Analyzing Digital Tech Impact on Black Penny Restaurant Performance

This report examines the impact of digital technology on the operations and performance of a restaurant, specifically focusing on the Black Penny Restaurant. The report begins with an introduction outlining the competitive landscape of the hospitality industry and the role of digital technology in enhancing profitability and productivity. It then details the project's aim, objectives, and research questions, followed by a project management plan covering time, scope, communication, risk, and quality control. The study employs both qualitative and quantitative research methods, including survey data collection and thematic analysis, to assess the significance of digital technology in streamlining business operations. The report presents findings on the use of digital platforms, challenges faced during implementation, and the impact on operational costs. Finally, it offers recommendations for leveraging digital technology to improve business growth and performance, supported by work breakdown structures and Gantt charts for time management.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Build the aim and objective about research project...............................................................1
P2 Construct a project management plan that covers cost, scope, time, quality,
communication, risk and resources.............................................................................................2
P3 Design work breakdown structure and Gantt chart in order to provide time frame.............3
LO 2.................................................................................................................................................5
P4 Conduct investigation by applying qualitative and quantitative research methods in order
to address the project aim and objective.....................................................................................5
LO 3.................................................................................................................................................7
P5 Assess research data by applying techniques for research project.........................................7
P6 Communicate effective recommendations...........................................................................16
LO 4...............................................................................................................................................17
P 7 Reflection about the conducted research investigation about the subject...........................17

INTRODUCTION
In the today's time, there is huge level of competition in the hospitality industry as every
hotel designs its own strategy and tactics to attract the large numbers of customers. Lots of hotels
and restaurants uses such innovative and latest technologies for deal with customer and distribute
hotel services in excellent manner. With help of digital technology, hotel industry can enhance
their profitability and productivity in the market (Saunders, Chan and Chan, 2002). In the digital
technology includes all platforms like social media, laptops, computers etc. These all assist to the
corporation in saving the time as well as operation cost. The present report is based on the impact
of digital technology on the activities and performance of the small business enterprise in the
hospitality industry. In this report, researcher have major objective is to determine that how
digital technology make the business operation easy and enhance performance in the restaurants.
For attain this objective, scholar have applied several kinds of research methods for address the
right solution of research problem.
LO 1
P1 Build the aim and objective about research project
In the hospitality sector, digital technology plays a very crucial role by which hotel, and
restaurant can make its business operation easy and fastest manner. In the competitive business
environment, only digital technology is source which can help to corporation in enhancing its
profitability and productivity (Waser, 2012). By implement the digital platform in the business
operation, hotel sector can provide more fast and flexible services to its customers. In the
present study, the major objective of researcher is to analyse that how digital technology make
business operation easy and fastest in the restaurant business with respect of Black Penny
restaurant. Cited venture will use several platforms of the digital technology to make business
easy and fastest such as social media, computer, laptops etc through which it can carry out all
activities of business like communication, storage, administration etc with help of digital
technologies.
Aims
To determine that how digital technology make the business operation easy and enhance
performance in the restaurants: A case study of Black Penny Restaurant
1

Objective
To understand the meaning of digital technology
To assess the significance of digital technology in order to make business operation faster and
easy in the restaurant business
To recommend the strategies by which digital technology can enhance the business growth and
performance in the restaurant business
Research Questions
Explore the concept of digital technology ?
What is the role of digital technology in make business easy and fastest in the restaurant business
?
How digital technology can help in making business more fast and easy in the restaurant
business ?
P2 Construct a project management plan that covers cost, scope, time, quality, communication,
risk and resources
In the research investigation, in order to attain the research objective, scholar have to
construct project management plan. This plan includes several kinds of factors that affect the
business investigation. The resources are systematically discussed below- Time- In order to conduct research investigation, time is crucial resources. As researcher
have to conduct and accomplish each activities of the business according to the
systematic time period. Due to the short period, sometime scholar have to face issue in
conducting the research investigation (Wang, 2010). In order to overcome the impact of
time in the investigation, researcher have used Gantt chart and work break down
structure. These mentioned methods can aid in organising each activities of the
investigation according to the decided time period. Scope of the study- In the present study, the major objective of researcher is to determine
that how digital technology make the business operation easy and enhance performance
in the restaurants. Thus, with assistance of this study, researcher can effectively analyse
and assess the significance and role of the different kind of digital technology in the
business operation. With help of this study, restaurants business enterprise can identify
the ways through which it can make it business more effective, fastest and easy. It also
2

acknowledges about the platforms through which it can improve communication, storage
and administration activities within the business enterprise. Communication- In the present research study, researcher is going to conduct primary
data collection. In this manner, scholar will conduct survey for primary data collection
about the digital technology. In order to conduct the survey, scholar have to prepare a
systematic questionnaire and send to all respondents. In order to send this questionnaire
to the respondents, scholar will take personal email address and send questionnaire to
them. This is very effective method to conduct entire investigation in without any biasses.
Furthermore, respondents can freely fulfil the questionnaire without any biasness. Risk management- In the present study, scholar will collect secondary information about
the subject. In the secondary data collection, there is major risk related to plagiarism.
Thus, scholar should make sure all information converted into the own words so as
chances of plagiarism can overcome.
 Quality control- To maintain the quality in the entire research investigation, researcher
have to collect relevant and appropriate information about the topic. Thus, researcher
have to collect all information in the high quality.
P3 Design work breakdown structure and Gantt chart in order to provide time frame
3

4

LO 2
P4 Conduct investigation by applying qualitative and quantitative research methods in order to
address the project aim and objective
In the entire research study, research methodology is one of the most significant aspect
which assist to the researcher in getting the right solution. Research methodology is a way to find
out the results of a given problem on a specific matter or problem that is also refereed as research
problem. It is a systematic plan for conduct the research investigation and find out the best
solution of the research issue (Zumitzavan and Michie, 2015). There are various kinds of the
research methods includes in the research methodology such as research approach, research
philosophies, research design, data collection, data analysis, sampling etc. In the present study,
the major objective of the researcher is to analyse that how digital technology make business
operation easy and fastest in the restaurant business with respect of Black Penny restaurant.
Thus, for attain this objective, researcher has applied several methods of research methodology
which are described below- Research philosophies- This is a path which defines the solution of research problem in
an effect manner. With assistance of this path, scholar can easily acknowledge about the
actual issue of the investigation and solve the issue in an effective manner. There are
major two kinds of research philosophies such as positivism and interpritivism (Soni and
Kodali, 2012). In order to analyse that how digital technology make business operation
easy and fastest in the restaurant business with respect of Black Penny restaurant
researcher will apply positivism research philosophy through which scholar can
investigate the right solution of research problem in effective manner. Research approach- Research approach is another significant method in the research
methodology which assist in understanding the entire aim and objective of the research
investigation. Research approach is that way through which whole objective can assess
and analyse in systematic way (Saunders and Bezzina, 2015). There are major two
research approach such as inductive and deductive research approach. Inductive approach
does not involve formulation of hypotheses. It starts with research question and aims and
objective that required to be achieved during the research process. On the other hand
deductive research approach generalising from the general to the specific.
5

 Data analysis- Data analysis is a procedure for collecting, analysing and interpreting
information about the subject. It is a process of evaluating data using analytical and
logical reasoning to examine each components of the data provided. In the present study
the major objective of scholar is to analyse that how digital technology make business
operation easy and fastest in the restaurant business with respect of Black Penny
restaurant researcher thus for attain this objective, scholar has implement thematic data
analysis method. This is one of the most essential method for assessing the right solution
of research problem. Data collection- Data collection is another one of the most significant aspect in the
research study by which information about the subject can collect by the scholar. Data
collection is a procedure for collecting information about the subject. There are major
two kinds of the data collection method such as primary and secondary data collection
method. While researcher collect the information from primary sources such as survey,
interview, observation, questionnaire etc then it is known as the primary data collection
method. On the other hand while scholar uses secondary sources such as books, journal,
online articles online blogs etc then it is known as the secondary data collection method.
Primary data is very fresh data which is not used before anyone. On the other hand
secondary data is published by someone. Research Technique- Research technique is one of the crucial method in the research
investigation and in the absence of this tool, it is impossible to carry out the investigation
in appropriate manner. It is a method which provides the appropriate solution of the
problem by collecting, analysing and interpreting the information about the subject.
There are major two kinds of techniques such as qualitative and quantitative. In the
context of qualitative research technique, it provides insights into the problems or helps
to develop idea or hypothesis for potential quantitative research (Johnson and
Christensen, 2010). On the other hand in the quantitative research, it is used to quantify
the problem by way of generating numerical data. In the present study, the major
objective of scholar is to analyse that how digital technology make business operation
easy and fastest in the restaurant business with respect of Black Penny restaurant
researcher thus for attain this objective, scholar has applied qualitative research technique
under which investigation can conduct with help of survey method.
6

 Sampling- Sampling is also very important method by which some group of people select
from the entire population. It is a systematic process by which scholar select some people
for data collection (Khalid, 2009). In this present study, scholar has applied random
sampling method under which 20 employees of Black Penny restaurant has been selected.
The major reason for select employees for data collection in the survey is that employees
have good knowledge about the business operation.
7

LO 3
P5 Assess research data by applying techniques for research project
1 Do you understand the meaning of digital technology?
 Yes
 No
2 Is Black Penny restaurant uses digital technology in its business operation?
 Yes
 No
3 Which kind of platform of digital technology mostly used in the Black Penny restaurant?
 Social media
 Mobile phones
 Internet
 Other
4 In which business activities, digital technology used mostly in the cited venture?
 Communication
 Storage and information transformation
 Administration
 Customer services
5 Which kind of issue mostly faced by the cited venture at the time of implementation of digital
technology?
 Insufficient knowledge
 Cost and prices
 Update related issue
 Other
6 Do you agree after implementing digital technology, company have able to overcome its
additional operation cost?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
8

7 Do you agree that digital technology assists to the cited venture in saving its time?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
8 Do you agree that digital technology helps to cited venture in make business easy and fast?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
9 Recommend the strategy by which Black Penny restaurant performance can become excellent
by implement digital platforms
Theme 1: Employees understand the meaning of digital technology
Do you understand the meaning of digital technology? Frequency
Yes 15
No 5
9

Interpretation and analysis: From this section it has been analysed that in the survey many of
the respondents have effective knowledge and understanding about the concept and meaning of
the digital technology. Thus, from the collected information, it has been analysed and assessed
that in the Black Penny restaurant, respondents have effective knowledge about the concept of
digital technology.
Theme 2: Black Penny restaurant uses digital technology in its business operation
Is Black Penny restaurant uses digital technology in its business
operation? Frequency
Yes 16
No 4
10
Yes No
0
2
4
6
8
10
12
14
16
Frequency