An Analysis of Digital Technology's Impact on Cafe Portraits Business

This report examines the impact of digital technology on the business operations of Cafe Portraits, a UK coffee brand. The report begins with an introduction to digital technology and its importance, followed by the aims, objectives, and research questions. A project management plan, work breakdown structure, and Gantt chart are presented to outline the research process. The report employs both qualitative and quantitative research methods, including questionnaires and thematic analysis, to gather and analyze data from Cafe Portraits' employees. The findings reveal the positive influence of digital technology on efficiency, productivity, and promotional practices. The research also explores employee satisfaction with the implementation of digital technology and identifies areas for potential improvement. Finally, the report offers recommendations based on the research findings and reflects on the value of undertaking such research. The report is a comprehensive analysis of digital technology's role in modern business practices.

Managing successful business

TABLE OF CONTENTS
TASK 1............................................................................................................................................1
P1 Aims and objectives of present topic or scenario..............................................................1
Research questions.................................................................................................................2
P2 Project management plan..................................................................................................2
P3 Work break down structure and Gantt chart to provide time frame and stages of
completion..............................................................................................................................3
TASK 2............................................................................................................................................4
P4 Small scale research through application of qualitative and quantitative methods...........4
TASK 3..........................................................................................................................................22
P5 Analysis of research and data through use of effective tools and techniques.................22
P6 Recommendation of research and data analysis..............................................................24
TASK 4..........................................................................................................................................25
P7 Reflection on the values of undertaking research...........................................................25
REFERENCES..............................................................................................................................26

TASK 1
P1 Aims and objectives of present topic or scenario.
Background of study
Digital-technology mainly involves all the varieties of electronic equipments and
applications which are used by individuals and organizations to make their operations and
activities more effective and appropriate. It supports the firms in enhancing the promotion
practices of there products and services between target (Komro and et.al., 2016). In order to
manage successful business operations every small, medium and large business enterprise needs
to adopt some technological services in their business operation. In present report, effective
business research has been accomplished by scholar to explore the impact of digital technology
in to business operations. With continuous development in technologies, there are many small
business enterprise who has applied new promotional methods and techniques in their business
operations like production, marketing and selling there products and service (Mammen and et.al.,
2016). This report provides understanding about the impact of digital-technology on business
activities of cafe portraits which is small business enterprise and achieved a continuous success
in business operations through application of new and innovative digital-technology methods to
enhance their business earning. Application of this technology has created a positive influence
on business operations Cafe Portraits which is well known coffee brand in UK (Médici and
Allen, 2016). By application various equipments, company has improved its business operations
and continuously managing its business operations effectively. This digital-technology has
improved its productivity and promotions of products and services between its targeted business
class people. It has enabled the management to formulate new and innovative business ideas
through which they will be able achieve the objectives.
Aims: To explore the importance of digital technology in improving company's performance - a
study of coffee pound.
 Objectives:
To analyse the significance of digital technology
To evaluate the impact of digital technology on performance of the coffee pound.
To recommend strategies for improving the performance of the company
1

Research questions
 What is importance of digital technology ?
 What are implications of digital technology on performance of Cafe portraits?
P2 Project management plan
Task Time period Start Finish Predecessors
Finding the investigation
topic 10 days Wed 9/22/17 Tue 4/4/17
Making problem theme 6 days 09/05/17 Wed 4/12/17 1
Formulation the activities
in time 8 days 09/05/17 Fri 4/14/17 1
Writing review 16 days Thu 9/13/17 Thu 5/4/17 2
Choice of suitable
research method 18 days Thu 9/13/17 Mon 5/8/17 2
Deciding cost 7 days Mon 9/17/17 Tue 4/25/17 2,3
Examine the collected
data 20 days 09/05/17 Thu 6/1/17 4
Evaluation of consequence
and outcomes 11 days 09/05/17 Fri 5/19/17 4
opinion and suggestion for
entire study 9 days 09/09/17 Fri 5/19/17 5
2

Set up result for entire
study 7 days Wed 9/26/17 Thu 5/4/17 6
Day of entry 2 days 09/02/17 Mon 6/5/17 7
P3 Work break down structure and Gantt chart to provide time frame and stages of completion.
Gantt chart
3

4

TASK 2
P4 Small scale research through application of qualitative and quantitative methods.
In the present research, there are different kinds of tools and techniques has been used
effectively that determines by digital technology for create effective functioning and growth at
workplace. This is because, it helps to develop functions and operations in the organisation in
systematic manner. In addition to this, it also make sure that data and information will be
regulated that assists to determines creative and relevant results at workplace. Different tools and
techniques that are used by the business, are explains under here:
Introduction: In the small business enterprise, there are several tools and technologies will
be used that assists to enhance and create innovative functions at workplace. In this regard,
positive impact could be made at workplace that are related with digital technology. There are
several types of methods are applied in the business to accomplish their desired results. In
addition to this growth and innovation will be created at workplace that signifies for attain major
results at workplace. Hence, valid research will be develop that frame goals and objectives in a
systematic manner.
5

Research design: In the research design, there are different problems will be occurs at
workplace which develop functions and operations in creative manner. At workplace of the
Portrait, research design used to investigate about the topic and its operations. There are several
research design has been take place such as descriptive, experimental, exploratory, etc. Hence,
researcher has taken experimental and descriptive research design that assists to meet with
effective information and collect relevant data at workplace (Mammen and et.al., 2016).
Research philosophy: In the research philosophy relevant information will be gain that
assists to concluded outcomes in systematic manner. In the present research, interpretivism
philosophy has been selected that assists to meet with effective results and outcomes at
workplace. This is the main philosophy that used by many research in their areas. On the other
hand, positivism research philosophy is not appropriate and relevant to conclude functions and
operations in systematic aspect (Gast and Ledford, 2014). Therefore, this is not providing
relevant information towards the research topic. This is the main aspect which used to make
effective results at workplace.
Collection of the data: In respect to collect data, there are two methods such as primary
and secondary. In order to collect primary information researcher design questionnaire in which
they are taking views and outcomes for the effective results at workplace. It is the creative aspect
that assists to meet with goals and objectives at workplace (Médici and Allen, 2016). In the
systematic process, secondary data also gather through article, newspapers, magazines, etc.
These all secondary tools assists to create effective functioning at workplace for analysis proper
outcomes in the business unit. In addition to this, in the survey, researcher has taken open and
close ended question through they can identify relevant results towards the goals and objectives
at workplace. Hence, their aims and objectives can be fulfilled in systematic manner at
workplace (Taylor, Bogdan and DeVault, 2015).
Analysis of the data: Data analysis is also crucial element that assist to identify relevant
results towards the goals and objectives at workplace. In this aspect. Thematic analysis has been
made in the chosen business which could be support to accomplish desired results at workplace.
Hence, appropriate research design create effective results at workplace through considered each
question outcomes. Further, in the quantitative techniques, researcher will gather relevant
information to measure information and functions with using different kinds of test analysis
tools. For instance, charts, Chi square test, Z test, etc. (Komro and et.al., 2016).
6

Sampling: Sampling is another creative aspect which help to ascertain more systematic
results towards aims and objectives. This tool helps to meet with goals and aims that are set by
the researcher towards the effective results at workplace. In this aspect, simple random sampling
consider to find and used by the researcher to get effective results and outcomes at workplace. It
is the systematic process in which Portraits can easily ascertain effective results at workplace.
Sample size by the researcher taken in 30 customers of the chosen organisation (Médici and
Allen, 2016).
Limitation: In respect to develop outcomes in the present research, researcher need to
follow all rules and regulations that are take place in the business. In this context, limitations also
create major impact on the business project and its performances. Hence, the researcher need to
select their project on the basis of goals and objectives in the business. Due to lack of time and
fund, there are several areas in which researcher lack so that it create impact on the performances
and objectives of the organisation (Mammen and et.al., 2016).
TASK 3
P5 Analysis of research and data through use of effective tools and techniques
In order for analyse to carry oyut research on of portrait, a method of sampling is used in
which scholar has targeted 15 employees of cafe portraits as respondents. An appropriate
questionnaire has been developed and provided to employees to gain there feedback.
Name:
Company: cafe portraits
department:
date:
11 Age
a) 20 to 25
b)25 to 30
c) 30 to 40
d) 40 and above
7

 Gender ?
a) Male
b) Female11 Where you lie in organisation heirarchy?
a) Top
B) Middle
C) lower11 Do you consider that you organisation is using the digital-technology?
a) Yes
b) No11 Do you have identified some changes in business operations after application of digital-
technology?
a) Yes
b) No11 Up to what extent, efficiency of workers has been increased after using digital
technology?
a) greater extent
b) limited extent
c) Not increased.11 Do you consider that organization is able to manage its business operations effectively?
a) Yes
b) No11 Is management of Cafe Portraits takes recommendation of employees in application of
digital technology?
8

a) Yes
b) No11 Do you think. Company is able to generate more profitability and reduce its expenses
through application of technology?
a) Yes
b) No11 Are you satisfied with the policies of management related to use of digital-technology?
a) Yes
b) No
111 Do you think that organization has need of more financial resources to implement digital
technology?
a) Yes
b) No
111 Is organisation has applied new and innovative promotion practices?
a) Yes
b) No
111 Is quality of firms products and services has been increased after application of digital-
technology?
a) Yes
b) No
111 Any innovative idea or recommendation you have provided to management of cafe
portraits?
a) Yes
b) No
9

111 Is your organization faced any issues in application of digital-technology?
a) Yes
b) No
Theme 1 Age of respondent
Are your age lies between? No. Respondents
a) 20 to 25 6
b)25 to 30 4
c) 30 to 40 3
d) 40 and above 2
15
10
a) 20 to 25 b)25 to 30 c) 30 to 40 d) 40 and above
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Column B