Research Project: Digital Technology and Black Penny Restaurant UK

This research project investigates the impact of digital technologies on Black Penny restaurant's business activities in the UK. The study aims to understand how digital tools affect various aspects of the business, including operations and performance. The research employs a descriptive design and an inductive approach, utilizing both primary and secondary data sources. Data collection involves a sample of 20 employees, with analysis conducted using qualitative techniques. The project explores key themes such as the adoption of new technology, its importance for performance, the effectiveness of current technologies, the direct impact of digital technology on performance levels, and its role in improving business productivity. References to academic sources support the research findings, offering insights into the broader context of digital technology's influence on business environments.

The aim is to understand implication of digital
technologies on Black Penny business activities.
RESEARCH
PROJECT

Research aim and objectives
AIM:
The aim is to understand implication of digital technologies
on Black Penny business activities.
Objectives:
 To examine business activities at Black Penny restaurant UK.
 To analyse importance of digital technology at Black Penny
researcher UK.
 To determine impact and influence of digital technology on
Black Penny operations activities UK.
 To recommend ways that helps to improve activities with the
effective use of digital technology at Black Penny UK.

Research Methodology
 Research design: Descriptive concept
 Research approach: Inductive approach
 Data collection: Primary and
secondary sources of data collection
 Sampling: Simple Random sampling
 Sample Size: 20 employees of Black
Penny restaurant
 Data analysis: Qualitative technique

Theme ; 1 The Black penny hotel make use of new technology

Theme : 2 Use new technology is important to increase performance
level

Theme : 3 Current technology used in organisation is not effective

Theme : 4 Digital technology is give direct impact on performance le
vel

Theme : 5 Digital technology is help to improve business productivity

REFERENCES
 Aslam, B. and Karjaluoto, H., 2017. Digital advertising a
round paid spaces, E-advertising industry’s revenue engi
ne: A review and research agenda. Telematics and Inform
atics.
 Hanssens, D. M., 2018. The value of empirical generaliza
tions in marketing.
 Islam, N. and Buxmann, P., 218, January. The Role of Co
llaboration between Incumbent Firms and Start-ups on C
ustomers' Adoption of Digital Innovation. In Proceeding
s of the 51st Hawaii International Conference on System
Sciences.