This research project examines the implications of digital technology on Andrea Hairdressing Salon, focusing on various aspects such as staff training, marketing strategies, and the use of online platforms. The report begins with an introduction that provides an overview of the research, the background of the study, and the rationale behind the investigation. The research aims to analyze the effectiveness of digital technology on the business, with specific objectives including evaluating the impact of staff training, assessing the relationship between marketing and digital technology, and recommending ways to achieve long-term benefits from operating technologies. The literature review provides scholarly insights into staff training, marketing, and the use of online platforms like Facebook and Instagram. The research methodology section outlines the type of investigation, research philosophy, research approach, data collection methods, sampling techniques, and ethical considerations. The study employs a qualitative research method with an interpretivism philosophy and an inductive approach, utilizing both primary and secondary data collection. The findings are based on a sample size of 30 and a convenient sampling tool, with ethical guidelines followed throughout the investigation.