This report, focusing on Continental Consulting Limited, investigates the impact of digital technology on small business growth and innovation. It begins with an introduction outlining the importance of digitalization for businesses, especially small firms. Task 1 defines the project's aims and objectives, emphasizing the use of social media and mobile technology to connect with customers. A project management plan is detailed, covering scope, time, cost, quality, risk management, and communication. Task 2 outlines the research methodology, employing both qualitative and quantitative methods, including questionnaires. Task 3 presents the research findings and data analysis, along with recommendations for Continental Consulting Limited. The report concludes with a reflection on the project and references the sources used.
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