Digital Technology Impact on The Sheldon Hotel Business Activities

This research proposal and report examines the implications of digital technology on the business activities of The Sheldon Hotel in the UK. The study aims to explore the impact of digitalization, assessing the integration of emerging technologies, analyzing their influence on hotel operations, and understanding the significance of technological advancements in streamlining business processes. The methodology includes a literature review, a descriptive research design, and primary data collection through questionnaires administered to employees. The findings, presented through thematic analysis, reveal that The Sheldon Hotel is actively implementing technological advancements to enhance customer service, improve performance, and maximize productivity. The report concludes with recommendations for optimizing operations through the strategic use of digital technologies, emphasizing the benefits of reduced waste, improved efficiency, and better service delivery. The research underscores the importance of continuous technological adaptation in the modern business environment.

RESEARCH PROPOSAL & PROJECT

TABLE OF CONTENTS
Research proposal............................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review.........................................................................................................................2
Methodology...............................................................................................................................3
Activities time & scale ...............................................................................................................4
Research project...............................................................................................................................6
INTRODUCTION...........................................................................................................................6
Methodology...............................................................................................................................6
Results/findings...........................................................................................................................8
Discussion.................................................................................................................................11
Conclusion.................................................................................................................................17
Recommendation.......................................................................................................................18
Appendix...................................................................................................................................18
REFERENCES..............................................................................................................................20

RESEARCH PROPOSAL
Topic –Implication of digital technology on business activities.
INTRODUCTION
Technology is a term which helps to bring revolutionary changes so that overall activities
of an enterprise can be improved. It is primarily used with new physical communication media
such as satellite and fibre optic transmission method. With the help of modern advancement, the
firm will be able to bring modifications in working and effective process can run systematically.
In this, the present report is based on identifying the impact of technical advancement on
the working of The Sheldon Hotel UK. It is a global leading enterprise and take initiatives to
implement the technological advancement so that firm is able to deliver the best services to its
customers (Grafton, Lillis and Mahama, 2011). In addition to this, it can be said that digital
technologies will be inclusive of all kinds of electronic equipment which can be used to process
working activities effectively.
Thus, digital technology is one of the significant periods of transmission and make better
evolution so that each process can be carried out effectively. Moreover, this report will give its
major focus over identifying the effect of emerging technologies so that operational working of
an enterprise can be done in systematic mode. In this, implementation of technological
advancement is emerging yet it is a challenging trend.
Aim
To explore the impact of digitalisation on business activities: A study on The Sheldon Hotel,
UK.
Objectives
 To determine the concept of integrating emerging technologies within enterprise at The
Sheldon Hotel, UK.
 To analyse the impact of technological advancements in operations at The Sheldon Hotel,
UK.
 To understand the significance of technological advancement to bring systematic
operations in business enterprise.
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 To recommend the ways to improvise operations working of an organization with the use
of technical advancement.
Research questions
 What are the business activities needed to be carried out in enterprise?
 Procedure of digital technology at The Sheldon Hotel.
 Mention consequences of technological advancement on business activities of hotel
industry.
Rationale
The present report is based on business accomplishments of Hotel Sheldon, UK to
recognise the impact of emerging technologies so that operational procedures can be done in a
systematic manner. With the help of implementing technical advancement, the firm can able to
process enterprise performance systematically.
In every endeavour, there are some satisfaction drivers such as quality, safety and
effective services to customers so that all operations can be conducted in expertise mode. In
addition to this, it can be said that customer is a key person who works to perform enterprise
functions effectively and they also process their business activities in terms to determine the
growth and development opportunities (Flick, 2011).
With the help of desired growth of an enterprise, it can be achieved. In this, quality of
products and effective services to customers that can be provided for use of modern technical
equipment. While managing organisational activities, the overall productivity and profitability
can be enhanced.
Literature review
It is one of the essential aspects and it enables to determine different kinds of research
and this is carried out by the researcher successfully. With this help, in-depth knowledge about
any study can be gained.
According to the view of Simmons, Palmer and Truong, (2013) who stated that there are
dissent kinds of business activities and it has to be carried out in an enterprise effectually. In
addition to this, there are varied individuals who have diverse set of preferences and it is
essential for an organization to deliver the expertise services. In addition to this, there are
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differed requirements such as chef, employees, receptionist etc. and they must perform their
work efficiently so that one common goal can be achieved.
In contrary to Mackey and Gass, (2015) states that by adopting technological
advancement, there are certain set of skills and capabilities and with the help of it, all
undertaking can process there working activities effectively. In this, it has been identified there
are certain set of issues due to which technological implementation is difficult. Thus, one of the
major and vast problems in relation to this is cost. Moreover, there are certain set of skills and
capabilities and it is needed to be performed by workers essentially.
According to the view of Simmons, Palmer and Truong, (2013) states that with the help
of technological advancement, changes and development in an enterprise can be undertaken.
Customer relationship management programme consolidates the guest data, automate payments
and aid in accounting management. In contrary to Silverman, (2016) states that latest technical
advancement contributes effective services to customers as ability to check in and check out,
selecting their rooms, checking maps etc. from their smartphones.
As per the view of Silverman, (2016) technologies allow the customers to target in better
and effective manner. The ability to connect with the results in real time reduces marketing cost
and it also helps in having increment in effectiveness of the firm activities. In addition to this,
Simmons, Palmer and Truong, (2013) states that technologies are beneficial in terms to make
hotels process more efficient and they also take core steps in order to make changes in an
internal functions and make the entire process in more seamless and enhanced manner.
With the help of integrated technical advancement in smartphones and tools, it
conveniently provides the resources and it offers ease to customers to full fill their all needs by
sitting at one place. Digitalisation can have a vital part to be played in today’s globalisation and
overall development of economy at all levels; it laid a platform to stay connected in order to
achieve the specified objectives and principles required by a company.
Methodology
To get in-depth information, it is critical to cover all the methods, techniques, approaches
which should be measured meritoriously. It is needed to be considered in active manner and all
data should be conducted.
There are various kinds of research methodologies to do it in an appropriate mode that
have been discussed and are as follows-
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Research philosophies- It enables to determine suitable sources with the help of which
appropriate information can be gathered. Under this, two ways of methods are positivism and
interpretivism. In order to carry out present research, researcher will make use of combination of
positivism and interpretivism philosophies. In this way, it can be said that focus is needed to be
made on objectives and aim of study which has been set (Ihantola and Kihn, 2011). With help of
these approaches, in-depth information about the study can be gathered.
Research design- It enables to carry out the investigation in systematic and effective manner. In
this, three kinds of methods as experimental, exploratory and descriptive. Among this, researcher
will make use of descriptive research design method and it is also helpful in determining the
theories related to subject matter.
Research approach- In this, there are two kinds of research approaches that are inductive and
deductive. In inductive, it works to put their consideration over developing aim and theory or the
pattern with help of which data can be gathered (Peppard and Ward, 2016). On the other hand,
deductive aims at testing the theory in relation to topic of research.
Data collection- Here, there are two kinds of methods such as primary and secondary. To carry
out the present research realistically, the researcher will make use of primary method. In this,
questionnaire of 20 employees will be undertaken, and in-depth statistics can be taken with the
help of books, journals, online website etc.
Data analysis- After collecting the entire material, it is essential to conduct proper analysis. In
this, thematic analysis will be used. It is helpful in order to present the information in form of
tables, graph etc.
Activities time & scale-
Activities 1st
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Research topic
Literature
4

Review
Research
methodology
Effective
Proposal
Draw question
of research
Carry out
Research
activities
Data Analysis
and its graphic
Conclusion and
recommendatio
n
Final Report
Editing and
Completion
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Executive Summary
The present report is based on business activities of Hotel Sheldon and impact of
technological advancement on activities of firm. It is essential to identify the implication of
technical advancement so that firm can process its working systematically. In this, the major
focus is need to be given over exploring the uses of emerging technologies in operational
working of an enterprise. In addition to this, report will cover Research methodologies, Data
analysis and recommendation so that proper research can be conducted.
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RESEARCH PROJECT
INTRODUCTION
Digitalisation is a process which helps to bring an overall development in business
enterprise. The main objective is to gain maximum and long term profitability on an
organization. In this, firm needs to improvise and must have increment in the performance level
which can support employees (Obeidat and Abu-Shanab, 2010). The present report is based on
evaluating the impact of digital technology on business activities of Hotel Sheldon UK. It is
helpful in terms to aim at understanding the requirements of customers and deliver good services
to them.
Methodology
To conduct the research in an appropriate mode, it is essential to demeanour the complete
material in specific mode.
Research methodologies will be helpful in the following context that as follows -
1. Research philosophies- It is procedure in which data about the study is needed to be
gathered, analysed and used. The process of research is based on the assumption and
source of knowledge. It will be following as pragmatism, positivism, realism and
interpretivist. It is one of epistemology which work as what is known to be true and what
is believed to be true (SMcGrath and O'Toole, 2012). Thus, to carry out present research,
researcher will make use of both positivism as well interpretivist research philosophies.
With the help of it, focus can be made on objectives and aim of the study.
2. Research approach- It is one of the systematic approaches and it is defined as plan and
procedure which will be beneficial in terms to carry out the process systematically
(Mackey and Gass, 2015). Thus, it will be inclusive of deductive and inductive
approaches. In addition to this, deductive approach will work to test the validity of
assumption.
On the other hand, inductive approach works to move from specific observation
and broad generalisation. In other words, research approach is a plan and procedure
which consists of broad assumptions to detailed method for data collection, analysis and
interpretation (Ihantola and Kihn, 2011).
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3. Research design- It is one of the systematic designs and it is helpful in order to provide
data about strategies. It is needed to be adopted by researcher to determine logical and
coherent integration about differed components of study. It will consist of exploratory,
descriptive, explanatory and evaluation research (Harrison and Reilly, 2011). In order to
carry out present research, the descriptive design will be used and it mainly focuses over
case study, surveying and observation.
4. Data collection- It is a process which helps to gather and measure information as per the
targeted variables. In this, it can be defined with help of two methods as primary and
secondary. With help of primary method, the first-hand information will be gathered. In
this, primary information can be gathered with the help of use of survey and
questionnaire method (Grafton, Lillis and Mahama, 2011). The secondary information
will be useful and it can be done with help of books, journals and articles. It is helpful in
terms to determine in-depth description about study. It is an operative method in terms to
collect information about the entire research topic. This will be helpful in order to gain
better understanding about the subject matter.
5. Sampling- It can be conducted with help of probabilistic and non-probabilistic sampling
method (Franklin, 2012). In order to carry out the present research, probabilistic sampling
will be used. Its research sample size involved 20 where overall analysis could be made.
It is an actual way as it is obliging to provide equal chance to each population so that all
evidence can be carried out commendably.
6. Data analysis- It is one of the effective processes which work to extract information
from the data. It will be inclusive of multiple stages and it’s also inclusive of establishing
the data preparing, process and examine each component of the study effectively
(Davidson, E. and Vaast, E., 2010). It can be conducted with the help of both qualitative
and quantitative techniques. In addition to this, it is the process which works to evaluate
the data with help of using analytical and logical reasoning and it is proficient ways to
examine each component of the study.
7. Ethical consideration- In this, it is need to be maintained at the time of carrying out the
study. Under this, Non-compliance with the same can cause ethical issues (Bucolo and
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Matthews, 2011). Here, it can be said that it is proficient way terms in order to present the
study on The Sheldon Hotel UK. Thus, it can be said that another ethical issue is related
to maintaining the confidentiality of information which has been conducted.
Results/findings
Theme 1: The Sheldon hotel make the use of innovative technical advancement.
Do you think The Sheldon
Hotel will have the use of
Innovative technical
advancement? Frequency %
Yes 14 70.00%
No 5 25.00%
sure 1 5.00%
Total 20 100.00%
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Theme 2: Yes, use of technological advancement will be helpful for improving the
performance level of an enterprise.
Is technological advancement
being helpful to improve
business activities and its
productivity? Frequency %
Yes 16 80.00%
No 2 10.00%
May be 2 10.00%
Total 20 100.00%
Theme 3: Yes, The Sheldon Hotel provide better and efficient training facilities to their
customers.
Are employees of The Sheldon
Hotel UK provide effective
training facilities? Frequency %
Yes 17 85.00%
No 2 10.00%
Not sure 1 5.00%
Total 20 100.00%
1

Theme 4: Yes, better quality services can be delivered to customer with the use of technical
advancement.
Do employees provide better
quality services to customers
with help of implementing
technological advancement? Frequency %
Yes 18 90.00%
No 1 5.00%
Not sure 1 5.00%
Total 20 100.00%
Theme 5: Yes, technological advancement will be beneficial in terms to have increment in
productivity of an enterprise.
Are digital techniques helps in
maximising profitability of an
enterprise? Frequency %
Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
1

Theme 6: Yes, digitalisation has positive impact over the performance of an enterprise.
Do you thing technological
advancement has positive
impact in performance of
business enterprise? Frequency %
Yes 14 70.00%
No 4 20.00%
Not sure 2 10.00%
Total 20 100.00%
Theme 7: Better quality services is one of major beneficial get by the Sheldon Hotel UK.
What are the advantages of
digitalisation that gets by The
Sheldon Hotel, UK? Frequency %
Reduction in wastage 18 90.00%
Improvement in performance
level 1 5.00%
Better results in services 1 5.00%
Total 20 100.00%
1

Discussion
Theme 1: The Sheldon hotel make the use of innovative technical advancement.
Interpretation- Based on the above theme, it can be analysed that Hotel Sheldon is taking many
initiatives in order to improvise technical advancement so that global growth that can be
maximised. In addition to this, there are total number of 20 respondents. Among this, 14 said
yes, 5 said no and 1 is not sure about it. With the help of using technological advancement, the
firm is able to attract customers in the market. In this, technical innovation is one of the core
strengths to an enterprise.
1
Yes No sure
0
2
4
6
8
10
12
14
16
14
5
1
Frequency

Theme 2: Yes, use of technological advancement will be helpful for improving the
performance level of an enterprise.
Interpretation- From the above graph, it can be interpreted that technological advancement will
be helpful in order to improvise the performance level of an endeavour. In addition to this, there
are total number of 20 respondents. In this, 16 said yes, 2 said no and 2 are not sure about it.
There are various technical progression and it is needed to be used in an endeavour so that it can
carry out the business activities effectively (Andriole, 2012). With the help of using
technological advancement, this entity can be able to create total operations of firm.
2
Yes
No
May be
0 2 4 6 8 10 12 14 16 18
16
2
2
Frequency

Theme 3: Yes, The Sheldon Hotel provide better and efficient training facilities to their
customers.
Interpretation- From the above data, it can be concluded that there are various benefits which
are provided to the employees but it is also essential to render effective training facilities and
knowledge about technical advancement. In this, there are total number of 20 respondents in
which 17 said yes, 2 said no and 1 is not sure about it.
1
17
2
1
Yes
No
Not sure

Theme 4: Yes, better quality services can be delivered to customer with the use of technical
advancement.
Interpretation- Based on the above findings, it can be interpreted that better quality services will
be one of the core aspects and it is needed to be provided to employees of an enterprise. With the
help of proper facility, the performance rate of individuals can be improvised. There are 18
employees who think after implementation of technical advancement firm will be able to provide
better services; along with this, one said no and one is not sure about it.
1
Yes No Not sure
0
2
4
6
8
10
12
14
16
18
20
18
1 1
Frequency

Theme 5: Yes, technological advancement will be beneficial in terms to have increment in
productivity of an enterprise.
Interpretation- From the above chart, it can be interpreted that technological advancement will
be beneficial to have increment in profitability of organization. There are 16 employees who are
in favour to digitalisation will be assistive to bring increment for the productivity to an
enterprise, 3 said no and 1 is not sure about it. In this way, it can be said that the technological
advancement works to bring long term advantage to an undertaking.
1
Yes
No
May be
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

Theme 6: Yes, digitalisation has positive impact over the performance of an enterprise.
Interpretation- Based on the above chart, it can be interpreted that technological advancement
have positive impact over the performance of an endeavour. In this, there are total number of 20
respondents, among this 14 said yes, 4 said no and 2 are not sure about it. In this manner, it can
be said that technical development will be cooperative in order to bring positive performance.
The digitalisation is the process which work as to creating the general presentation and it brings
positive progression to enterprise.
1
Yes
No
Not sure
0 2 4 6 8 10 12 14 16
14
4
2
Frequency

Theme 7: Better quality services is one of major beneficial get by the Sheldon Hotel UK.
Interpretation- Better quality services help to bring out restored and suitable results. The quality
services bring out effectiveness and productivity to an enterprise. There are 18 employees who
thinks implementation of technological advancement works as to have reduction in wastage of
resources; 1 said it assist to bring improvement in performance level and 1 said it is assistive in
terms to bring improved results so that each function can be performed in better manner.
Conclusion
Based on the above notions, it can be concluded that updated technology will be
beneficial and it aids to bring dynamic results and profitable growth. In this, it can be said that
the use of technical advancement is beneficial for an enterprise. The present report is based on
business activities of Hotel Sheldon and impact of digitalisation will be considered. It is assistive
to have reduction in wastage, upgrading in performance level of employees and deliver
customers with improved and valuable services. It is one of the effective terms which support to
enhance performance of employees and it also bring positive productive growth.
Recommendations
On the basis of above, there are several number of suggestions which affects the
performance of an enterprise and beneficial for its improvisation.
1
18
1
1
Reduction in wastage
Improvement in performance
level
Better results in services

It will be discussed in below context are as follows-
1. The entity should implement digital technology as its helps to provide Wi-Fi
incorporated set ups.
2. The firm should bring technological advancement it as its helps to facilitate
conference room with special consideration of provisioning the business so that
alternative aim can be achieved.
3. The firm need to take the initiatives to adopt advanced technologies to have
productive growth. It will be assistive with the offering of wireless services with
the addition support of exchanging the data.
4. Smart key rooms and online booking of rooms works as greater advantage which
works as to attract the customers and bring long term productivity and profitable
results.
5. Terotechnological advancement should bring so that firms unproductiveness can
be Minimised.
Appendix
1. Do you think technological advancement have positive impact on performance of
business enterprise?
 Yes
 No
 sure
2. Is technological advancement being helpful to improve business activities and its
productivity?
 Yes
 No
 May be
3. Are employees of The Sheldon Hotel, UK provide effective training facilities?
 Yes
 No
 Not sure
2

4. Do employees are providing better quality services to customers by implementing
technological advancement?
 Yes
 No
 Not sure
5. Are digital techniques help in maximising profitability in an enterprise?
 Yes
 No
 May be
6. Do you think technological advancement has positive impact on the performance of
business enterprise?
 Yes
 No
 Not sure
7. What are the advantage of digitalisation gets by The Sheldon Hotel UK?
 Yes
 No
 Not sure
3

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