Digital Technology's Influence on Small Business Growth and Innovation

This report analyzes the impact of digital technology on the growth and innovation of small businesses, using Roc Search, a UK-based recruitment company, as a case study. The report begins with an introduction highlighting the importance of digitalization for small business success and outlines the project's aims, objectives, and research questions. Task 1 details the aims and objectives, focusing on how digital technology can improve business operations and communication. It also includes a project management plan covering cost, scope, time, quality, communication, and risk, along with a work breakdown structure and Gantt chart. Task 2 explores the use of qualitative and quantitative research methods. Task 3 delves into the analysis of research data using relevant tools and techniques, and provides recommendations. Finally, Task 4 offers a reflection on the study, addressing any barriers encountered. The report aims to determine the effectiveness of digital technology on small business growth and innovation.

Managing Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives for the chosen business scenario..........................................................1
P2 Produce a project management plan with cost, scope, time, quality, communication and
risk...............................................................................................................................................2
P3 Work breakdown structure and Gantt chart to provide time frame.......................................4
TASK 2............................................................................................................................................5
P4 Small scale research by applying qualitative and quantitative research method...................5
TASK 3............................................................................................................................................7
P5 Analysis research data by applying relevant tools and techniques........................................7
P6 Communicate appropriate recommendations for drawing a valid conclusion.....................14
TASK 4..........................................................................................................................................15
P7 Reflection about study essentials with all barriers...............................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Small business organisation are a backbone of an economy of a country in which many
entrepreneurs start making many new innovations for sustaining into keen competitive market
world (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). Hence, in such
perspective, digitalisation play a vital role in order to support these small business growth and
innovations. Business owners have to understand this fact properly and take suitable steps to
generate more revenue for an organisation (Chesbrough, 2010). This project is based on a Roc
Search business which is a small technology and engineering recruitment company of UK whom
lead to implement a digitalisation process into business so that appropriate growth could be
organise. Every project needs and require several aims and objectives with suitable project
management plan in which management have to determine the cost, scope, time, quality
communication properly. Along with this, association researcher have to divide each and every
stage of task properly and follow up stages properly for determine the time require to complete
project. For organising a research, suitable qualitative and quantitative research method get opt
so that suitable analysis about investigation get done. On some drawbacks of research,
appropriate recommendations have to get determine and evaluate all barriers properly.
TASK 1
P1 Aims and objectives for the chosen business scenario
Digital technology plays an effective role in business through which management
become able to perform each and every activity properly. Business is a composition of various
activities which always need to get modernise with time. Business generally have two types of
business working which are modern and traditional approach. Modern method of business leads
to define digital technology implementation through which management become able to make
their activities and operations more effective in nature. Digital technology always lead to provide
current information on recent basis so that frequent decisions will be carried down. With rapid
enhancement of technology many new software are design which enable in storing data and
information properly so that all sections get analyse effectively.
Communication process also become more appropriate and effective in nature as
management become able to use social media as a best platform for providing information at
global scale. Roc Search is a small business whom have to implement digital technology on
business so that they can operate at vast level. At such point of course, business become able to
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incorporate their work by covering more and more area and evaluate best option for best job by
providing best development programmes to each and every individual. Hence, for recruitment
company digital technology support them in order to determine and identify best personality for
a particular job profile and improve their skills and ability through engaging them in a
development programme.
Topic: Impact of digital technology on small business growth and innovation.
Background of Project: Technology always provide appropriate and effective outcome for big
or small firms (Crane and Matten, 2016). Thus, business have to implement this section properly
so that they can gain competitive advantage. Digital technology reflect positive image on a
company through which management become able to gain effective growth and bring many new
innovations in their field. Like Roc Search can implement digital technology in order to secure
their data properly at Cloud so whenever management needs it they can evaluate such aspect
from any place. Along with this, business also become able to determine various personalities
through jobs portal whom have definite skills and abilities to complete the project.
Aim: “To determine the effectiveness of digital technology on small business growth and
innovation – A case study on Roc Search”
Objectives:
 To identify the effectiveness of digital technology on small business like Roc Search
 To examine the appropriateness of digital technology in order to bring new innovation
 To evaluate digitalisation benefits in order to bring growth to Roc Search
Research Questions:
 How the digital technology effective for small business like Roc Search?
 Does digital technology is appropriate for bring new innovation?
 What will be the future benefits of digitalisation to bring development for Roc Search?
P2 Produce a project management plan with cost, scope, time, quality, communication and risk
Management is require at every level of an organisation as well as in every task or a thing
which get organise by an association for betterment (Den Hertog, Van der Aa and De Jong,
2010). A project management plan is consider as essential tool for business through which
organisation lead to divide all its essentials to many sub parts and execute operations properly.
There are various factors includes in a project like cost, scope, quality which really made vast
impact on its successful implementation. Roc Search investigators have to evaluate all such
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aspects properly and implement plan properly so that success get come to business. Project
management plan for successful implementation of digital technology in order to bring growth
and innovation is describe as follow: Cost: Cost is a value which incur on a project and it have to estimated by researcher
properly so that they can spend appropriate part of amount on suitable area (Eckerson,
2010). Thus, managers of a company have to evaluate about digital technology
implementation cost so that managers will lead to execute such operations properly. It
will lead to take huge cost because new software lead to get built into system as well as
cloud technology is also a costly major. Moreover, job portals take some amount of profit
or when a new person lead to get join a job. Roc Search estimated the cost of
implementation of digital technology is £30000 and for this, they can raise shares and
start operating as IPO. Time: Another major aspect is time and researcher have to set a time duration as well in
which project get complete (Gebauer, Edvardsson and Bjurko, 2010). Hence, business
have to evaluate time frame properly and then start operating on such context. Roc
Search managers stated that time duration for a project is 1 month in which researcher
have to determine that this project is feasible or not. For this, they can opt an option for
study which is questionnaire on staff members of a company. Scope: Every project just have to take in account at such point of course is scope of a
study. Thus, managers have to evaluate the scope of a project on their initial point and
then implement them in an appropriate manner so that better results could be gain. Hence,
feasibility is a major concern. By organising appropriate investigation, managers of Roc
Search become able to evaluate that such scope is appropriate for long term growth and
development of an association or not. Managing risk: A major drawback and important thing which have to get done by
manager is to manage risk which are related with project implementation. Hence, it
should be clear and appropriate in nature so that all harmful essentials which are related
with project get manage effectively and better and appropriate options could be gain. Roc
Search have to evaluate all expected risk factors properly and frame suitable strategies as
well so that all such considerations get manage effectively.
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 Communication: Managers make a bond between superior level of business as well as
lower level staff members (Kankaanranta and Planken, 2010). Hence, it is a duty of
managers to provide each and every essential information to all employees of a company
which are related with association so that they get motivated in order to accomplish all
goals and targets properly. Although, Roc Search managers have to provide appropriate
information to each and every concern properly and then execute such operations in a
suitable manner.
 Quality: It is required for an enterprise to control over quality of their goods and services.
As they are going to expand their business online; thus, it is mandatory for them to
provide qualitative products to people. This will assist them to maintain their goodwill at
marketplace.
P3 Work breakdown structure and Gantt chart to provide time frame
Every project need to get divided into many smaller formats so that project get execute in
an appropriate and effective manner (Incelli, 2013). There are various types of methods are
determine properly which enable in order to divide stages of task properly so that better and
appropriate results would be gain. Roc Search researcher evaluate two best approaches in such
frame which are Gantt chart and Work break down structure. Thus, a basic description in order to
divide working is as follow:
 Gantt chart: It is commonly use in project management which is beneficial in order to
show diverse activities displayed against time. There are various activities are listed
properly with predecessors and time of completion. Through this, managers become able
to divide all their activities properly with a stage frame so that objectives and aims get
accomplish properly. Roc Search divide all their activities in an essential frame in which
all related details of project so that better and appropriate working could be promoted.
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 Work breakdown structure: This section divided the work into team manageable
sections in which each and every deliverables get divided properly. Thus, managers of a
company have to determine each and every consent of project properly so that they can
manage each section of a task. Hence, to gain effective outcome for project, researcher
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have to divide work properly into some manageable sections. Roc Search have to
differentiate task properly and allot to responsible person of team which further support
in executing things efficiently.
TASK 2
P4 Small scale research by applying qualitative and quantitative research method
For accomplishing all aims and objectives properly, it is essential to organise
investigation in an appropriate and absolute manner. Hence, there are various approaches are
determine properly through which study become feasible in nature (Jones and Lubinski, 2012).
Roc Search have to organise a small scale research on company project of digitalisation by
applying relevant qualitative and quantitative research method so that suitable outcomes get
evaluated properly. Hence, there are mainly two types of data approaches are determine by
researcher properly which evaluated as follow:
 Primary data
 Secondary data
These two methods are helpful in order to gather information through various sources so that
better and effective study get organise by considering aims and objectives properly. Primary
research is based on raw data materials through observation, questionnaire, personal interview
etc. whereas secondary data evaluate all important relations of historical aspects of study on
same project. Hence, both these tools are applicable for Roc Search company for gathering
information through various sources in order to bring essential outcomes. Moreover, there are
three major kinds of investigation are also evaluated which are:
 Quantitative
 Qualitative
 Analytical
Qualitative research stated about information which is quality in nature and get differentiate only
on basis of quality like appropriate, not appropriate, agree or disagree. These always stated about
quality aspects of a project. On the other hand, quantitative data signifies about data which can
be precise in numerical framework so that a valid comparison get complete effectively.
Primary data: As indicated by this, employer will collect data and information with help
of many attributes, such as interviews, questionnaire and so on. It is much appropriate as entire
data is recent; therefore, it is more accurate and correct. It is very helpful because superior knows
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that from whom they are gathered information. In this context, Roc Search is formulating a
questionnaire so that they will gather reviews from 20 people which are opted by organisation.
Questionnaire
Name:
E- mail:
Age:
Gender:
Phone no.:
Q1. Will digitalisation bring new field in business operations?
a) Agree
b) Disagree
Q2.Does digital technology support Roc Search to find best recruitment for their clients?
a) Yes
b) No
Q3. Is this new method beneficial for further future operations?
a) Agree
b) Disagree
Q4. What will be the future impact of digitalise technology reflect on Roc Search ?
a) Neutral
b) Positive
c) Negative
Q5. Will this process control staff turnover of business?
a) Yes
b) No
Q6. Will this enable business to make process more effective in nature?
a) Appropriate
b) Not appropriate
Q7. Will company become able to store their data properly by applying suitable digitalise
method?
a) Agree
b) Disagree
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Q8. As per you, how much growth will be expected by organisation after enter into the
digital marketplace?
a) Long term
b) Shorter duration
Q9. According to recent era, which sort of marketing method is suitable for Roc Search?
a) Modern
b) Traditional
Q10. Any suggestions or recommendations?
TASK 3
P5 Analysis research data by applying relevant tools and techniques
It is required for each and every kind of organisation to collect data as well as information in an
effective manner; thus, they will determine outcome appropriately. It will aid them to take an
adequate judgement of organisation which is beneficial for them.
Theme 1: Digitalisation will bring new areas in operations of business.
Q1. Will digitalisation bring new field in
business operations?
Agree 16
Disagree 4
8
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16 16
4
Column B

Interpretation: With assistance of digital techniques or tools, manager of an organisation will
complete their business operations in an adequate way. This assists them to bring some new
areas into firm. From above presented graphs, it has been concluded that almost 16 respondents
are favouring this statement, but remaining are not in favour of this.
Theme 2: Digital technology assists organisation to identify best recruitment for their
customers.
Q2.Does digital technology support Roc
Search to find best recruitment for their
clients?
Yes 18
No 2
Interpretation: It is required for an employer to recruit and select best candidate for their
organisation; so that, they will accomplish coveted targets and goals within limited period of
time. There are many tools which can be used by firm for this purpose, such as e- mail, social
sites and so on. Hence, from graph this has been comprehended that approximately 18
respondents think that by using digital methods manager will find out best candidates for their
enterprise. Rather than this, 2 respondents are not favouring above discussed statement.
Theme 3: New methodologies will advantageous for future business operations.
Q3. Is this new method beneficial for
9
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16
18 18
2
Column B

further future operations?
Agree 17
Disagree 3
Interpretation: As per modern era, if an organisation use new and unique methodologies into
their business then, this will assist them into their future operations. They can easily accomplish
their task in an adequate way and in addition within certain period of time. Additionally, they can
take benefits from their competitors and will enhance their goodwill at marketplace. From above
presented graph, this will be understood that 17 respondents are favouring this statement but
remaining are against of it.
Theme 4: Impact of digitalise technology.
Q4. What will be the future impact of
digitalise technology reflect on Roc Search ?
Neutral 2
Positive 16
Negative 2
10
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16
18 17
3
Column B

Interpretation: To survive at competitive world, each and every kind of company needs to use
digital methods into their business. With assistance of this, they will grow at marketplace. It will
provide positive impact to business as per 16 respondents and they will be able to improve their
market share. But 2 people think against of above mentioned statement. Apart from this, 2
individuals are neutral on it.
Theme 5: Digitalisation procedure will control labour turnover of business
Q5. Will this process control staff turnover
of business?
Yes 17
No 3
11
Neutral Positive Negative
0
2
4
6
8
10
12
14
16
2
16
2
Column B
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16
18 17
3
Column B

Interpretation: Digitalisation is best and effective tool for every sort of associations. This
enable to control staff turnover. As firm is using new methodologies into business; therefore, it is
required for them to provide training to their staff members. As a result, they will retain their
workers in company for longer period of time. From above described graph, it has been
understood that 17 respondents are in favour but 3 people are against of this statement.
Theme 6: With assistance of digital techniques an organisation will do their work more
effectively.
Q6. Will this enable business to make
process more effective in nature?
Appropriate 16
Not appropriate 4
Interpretation: In modern times, firms are using digital techniques into their business which
help them to make their process more effective and efficient. As a result, they can take benefits
from their competitors and along with, will enhance their customer base. Almost 16 respondents
are favouring above stated statement, but remaining think that it is not much appropriate.
Theme 7: Company is much able to record their data and information in a proper manner.
Q7. Will company become able to store their
data properly by applying suitable digitalise
method?
12
Appropriate Not appropriate
0
2
4
6
8
10
12
14
16 16
4
Column B

Agree 18
Disagree 2
Interpretation: Organisation is using cloud computing to store their data and information in an
effective as well as efficient manner. This enables them to share requisite data within firm
appropriately. Along with this, it helps to protect info and reduce wastage of time because
employer will easily download required information from software. Therefore, 18 respondents
are favouring above stated statement, but remaining are not in favour of it.
Theme 8: Organisation will expect long term growth after entering into digital
marketplace.
Q8. As per you, how much growth will be
expected by organisation after enter into the
digital marketplace?
Long term 15
Shorter duration 5
13
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16
18 18
2
Column B

Interpretation: To take benefits from rival at marketplace, it is must for an organisation to use
new and unique methods into their business. This will help to attract numerous people towards
them; as a result, they can increase their revenues. If association enters into digital market then
this will aid them to provide long term growth and success which will help them to survive at
marketplace for longer duration. Almost 5 respondents are not in favour of this statement.
Theme 9: Association needs to utilize modern marketing method.
Q9. According to recent era, which sort of
marketing method is suitable for Roc
Search?
Modern 19
Traditional 1
14
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16 15
5
Column B
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
0
2
4
6
8
10
12
14
16
18
20 19
1
Column B

Interpretation: To survive for long time period at market, it is fundamental for an organisation
to use modern marketing methods. This will aid them to capture attention of numerous
individuals. They will use some tools for this aim, such as e- mails, social sites, internet and
many more. Approximately 19 respondents are in favour of above described statement, but
remaining think that traditional techniques are more efficient as it helps to save cost and time.
P6 Communicate appropriate recommendations for drawing a valid conclusion
There are various aspects are related with study on Roc Search company which have to
take in account by managers of a company when such research is taking place. Such aspects are
related with future growth and innovation for a business so that appropriate and effective results
would be carried down. The appropriate recommendations for investigation are describe as
follow which facilitate in order to make valid and meaningful conclusion is as follow:
 Digital technology is helpful in order to work at global scale where more suitable talents
for clients can be derive, it is a technology company as well so that they can use cloud
technology properly through which management can evaluate information properly from
any place. This is a one of an advance technology which support many business
association to make their details of clients confidential in nature.
 It is beneficial fir future because all software become highly secure in nature through
which all essential data get store properly. This factor is helpful for Roc Search in order
to bring growth and development to business as well as evaluate all related innovation
properly.
On the basis of these aspects, it get concluded from the project that, every big and
important task need suitable aims and objectives which further support in making ethical and
appropriate study. Moreover, it is also important to prepare project management plan so that each
and every single operation and element get manage properly like cost, scope, time, quality etc.
These essentials enable in concluding a valid and meaningful study for an organisation so that
future perspective become possible. Further, Gantt chart and WBS divide work in small er
context so that primary and secondary data get utilise and apply on an investigation efficiently.
Data analysis get organise on questionnaire on staff whom provide ethical information in relation
to impact of digital technology on small business growth and innovation.
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TASK 4
P7 Reflection about study essentials with all barriers
This project is helpful for many small business association whom want to introduce them
at wide level. Small business growth and development enable them to compete at wide level as
well as support social economy. Hence, this support in framing appropriate aims and objectives
which get done in a easy manner but when starting a project a major issue is concern with project
management plan. It includes various determinants which have to analyse properly or in case if
any factor not get evaluate properly then it will create risk for betterment towards an
organisation. Along with this, another problem is associated with ethical consideration which get
harm and reflect through questionnaire. Many employees might not provide appropriate data
which impacted study in a negative frame. All these are barrier for a study but many new things
get learn properly like creation of graphs and division of work through Gantt chart ad WBS
which lead to maximise efficiency of working and better results get derive.
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