A Study on Digital Technology's Impact on Small Business Enterprises

This report presents a research study on the impact of digital technology on small business enterprises, specifically using Oak Cash and Carry as a case study. The research explores the significance of social media within an organization, its impact on company growth and productivity, and its relationship with customer satisfaction. The report includes data analysis, graphical representations of findings related to social media usage, and conclusions highlighting the importance of digital tools for small businesses. It recommends that firms manage funds for promotional tools and that employees contribute to social media strategies. The report concludes with references to relevant academic sources. This assignment is a valuable resource for students studying business development on Desklib, providing insights into the practical application of research in a business context.

Research Project

Table of Content
 Introduction
 Research aim
 Research objective
 Research question
 Data analysis
 Findings
 Conclusion
 Recommendation
 References

Introduction
In today's era, every organisation is performing research and various
surveys in order to develop better strategies and can achieve success
by satisfying customers. Research helps in collecting crucial
information and data related to important factors that can impact on
the profitability and productivity of business. In the case of small
business, it become more necessary to carry out effective research on
markets and customers in order to run a successful venture in future.

Research aim
“To determine the implication of digital technology on the growth of
small business enterprise”: A study on Oak cash and carry
organisation.

Research objective
 To determine the significance of social media within an
organisation.
 To identify the impact of social media on company growth and
its productivity.
 To assess the relationship between social media and customer
satisfaction.
 To analyse the implication of social media on small business
enterprise.

Research question
 What is the significance of social media within an organisation?
 How to identify the impact of social media on company growth
and its productivity?
 What is the relationship between social media and customer
satisfaction?
 Evaluate the implication of social media on small business
enterprise?

Data analysis
Theme 1: Importance of social media modes
Facebook Linked in Twitter Online portal
0
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4
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10
12
14
16 15
7
5
3
Column C

Cont...
Theme 2: Application of social media tools
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column C

Cont...
Theme 3: Different tools that are majorly used by OAK Cash and
Carry
Discounts Gift vouchers Give offers Keep up promise
0
1
2
3
4
5
6
7
8
9
10
10 10
7
3 Column C

Findings
As per the above graphical representation it has been analysed that
social media is a most effective platform that assist in promoting
products and services of an organisation in effective manner. Oak
cash and carry can implement such strategies in their business
process in order to appropriate knowledge to target users.

Conclusion
From the above report it has been summarised that digital technique
has vast impact on a business organisation. For this a firm needs to
adopt a specific tool that helps them to grab several opportunities
from target market. A small scale requires to opt such techniques in
their business process to introduce their products in target market.

Recommendation
As per the given recommendation it has been recommended that :
 Management of firm needs to manage funds for investing proper
amount in such promotional tools.
 Social media is a effective tool for firm, so for this employees of
OAK Cash and Carry needs to provide their contribution in such
approaches.