Research Report: Digital Technology's Influence on Small Businesses

This report presents a research proposal and preliminary findings on the impact of digital technology on small businesses, specifically using Putney Inc. as a case study. The research aims to determine the implications of digital technology, identify reasons for adoption, analyze the advantages of new tools, and address the barriers to implementation. The study includes research questions focused on technology's role in profit, investment, and medicine, along with an analysis of data related to technology's effectiveness and its impact on productivity. The findings suggest that technology can enhance profit, aid in data collection, and boost employee performance. The report provides references to support its analysis and conclusions, offering valuable insights for understanding the role of technology in modern small businesses.

Research Proposal

Table of Content
 Introduction
 Significant of Research
 Aims and Objectives
 Research Questions
 Data analysis
 Research findings to Stakeholders
 References

Introduction
In market there is a huge competition in between the different company
and they make better strategies and decision which manipulate firm to
perform in better manner and thus it make them to earn higher profit as
well. It was required to determine the implication of digital technology on
small business and on their productivity too.

Significance of research
In this concept, the proper research is to be done and corrective action does
also need to take and to know significance of digital technology in small
firms as well. Even the implication of digital technology can also help in
earning higher sales and also be able to satisfy the demand and needs of
customers.

Aims and objectives
Research Aim –
• “To determine the implication of digital technology on small business
organisation”. A case study on Putney Inc.
Research objectives -
 To identify the major reasons for adopting digital technology by Putney Inc.
 To analyse the advantages of using the latest tools for enterprise.
 To identify major barriers faced by company while implementing modern
technology in Putney Inc.
 To analyse impact of advance technology on firm's performance.
 To identify the ways which can help in attaining the higher place in market.

Research questions
 The determine the major reasons for adopting digital technology by Putney Inc.?
 What advantages are there of using the latest tools for enterprise?
 Different barriers faced by company while implementing modern technology in
Putney Inc.?
 Do advanced technology is having any impact on firm's performances?
 To know the ways which can help in attaining the higher place in market?

Data analysis
Theme 1: Technology in earning higher money?
16
4
Yes
No

Cont...
Theme 2: Technology in investment?
18
2
Yes
No

Cont...
Theme 3: Technology for better medicine ?
15
2
3
Yes
No
May be

Cont...
Theme 4: Effectiveness of technology
8
10
2
Traditional
Modern
Both

Cont...
Theme 5: Tools help in productivity
14
6
Yes
No

Research findings to Stakeholders
 As per the graphical representation it has been analysed that
Technology assist in earning maximum profit in business.
 It will also help in gathering data related to business operation and
medicine production with the help of advance technology.
 On the basis of advance technology, Putney Inc can easily enhance
productivity of their firm by increasing performance of employees.