improvement in utilisation of digital technologies within the hotel.
Research questions:
 What is the meaning of digital technologies.
 What are the necessity of digital technology in Qubic hotel.
 What are the influences of digital technologies upon business operation of Qubic hotel.
P.2 Project management plan
WBS Task Name Durati
on Start Finish Predecess
ors Resource Names Cost level of
risk
1 Recognition of title
of task 5 days
Mon
2/19/
18
Fri
2/23/
18
£0.00 Low
2 Devising trouble
argument 4 days
Mon
2/26/
18
Thu
3/1/1
8
1 £250.00 Moderate
3 Environment point to
apportion resources
11
days
Fri
3/2/1
8
Fri
3/16/
18
2 £150.00 Moderate
4 Writing appraisal 5 days
Fri
3/2/1
8
Thu
3/8/1
8
1,2
Books, Journals,
Internet and
articles
£500.00 High
5 Pick out method for
research
4 days Mon
3/19/
Thu
3/22/
3 £100.00 Moderate
2

18 18
6 Cost computing 5 days
Fri
3/9/1
8
Thu
3/15/
18
4 £300.00 High
7
Collection
Representation and
assessment
7 days
Fri
3/23/
18
Mon
4/2/1
8
5 Questionnaires £475.00 High
8 Measure outcome
and collection 4 days
Fri
3/23/
18
Wed
3/28/
18
4,5 £100.00 Low
9
Existing judgment
and
recommendations
5 days
Fri
3/16/
18
Thu
3/22/
18
6 £100.00 Moderate
10 Documenting
outcomes 2 days
Tue
4/3/1
8
Wed
4/4/1
8
7 £25.00 High
11 Submission of
document
2.5
days
Tue
4/3/1
8
Thu
4/5/1
8
6,7 £0.00
From the above discussed project management program, the exercises which would execute in
the investigation, duration, budget and resources has been shown: Scope: From the investigation, the top management of Qbic hotel would be able to
ascertain the significance of digital technologies and its influences upon the organisation
functionalities at various terms. Moreover, they will be able to interpret some effective
innovative technologies in industry which assist its professionals to raising up its growth
and development plan by utilising digital technologies within industry in respective form. Time: The time duration, which has been taken into account by researcher which is 55.7
days. Communication: The investigator will be communicated with the top management of
Qbic hotel and its administrative professionals ion order to proceeding further for
3

collection of relevant data and analysing the impact of digital technologies upon the
business operation of Qbic hotel.
 Budget: The entire budgeting for the entire projection completion which is to be £2000.
The allotments have been showing from the above project management program
effectively.
P.3. Gantt Chart to provide time frame
4

LO 2
P.4. Small scale research
Questionnaire
Name:
Age:
Gender:
1. Is Qbic hotel is utilising digital technologies in order to improving its operational activities?
 Yes
 No
 Not sure
2. Which types of digital technology us been used by the top management of Qbic hotel at
workplace?
 Video conferencing services
 NFC technologies
 Cloud services
 Digital camera services
3. Is digital technologies is beneficial for Qbic hotel business functionalities?
 Yes
5

 No
 Not sure
4. How much customer satisfaction level has been increased within Qbic hotel after utilising
digital technologies at workplace?
 Yes
 No
 Not sure
5. Is there dispute situations has been decreased after using digital technological tools in Qubic
hotel?
 Yes
 No
 Not sure
6. How many times digital technological tools has been used by Qubic hotel management team?
 Very often
 No
 Not sure
7. Is utilisation of digital technologies has made positively effect upon the productivity and
profitability of Qubic hotel?
 Yes
 No
 Not sure
8. How will you recommend to the top management of Qubic hotel to development of digital
technologies within the hotel?
 Utilisation of mobile applications
 Digital check in
 Utilising video chat functional
 No recommendations
Theme 1: Qubic hotel professionals are utilisng digital technologies to improving operatio
nal efficiencies.
6

Is Qbic hotel is utilising digital technologies in order to improving its
operational activities?
Frequency
Yes 9
No 3
Not sure 3
Total 15
Interpretation: In the project, the survey has conducted at the Qubic hotel, the questionnaire has
been prepared and some valuable questions asked by researcher at workplace in order to
knowing valuable feedback from top 15 managers of the hotel. The question asked by researcher
which is, Is Qbic hotel is utilising digital technologies in order to improving its operational
activities?, from 15 managers, it was identified that, out of 15, 9 managers were agreed with the
questions and give positive answer about utilisation of digital technology at Qubic hotel, 3
employees were disagreed with the using of digital technology at workplace for day to day
7
9
3
3
15
Yes
No
Not sure
Total

operational activities. 3 managers were not sure about where top management of the hotel is
using digital technologies at workplace. Hence, it can be said that, Qubic hotel uses digital
technology at workplace for their day to day operational activities.
Theme 2: Digital camera services is being utilised by top management of Qubic hotel.
Which types of digital technology us been used by the top
management of Qbic hotel at workplace?
Frequency
Video conferencing services 1
NFC technologies 2
Cloud services 4
Digital camera services 8
Total 15
Interpretation: From the analysis, it has examined by researcher that, the question has been
asked by researcher to Qubic hotel manager which is, Which types of digital technology us been
used by the top management of Qbic hotel at workplace?. Out of 15 managers 8 were satisfied
with the using of digital camera services in hotel. 4 employees were satisfied with the statements
8
Video conferencing services
NFC technologies
Cloud services
Digital camera services
Total
0 2 4 6 8 10 12 14 16
Frequency

of cloud services in industry. Apart from it, 2 were agreed with NFC services. Hence, it can be
said that, Qubic hotel is using digital camera services in the hotel.
Theme 3: Utilisation of digital technology is beneficial for Qubic business functionality.
Is digital technologies is beneficial for Qbic hotel business
functionalities?
Frequency
Yes 10
No 3
Not sure 2
Total 15
Interpretation: The question has asked by researcher which is, Is digital technologies is
beneficial for Qbic hotel business functionalities?. Out of 15 respondent,10 managers were
agrees on the using of digital technology at workplace. 3 employees were not in favour of using
of digital benefits of digital technologies. 2 employees were not sure with these statements. Thus,
it can be stated that, digital technology is beneficial for Qubic hotel business functionalities.
9
Yes No Not sure Total
0
2
4
6
8
10
12
14
16
Frequency

Theme 4: Customer satisfaction level has been increased after utilisation of digital
technologies within the hotel.
How much customer satisfaction level has been increased within Qbic
hotel after utilising digital technologies at workplace?
Frequency
Yes 8
No 4
Not sure 3
Total 15
Interpretation: In the survey, the questions has asked by researcher which is, How much
customer satisfaction level has been increased within Qbic hotel after utilising digital
technologies at workplace? Out of 15, 8 respondent were agreed on the statements on increment
in satisfaction level of the customers and employees after utilisation of digital technology at
workplace. Hence, it can be stated that, digital technology has raise up the satisfaction level of its
customers within the hotel.
10
Yes No Not sure Total
0
2
4
6
8
10
12
14
16
Frequency