Digital Technology and Business: Coursework Report on Amazon

This report examines the intersection of digital technology and business, specifically focusing on e-commerce and its influence on Amazon. The coursework report delves into the significance of e-commerce platforms for businesses, highlighting their role in reducing operational costs, expanding market reach, and enhancing brand image. The report also discusses Amazon's strategic use of e-commerce, emphasizing its ability to leverage online platforms and social media for product promotion and customer engagement. Furthermore, the report provides recommendations, such as offering free shipping to boost sales. Overall, the analysis underscores the importance of digital business models and information technology in today's business environment, emphasizing the need for businesses to adapt and leverage these technologies for growth and customer satisfaction.

Digital Technology
and Business

Table of Contents
 INTRODUCTION
 TASK
 Summary of course work
 Conclusion of course work
 CONCLUSION
 REFERENCES

INTRODUCTION
The organization's core operations are
supported by digital business, which uses
technology to create value in business models,
customer experiences and internal capabilities.

About the Company
Amazon is an American multinational corporation that specialises in e-commerce,
artificial intelligence, cloud computing, and other areas. Jeff Bezos established the
company in 1994. It established a solid reputation through technological
innovation on a large scale. The headquarters are in the United States. The
company sells Echo, Fire tablets, and Kindles, as well as services such as
Amazon.com, Amazon Alexa, and Amazon Prime Video.

Summary of course work 1:
According to CW1, E-commerce, also known as
internet commerce, facilitates the buying and selling of
products and services. It is becoming an essential
component of the emerging global economy. Amazon's
use of an e-commerce platform allows it to reach a
large audience while maintaining low operational
costs, and customers benefit from a wide range of
goods availability. E-commerce is important for
Amazon because it helps to reduce costs and provides
the opportunity to expand globally through the use of
the internet.

Continue…
The use of an e-commerce platform will broaden Amazon's brand image by assisting
organisations in informing customers all over the world about their products.
Amazon has better advertising chances because the internet provides a variety of
tools for product promotion across multiple platforms. Michael Aldrich created
digital shopping in 1979, which is conducted in electronic marketplaces and
supply chain networks on the internet web. Amazon can start its online business
with an e-commerce platform, and products are promoted on Facebook,
Instagram, and other social media platforms.

Conclusion of course work 1:
From CW1, it's clear that e-commerce is critical to
the business organization along with its customers
as it offers the potential for online shopping and
drives sales and growth. With its e-commerce
platform, the company is expanding its business
around the world. The company's products are
promoted using a variety of internet tools such as
social media and search engine optimization. E-
commerce is important to Amazon and the
management can use a variety of technologies to

Recommendation
Amazon can be more effective by using e-commerce. Amazon recommends offering
free shipping for the next holiday season. Most e-commerce platforms have
developed some form of free shipping option that requires minimal configuration.
Companies can send a thank-you card when a customer places an order when
email works. This helps the organisation in knowing how well their employees
value to their business.

CONCLUSION
From the above, we can conclude that this is a wide range of platforms that are useful
for buying and selling products via electronic media. It is a constantly emerging and
evolving business management and information technology.

REFERENCES
 Love, P.E. and Matthews, J., 2019. The ‘how’of benefits management for digital
technology: From engineering to asset management. Automation in
Construction, 107, p.102930.
 Boojihawon, D.K. and Ngoasong, Z.M., 2018. Emerging digital business models
in developing economies: The case of Cameroon. Strategic Change, 27(2),
pp.129-137.
 Sardana, V. and Singhania, S., 2018. Digital technology in the realm of banking: A
review of literature. International Journal of Research in Finance and
Management, 1(2), pp.28-32.