Impact of Digital Technology on Natural Window Ltd - Research Project

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This research project investigates the implications of digital technology on Natural Window Ltd, a company specializing in doors and windows. The project begins with an overview of the current business environment and the need for research in making strategic decisions. It explores the significance of digital technology, aiming to determine its need within the organization, assess changes in company performance, and identify the range of advanced applications in firm operations. The literature review covers the requirement of digital technology, its impact on company performance, and the range of advanced applications in firm operation. The research methodology outlines the types of research, research design, data sampling, methods of data collection, and ethical considerations. The project delves into data analysis, and concludes with recommendations and conclusions. The applications of digital technology are explored in areas such as inventory management, product design, sales, and marketing. This research project aims to provide insights into how digital technology can enhance the company's operations, improve customer satisfaction, and increase profitability.
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RESEARCH PROJECT
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Table of Contents
CHAPTER 1:- INTRODUCTION ..................................................................................................3
1.1 overview...........................................................................................................................3
1.2 Background.......................................................................................................................3
1.3 Significance......................................................................................................................3
1.4 Aims and objectives.........................................................................................................4
1.5 Research questions...........................................................................................................4
1.6 Time Schedule..................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................6
2.1 Requirement of digital technology in organization..........................................................6
2.2 Change in company performance with use of digital technology....................................7
2.3 Range in advanced application in firm operation.............................................................7
CHAPTER 3:- RESEARCH METHODOLOGY ...........................................................................8
3.1 Types of research..............................................................................................................9
3.2 Research design................................................................................................................9
3.3 Data sampling.................................................................................................................10
3.4 Methods of data collection.............................................................................................10
3.5 Ethical consideration......................................................................................................11
CHAPTER 4:- DATA ANALYSIS ..............................................................................................11
CHAPTER 5 :- CONCLUSIONS AND RECOMMENDATIONS..............................................17
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................22
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Title: “The implication of digital technology on Natural Window Ltd.
CHAPTER 1:- INTRODUCTION
1.1 overview.
In today's scenario, firms are generally conducting research before making any type of
step in organization. Moreover, making a proper decision and strategy thus help in attaining the
goals and objectives in right context. Normally, it was required to gather information related to
the use of digital technology in small company (Di Pietro, Di Virgilio and Pantano, 2012).
Hence, many entity looks forward to expand their business in competitive market and thus they
are using digital technology to have a better working in order to accomplish higher profit too.
Even though, Natural Window Ltd is company who can enhance their business with the use of
digital technology and can attain higher profit and productivity as well. With the use of
technology they can also reach the large population and can attract them in right way too.
1.2 Background.
Research is that which mainly obtain the needed information in better manner so that
effective strategies and decision can be taken so that company can attain their goals and
objectives in right context. Although, research was done to gather information related to the
implication digital technology is having on small firms and their impact on customers too.
Effective research can help company to earn higher profit as well. Proper technology with
research make firm to have an right context of working even in smoother way too. Natural
window conduct research to gather information related to competitors and whether customers are
satisfied with their services and product need to change working condition as well (Dickinson,
and et. al., 2014). Research was also done by the early established companies as well but the
method they chose to conduct, it was traditional method which helped them to collect
information and data.
1.3 Significance.
Main objective of research is to gather information related to customer satisfaction with
products and services of Natural Window. For their satisfaction company has bought many
innovation and creativity in their product in right context too. Even though, using technology to
produce product in effective way is that which help in satisfying them in proper manner as well.
There are various implication of digital technology on small business enterprises and thus firm
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also look forward to enhance their performance so that they can achieve their targets in better
way. A huge competition in market always effect the company in great manner, hence research
with use of digital technology can help them to make better decision and strategy in proper way
too.
1.4 Aims and objectives.
Aim: “ The implication of digital technology on Natural Window Ltd.
Objective:
To determine the need of digital technology in organization.
To determine the change in performance of firm by using advanced technology.
To explore range of advance application in firm operation.
1.5 Research questions.
What is the requirement of digital technology in organization?
What type of changes are there in company performance with use of digital technology?
What is the range of advance application in firm operation?
1.6 Time Schedule.
It is that which does help in completing the project on time and even company also
accomplish their target. Time schedule is such which help to know that activity or task has to be
completed in what time period. Normally, it is consist of various thing as it shows starting and
end date of project including required terms and condition too (Egger, 2013). Hence, manager is
that who divide the various task in department so that effective working can be there and
importance of project with its objective which has to be attained. This time schedule is such
which has various benefit like communication, time management, coordination and
understanding all these can be attained in better and proper way too which can help in having a
right context of working.
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CHAPTER 2: LITERATURE REVIEW
2.1 Requirement of digital technology in organization.
Digital technology is useful for organisation because it will help in maintaining and
managing all business operations in better manner. It also assist in increasing the productivity
and profitability of the firm. There are various points which are describe as follows: Increasing
productivity– With the use of digital technology, an organisation can increasing their
productivity in better manner. It will assist in making and developing strategies that can
maximising the productivity. Overall business efficiency– Business regulate and operate more
efficiency while they are using or adopting technology in correct manner. Therefore, digital
technology make it easy for customized the documents such as contract templates and user
agreements. Along with this, communication is the instant with email and ability to send
documents back and forth during negotiation. For adopting the latest techniques and methods,
customers are easily attract towards company products and services in better manner. With the
use of digitalisation, customers are getting more aware about latest products and also get
accurate information at any time.
Automation of operations– There are different which have different requirements. A
business can modify the procedure, so it can direct the financial and labour resources in better
manner. Automation can occurs in different areas such as keep touch with customers, tracking
collection for transportation, delivery the specific products to the desired customers. Most of the
companies are provide training and development program which is based on automation and
organisation educational centres which make it easier for staff members to learn new information
and also expand the employees skills or knowledge while using digital technology. Business
security– In current time period, information security is seen as big issue. Therefore, hackers
and thieves steal the customers personal details and information organisation proprietary
information on daily basis, but technology can protect the information or data of the company in
proper manner.
In contrary to such Hojeghan and Esfangareh, 2011 says that, Digital technology
nowadays is considered as important aspect of company which does help firm to have smooth
functioning of work and leads to attain the higher income and profitability as well. Digital
technology is thus required in entity as this help in enhancing the performance of company and
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also convert their working into accomplishing higher profit as well. Use of technology in firm is
also done to innovate and bring newness in product and services in better manner as well.
2.2 Change in company performance with use of digital technology.
Natural Window Ltd is the company who manufacture doors and windows for various
homes according to the requirement of customers in great manner too. They eventually found
that customer requires something new in their product and services. Although for this they used
digital technology which has helped them to manufacture the product as like they want to
produce and make customer happy with their product and services in better manner as well. Even
though many changes are there in the performance of company like effective working can be
there and productivity can also increased and gain the goodwill as well. Some of these things are
there which can be achieved by using digital technology on great way too.
Natural Window is that firm who work hard to satisfy their customer in great manner.
The firm does believes in bringing innovation and creativity in their product and services which
make them to satisfy there customer in right format as well. Digital technology is that which help
company to earn higher profits. Earlier Natural Window as using earlier technology with these
they were not be able to cope-up with market and thus this resulted into not be able to perform in
great way. Even though advanced digital technology like mobile helped them to attract the large
population towards their company. Earlier the company was earning less profit and many of the
people does not know about the firm. Use of technology is such which help in earning profit in
huge way and even though they used digital mobile technology which helped them to cover the
large population in right context and maximum number of people do know about enterprise in
correct format.
In contrary to this Hudson and Thal, 2013 said that, digital technology had affected
various company not only natural window in various ways and made them to perform in better
manner and lead to earn higher profit as well. Changes in performance can be there and thus it is
because of digital technology which help enterprise to get stand in market and fight with
competition in right format and thus lead to have an great working too. Even though this is such
which does help in attaining the goodwill of company.
2.3 Range in advanced application in firm operation.
As there are so many operations exists in a organization, In Natural Window Ltd., there is
a huge scope for the advance applications, to operate its activities in such a easy way, there are
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the following operations, managing inventory is such a big task as there is so much to manage
as purchasing of raw material, information of suppliers, etc. so there should be maintain a
register of database management system, so that it can be retrieve from anywhere but by the
authorized persons, so whenever needed to check the inventory there is no need to check the
availability of raw materials physically, that can even check while ordering. Product design can
be define as, customers prefer to take a look on design first, and so there are so many software to
design the product as they want, so it is beneficial for them to finalized the goods, as this firm is
known for the designed windows and doors with extensive designs. Sales can be manage
through digitalization in businesses, as that they can manages accounts easily to measure the
profit and income of business regarding the expenditure. Marketing is also become easy as there
is no need to put the print media forward, there are so many marketing channels which can
promote a business effectively through internet, by following social media. Social media is a big
platform which scream out a business with a hike. Research and development can be done
through internet, as offering some questions, on other websites, people can answer that open
ended questions and after that a beta testing website can be launched, that can be beneficial for
business to increase online sales. It improves manufacturing strategies, as one can send their
queries on network during the manufacturing process, if some problem occurs or there is some
other issue.
CHAPTER 3:- RESEARCH METHODOLOGY
Research is a simple word which refers a search to get knowledge, that can go through a
scientific and systematic approach to retrieve pertinent information for any desired subject, and
an activity of truth which carry through the help of study, observations, comparability and
experiments. The unknown facts which are needed to be search is need to find out through a
process is known as research, there are some specific techniques which are aid to perform
research operations are known as methods, similarly, research methodology can be define as a
scientific study as, how research can be done, with some logics that can help to find solution of
problem (Lo and et. al., 2011). There are some basic objectives for this, such as shaping and
redefining problems, develop imaginative or suggested solutions, gathering, and arranging and
evaluating data, making assumption and reading conclusions, finally test all the conclusions to
examine whether they are feasible to formulate theory. For example, Natural window Ltd., is a
business organization which designs the wooden carving for home, so before it starts a venture it
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needed to conduct a research about a project how it will going to begin, and like what are the
necessities, machinery, raw material, demands for this and so on.
3.1 Types of research
Researches has four types, because every problem needs a different way to deal with it,
although they are having iterative manner. Because businesses are growing with extensive speed
and so they often come across a various problems, as Natural Window Ltd., is growing with
digital technology, it is also a demand of time if it refuse to grow with time then it will fall in the
market rather than raising high. The first is way is descriptive or analytical that includes surveys
and fact findings that includes the different kind of questionnaires, and present states as what has
happened or what is happening (McCabe, Sharples and Foster, 2012). After the conducting
survey the firm Natural Window Ltd., will proceed to the applied or fundamental research that is
aim to find out the solutions for an immediate problem that may occur on instance within a
business organization, on the other hand fundamental refers to generalization and prepare of a
theory. The third step is to quantitative research, that is completely based on the amount of data
or the measurement as that is derived through the the surveys, and in contrary, the quality is find
out the most qualitative factors that can give an effective results. So in Natural Window Ltd., it
the quality is most important as it will provide the most appealing factors to draw a best output
through the surveys, and formulating the actions, gathered data.
3.2 Research design
As above stated that organization needs to design an appropriate itinerary to assist
employees on the way which can directs them accomplish firms objective and goals. This
research design prepares a concepts to drag them in a direction. The purpose of the research
design is to provide maximum information collection with less efforts, time and money, but to
reach out the final goal (Molz, 2012). There are four categories namely, exploration, description,
diagnosis, and experimental. So that means initially, Nature Window Ltd., needs to explore the
market in terms of looking out the availability of resources, then it needed to describe everything
accurately with associate variables, then it diagnoses the problem to find suitable design with
applied experiments.
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3.3 Data sampling
Data sampling term refers to a method to collect data and information for the research
project to find out the appropriate output, as desired. When there are uncountable data or a wide
range of specific data is available then probability is the only way to select an item from a pool.
Nature Window Ltd., may follow the random sampling in which every thing has equal
opportunities to get selected, every task has the equal probability to get the selection but in every
chance only one will get the selection (Morrison, 2013). In systematic sampling, the first element
can be chosen randomly, but after that every tenth element will be included. In stratified
sampling the total elements will split into two different strata, and both have similar chance to be
chosen.
3.4 Methods of data collection
There are two kinds of data collection, which will be helpful for a business like Natural
Window Ltd., to know the requirements, and that are follows-
Primary Data Collection Methods : Primary data collection methods can be divided in
two groups, quantitative and qualitative. Quantitative is based on mathematical calculations, of
methods of quantitative data and analysed questionnaires with a closed ended questions, various
methods of correlation and regression, mean, median and mode, etc. this is cheap to apply and
take less time to implementation, as its high level of standardization so it is easy to make
comparisons on discovery (Oliveira and Panyik, 2015). On the contrary, quality is depends upon
words, sounds, feelings, emotions, colours and some other elements, because its main objective
is to understand the level of depth through interviews, questionnaire and observations which
open – ended.
Secondary Data Collection Methods : Secondary data refers already been published
newspaper, books, magazines, journals, online portals., etc. These sources are valid conclusions
of for any research although it may vary.
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3.5 Ethical consideration
Ethical considerations are a crucial for any organization and critical as well, it describes
standardization and norms to make a slight differences between the legal and illegal
characteristics (Ruiz-Molina, Gil-Saura and Moliner-Velázquez, 2011). Because it saves a
business and research from all kinds of problem, cause every research is sensitive and
confidential, so there is a provision in law that offers a privacy to the researchers to prevent their
information from the outside resources with legal authentication.
Although a survey was done with 30 people to gather some needed information for the
organization and thus collection of data mainly done with questionnaire which has helped firm to
make better and effective decision and strategy so that entity can perform even in right context
too. Survey is mainly done with 30 candidates and tried to obtain information and data in right
format as well.
CHAPTER 4:- DATA ANALYSIS
It is required for the organization to have an analysis of data which is being gathered by
company through questionnaire in perfect way and thus this is such that help firm to have better
working condition and having smooth functioning of work in right context too. Although data
analysis has to be done in right format too.
Theme 1: Used services of Natural Window?
1.) Have you ever used services of Natural
Window?
Observation
Yes 20
No 7
Not heard about company 3
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Interpretation: Natural Window is a small firm who is serving millions of people with their
services in great manner and thus look forward to make satisfy with their product and services
too. It was required by company to know that whether people know about the company or not so
that they use other media to cover large market and for such outcome of the research is 20 out of
30 people said that they have used their services and even performing well in market too. 7 out
of 30 people said that they have not used their services and product and apart from such 3 out of
30 people said that they didn't even heard about the company so how would they have taken their
service.
Theme 2: Is digital technology help in attaining goals?
2.) Is digital technology does help company
to attain its desired goals?
Observation
Yes 24
No 6
20
7
3
Yes
No
Not heard about
company
24
6
Yes
No
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