Impact of Digital Technology on Roamer: A Small Business Project

This project examines the impact of digital technology on the growth and innovation of Roamer, a watch manufacturer. It begins by outlining the aims and objectives of the research, focusing on how digital technologies can enhance business operations and competitiveness. The project includes a detailed project management plan, covering scope, risk management, quality control, and cost considerations. A work breakdown structure and Gantt chart are prepared to outline the project timeline and tasks. The research employs both quantitative and qualitative methods to gather data, followed by data analysis and the formulation of recommendations to draw valid conclusions. The project concludes with a reflection on the value of undertaking research to meet set objectives and improve performance. The project emphasizes the importance of digital technology in supporting small business growth, with Roamer as a case study, and provides insights into how companies can leverage these technologies to achieve their goals.

Managing Successful
Business Projects

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Aim and objectives of project ..............................................................................................1
P2. Project management plan covering various aspects..............................................................3
P3 Preparation of Work breakdown structure & Gantt chart ...................................................4
TASK 2 ...........................................................................................................................................7
P4 Conducting small research by applying quantitative and qualitative research methods .......7
TASK 3..........................................................................................................................................10
P5 Research and data with help of appropriate techniques and methods.................................10
P6 Recommendations to draw valid conclusions......................................................................19
TASK 4 .......................................................................................................................................20
P7 Reflection on value of undertaking research to meet set objectives & performance...........20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22

INTRODUCTION
Digital technology plays a very important role in companies for gaining competitive
advantage in the market. It brings so many benefits and effectiveness in the firm and helps the
organisations in bringing growth and development in their operations. If the companies will
make use of these technologies they will be able to conduct all their operations very easily and
without any kind of errors. Thus will also help them in bringing long term growth t the company.
They can store their data at as safe place (Alreemy and et. al., 2016). There are so many
techniques that are being introduced by these digital technologies which helps in smooth
functioning of the business process and helps in understanding the people in a more better
manner. So, through this, the companies are able to promote their goods and services and
develop themselves in the market as well. The organisation that will be referred here is Roamer.
It is a watch manufacturer business firm and its main focus is to make digital and attractive
watches. This report will discuss about the aims and objectives of the research, an action plan
will be prepared and the data will be collected and analysed as well . After all this , finally
conclusion and recommendation will be discussed.
TASK 1
P1. Aim and objectives of project
As per the current situation in the market it is very essential for the business organisation
to develop their operations and bring growth and development in the company. By implmenting
digital technologies. They will be able ot use various tyopes of tools and technologies for
conducting their business operations in an appropriate manner. This will have a very impact on
the business activities that were earlier done by using traditional method of marketing . Also the
employees who doesn't know about these kinds of technologies should be trained well otherwise
they will not be able to cope up with the changes that are happening in the business environment
(Conforto and Amaral, 2016). But it is believed by every company that by implementation of
new technologies in the company or by entering into digitalisation era they will only earn
benefits and it will not hurt them in any manner. There are various kinds of major inventions that
are being done in the digitalisation process like introduction of cloud computing and doing
business in online platform. Cloud computing is a very effective software where the company
can store their data and share it with other without any kind of issues. These technologies also
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helps the companies in getting connected with its customers through social media. It is a very
effective tool that helps them in communicating with the employees as well as customers.
Topic- Impact of Digital Technology in supporting small business growth and innovation
Background about project-
Roamer is also a small scale company that is providing their services to its customers
since very long time. They are producing watches at low rate and thus they are making use of
resource in a concise manner so as to earn more and more profits (Kasemsap, 2016). But their
watches lacks creativity and the people of this generation does not like anything which is plane
and simple. So, Roamer can take help of digital technology and produce a more creative watch
and launch it in the online platform. This will help them in gaining their market share again
which they have lost because of their earlier watches. Here, it is believed that by introducing
several types of technologies, Roamer can provide services to their clients in an effective
manner. With this development, companies have removed the usage of traditional methods of
doing business and this has only provided benefits to the company. If cloud technology will be
applied in Roamer then they will be able to keep all their important information in this and use it
whenever they need them. Through this, they will be able to contribute in increasing the
effectiveness of the organisation and brings in growth and sustainability as well. But one factor
which is most essential to introduce these types of changes if the money . It is very important for
Roamer to have adequate amount of funds so that it can help in getting resources that are
required by them in the process.
Aims- “To identify the impact of digital technology in supporting growth and innovation in
small business”. A case study on Roamer.
Objectives:
 To identify the impact of digital technology implementation on Roamer.
 To analyse the need for transforming business operations.
 To examine the effectiveness of using digital technology on business activities.
Research questions
 What type of influence does digital technologies have on the business operations?
 Was digitalisation required to be done in Roamer?
 How much effectiveness does digitalisation brings in while conducting the activities of
the company?
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P2. Project management plan covering various aspects
It is very important for Roamer to prepare a plan before starting the process. In this plan,
they will include all those activities that will be conducted by the workers in order to complete
the project in a successful manner (Langer, 2017). Through this they will be able to provide right
direction to the employees. It is a very important step that is required to be taken by every project
manager so as to achieve their goals and objectives in an easy manner. If there will be no plans
then all the activities will be messed up and it will become very difficult for company to achieve
their objectives. In this plan. Roamer will include their strategies with the help of which it will
bring modifications in their existing watches so as top make it more attractive and launching it
on online platform as well. For this they will need efficient technology so that all their plans will
be achieved.
SCOPE OF PROJECT – Since technology is growing at a very high speed so the needs
and demands of the customers is also changing at a very high rate. In the present scenario, there
are various opportunities that technology are bringing for companies so as to bring growth and
development . It will be providing so many benefits to the organisation and will attract more
customers .
RISK MANAGEMENT – Risk is that essential factor that is present in every company
and no company can escape from it. There are several kinds of risks that are included in a project
and the project managers have yo make sure that none of these risks should have negative effect
on the business activities that will be conducted. So, before implementation of the plan, it is very
essential for the project managers of Roamer to calculate all the type of risks that is associated
with the project so that it can be cured at the initial level only.
QUALITY CONTROL – It is very essential for companies to make products that are of
good quality so that they can attract large no. of customers and satisfy them as well. It is to be
taken care by the project managers that Roamer is supplying only good quality watches in the
market as well as in its online platform so that they can gain trust of the customers and achieve
growth as well (Laudon and Laudon, 2016).
COST – This is also one of the most essential factor that is required to be included in the
project management plan. Since it is known that all the big projects will require high cost so it is
very essential for funds managers to allocate the funds accordingly so that they can purchase the
resources that will be used by them.
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TIME – It is a very important factor that is required to be considered by the project
manager because trough this only they will be able to conduct all their operations in an effective
manner and complete the project on time. It is the responsibility of project manager to estimate
the time in which all the activities will be conducted(Liebowitz and Frank, 2016) .
COMMUNICATION - This factor plays a very important role in achieving the aims and
objectives of the firm. It is necessary for the firm to have impressive communication channels so
that message and information can be clearly and transparently communicated.
P3 Preparation of Work breakdown structure & Gantt chart
It is always beneficial for companies to conduct research research process because
through this they are able to gather a lot of information from the customers about their likes and
dislikes so that it can be used by them in producing their products. So, if the project manager
wants to implement the research activities then they will have to design an action plan in which
sequence of conducting all the activities will be described. Through this they will ensure that all
the activities will be conducted on time and in a corrective manner as well. The main steps that
are included in a research activity are:-
 Description of research objectives
 Critical review
 Identification of issues
 Defining the project concept
 Selecting sample size
 Formulating the plan
 Analysis of data
These are the steps that are included in the research process. The research that will be
conducted by Roamer will include the following steps as well as it is related ton entering into a
new area for conducting their business operations. In order to collect the data, the investigator
will select sample respondents from the overall population (Nambisan and et. al., 2017). In this
the sample that has been selected is 20 and Research team is using random sampling method in
to take decisions in an effective manner. So, if Roamer is making use of the activities then they
will have to take care that it is implemented in an effective manner and expand its business as
well. Below mentioned points are assistive in understanding the plan and time schedule for every
activity in proper manner. The action plan is prepared as follows:-
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S. no Task Name Duration Start Finish Predecessor
1 Identify the
problem
6 Days
2 Review the
literature
12 Days 1
3 Clarify the
problem
15 Days 1,2
4 Clearly define
the terms and
concepts
7 Days 2,3
5 Define the
population
16 Days 4
6 Collecting
data
4 Days 5
7 Analysing data 5 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
5

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The action plan that has been prepared by the researcher is required to be followed
properly so as to achieve their goals and objectives in a systematic manner (Lientz and Rea,
2016). Through this they will be able to conduct as well as develop their business in online
platform effectively. From determining the data, top management of Roamer takes an effective
decision related to business . With the help of action plan, an uncertainty will be minimized.
TASK 2
P4 Conducting small research by applying quantitative and qualitative research methods
It is very important for all the companies to conduct the research before starting any
project as it will be very useful and beneficial for them to reduce the issues that many come n
their on future. It is believed that Roamer is a having a very good and efficient research team
who organises all the projects in an effective manner and tries that they do not commit any kid of
mistake. They make proper use of all the resources and tries to collect data that is fair and can be
relied upon. This will help them in performing their business operations effectively and taking
correct decisions as well. So, while conducting the research process, two kinds of data is being
considered which is primary data and secondary data (Navimipour and Soltani, 2016). Both these
methods are being used by the investigator so as to collect the data and then analysing it so as to
derive corrective results from it. The different types of data that can be utilised at the time of
research are as follows :-
 Quantitative
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 Qualitative
 Analytical
It is believed that most of the time researchers are making use of both qualitative as well
as quantitative methods so as to achieve their aims and objectives in an effective manner. Here,
Roamer is making use of primary and secondary method to collect the data (Nelson and
Staggers, 2016).
PRIMARY DATA – It is a form of data that has bee collected for the first time by the
researcher in order to conduct the activities in an effective manner. These type of data is
completely reliable as it has not been used by anyone else. Here, the investigator collects the data
by using methods like direct interviews, surveys, observation, questionnaires, case studies,
portfolio etc. it helps them in collecting accurate data that will be very much useful for the
company and the project as well. So, a questionnaire has been designed here by the researcher so
as to collect information about the project.
Questionnaire
Name:
Gender:
Age:
Profession:
Contact no.:
Email id:
Q1) Will digitalisation help Roamer in expanding their business operations ?
 Yes
 No
Q2) Will Digitalisation be able to provide long term benefit to Roamer?
 Yes
 No
Q3) Does digital technology impact the business operations in a positive manner?
 Yes
 No
Q4) As per the current business situation, is digitalisation favourable for Roamer?
 Yes
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 No
Q5) Does digitalisation is essential for Roamer for transforming its business transactions?
 Yes
 No
Q6) Is it accommodating in bring all departments together and also decrease red tap-
ism?
 Yes
 No
Q7) Will Digitalisation have an affect on business activities in which way?
 Positive
 Negative
 Can't say
Q8) Is digital technology necessary for Roamer for in relation to promotion and the
increasing in technology?
 Yes
 No
Q9) Which mode of marketing should be applied by Roamer so as to conduct all its
activities in an effective manner?
 Traditional mode of marketing
 Modern marketing
Q10) Any recommendations or suggestions for Roamer so as to improve their operations
in the market.
SECONDARY DATA – These are the kind pf data that can be used by the investigator so
as to collect the data. These data are already been collected by the people and are used by the
researchers as well. It is considered as less reliable as it is not first hand collected, the various
modes through which it can be assessed are :books, magazines, newspapers, articles, published
journals etc.
Case Study – Roamer is having their main focus on producing and delivering only good
quality products for their customers so tat they do not go any where else. So,if they want to gain
large market share then will have to concentrate on the taste and preferences of the people
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