Analysis of Digital Technology Impact on Rolex Business Project

This project report examines the impact of digital technology on Rolex SA, a luxury watch brand. The report begins by outlining project aims and objectives, focusing on how digitalization can enhance business operations, improve market position, and increase sales. It then details a project management plan covering scope, cost control, quality control, risk management, communication, and time management. A work breakdown structure (WBS) is presented to divide tasks and responsibilities. The research methodology includes both qualitative and quantitative research methods, such as surveys and questionnaires, to gather data on customer perceptions and the effectiveness of digital tools. The report includes a questionnaire administered to 30 candidates to gauge the impact of digitalization. Finally, the report provides recommendations based on the research findings, reflecting on the transformations and the overall impact of digital technology on Rolex's business activities. The report emphasizes the importance of adapting to digital advancements to remain competitive and meet evolving customer demands.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1. Project aims and objectives..................................................................................................1
P 2. Project management plan.....................................................................................................2
P3. Work break down structure...................................................................................................4
Task 2...............................................................................................................................................4
P4 Small scale research by using qualitative and quantitative research methodologies.............4
TASK 3............................................................................................................................................7
P5 Research and data using appropriate tools and techniques....................................................7
P6.Recommendation.................................................................................................................12
TASK 4..........................................................................................................................................13
P7 Reflection.............................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
In every type of business operations, the core concentration of the firm is on analysing
the market area. Therefore this way will assist a firm in order to determine the market demand
and trend of customers that helps in framing product and services. This procedure is chosen so
the customers will be satisfied to the higher level of it (Zott, Amit and Massa, 2011) .
Digitalization is playing prominent role in all companies As it helps in boosting productivity and
revenue too. Digitalisation itself is a reason behind growth of small scale and large sized
company. The report has the grounds of Rolex SA which is a generally makes its dealing in
branded watches at London, Switzerland and entire UK along with different parts of globe. This
report is divided in to some parts such as aims and objectives are identifies for this report project
that will facilitates its helps to the firm in order to change their present business and grab their
objectives. Different kinds of technology is used in this firm.
TASK 1
P 1. Project aims and objectives
Competition is arises in the day today life of every company hence they are always
wished to grab powerful and effective positive in the market area in which they are serving their
product so that they will be able to increase their image of brand and attain sound amount of
profitability. Rolex is always wished to get higher position and enhance the ratio of their sale in
the comparison of other companies. In order to make it happen, they are required to frame some
change in their present business activities like as manufacturing , human resource, finance,
marketing, accounting and so on (Teece, 2010) .
Topic : “How does digital technology affected business activities.”
Back ground of the study :
The project report is concern by digital advancement and the use of it as how they can be
able to change or effects the business operations. This has identify the science and technology
has not so much framed and developed in last few years. It can be a reason that business are not
able to creates sound quality product and services (Work Breakdown Structure (WBS), 2017).
Companies are having some of major issues in order to attain their pre determine aims and
objectives but the time has been changed hence the emerges of technology in business activities
are important and changes in technology will be made up. Rolex needs to launches and uses
1

modernised techniques in their operations of business. As they can take use of new technology
such as Artificial Intelligence and larger data analytics in respect to design Morden and
innovative product. Through performs this, they are able to capture the higher numbers of
customers for their company and to earn higher level of income. On the different hand , in order
to perform sound and effective form of communications they are using different types of media
as social media applications in their company such as Facebook, Twitter, You tube, What's app
and so on. These apps are more affordable and can be carried out in very effective way. Apart
form it, they can also make their team of human resource fully digitalized. In order to save their
time and cost of moving. This secure a lot time and price form travelling. Hence it is true that
digital technology will make positive effects on small business and provide support to firm's
development (Stokes, Wilson and Wilson, 2010).
Aim : “ Affects of digital technology on small businesses operations.”
Objectives: Rolex is one of the higher and leading industry that are providing
latest and up dated watches which are framed in accordance of market trends and
demands. The business wishes to frame their products and services at very vast
ratio so that it will boost their level of production and deliver it in the prescribe
time or before have its deadline (Chesbrough, 2010) . Through analysation of the aims of the
concern
report all objectives are framed which are detailed as:
 Determining the impact of digital technology on the business operations in the selected
organisation.
 Assessing the effects of digitization over business activities.
 Evaluation or examination of the company transformations.
Research questions:
 What are the impacts of digital technology on activities ?
 Why is it required to make changes over the company operations?
 What are different aspects in which modification will have effective place in an
organisation?
P 2. Project management plan
Project management plans are generally refers to strategy formation in order to design a
report in which different activities are related with it and this is listed out and explained to
2

workers so that they will work with clear image of their job. Some of the activities which are
going to be detailed and explained below as:
Project scope : this project has wide and good scope as it helps in determining the
significance of digital technology in small business and provides its involvements to business
growth. It will help in order to enhance the productivity too (Porter and Kramer, 2011) .
Cost control : this tool helps in order to reduce extra price in respect to secure more fund
that are wasting on not so useful things and invest it on more productive stuff. As company will
able to use interviews through the helps of web conferencing and this will aid as cost saving.
Quality Control : the use of digital technology helps in order to boost the quality of the
product and services hence the negative feedback can be reduces which are coming form other
side of clients. Quality control is essential in every type of project and for the company too
(Baiden and Price, 2011) .
Risk management : risk factor needed to be resolve and remove form the report project
that may be arise at the time of production and manufacturing product or services. For it, they
should use digitised technologies as determine all risky factors effectively in short time.
Communication : in order to have marketing research, it is essential to have proper
communications in between employees so that customer will get awareness for the same. Sound
system of communication helps firm to get better quality of informations.
Time : This techniques is all about management and control of time so that all of the
activities will done on determine time. There are so many types of activities such as decisions
about aims and objectives, designing of cost controlling policies, determining primary and
secondary research , marketing management plan and so on. All operations needs to be
accomplished in the prescribe time with effective manner (Peppard and Ward, 2016) .
P3. Work break down structure
It consider the division of work among employees according to their capacity as it is used
for dividing the work loads into various department so that organisation can achieve its pre-
determine goals and objectives (Cavusgil and et. al., 2014) . Many of organisation use these
procedure for the purpose of reducing work burden over the staff members and maintain
efficiency. After the work down structure, company can determine the employees capacities and
their skills for performing effective task or job. Managers play important role in managing entire
team workforce by segmenting the work among various activities in an appropriate manner.
3

These duties performed by the manager or senior department as they classify jobs or roles into
different activities. Apart from these, this is useful for taking liable step for maintaining size of
workforce which must be required for attaining organisational goals and objectives. In generals,
it provides a proper framework to enhance the planning and controlling of the agreement
between company and workers (Laudon and Laudon, 2016) .
4

Gantt chart is very useful that represent the report by considering starting point to
completing times. It can be use for different task or work as per the time limit (Dezdar and Ainin,
2011) . From the below chart, small task which is situated at starting point and long task which is
at the last point.
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Task 2
P4 Small scale research by using qualitative and quantitative research methodologies
Rolex is biggest organisation that deals with various products specially in watch industry.
So they focus on customer's demand and needs by conducting research or survey. For the help of
this, company can analyse the customer's demands and produce products or services to satisfy
their needs and wants. This factor is helpful in reducing manufacturing expenses or cost and get
maximum outputs from minimum inputs. Organisation can control over the entire production
process by utilising available resources in effective manner. There are various method that can
be use for collections of data (Hotho and Champion, 2011) .
Qualitative research: it is the useful techniques which is used by the company for
gathering data or information regarding customers as it can be in name, symbol and code etc.
methods can be adopted for collections of data by using interviews, observations, surveys and
perception etc.
Quantitative research: it is based on various numbers, tools as well as evidence that must
be in numerical form. It is gathered for understanding employees and organisation spend lots of
funds for particular research. Company take support of various equipments which is required to
be technical and digital so that they can store these information (Fitzgerald and et. al., 2014) .
Sampling – This is a process in which organisation make a analysis on large amount of
population to get feedback about their product and services. In this process they select individual
person for asking them various question about services and their point of view. This is also
known as a statical representation which helps to gather effective and appropriate data from
selection and observation process. It is also known as a random process that provides systematic
sampling data from appropriate analysis approach (Eid and El-Gohary 2013) . It includes
different type of sampling such as random, equal probability, satisfied sampling and cluster
sampling etc..
In the large amount of population this questionnaire is framed for 30 candidates who provide
their specific answer after using new product and services of Rolex.
Questionnaire
6

Name-
Email ID-
Contact No.-
1.) What type of affect the Rolex having after using digital technology ?
a.) Positive
b.) Negative
2.) Digitalisation is a effective tool for organisation's development ?
a.) Yes
b.) No
3.) Does digitalisation provides long term benefits for Rolex ?
a.) Yes
b.) No
4.) Is there any influence of the modern technology on Rolex ?
a.) Yes
b.) No
5.) Which technique will be more effective for organisation's future success ?
a.) Traditional
b.) Modern
6.) Is there any need of training and development for workers?
a.) Yes
b.) No
7.) Rolex can use digital technology for long term period ?
a.) Yes
b.) No
8.) Do you satisfied with the products and services of Rolex ?
a.) Yes
b.) No
1.) What type of affect the Rolex having after
using digital technology ?
Frequency
7

a.) Positive 20
b.) Negative 10
2.) Digitalisation is a effective tool for
organisation's development ?
Frequency
a.) Yes 25
b.) No 5
3.) Does digitalisation provides long term
benefits for Rolex ?
Frequency
a.) Yes 24
b.) No 6
4.) Is there any influence of the modern
technology on Rolex ?
Frequency
a.) Yes 18
b.) No 12
5.) Which technique will be more effective for
organisation's future success ?
Frequency
a.) Traditional 10
b.) Modern 20
6.) Is there any need of training and
development for workers?
Frequency
a.) Yes 25
b.) No 5
7.) Rolex can use digital technology for long
term period ?
Frequency
a.) Yes 18
b.) No 12
8

8.) Do you satisfied with the products and
services of Rolex ?
Frequency
a.) Yes 21
b.) No 9
TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1. Type of affect the Rolex having after using digital technology
1.) What type of affect the Rolex having after
using digital technology ?
Frequency
a.) Positive 25
b.) Negative 15
Findings - Digital technology will help to provide positive impact on organisation. In this
process they can easily improve quality of their existing products and services to provide higher
satisfaction. As per above representation, a brief research is held on 30 candidate and 25
individual think that this will help to getting positive response from market while 5 candidate
believe that improper use of technology can negatively impact on organisation and its policy.
9
Positive Negative
0
5
10
15
20
25
25
5
Column C

Theme 2. Digitalisation is a effective tool for organisation's development
2.) Digitalisation is a effective tool for
organisation's development ?
Frequency
a.) Yes 25
b.) No 5
Findings – Digitalisation can be effective tool for organisation which help to getting higher
success in future. From the above graphical representation out of 30 individuals 25 are believe
that it will help to getting higher profit and revenue from target market but 5 people do not feel
the same. This advance technology will be effective tool for organisation to getting higher
business success easily.
Theme 3. Digitalisation provides long term benefits for Rolex
3.) Does digitalisation provides long term
benefits for Rolex ?
Frequency
a.) Yes 21
b.) No 9
10
Yes No
0
5
10
15
20
25
25
5
Column C