Digital Technology's Impact on Business Growth and Innovation Analysis

This report examines the impact of digital technology on The Queensberry Hotel, a 3-star hotel in London, UK. The assignment focuses on the aims and objectives of a project designed to assess the benefits of digital transformation, including cloud computing, for business growth and innovation. It includes a project management plan covering scope, risk management, quality control, cost analysis, and time management. The report utilizes both primary and secondary research methods, including questionnaires and case studies, to gather and analyze data. It also presents a work breakdown structure and Gantt chart for effective project management and concludes with recommendations for The Queensberry Hotel to adopt and implement digital technologies to improve efficiency, reduce costs, and enhance customer service. The report also touches upon the role of digitalization in data transmission and storage.

MANAGING A
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives............................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Research by using appropriate methods............................................................................5
TASK 3............................................................................................................................................9
P5 Analysing data by using tools and techniques..................................................................9
P6 Recommendations...........................................................................................................14
TASK 4 ........................................................................................................................................14
P7 Reflection .......................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
Appendix........................................................................................................................................18

INTRODUCTION
Technology has changed the working style of many business organisation. Nowadays,
companies understand that if they will use latests technology in their organisation then it will
help them in attaining their goals in an effective way. Digital technology is used for transferring
the data from one place to other in less time and without losing any significant information
(Baiden and Price, 2011). Technically, binary code are involve in this process, they can convert
an information into words of images. The Queensberry Hotel is running their business in
hospitality sector, they are present in London,UK. This assignment will discuss about aims and
objectives of the project, they are related to modifying the current technology which mentioned
enterprise is using. Work breakdown structure and Gantt chart will also become part of this file.
Quantitative and Qualitative methods of research will be included in this file. Various tools of
conducting research will get cover under this report. A project management plan will be
explained, it will focus on aspects like cost, risk, time etc. Some recommendations will be given
in the end along with the reflection.
TASK 1
P1 Aim and objectives
Some organisation may think that adopting latest technology like digitalisation is an
option for them but in reality they have to make necessary modifications in their business
because the enterprise, who have adopted new technology, have competitive advantages on their
rivals. For a small organisation like The Queensberry Hotel, spending money on digitalisation
could be bit difficult because they have limited resource if they will invest their money in right
areas like, buying equipment which can be used for reducing the overall cost of the business,
then this will help them in long run (Bakker and et. al., 2011). Digitalisation is the process of
conversion of information in digital format. This help in better representation and analysation of
the content. If manager of cited hotel will have use this technology then it will assist them in
recoding more data and fast travelling of information. It will expand their business because
currently, they are not using technology like cloud computing. If they will adopt these kind of
technologies then they can easily store more data about their clients and other vital information
which is present in the industry.
Topic: Affect of digital technology on growth of business and innovation
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Background of project
Companies in this business world understand that there are basically two ways of
maximising profit, one is to reduce the cost of business and other is increase the sales. Digital
technology helps a corporation in accomplishing both of these activities in single time.
Technology like Cloud computing reduces the cost of storing data, while online booking and
advertisement increases the market of the company (Basu, 2014). The concept of digitalisation
was suggested by a German mathematician in seventeenth century. Binary code was the next
development which happened in this field. Before 1980, telecommunication was popular for
transmission but after this, the era of fiber optics started. Direct broadcast satellite was one of the
addition in digital technology. The Queensberry Hotel is 3 star hotel and they are known for their
quality services at low price. Their restaurant is also very famous and they offer variety of food.
This organisation is using some old technology but they need a rapid transformation but adopting
new digital technology like Cloud computing.
Aim – To identify the impact of digital technology on the business growth.
Objectives
 To analyse the affect of digitalisation on the organisation
 To examine the modifications needed in the company
 To find the role of digital technology in transmission of information.
Research questions
 How digitalisation will make an impact organisation.
 What changes are required in company.
 How digital technology will assist in flow of information.
P2 Project management plan
Plans are made for arranging various activities, which has to done in the accomplishing a
task, in a proper steps. Planning reduces the fear of uncertainty and minimises the wastage of
resources. A plan will also cover various components like cost, risk, resources etc. Following is
their explanation:
Scope of project – This project will identify all the needs relating to up-gradation of
technology in The Queensberry Hotel. It will find to analyse the changes which can be done by
manager of the enterprise so they can reduce their cost of business and transmit and record data
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in effective manner (Chang, Walters and Wills, 2013). Areas like designing of hotel, job
satisfaction to the employees will not become part of this research.
Risk management – Digitalisation is a difficult process because present employees do not
have training about how to use technology like Cloud computing. They cannot work on latest
soft-wares. If manager of cited hotel will force their workers to learn something new then they
may deny it or leave the job. This kind of risk can be managed by providing training to the
workers and giving them extra monetary benefits. This risk is integral part in modification of any
business. Some risks are associated with research also, at the time of conducting primary
research participant may provide wrong information (Doherty, Ashurst and Peppard, 2012). If
wrong information will be recorded and analysed then the research will get useless. Magnitude
of risk is high in this case because they some participants may not involve in the process of
research. By checking background of participants, this risk can be minimised.
Quality control – Doing high quality of research involve formation and analysation of
various graphs and charts. Graphs, histogram, pie charts etc. will be made for assuring good
quality of work. At the time of digitalisation, managers of the company has to assure that they
buy latest equipment and install modern software. Monitoring of researchers work should be
done on continuous basis so the mistakes which they are committing can be rectified at the point
of its generation (Eskerod and Huemann, 2013).
Cost – The expenses of conducting the researcher will cost around 250 pounds. This is
not a big sum for cited Hotel and they easily afford it. Besides this, the cost of bringing changes
in the company i.e. relating to digitalisation will be around 2000 pounds. Purchasing of new soft-
wares is bit expenses and cited enterprises also have to pay money to the trainer who will
provide training to the employees.
Time – Setting a time limit for every work is importance, it bring positive pressure on the
people who are going to work on an specific task. The time taken for completing the research
will be 45 days, if everything go according to the plan, and the spend of making introducing
digitalisation in the company would be 6 months. If things are done in right time then they
customer will get better service and cited firm will earn more revenue (Gustafson, 2012).
Communication – The researcher has to communicate with various people for at the time
of conducting researcher. Manager of the hotel also have to make a clear conversation to the
employees about digitalisation in the organisation (Jeston and Nelis, 2014).
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P3 Work breakdown structure and Gantt chart
Total 7 tasks are needed to be performed for completing this project in an effective way. The
selection of topic will take 7 days and setting aims and objectives will cost around 3 days. The
task of literature review will be completed in 6 days and research methodologies will take 5
days. Analysation of data is an important task and it will be done in 10 days. Concluding the
report will be done in 4 days and the submission of report only take 1 day. Their are two path of
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accomplishing this work, one will take 30 days and other one will cost 26 days. The second
option will be chosen by the researcher in order to complete the work in less time.
TASK 2
P4 Research by using appropriate methods
To conduct a research in an appropriate manner, company will utilize some techniques as well as
tools as this is much advantageous for them (Rosemann and vom Brocke, 2015). By utilizing
them, evaluation can be done in an effective way. This will assist an employer to take an
adequate decision. Therefore, there are two methodologies which is associated with research are
stated as beneath:
 Primary method
 Secondary method
Above mentioned tools will aid manager to gather requisite data and information in an
appropriate way. As a result, it will help them to take decision which is beneficial for them. The
Queensberry Hotel is utilizing both methodologies so that they can collect info. They are going
to enlarge their business by using digitalisation (Introducing Research Methods. 2017). This will
also help them to know that there business is providing positive outcomes to them or not.
Henceforth, described tools utilized by an employer so that he can find out results
adequately as this will assist them to survive at marketplace for longer period of time. For above
stated purpose, quantitative as well as qualitative techniques can be used by them as this help
them to evaluate results. With assistance of primary and secondary data, manager will make it
more efficient.
Primary data: This approach will be utilized by director of firm as this assists them to
gather recent info (Saunders and Lewis, 2012). Along with this, it is much appropriate and never
based on estimation. Therefore, a questionnaire is prepared by employer of The Queensberry
hotel to conduct a research and for this they take twenty individuals as a sample.
Questionnaire
Name:
Age:
Email:
Gender:
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Q1. As per your thinking digitalisation is advantageous for The Queensberry Hotel ?
a) Yes
b) No
c) Moderate
Q2. As per you, digitalisation tools and methods will be beneficial for organisation and
give them advantages for longer duration ?
a) Yes
b) No
c) May be
Q3. As per you, in recent time utilization of digital technique is fundamental ?
a) Yes
b) No
Q4. As per your thinking, with assistance of digitalisation firm will acquire positive results
?
a) Agree
b) Disagree
c) Partially agree
Q5. Is it necessary for The Queensberry Hotel to alter their policies and strategies as per
requirement of customers ?
a) Yes
b) No
c) Moderate
Q6. Are you agree with those methods which are using by company to store data and
information ?
a) Agree
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b) Disagree
c) Strongly agree
d) Strongly disagree
Q7. What will be the long term affect on firm through digitalisation ?
a) Positive
b) Negative
c) Neutral
Q8. As per you, it is required for company to bind digital techniques on each and every
division ?
a) Yes
b) No
Q9. As per you, which method will be used by Queensberry Hotel for marketing ?
a) Traditional
b) Modern
Q10. Recommendations.
Secondary data: An association will collect data and information by utilizing this
technique. There are many example of it, such as newspaper, internet, books, magazines,
journals and many more. Major disadvantage of this tool is that info is not new or latest.
Case Study 1: It is required for association to use innovative methods into their goods and
services. They wants to keep their band name much easy; thus, people can easily say it. It is
essential for manager of company to provide quality goods to their clients; as a result, they can
maintain their customer base. Along with this, it is needed for them to alter their products timely
because needs of individuals will change according to time passes.
Case study 2: Basically, The Queensberry Hotel is a five star hotel and only high class
people will afford their services. Hence, it is required for them to update their services so that a
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middle class individual can also take benefits of their administrations. To promote it they will
utilize digital techniques as well as methods.
Therefore, it has been comprehended that firm will utilize creative techniques at the time
of production procedure. They will adopt latest promotional methodologies for marketing
purpose such as social sites.
Instead of all of this, there are some additional tools which are described as beneath:
Data analysis: It is required for an employer to examine information and data which is
collected by him. This will assist them in their decision making process. Two methods will
comprise into this: Quantitative: With assistance of this, superior will collect data in numeric terms.
Evaluation of these information will be done by using some tools, like statistical,
mathematical and many more (Serra and Kunc2015). For above stated aim, manager will
conduct survey; as a result, they will able to know requirements of their users.
 Qualitative: As indicated by this research, numerical data never include into this. Data
and information will be associated with picture and words, this can be used by employer.
For example: reports of firm, interviews and many more.
Research design: This is connected to strategy which is opt by an organisation; therefore,
they can research various factors. It will aid then in identifying issues and resolve it adequately
(Work breakdown structure. 2017). It is consider as a direction for measurement, examination
and aggregation of information as well as data.
Research approach: Basically, this technique is adopted by a researcher of qualitative;
thus, they will formulate hypothesis with help of collected info. It is much flexible comparison to
another research method, i.e. quantitative.
Sampling: This can be classified into two segments, one is profitability and another is
non – probability. It takes less fund and with assistance of this tool data will be gathered quickly.
In this assignment, size of sample is twenty.
TASK 3
P5 Analysing data by using tools and techniques
Presentation of data is much helpful as with aid of this, it will be easy to conclude outcomes for
company. This will aid manager to take a proficient judgement for firm. Therefore, it is must for
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The Queensberry Hotel to evaluate data which is gathered by them with help of twenty
respondents.
Theme 1: Digitalisation is much beneficial for The Queensberry Hotel
Interpretation: In modern era, it is required for an organisation to utilize new tools and methods
into their business. Therefore, they can take benefits from their competitors at competitive world.
In similar context, The Queensberry Hotel has to use digitalisation into their business because it
is much advantageous for them. It has been concluded from above mentioned data that almost 12
respondents are favouring this but remaining answerers are not favour this statement.
Theme 2: Methods and tools will be beneficial for firm to surviving long term in market
9
12
8
Yes
No
11
5
4
Yes
No
May be