Qubic Hotel: Impact of Digital Tech on Business Activities

This report examines the impact of digital technology on the business operations of Qubic Hotel. The study begins by outlining the project's aims and objectives, focusing on how digital technology has transformed various aspects of the hotel, including operations, marketing, accounting, and HR. A project management plan, including a work breakdown structure and Gantt chart, is developed to detail the project's timeline, budget, and resources. Small-scale research, utilizing questionnaires administered to hotel managers, is conducted to gather data on the use and impact of digital technologies. The research analyzes the collected data, identifying key themes such as the utilization of digital technologies to improve operational efficiencies, the use of digital camera services, and the perceived benefits of digital technology on business functionality and customer satisfaction. The report concludes with recommendations to improve the utilization of digital technologies within the hotel, reflecting on how the research achieved its objectives and providing insights for the management of Qubic Hotel in London.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P.1. Devising aim and objectives of project................................................................................1
P.2 Project management plan......................................................................................................2
P.3. Gantt Chart to provide time frame.......................................................................................4
LO 2.................................................................................................................................................4
P.4. Small scale research.............................................................................................................4
P5 Description on Analysing the research data. .......................................................................13
P6 Define the appropriate recommendation for communicating activities. .............................15
P7 Reflection to use technologies to maintain hotel management. ..........................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
LO 1
P.1. Devising aim and objectives of project
Topic: How digital technology has transform business activities of Qubic hotel. e.g. operation,
marketing, accounting and HR etc.
BACKGROUND OF STUDY
Technologies are assumed as an essential part of life. In day to day activities, we are using an
individual uses ample of technologies which helps in reducing efforts and saving more time.
Digital technology enables immense amounts of data to be compressed on small storage devices
that helpful to preserved and transported (Flyverbom, Huysman and Matten, 2016). A digital
edge exists where digital information and physical resources are combine together and create a
new value and revenue. Enterprises seeking a digital edge transform processes and business
models while the customer experience by exploiting the pervasive digital connections between
systems, people, places, and things. In this context, the following project will be analysing the
impact of digital technology on the day to day operations and activities of Qbic Hotel. Whether it
is HR related activities like wise marketing or other business operations, technologies affects all
the process adequately by reducing the manual efforts and saving both cost and time of the
organisation. In this context, the following project will demonstrate the influence of digital
technology on the organisational operations. The project management plan in which covers, cost,
risk, time, communication and quality and resources will be developed in this project. Work
breakdown structure and Gantt Chart would be prepared by the researcher that displays the series
of activities and time frames of study (Lewis, S., 2015). Small scale project would conduct and
researcher would apply both the qualitative and quantitative research methods. The main aim of
this study to identifies the digital technology that will be applicable in research. Research
methodologies will be discussed where researcher aim to demonstrate the methods they have
been used for the particular study. Eventually, recommendations will be provided by the
researcher in which they intent help the management of Qbic Hotel of London to make
improvements (Nesamoney, D., 2015). This will help them to attain their desired goals and
objectives. Reflection will be provided by the researcher that would help in understanding how
1

researcher attain the aim and objectives of the research. In this context, the aim and objectives of
the research project is provided below:
Aim:
“ To assess the impact of digital technology upon the business operation of Qubic hotel.”
Objectives:
 In order to getting the meaning of digital technology.
 To recognition of necessity of digital technology in Qubic organisation.
 To assess the impact of digital technology on the business operation of Qubic hotel. To furnishing of recommendation to the top management of the Qubic hotel to
improvement in utilisation of digital technologies within the hotel.
Research questions:
 What is the meaning of digital technologies.
 What are the necessity of digital technology in Qubic hotel.
 What are the influences of digital technologies upon business operation of Qubic hotel.
P.2 Project management plan
WBS Task Name Durati
on Start Finish Predecess
ors Resource Names Cost level of
risk
1 Recognition of title
of task 5 days
Mon
2/19/
18
Fri
2/23/
18
£0.00 Low
2 Devising trouble
argument 4 days
Mon
2/26/
18
Thu
3/1/1
8
1 £250.00 Moderate
3 Environment point to
apportion resources
11
days
Fri
3/2/1
8
Fri
3/16/
18
2 £150.00 Moderate
4 Writing appraisal 5 days
Fri
3/2/1
8
Thu
3/8/1
8
1,2
Books, Journals,
Internet and
articles
£500.00 High
5 Pick out method for
research
4 days Mon
3/19/
Thu
3/22/
3 £100.00 Moderate
2

18 18
6 Cost computing 5 days
Fri
3/9/1
8
Thu
3/15/
18
4 £300.00 High
7
Collection
Representation and
assessment
7 days
Fri
3/23/
18
Mon
4/2/1
8
5 Questionnaires £475.00 High
8 Measure outcome
and collection 4 days
Fri
3/23/
18
Wed
3/28/
18
4,5 £100.00 Low
9
Existing judgment
and
recommendations
5 days
Fri
3/16/
18
Thu
3/22/
18
6 £100.00 Moderate
10 Documenting
outcomes 2 days
Tue
4/3/1
8
Wed
4/4/1
8
7 £25.00 High
11 Submission of
document
2.5
days
Tue
4/3/1
8
Thu
4/5/1
8
6,7 £0.00
From the above discussed project management program, the exercises which would execute in
the investigation, duration, budget and resources has been shown: Scope: From the investigation, the top management of Qbic hotel would be able to
ascertain the significance of digital technologies and its influences upon the organisation
functionalities at various terms. Moreover, they will be able to interpret some effective
innovative technologies in industry which assist its professionals to raising up its growth
and development plan by utilising digital technologies within industry in respective form. Time: The time duration, which has been taken into account by researcher which is 55.7
days. Communication: The investigator will be communicated with the top management of
Qbic hotel and its administrative professionals ion order to proceeding further for
3

collection of relevant data and analysing the impact of digital technologies upon the
business operation of Qbic hotel.
 Budget: The entire budgeting for the entire projection completion which is to be £2000.
The allotments have been showing from the above project management program
effectively.
P.3. Gantt Chart to provide time frame
4

LO 2
P.4. Small scale research
Questionnaire
Name:
Age:
Gender:
1. Is Qbic hotel is utilising digital technologies in order to improving its operational activities?
 Yes
 No
 Not sure
2. Which types of digital technology us been used by the top management of Qbic hotel at
workplace?
 Video conferencing services
 NFC technologies
 Cloud services
 Digital camera services
3. Is digital technologies is beneficial for Qbic hotel business functionalities?
 Yes
5

 No
 Not sure
4. How much customer satisfaction level has been increased within Qbic hotel after utilising
digital technologies at workplace?
 Yes
 No
 Not sure
5. Is there dispute situations has been decreased after using digital technological tools in Qubic
hotel?
 Yes
 No
 Not sure
6. How many times digital technological tools has been used by Qubic hotel management team?
 Very often
 No
 Not sure
7. Is utilisation of digital technologies has made positively effect upon the productivity and
profitability of Qubic hotel?
 Yes
 No
 Not sure
8. How will you recommend to the top management of Qubic hotel to development of digital
technologies within the hotel?
 Utilisation of mobile applications
 Digital check in
 Utilising video chat functional
 No recommendations
Theme 1: Qubic hotel professionals are utilisng digital technologies to improving operatio
nal efficiencies.
6

Is Qbic hotel is utilising digital technologies in order to improving its
operational activities?
Frequency
Yes 9
No 3
Not sure 3
Total 15
Interpretation: In the project, the survey has conducted at the Qubic hotel, the questionnaire has
been prepared and some valuable questions asked by researcher at workplace in order to
knowing valuable feedback from top 15 managers of the hotel. The question asked by researcher
which is, Is Qbic hotel is utilising digital technologies in order to improving its operational
activities?, from 15 managers, it was identified that, out of 15, 9 managers were agreed with the
questions and give positive answer about utilisation of digital technology at Qubic hotel, 3
employees were disagreed with the using of digital technology at workplace for day to day
7
9
3
3
15
Yes
No
Not sure
Total

operational activities. 3 managers were not sure about where top management of the hotel is
using digital technologies at workplace. Hence, it can be said that, Qubic hotel uses digital
technology at workplace for their day to day operational activities.
Theme 2: Digital camera services is being utilised by top management of Qubic hotel.
Which types of digital technology us been used by the top
management of Qbic hotel at workplace?
Frequency
Video conferencing services 1
NFC technologies 2
Cloud services 4
Digital camera services 8
Total 15
Interpretation: From the analysis, it has examined by researcher that, the question has been
asked by researcher to Qubic hotel manager which is, Which types of digital technology us been
used by the top management of Qbic hotel at workplace?. Out of 15 managers 8 were satisfied
with the using of digital camera services in hotel. 4 employees were satisfied with the statements
8
Video conferencing services
NFC technologies
Cloud services
Digital camera services
Total
0 2 4 6 8 10 12 14 16
Frequency

of cloud services in industry. Apart from it, 2 were agreed with NFC services. Hence, it can be
said that, Qubic hotel is using digital camera services in the hotel.
Theme 3: Utilisation of digital technology is beneficial for Qubic business functionality.
Is digital technologies is beneficial for Qbic hotel business
functionalities?
Frequency
Yes 10
No 3
Not sure 2
Total 15
Interpretation: The question has asked by researcher which is, Is digital technologies is
beneficial for Qbic hotel business functionalities?. Out of 15 respondent,10 managers were
agrees on the using of digital technology at workplace. 3 employees were not in favour of using
of digital benefits of digital technologies. 2 employees were not sure with these statements. Thus,
it can be stated that, digital technology is beneficial for Qubic hotel business functionalities.
9
Yes No Not sure Total
0
2
4
6
8
10
12
14
16
Frequency

Theme 4: Customer satisfaction level has been increased after utilisation of digital
technologies within the hotel.
How much customer satisfaction level has been increased within Qbic
hotel after utilising digital technologies at workplace?
Frequency
Yes 8
No 4
Not sure 3
Total 15
Interpretation: In the survey, the questions has asked by researcher which is, How much
customer satisfaction level has been increased within Qbic hotel after utilising digital
technologies at workplace? Out of 15, 8 respondent were agreed on the statements on increment
in satisfaction level of the customers and employees after utilisation of digital technology at
workplace. Hence, it can be stated that, digital technology has raise up the satisfaction level of its
customers within the hotel.
10
Yes No Not sure Total
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: Conflicts and disputes within the organisation got reduced after implementation of
digital technology at Qbic Hotel.
Is conflicts and disputes within the organisation got reduced after
implementation of digital technology at Qbic Hotel?
Frequency
Yes 9
No 5
Not Sure 1
Total 15
Interpretation: Conflicts was observed in any organisation. In this context, the researcher asked
about the reduction in conflicts and disputes after using digital technologies in the organisation.
From the analysis of this questionnaire sample of 15 employees, it was identified that 8
employees agreed with the statement and said that the conflicts and disputes got minimised after
using digital technologies in the organisation. 4 employees denied it and said that conflicts and
disputes did not minimise after using digital technologies and not agree . 5 employees were not
sure whether the conflicts or disputes got minimised after using digital technologies or not. Thus,
11
Yes No Not Sure
0
1
2
3
4
5
6
6
4
5
Frequency

from the analysis, it can be understand the conflicts and disputes indeed got minimised after
implementations of digital technologies in the organisation.
Theme 6:Very often times digital technological tools has been used by Qubic hotel
management team.
How many times digital technological tools has been used by Qubic
hotel management team?
Frequency
Yes 9
No 3
Not sure 3
Total 15
Interpretation: From the investigation, the questions has asked by researcher to Qublic hotel's
selected 15 managers. The questions have been asked which is, How many times digital
technological tools has been used by Qubic hotel management team?.out of 15, 9 managers were
agreed with the statement of often times, Qubic hotel is using digital technological services at the
workplace in order to completion of its various business functionalities. 53 managers were not
12
3
3
15
No
Not sure
Total

sure about how many times, management department is using digital technology at workplace.
Apart from it, 3 mangers were not sure about it. Hence, it can be said that, Very often times
digital technological tools has been used by Qubic hotel management team.
Theme 7: utilisation of digital technologies has made positively effect upon the productivity
and profitability of Qubic hotel.
Is utilisation of digital technologies has made positively effect upon
the productivity and profitability of Qubic hotel?
Frequency
Yes 9
No 4
Not sure 2
Total 15
Interpretation: In the survey, the researcher has been asked questions to 15 selected managers of
Qubic hotel, the researcher has asked a question to managers of hotel which is, Is utilisation of
digital technologies has made positively effect upon the productivity and profitability of Qubic
hotel?. Out of 15, 9 managers were agreed with the statements of using of digital technologies
13
Yes No Not sure Total
0
2
4
6
8
10
12
14
16
Frequency

has been made positive impact upon profitability and productivity of the hotel. 4 employees were
not agreed with the statements of using of digital technology is beneficial for the company's
productivity or not. Beside from it, 2 employees were not sure about it in the hotel as well.
Hence, it can be said that, utilisation of digital technologies has made positively effect upon the
productivity and profitability of Qubic hotel.
Theme 8: How will you recommend to the top management of Qubic hotel to development of
digital technologies within the hotel?
How will you recommend to the top management of Qubic hotel to
development of digital technologies within the hotel?
Frequency
Utilisation of mobile applications 8
Digital check in 2
Utilising video chat functional 3
No recommendations 2
Total 15
14
8
2
3 2
15
Utilisation of mobile
applications
Digital check in
Utilising video chat functional
No recommendations
Total

Interpretation: In the survey, the question has asked by researcher which is, How will you
recommend to the top management of Qubic hotel to development of digital technologies within
the hotel?. Out of 15 selected mangers of the hotel. 8 manages were agreed with the utilisation of
mobile technologies at workplace for developing digital technologies at workplace. Apart from
it, 2 managers were agreed with statement of using of digital check in. in addition to it, utilisation
of video chat function were recommended by 3 managers and 2 managers has said no
recommendations for the company. Hence, it can be stated that, utilisation of mobile application
is most appropriate methodologies for Qublic hotel to making improvement within digital
technological services of the company.
P5 Description on Analysing the research data.
In order to analyses the data research, the researcher must use the precise and appropriate
research methodologies so that he is able to undertake business activities effectively (Silverman,
2016). It is assists in order to develop and formulating the systematic structure of research,
which helps the researcher to undertake business activities effectively. As per this context there
are various kind do research methodologies as are-
Research philosophy- It is helpful in order to gathers the whole information about the subject of
topic. With the help of this there can be interpretation and analysing of collected data. At this
stage there is need to be conduct the information about the aim and objective of the research.
Thus, it can be said that research philosophies are of two types as are positivism and
interpretivism. In accordance with this context, the researcher need to take the use of positivism
research philosophy. It is very helpful for the researcher With the help of the process of data
collection and analysing of study in the differed cases.
Research design- It is belongs to the general guidelines. It is very helpful for the researcher to
give the answer to research questions. In order to carry out the present research study, the
researcher need to use of the exploratory research design. In addition to this, it can be said that it
is very helpful in order to understanding the effect of cause and effect relationship. This kind of
activities are helpful in order to carry out the process related to study.
Research Approach: Research approach is the method for testing the suspicions and creating the
legitimacy of theory (Flick, 2015). In momentum inquire about venture, the analyst has utilized
deductive research approach. Thusly, the specialist could achieve the point and destinations of
the exploration think about.
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Research Approach: Research procedures are the arrangement figured by the specialist which
encourages him or her in accomplishing the set point and destinations of the investigation
(Vaioleti, 2016). In the present examination, the specialist utilized both the subjective and
quantitative research strategy to achieve the point and targets of the exploration.
Data Collection: The method for get-together pertinent information is known as procedure of
information accumulation. Essential and auxiliary are two sources from where information can
be gathered (Silverman, 2016). In the flow examine, scientist direct poll review at Qbic Hotel
with representatives. From auxiliary source, the information has been gathered by investigating
books, diaries and web articles.
Sampling: Sampling is fundamental process in the exploration consider as breaking down vast
gathered information isn't feasible for analyst. In this unique situation, the analyst has taken an
example of 15 workers reactions and make information examination based on it by utilizing
straightforward irregular inspecting strategy.
Data Analysis: The method for changing crude information into important data is known as
information investigation. Here with help of various devices and topics, analyst examine and
translates the gathered information. In the present research venture, specialist utilizes topical
investigation for breaking down the information effectively.
Ethical Consideration: Ethical thought is critical while doing the examination contemplate.
These are the rules which must be trailed by the analyst so as to expand the viability of research
venture (Silverman, 2016). Analyst has passed on the rationale of research concentrate to the
administration and representatives of Qbic Hotel and classification of the association is kept up
by the specialist.
Research Limitations: Researcher confronted couple of confinements while completing the
examination think about. These are depicted beneath:
 Choosing point and targets of research: Selecting point and destinations of the
examination was mistaking for specialist as he or she didn't know which point and goals
will be appropriate for the investigation (Taylor, Bogdan and DeVault, 2015).
 Choosing courses of events:: Deciding timetable was tedious. Analyst got occupied with
designating the exploration exercises and courses of events so it can be finished before
due date.
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 Method for information gathering: There were various strategies accessible for
accumulation of information. Analyst needs to painstakingly figure which strategy will be
more exact and fitting for the exploration examine.
P6 Define the appropriate recommendation for communicating activities.
With the help of above analysis, it can be concluded that the researcher need to
formulated the various recommendation and this all are need to be implemented by the
management of the hotel Hilton. As per this context, there are various kinds of recommendation
and it is defined in following manner as are-
Using mobile technologies- with the help of use of the mobile technologies in the enterprise,
there will be help in order to bring improvement in the communication and coordination in
enterprise. In addition to this, it is very helpful in order to enhancing the experience to the
customers (Vaioleti, 2016). Thus, it can be said that it is essential to have growth and
development of the enterprise. This kind of facility are helpful in order to maintain the
satisfaction of the customers. Moreover, it is very helpful in order to maintain each information
so that business can process its activities effectively.
Enabling room technologies- In this it can be said that there are various kinds of the digital
technologies and this all are available in the market. It is very helpful in order to bring
improvement in the room technologies in the business enterprise. Thus, the technologies may be
of many kind as are Smart keys, Wi-Fi system in room etc (Westerman, Bonnet and McAfee,
2014). these are technologies which all are helpful in order to have enhancement in the
satisfaction of customers. In addition to this, it recommended to the management of the hotel
Hilton, to make more investment in the manner of implementation of digital technologies' so that
firm is able to organise bets kind of facilities for the guest. The experience of customer plays
vital role in order to maintain the sustainability of the enterprise.
Self check in- this is one of the attractive feature which provide the sigh of relief to the
customers. It is also assistive in relation to save the time and he is able to check in rapidly
manner. This is a technology which allows the guest to have the use of check in with the help of
tablets, phones, QR codes etc. it works as to capture the time in relation to arriving and covey
this information to hotel. Departure of customer will also be noted in that technology and it also
gets pass to the hotel (Westerman and Bonnet, 2015). This is one of the effective method as it is
helpful in order to save time. Thus, it is advised to the management of the hotel Hilton to have
17

the use of this kind of technological implementation as it is helpful in order to add prosperity to
enterprise.
Live Chat Feature- Live talk include in the association will help the administration to cooperate
with the voyagers and clients productively (Okumus and et.al., 2017). It is in incline in United
Kingdom the same number of associations discovered advantages of cooperating with clients and
increasing live inputs which causes them to offer help to the clients. Along these lines, it is being
encouraged to the administration to incorporate live visit highlight in the association keeping in
mind the end goal to upgrade consumer loyalty and support.
Preparing of representatives- It is basic for the administration to give satisfactory preparing
and support to the workers which helps in expanding their abilities and efficiencies (Orlikowski,
2016). The administration and representatives needs to work side by side with a specific end goal
to accomplish shared objectives and destinations of the association. Along these lines, it is the
obligation and duty of the administration to give powerful preparing and support to the
representatives with the goal that workers, aptitudes and skills can be increment.
Enhancing security- to build the adequacy in the administration nature of the association, the
administration needs to actualize successful safety efforts inside the lodging. By introducing
CCTV cameras, screens, smoke cautions, and so on the administration of Qbic Hotel may have
the capacity to build the security frameworks in the organisation (Nesamoney, 2015). In this
unique circumstance, it is being encouraged to the administration to think about the significance
of security frameworks and make strides in enhancing the security with the assistance of
advanced innovations.
P7 Reflection to use technologies to maintain hotel management.
In this it is essential to conduct the research in appropriate manner. It is one of the typical
task in order to make the right use of projects in the effective and efficient manner. In addition to
this, it can be said that the researcher need put consideration over the several areas of studies. As
per this contest, I have conducted the research study on the basis of identifying the impact of
digital technologies in order to improving the operation of business and this study is based on the
hotel Hilton. In this way, it can be said that technologies plays the essential role in order to
sustain the growth of the enterprise in the large manner. In addition to this it can be said that
technological advancement are considered to be the essential part. The customer in the market
18

are get attract to the technological advancement as this work as to save their time and cost. In
this manner I have formulated the aim and objective which will be help me to accomplish the
desire objectives. In this, I have framed the project management plans and it is useful in order to
have attractive and appropriate structure about the activities of business enterprise. The project
management pan is inclusive of things as are cost, resources, budget, quality and time. In this
way, there is need to do data collection and analysis so that each impelling information about the
subject matter of the research is need to obtained in effective mode. This is one of the effective
method and it is helpful in relation to provide the particular information about the each things.
With the help of this there is need to take the initiative in relation to preparation of the Gantt
chart and network diagram. It defines the flow of activities and network diagrams.
Thus, it can be said that the researcher need to have the use of precise methodologies in order to
have increment in the effectiveness of research. With the help of analysing the research data, the
researcher need to make the use of appropriate research methodologies. It is helpful in order to
develop and formulating the information so that researcher can able to effectively determine and
formulate research studies so that it is helpful in order to gathering if systematic information. In
this manner it can be said that the data collection and research methodologies are important part
in order rot conduct the project in the effective manner. In addition to this, it can be said that
Data collection and analysis is the important part of the research and this is need to be conducted
in the effective manner. I have taken the survey with the help of taking the 10 employees of the
Hotel Hilton. Thus, it can be said that it is vital process in order to gain the information about the
effect of technological advancement ion get key operation of business enterprise. Moreover, I
got the information from books, journal and other kind of the secondary sources.
Sampling is also on the bested method in order to conduct the information. As per this context, I
have the sample of 10 employees and have conducted the data analysis with the use of sample
random technique. In order to make it effective I have conducted the analysis with the help of
thematic. In this manner I have recommended the things with the help of which there is need to
have the use of technological advancement in the operation of enterprise. In this manner, I am
able to attend the aim and objective of the research study in the impressive manner.
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