Analysis: Digital Technology's Effect on Andrea Hairdressing Salon

This research project examines the implications of digital technology on Andrea Hairdressing Salon, focusing on various aspects such as staff training, marketing strategies, and the use of online platforms. The report begins with an introduction that provides an overview of the research, the background of the study, and the rationale behind the investigation. The research aims to analyze the effectiveness of digital technology on the business, with specific objectives including evaluating the impact of staff training, assessing the relationship between marketing and digital technology, and recommending ways to achieve long-term benefits from operating technologies. The literature review provides scholarly insights into staff training, marketing, and the use of online platforms like Facebook and Instagram. The research methodology section outlines the type of investigation, research philosophy, research approach, data collection methods, sampling techniques, and ethical considerations. The study employs a qualitative research method with an interpretivism philosophy and an inductive approach, utilizing both primary and secondary data collection. The findings are based on a sample size of 30 and a convenient sampling tool, with ethical guidelines followed throughout the investigation.

Research Project

Topic: Implication of digital technology on Andrea Hairdressing Salon
CHAPTER 1: INTRODUCTION
1.1 Overview of Research
Digital technology is expalined develop new value in the business models, internal
capabilities as well as customer experience which assist in support core operations. The digital
business use technology for the purpose of developing new value in customer experience,
internal capabilities and business models which help in the support operations. Digital
technology consists digital and traditional players only brands which transforming business with
use of digital technologies (Baller, Dutta and Lanvin, 2016). Development of digital economy
that has made the people are more familiar with the digital services and products which are
driven the organisation to seek towards new benefits.
1.2 Background of Research
Digital technology develops necessary effects on the operations and growth of business.
No matter size of business, technology has intangible and tangible in nature that can help in
make money and also produce outcomes of demand of consumers. The technological
infrastructure impacts on culture, relationship and efficiency of business. In addition to this,
small business has main benefit when it comes to the digital technologies. Organisations
searching that through an integration of digital technology in business they can level playing area
and help business to reach at the new market place (Chaffey, 2015). Andrea Hairdressing Salon
is small scale beauty salon that is located in central Watford. This kind of business is developed
from the experience of hair dressers which provide the high quality of services to consumers.
Technology helps in run business. Virtual imaging, physical technologies and information
systems are mainly used to protect the styles and texture hair of client.
1.3 Rationale
Main reason for conducting this investigation is to get better knowledge regarding digital
technology concept in a better manner (Cocchia, 2014). It aids in better understanding about use
of digitalisation in business. Learner conducts an investigation for its self-interest. On the other
hand, leader can gain the better understanding and also knowledge about the specific research
area in an effective manner. It will help for learner to conduct any investigation in future without
face any type of complexities.
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1.4 Research Aim
“To analyse effectiveness of digital technology on business”. A study on Andrea
Hairdressing Salon.
1.5 Research Objectives
 Effectiveness of the staff training on innovative technologies.
 To evaluate the relationship between Marketing and digital technology (social media) on
Andrea hairdressing Salon.
 Recommend various ways through which long term effect of operating technologies can
be obtained in Andrea hairdressing Salon.
1.6 Research Questions
 How staff training into digital technology will impact on Andrea Hairdressing Salon?
 How important is staff training in this study case?
 Is Marketing and Digital technology, a new way of attracting new customers?
 How important are the online platforms like Facebook, Instagram?
 How digital technology can improve the image of Andrea Hairdressing Salon?
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CHAPTER 2: LITERATURE REVIEW
It is related to scholarly paper which includes present knowledge consisting substantive
findings. It is a reproducible, explicit and systematic method for determining, analysing and
synthesizing current body of the finished as well as recorded work that developed through
practitioners, scholars and investigators. It is mainly designed to give proper overview of the
sources which have to be explored while conducting an investigation concerned with particular
field. For completing a reserach, secondary methods of data collection have been used because it
provides opinions and viewpoints of different researchers.
2.1 Staff training into digital technology will impact on Andrea Hairdressing Salon.
As per opinion of Peri Elmokadem (2019), it has been stated that training program aids
staff members to learn the particular skills and knowledge to make improvement in performance
in current roles. Better training program is helpful in sustain right employees and also grow
profit level. Training helps employees to strengthen skills which each and every staff member
requires to be improve. It may minimize weak links within organisation which rely on the others
to finish basic work tasks. The modern training needs new approach to employee engagement
and learning. Staff training is a main part of HR department. Andrea Hairdressing Salon provides
training to its staff members so they can able to perform effectively and provide its goods to
employees. training is becoming most necessary in every area of work. Through investing the
resource in to training, Andrea Hairdressing Salon can develop its hairdressers to trained at high
level from services and technical viewpoint and also reinforce culture of organisation. Through
utilising internal salon educator’s facilities and resources of professional product suppliers which
complimented through some external providers which give complete and ongoing training to
team. With the help of using digitalisation in business, Andrea Hairdressing Salon can make
some improvement in creative practical and technical skills such as perming, haircutting, styling
and colour.
2.2 Staff training is important
On the basis of viewpoint of Emma O'Neill (2018) it has been stated that employee
training refers to specific program that is mainly designed to enhance knowledge or skills in staff
members on the basis of company needs. It plays a necessary role in progress of any person or an
organisation. The training is helpful in provide the better chance to enlarge knowledge base of
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staff members but several managers search better alteration related opportunities expensive. Staff
training is helpful in enhancing change to sustain employees for long time period. Through
training, employees will get intended and will perform effectively. Other than this, some
importance of staff training mention below:
Improved employee performance- Staff members which receive important training
perform job. Training will provide employees of Andrea Hairdressing Salon more understanding
about responsibilities within role and also develop confidence. Under this, confidence is helpful
in increasing overall performance level and provide benefit to firm.
Addressing weakness- Many of the staff members will have some weaknesses at
workplace. Training program will allow to strength those skills which staff members requires to
improve. Providing required training develops overall knowledge employees which can take over
for the one other as required, work in a team without arising any kind of issue.
2.3 Marketing and Digital technology a new way of attracting new customers
According to opinion of RUSS HENNEBERRY (2013) it has been considered that
marketing is management and study of exchange relationships. When firm operating its business
then it need to be marketing its activities to attract, inform and also convert the new consumers.
The marketing activities are helpful in acquiring the acquiring clients. The salon discharges their
resources in to developing, honing and also executing the marketing programs with two
objectives in mind, first is to attaining maximum profit and other is to sustain at the market for
long period of time. Digital technology is better method to target people and attract them towards
the services and products of firm. Through using social media technology like Facebook,
Twitter, Instagram etc. company can communicate the people and provide all the specifications
to them about the products and services in detailed manner.
2.4 Online platforms important like Facebook, Instagram
As per opinion of Antony Maina (2018) it has been stated that Online media consists
music, photos and video over Internet. Online platforms are the effective way to attracting the
people and also communicate with them in an effective manner. They are time and cost saving
way to interacting with consumers. There are many different online platforms which firms can be
used but Instagram and Facebook are most usable online platforms.
Facebook- It is one of big social media network on the Internet in context to more
number of the people and also name identification. There are large number of people connected
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on Facebook and also more than 1 million of small businesses which use platform in order to
advertise business.
Instagram- It is a kind of visual social media application. Many people use this platform
to post their information regarding fashion, art, subjects and food items. In this, people can
update photos and get the unique filters and photo editing features.
2.5 Digital technology can improve the image of Andrea Hairdressing Salon
As per opinion of Karehka Ramey (2012) it has been considered that technology affect on
the ability of organisation to communicate with customers. With the help of using advanced
technology, Andrea Hairdressing Salon can be to interact with consumers and also give them
attractive services in an effective way. The technology mainly developed to meet opportunity
and issue. The businesses use the technology for extend abilities to serve consumers. It is
necessary for salon to use technology to attain the set objectives within given time period. The
Instagram and Facebook are the effective tools to reach at the large number of people and also
helpful in improving brand image of Andrea Hairdressing Salon.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Type of Investigation
Investigation tools are process, technique and plan of action that applied in data collection
for analyse in the case to bring out the potential data (Collins and Halverson, 2018). There are
multiple sort of investigation tools in which some are evaluated as under:
Qualitative research method- It is one of the knowledge base observation tool to gather
theoretical information and data. It is an effective market investigation tool which focus on
obtain the information through open- ended questions.
Quantitative research method- It is explained as in order research of different aspects
that are effective in collecting the quantitative information and also analysing the statistical and
machine tool.
This existing research project is depend over the qualitative aspects because it is theoretical
basis and provide the detailed information.
3.2 Research Philosophy
This is also an another imperative part of an exploration work which determines
appropriate guidance to carry out the work in proper manner (Diamond, 2015). This section is
categorised among interpretivism and positivism research -philosophy. In the present
investigation work interpretivism philosophy has been used by the researcher as to proper in-
depth analysing by analysing the opinion of various authors and writers.
3.3 Research Approach
It also determined to plan and process which involves steps of the broad presume to the
elaborated information accumulation tool, investigation and also representation. It is basically
depend over the type of investigation content that is being overcome. This section is relay on two
different sorts such as inductive and deductive. This present report is depend on inductive
investigation approach because it helps in render the abstractive analysis in an effective manner
(Korpela, Hallikas and Dahlberg, 2017).
3.4 Data Collection
Data accumlation is explained as systematic approach to gathering and analysing data from
many sources to get complete as well as accurate picture of interest area. Different data
collection methods mention below:
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Primary research: Investigator conducted the primary investigation by gathering necessary
information and data directly from those people which carries required information. Various
sources to collecting data and information are observation, questionnaire, survey and many
others. To gather information, an investigator developed questionnaire through emphasizing aim,
objectives and the questions of research related to specific area (Ku, 2017).
Secondary research: Researcher use secondary method of data collection for getting the
positive outcomes. This tool of information aggregation is taken into consideration through
conducting the part of literature review. Within this, previous information has been considered
through researcher. The different aspects of gathering the secondary data are journal, articles,
books, internet sources etc.
3.5 Sampling
It refers to process or action of taking samples for analysis. Researcher selected 30 sample
size and also obtained convenient sampling tool in order to hold up the adaptability in
investigation (Matt, Hess and Benlian, 2015). This sampling method is type of the non-
probability sampling that consists sample that being drawn from part of population that is close.
3.6 Ethical considerations
Ethics is related to norms, values, principles, standards etc. which should be followed
through person when conducting any activities (Taylor, Fritsch and Liederbach, 2014). It is
essential for an investigator to follow all ethical guidelines when performing investigation
activities properly. Information should be confidential and should not be leaked.
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CHAPTER 4: DATA COLLECTION & INTERPRETATION
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Data Sheet
Q1) Are you aware regarding digital technology? Frequency
a) Yes 21
b) No 9
Q2) What are advantages of Digitalisation in business? Frequency
a) Improve productivity 12
b) Improve Customer Experience 7
c) Digital security 11
Q3) In what way, digital technology create its affect on the business
operations and activities of Andrea Hairdressing Salon?
Frequency
a) Positive manner 22
b) Negative manner 8
Q4) What is main affect of digitalisation on staff training? Frequency
a) Enhance efficiency of business 12
b) Development of new skills 10
c) Employee resistance 8
Q5) What is importance to employee training in business? Frequency
a) Improve employee performance 5
b) Improve employee morale and satisfaction 8
c) Reduce employee turnover 17
Q6) Does employee training helps in enhancing profitability and
productivity of Andrea Hairdressing Salon?
Frequency
a) Yes 20
b) No 10
Q7) Does Digitalisation assist in attract large number of consumers Frequency
10