Digital Technology Impact on Visitor Economy: Royal Nawab

This report examines the impact of digital technology on the visitor economy, using the Royal Nawab restaurant in London as a case study. It explores the role of digital technologies, including social media and mobile applications, in attracting customers, increasing brand image, and achieving competitive advantages. The report addresses research objectives such as analyzing the concept of digital technology in the hospitality sector, assessing the adoption of social media and digital technology in the success and growth of Royal Nawab, and considering the impact of digital technology on the digital economy. The literature review covers the importance of digital technology in the hospitality sector, the adoption of social media and digital technology for success, and the impact of digital technology in increasing the digital economy. The report also discusses methods for Royal Nawab to achieve success in the market. It concludes by highlighting the significance of digital tools in the modern visitor economy and provides recommendations for future strategies.

Digital Technologies in the Visitor Economy

EXECUTIVE SUMMARY
In present time, the digital technology is significant aspect that helps in collecting
information in an appropriate manner. It is determined as a procedure through which ample of
individual person interact with one another by using different channels. In context of
organisation, the adoption of digital technology is important in for attracting user at marketplace.
They focus on offering necessary data or information regarding during particular phase of time
period. It also assists in increasing awareness regarding the customer and market trends in an
appropriate manner. In addition to this, there are various different tools of social media platforms
such as Instagram, Twitter and Face book and so on. All are determined as an important
technique of marketing through which restaurant focuses on sharing all information regarding its
offering for satisfy its user. It will provide contribution in increasing brand image or reputation
of organisation in front of customer it marketplace and also achieve organisation objective
during particular phase of time period.

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE RIVIEW.................................................................................................................5
Methodology....................................................................................................................................9
CASE STUDY...............................................................................................................................13
Discussions and Recommendations...............................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In present time, the digital technology is significant aspect that helps in collecting
information in an appropriate manner. It is determined as a procedure through which ample of
individual person interact with one another by using different channels. In context of
organisation, the adoption of digital technology is important in for attracting user at marketplace.
They focus on offering necessary data or information regarding during particular phase of time
period. It also assists in increasing awareness regarding the customer and market trends in an
appropriate manner. In the current assignment, the hospitality and industry is taken named as
Royal Nawab restaurant and it situated in London. They offer food facility to its customer in
order to increase brand image of company in front of them and achieving competitive advantage
over rivalries at Marketplace (Goh and King, 2019).
The main purpose of this restaurant is to increase experience level of customer in order to
achieve competitive edge at market place. Herein, the social media as well as mobile application
is considered as a main part of digital technology which is adopted by organisation as a
technique that help in generating awareness in front of customer at Marketplace. Both technique
adopted by company assists in connecting with set objective and achieves it in stipulated period
of time. In addition to this, there are various different tools of social media platforms such as
Instagram, Twitter and Face book and so on. All are determined as an important technique of
marketing through which restaurant focuses on sharing all information regarding its offering for
satisfy its user. It will provide contribution in increasing brand image or reputation of
organisation in front of customer it marketplace and also achieve organisation objective during
particular phase of time period (Liu, Spector and Ikle, 2018).
Research aim
To assess the significance of digital technology in which social media as well as mobile
application help in increasing visitor economy. A case study named as Royal Nawab restaurant.
Research Objectives
 To analyse the concept related to digital technology in term of hospitality sector.

 To assess the adoption of social media as well as digital technology in success and
growth of Royal Nawab restaurant.
 To consider the impact of digital technology in increasing digital economy.
 To assess the ways or method that can assists Royal Nawab restaurant in achieving
success in the market.
Research question
 To analyse the concept related to digital technology in term of hospitality sector?
 To assess the adoption of social media as well as digital technology in success and
growth of Royal Nawab restaurant?
 To consider the impact of digital technology in increasing digital economy?
 To assess the ways or method that can assists Royal Nawab restaurant in achieving
success in the market?
LITERATURE RIVIEW
It is considered as a significant part of research that assists in collecting important
information regarding particular topic and field in an effective manner. It is connected to the
secondary source through which all information collected by using different sources like books,
journals and many more. All this help in assessing the information in an effective manner.
Through this, the researcher focuses on identifying favourable outcome that help in taking
appropriate decision at the end of research. In addition to this, the research analysis imposes
direct impact on objective of research (Neuburger and Egger, 2018).
To analyse the concept related to digital technology in term of hospitality sector.
According to (Anastasiadou and Vettese, 2019), in present context, digital technology
determined as a significant activity through which organisation connects with its user for
increasing level of performance during particular phase of time period. In hospitality sector,
digital technology is important in generating awareness at marketplace and also provides product
and services as per the need of customer. It assists in increasing image or reputation of company
in front of customer that help in achieving competitive advantage over rivalries at marketplace.
In assistance of this, the success and growth of digital technology around the business help in
achieving opportunity in front of company to operate their organisation in successful manner.

The digital technology & social media which is adopted by hospitality sector as a marketing
techniques for interacting with ample of user in an appropriate manner. In addition to this, it is
determined as the most attractive technique that helps in connection with individual person and
increasing awareness regarding recent trends within hospitality sector.
By adopting social media, the organisation focuses on promoting their products and
services that help in attracting ample of user and enlarging the base of customer. In this context,
the digital technology also enhances the chances related to expanding or boosting activity of
business organisation and they improve the images or reputation of company in front of customer
at marketplace. The mobile application is considered as a significant aspect for organisation
because they focus on taking review regarding the product by using online application in an
appropriate manner. The restaurant focuses on using website that help in collecting information
regarding customer and provide them product according to their needs. By using mobile
applications, there are different kinds of benefits such as check in or check out of customer, table
reservation and many more. All these efforts or contribution help in satisfying customer and
increasing experience level during particular phase of time period. The main benefits of adopting
digital technology is to increase the experience level of customer by offering them products and
services according to their need a requirement.
To analyze the adoption of social media & digital technology for success and growth of Royal
Nawab restaurant
As per point of view of (Chowdhry, Verma and Mathur, 2020), the adoption of social
media as well as mobile technology is considered as an important aspect for every company to
interact with ample of individual person and maintain positive relation between them. In this
aspect, the social media adopts different services that offer advantages or benefits to interact with
individual person and perform different activities of Organisation in an effective manner. Mobile
application is considered as the important aspect that help in increasing overall growth and
success of company because it helps the Royal Nawab restaurant to understand the need or want
of customer during particular phase of time period. The main purpose of adopting social media is
to interact with customers and achieve growth in future period of time. By using different tools
and techniques, it increases awareness of customer regarding services. There are different tools

related to social media as well as mobile technology that help in success or growth of Royal
Nawab restaurant that is going to be mentioned below:
Increased valuable customer the main aim of adopting social media as well as mobile
application is to attract large number of user by offering them superior services as per the
requirement. In context of Royal Nawab restaurant, they focus on analysing the need of customer
and provide them according to their needs that help in increasing sales or profit margin in future
period of time.
Increase customer loyalty the adoption of social media tool helps in retaining customers
for a longer period of time. They also focus on providing information regarding their services
that help in satisfy them during particular phase of time period.
Promote demand for success or growth of organisation, it is significant for company to
promote or enhance its brand in order to attract large number of customer at Marketplace. In
context of Royal Nawab restaurant, they adopt mobile application and social media tool in order
to increase image of company at market place and also help in achieving competitive advantage
over rivalries at marketplace.
To consider the impact of digital technology in increasing digital economy
According to the point of (Costa, 2017), digital technology imposes direct impact on
organisation and economy of visitor. It imposes direct impact on whole activity of restaurant and
its user by providing effective services during particular phase of time period. The digital
technology adopted as a tool or technique that help in interacting with individual person and
maintaining effective relationship during particular phase of time period. The primary aim of
adopting digital technology helps in provide product as well as services according to their
requirement. The visitor economy is determined as a concept that is considered as a broader than
tourism. The digital technology is very important in connecting with its visitor and performing
different activity in order to satisfy the need or wants of customer. There are various digital
technology tools which impose direct impact on business organisation and provide support in
increasing visitor economy that is going to be mentioned below:

Higher economy the adoption of digital technology helps in connecting with visitor in
different place. By using this, they collect all the necessary data or information regarding specific
destination that assists in enhancing the ability towards particular place.
Improve visibility or experience it is considered as an important aspect of adopting
digital technology as it offers support in increasing awareness regarding particular location. It
also increases the visibility regarding same place and at that time they also get experience.
Better coordination by adopting social media as well as mobile application, there are
various departments related to travel agency that provide coordination in increasing experience
level of visitors.
Better private sector investment digital technology is very important in inviting ample
of visitors in economy towards particular destination. It increases more and more revenue and
profit margin in future period of time.
To assess the ways or method that can assists Royal Nawab restaurant in achieving success in the
market
As per view point of (Fraunholz, Anton and Schotten, 2017), it is significant for business
organisation to achieve growth in the market. There are various methods for capturing largest
market share rather than its competitive firm. In this context, the social media & mobile
technology is very important in expanding or boosting the activity of organisation and it is also
helpful in achieving competitive advantage over rivalries at marketplace. In this aspect, there are
different methods through which the organisation increases brand image or reputation and invite
more customers in respect of their offering that are going to be mentioned below:
Better understanding regarding customer it is significant method of maintaining
positive brand image or reputation of company in front of customer at Marketplace. The
company focuses on assessing taste as well as preferences of customer regarding products that
help in satisfying them according to their needs.
Improve company image or branding it is important for business organisation to
maintain company image in front of customer at Marketplace. It also helps in achieving
competitive advantage over rivalries at marketplace.

Measure effectiveness of marketing every company focuses on promoting product is
well services that help in attracting ample of user and achieving profit margin and sales in future
period of time. In context of Royal Nawab restaurant focuses on adopting different tools such as
Face book, twitter and so on that help in interacting with customer and offer important
information regarding customer. This will provide contribution or efforts that help in boosting
profitability of Organisation in future period of time.
Methodology
Research method
There are three type of research method that is adopted such as explanatory, exploratory
as well as descriptive research from which in this assignment descriptive research is selected for
collect necessary information in an appropriate manner.
Data Collection method
The data collection method is adopted by researcher in order to collect necessary
information during particular phase of time period (Popescu, 2017). There are various methods
which is adopted by researcher such as primary and secondary source of data that help in
collecting information in an appropriate manner. There are two types of method primary and
secondary that is going to be mentioned below:
Primary source the primary data is considered as a data or information which is
collected by researcher by using different kind of source such as survey, questionnaire that help
in collecting efficient information during particular phase of time period.
Secondary source herein, the researcher focuses on collecting data that is already
collected by any other researcher by using different kind of source such as books, journals that
help in collecting information which is used in completing the research during particular phase of
time period.
Sampling method
There are two kinds of sampling methods named as probability as well as non
probability. In this assignment, the non probability technique is taken for completing research in

an appropriate manner. This method adopted by investigator because it is considered as
inexpensive or convenience method. Moreover, it is considered as an ideal method that helps in
completing the research in an appropriate manner. There are 50 respondents taken by business
organisation to organise research in proper way. Non- probability methods is helpful when there
are ample of resources need by business organisation for organising research in better way.
There are various questionnaires in relation to Royal Nawab restaurant which is going to be
mentioned below:
Theme: Features do you adopt mostly while using mobile phone.
Question frequency
Q1) Which features do you adopt mostly while using mobile phone?
a) Internet 35
b) Music 15
35
15
a) Internet
b) Music
INTERPRETATION
On the basis of above given graph, it has been analysed that 35 respondent believes that
internet is considered as a feature which is adopted by individual person when they using mobile

phone. On the other hand, 15 respondents believe that music is considered as the most
considerable feature which is used by individual person while adopting using mobile phone.
Theme: social media tool do you adopt mostly.
Question frequency
Q2) Which social media tool do you adopt mostly?
a) Face book 25
b) Twitter 10
c) Instagram 15
25
10
15
a) Face book
b) Twitter
c) Instagram
INTERPRETATION
On the basis of given graph, it has been analysed that 25 respondent use Face book as a
social media tool during the period of time. There are 10 respondents believe that Twitter is most
usable technique of social media. On the other hand, the remaining 15 respondent believes that
Instagram is considered as the mostly adopt tool or technique of social media during the time.

Theme: social media tool use by hotel is cost effective
Question frequency
Q3) Do you agree that social media tool use by hotel is cost effective?
a) Yes 35
b) No 15
35
15
Q3) Do you agree that
social media tool use by
hotel is cost effective?
a) Yes
b) No
INTERPRETATION
From the given graph, it has been assessing that there are 35 respondents believes that
social media tool adopted by Hotel is considered as a cost-effective method. On the other hand
15 respondents do not agree that social media tool is cost effective method for business
organisation.
Theme: the hotel implements new social media strategy and mobile technology for promoting
their brand and services?