This report analyzes a project undertaken by Roamer, a small UK-based watch manufacturing company, focusing on the impact of digital technology on its growth and innovation. The report begins with an introduction to the importance of digital technology in modern business, followed by an outline of the project's aims, objectives, and research questions. Task 1 covers the aims and objectives of the project and a project management plan addressing cost, quality, time, risk, and communication. It includes a work breakdown structure and a Gantt chart for project stages and timelines. Task 2 involves small-scale research using qualitative and quantitative methods. Task 3 focuses on data analysis using appropriate tools and techniques, leading to recommendations. Task 4 assesses the value of undertaking research. The report concludes with a summary of findings and recommendations, along with a list of references.
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