Analysis: Digital Technology's Impact on Rolex Business Operations

This report examines the impact of digital technology on the business operations of Rolex. It begins with an introduction outlining the importance of technology in modern business and the specific focus on Rolex expanding its online presence. The report includes a project management plan covering scope, cost, time, quality, risk, and communication. A breakdown structure and Gantt chart are provided to outline the stages and timeframes of the project. The research methodology includes both quantitative and qualitative methods, with data analysis performed using appropriate tools and techniques. The report culminates in recommendations based on the research findings, and a reflection on the value of undertaking the research to meet objectives. The report also includes references and appendices to support the analysis.

Managing Successful
Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication............................................................................................................................3
P3 Breakdown structure and Gantt chart to provide stages and time frames..............................5
TASK 2............................................................................................................................................7
P4 Carry out research with help of quantitative and qualitative methods of research................7
TASK 3............................................................................................................................................9
P5 Analysis of research and data with appropriate tools and techniques...................................9
P6 Appropriate recommendation in context with research to draw valid conclusion...............15
TASK 4..........................................................................................................................................16
P7 Reflection on the value of undertaking research to meet objectives....................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18

INTRODUCTION
In today's modern scenario, number of technologies development rapidly take place
within the organization which directly impact on whole business activities. Mainly development
of technologies helps in providing better support in enhancing the overall growth activities
(Eckerson, 2010). From earlier time operations of business analysis by individuals but in recent
time every organization consider digital technologies which aid in proving various opportunities
such as collecting, analysing and storing huge data. With the help of this, manager easily takes
better decisions towards the business activities. Along with this, business organization also uses
various tools and techniques for effectively communicating with their target customers so that
they can easily satisfy their needs as per requirements. Present research is based on Rolex who
expand online business activities to take better place in the market. For this, report applied
various research methods in order to draw valid recommendations and conclusion. Furthermore,
project management plan is also mentioned in this project with its specific aim and objectives. It
also discussed about various tools and techniques of data collection.
TASK 1
P1. Project aim and objectives
It is important for an organization to adopt new and innovative technologies to make and
offer quality products and services to its customers due to changing needs at a fast speed. In
recent time development of technology are take place in business organization rapidly in which
traditional market segments are continuously comes at decline stage. One of the main impact of
technology on business activities is that its positive results because it provide better support to
the management in order take right decision within their organization in order to attain positive
outcomes. Along with this, facility of cloud technologies is also helps in providing better
opportunities to the manager in which they easily share number of data at one place to another in
minimum time duration. In this development of technology is also provide better communication
platform in which firm easily interact with their target customers and also enhance their
customers base by providing them better services (Crane and Matten, 2016). With the help of
company raise overall profitability and productivity also at market place. In this new updated
technology required lots of funds which invest in various tools and equipment so that company
easily operate their business operation effectively and attain better results. In today's modern
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time number of people use social media to interact with each other. By this firm easily reach at
large number of customers and provide them better services. With the help of this manager easily
find any kind of various within the business activities and maintain better performance level.
(Smith Binns and Tushman, 2010). Basically it aid in increasing overall profit of the company by
delivering quality services to its target customers at market place.
Topic: How digital technology affect the operations of business Rolex company.
Background of project:
Advancement in technology is rapidly taking place in overall business environment and
so, it is one of the important duties of firm to adopt new and innovative technologies to
effectively determine the changes in business operations. In this concept of digital technology
totally change the business activities as compare to earlier time. These changes positively put
their impact on the business organization in which manager of company easily enhance their
product qualities and also satisfy customers’ needs as per requirements. With the help of this,
company reduces the chances of increasing complexity within business operations. In this
context, various technologies and tools are used by the firm to enhance the demand of
department of account which lead in decreasing the chances of hacking data of the business. For
this, firm uses cloud technology to protect the information and ensure about transformation of
data at one place to another with more security. With the help of this, manager easily collects all
relevant data to maintain effective production process and deliver quality services to its target
customers. By various technologies like social media and other platform aid in increasing the
customer’s base towards the company and also aid in capturing larger market share from its
rivals. Along with this, it is also important for the manager to set project aim and objectives
before starting final project and executing its activities. With the help of this, business
organization fulfils all project requirements in the most effective manner and also improves
performance level of business in market (Den Hertog, Van der Aa and De Jong, 2010).
Aims: How digital technology affect the operations of business Rolex company.
Objectives:
 To identify the overall effectiveness of digital technology in activities of business
operations.
 To assess better implementation of digital technology in business activities. To determine the overall needs of transformation of business activities.
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Research questions:
 How digital technology is appropriate in modify business activities?
 Why it is important to executing as well as modification of business activities?
 How digital technologies take place in operation of business activities?
P2. Project management plan covering aspects of cost, scope, time, quality, risk and
communication
Project management plan is one of the important aspects for an organization which helps
is achieving overall goals and objectives of company in an effective manner. It provides better
direction at the time of executing operational activities of the firm. In absence of project
management plan, company is not able to achieve its set targets. One of the main advantages of
project management plan is to complete all the activities in order to achieve long term benefits to
its enterprise (Chesbrough, 2010). Furthermore, it helps in providing guidance to the manager in
order to identify cost, quality and resources as well as risk which exist in overall project of
business enterprise. Mainly, project management plan is essential for making an effective and
successful project which leads in enhancing the entire performance of project within business.
Along with this, it is also important for the manager to take better decision to make a final
project. In this context, there are some main considerations which help in taking positive actions
towards the project like: Scope of project: In today's market, customers’ needs and technologies are changing at a
fast speed because in the recent scenario, various opportunities are there to increase
growth of business in market. It helps in providing number of opportunities to the
business organization to make as well as produce the best services to get better
satisfaction by providing them quality products. At present, selected company provides
their products and services by online platform. Hence, the project’s scope is very wide. Management of risk: Every project of business includes some risks so that it is important
for the manager of company to assess it effectively before executing activities of project
(Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). In this context, Rolex
is a popular brand and so, the risk factors is very less within organisation. In this,
manager can easily evaluate the risk in order to attain better end results of project and
improve their performance level in market.
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 Quality control: Quality is the foremost aspect for any project because it helps in
achieving organizational goals and objectives. In this, it is important for the manager to
maintain better quality to execute their project activities. With the help of this, Rolex
easily offers as well as produces quality services to customers and improves their overall
growth in market. By attaining higher satisfaction of and users, company directly
enhances their overall profitability level and retain loyal customers. Cost: In this, the cost of project is high as company required various number of financial
amount to complete the task. So that it is important for firm to have adequate and
appropriate fund to execute all activities of the project in order to attain better outcomes. Time: It is also important for completion effective project that all the necessary activities
are must be execute and complete in appropriate time which leads in attain positive
results in most effective manner. Timely implementation and execution of business
activities help in reducing the project cost which contribute n maximizing the chances of
attaining positive outcomes in a systematic way. In context of Rolex, manager sets time
for the project activities so that they can easily attain better outcomes.
 Communication: It is more important for every department to communicate effectively
which helps in achieving all the set objectives of project. Along with this, it is also
necessary that all the roles and responsibilities are clear in every department. By this,
company easily attains their positive results and make a successful business project.
All these are important elements for manager which are included at the time of
formulating project management plan. With the help of this, manager easily executes as well as
implements all activities to attain positive outcomes. One of the main advantages of this is to
increase positive brand image of company in market place and define number of advantages
which help in enhancing the productivity level of firm in the most effective manner (Gebauer,
Edvardsson and Bjurko, 2010). In context of Rolex, manager makes effective project
management plan by considering all the activities in an appropriate manner.
P3. Breakdown structure and Gantt chart to provide stages and time frames
Research is one of the important activities which plays an important role in project. With
the help of this, manager of company gathers relevant information, ideas and opinions. With the
help of this, manager easily takes better decisions about the project and its activities. Main aim of
action plan is to provide better direction to the manager in order to ensure maximum as well as
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optimum utilization of available resources in order to attain desirable goals and objectives of
project (Introducing Research Methods, 2017). In this context, it is an important duty of a
manager to effectively understand the concept of study and its different aspects in order to easily
deal with issues in the most effective manner and to maintain a better performance level. There
are some main steps which include in research are as follows:
 Determination of main reason to carry out the research project
 Literature review
 Problem clarification
 Main concept of project
 Choose respondents to execute research
 Formulation plan
 Data analysis
All these steps are included in every research project. In this, research based on the topic
of digital transformation which is also considered all these steps to complete their research. With
the help of these researcher easily collect as well as gather relevant information towards the
topic. In context of Rolex, they wants to expand their business operation at online platform so
that it is manager responsibility to gather information in a systematic manner. For this they select
respondents from whole population in order to carry out the research. Along with this, literature
review is also conduct for this research. In this respondents views and opinion helps in carry out
the research in most effective manner. In this researcher select 20 respondents through random
sampling methods for their research. In this collect of data is also used by researcher to take
better future decision towards the online expansion of this business activities.
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With the help of these steps researcher effectively make as well as formulation action
plan in which all he task complete with fix time frame. By this researcher get maximum and
positive outcomes in appropriate way (Trimi and Berbegal-Mirabent, 2012). In this primary
resource of data collection is also considered by selected company to evaluate the questionnaire
which is ask by the every respondents. Along with this, digitalisation in business is not a simple
task and thus, it is manager’s duty to collect appropriate information for effectively formulating
the best action plan. It is made as well as prepared by the researcher for transformation of digital
in which each and every activities set within fix time frame. All these activities can be
understood by given figure in below:
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Hence, this action plan is formulated by Rolex in which they easily provide better
direction to all activities in order to achieve end results and objectives (Jones and Lubinski,
2012).
TASK 2
P4. Carry out research with help of quantitative and qualitative methods of research
It is important for researcher to select the right method for carry out research which helps
in achieving better outcomes in most systematic manner. In this various methods of research are
there that help researcher to make an effective analytical study in order to take best decision. In
this context, there are two sources which used by researcher at the time of collecting the data for
research such as primary and secondary method (Smith, 2011).
Both methods are use in collecting data in order to draw a valid conclusion and
recommendation. In context of Rolex, they also use both methods for gathering relevant
information which leads in taking better decision towards the business activities. Along with this,
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important methods are there which is used by researcher to execute their research in effective
way are as follows:
 Qualitative
 Quantitative
 Analytical
Mainly, a researcher use qualitative and quantitative methods which helps in evaluating
the positive results of the whole research. In this researcher use primary and secondary methods
to gather data in appropriate manner.
 Primary data: It is one of the important as well as popular methods for collecting data.
One of the main advantage of using this type of method to gather fresh information to
evaluate the valid conclusion of the research (Shang, 2012). In this, researcher use
questionnaire method in which they select 20 respondents from whole population. With
the help of this they collect accurate information in appropriate way.
Questionnaire
Name:
Age:
Gender:
Contact no.:
Email address:
Q.1) Does digital technology provide advantage to business organization?
Yes
No
Q.2) Is digitalisation provide any kind of long term benefits to organization?
Yes
No
Q.3) Is digitalisation is positively help ful for the Rolex company?
Yes
No
Q.4) Digitalisation is important for Rolex as per current business environment?
Yes
No
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Q.5) Is it important to implement the modification in business activities of Rolex?
Yes
No
Q.6) Is Roles have enough funds and resources to store huge data?
Yes
No
Q.7) What kind of future impact of digitalisation on business activities of Rolex company?
Positive
Negative
Can't say
Q.8) Is it business activities are important for Rolex company to reduce the red tapism?
Yes
No
Q.9) Which type of marketing used by Rolex for executing promotional activities in market?
Traditional method of marketing
Modern method of marketing
Q.10) Any kind of recommendation for Rolex company regarding implementation of
digitalisation?
Secondary data: It is also important in which various sources are there to gather
secondary data which is used by Rolex company to collect all the relevant information about the
research in most effective manner. In this researcher use various tools like articles, books
magazines and so on to gather various information to complete whole research in order to attain
positive outcomes (Incelli, 2013). With the help of this company undertake effective promotion
activities on online platform to reach at target customers. Hence, digitalisation concept helps in
providing positive contribution in completing the research which leads in enhancing growth of
the company in appropriate manner.
TASK 3
P5. Analysis of research and data with appropriate tools and techniques
It is necessary to present the collected data in effective manner as it adds effectiveness in
the process of decision making of a business concern. Same is done in case of Rolex, the
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