Managing Successful Business Projects: Digital Tech Impact Analysis

This report, focused on Continental Consultancy Limited, investigates the impact of digital technology on small business growth and innovation. The study addresses the company's challenges with outdated IT infrastructure and declining market share, aiming to recommend strategies for leveraging digital technologies. The report covers project management aspects, including cost analysis, scope definition, time management, and risk assessment, alongside the use of Work Breakdown Structure and Gantt charts. It employs both qualitative and quantitative research methods, analyzing data from employee questionnaires to assess the influence of digital tools such as cloud computing, big data analytics, and artificial intelligence. The findings highlight the benefits of digital adoption, including increased efficiency, improved service quality, and enhanced market competitiveness, while also addressing challenges like employee resistance and the need for training. The report concludes with recommendations for successful implementation and ongoing optimization of digital technologies to foster sustainable business growth.

Managing Successful
Business Projects

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1 Aims and objectives for the organisation............................................................................1
2 Preparation of project management plan covering various aspects.....................................2
3 Producing Work Breakdown Structure and Gantt Chart ....................................................5
M1 Preparation of project management plan for monitoring aims and objectives................7
4 Carrying out small-scale research by implementing qualitative and quantitative methods of
research...................................................................................................................................8
M2 Accuracy and reliability of research methods................................................................10
M2 Accuracy and reliability of research methods................................................................11
P5 Analysing research using tools and techniques...............................................................12
P6. Conclusion and Recommendation..................................................................................20
7 Reflecting of own performance in attaining research........................................................21
M3 Making evaluation of selection of tools and techniques................................................22
M4 Presenting value of project management process..........................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE OF PROJECT: Impact of digital technology supporting small business growth and
innovation
INTRODUCTION
Research project is quite useful for carrying out theoretical frameworks. Present report
deals with Continental Consultancy Limited which is engaged in consultancy for small-scale
manufacturing firms. It is facing issue with regards to obsolete IT products which are purchased
eight years ago. Moreover, market share is reduced and research is undertaken to recommend
ways in which innovation is supported for growth of company. Importance of digital technology
and impact of the same supporting small business growth and innovation is provided.
1 Aims and objectives for the organisation
Background
Digital technologies have imparted valuable contribution to business in achieving goals
in an effective manner. With the help of digitisation, every process or function in company can
be integrated leading to time-saving mechanism and as such, cost-effective work is
accomplished. Continental Consultancy Limited is engaged in research and business
consultancy. It provides business process re-engineering and small manufacturing firms seeks
advice for enhancing their operations. IT (Information Technology) has revolutionised the way
of doing business and expertise should be accomplished so as to provide better services to
customers in order to maximise satisfaction level up to a high extent (Ledford and Gast, 2018).
Administration is enhanced by enabling cloud storage, sharing information which is enabled
because of digitisation. In the same manner, storage and distribution, production through
artificial intelligence are driving innovation and growth. Continental Consultancy Limited is
required to deploy innovative ideas through digital technologies to enhance its market by
outreaching from rivals.
Aim:
“To ascertain impact of digital-technology supporting small business growth and
innovation”- A study on Continental Consultancy Limited
Objectives:
 To analyse influence of digital technology on growth of business
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 To identify relationship between business process re-engineering and digital technology
 To recommend ways by which Continental Consultancy Limited can compete for market
share
2 Preparation of project management plan covering various aspects
Cost-
The costs to be incurred in project should be analysed and budget is required to be
prepared, so that expenditures may be controlled. For current project, £10,000 is needed by
Continental Consultancy Limited for competing with rivals and implementing innovative ideas
for growth purpose. Cost sheet is stated below-
Particulars Amount
Purchasing of Materials 1900
Software license 2100
Licensing for database 800
Labour expenses 1100
Networking 400
Expenses for travelling 1600
Secondary resources cost 1500
Server expenses 600
Total expenditures 10000
Scope-
Project scope is accomplished by determining influence of digital technology on
Continental Consultancy Limited. Questionnaire is deployed to employees of organisation in
order to ascertain their viewpoints. Project has limited scope.
2

Time-
For attaining conclusion, project is required to be finish within time period. In current
project, Work breakdown structure and Gantt chart are produced according to which it will be
completed in 51 days. Hence, outcome will be accomplished.
Quality-
Project quality is one of the major factor in overall project management plan. On the
other hand, Qualitative elements will be handled in a better way by providing data and statistical
techniques. Primary and secondary research are deployed for reaching to conclusion (Humphries,
2017).
Risk
Risks are inevitable and has presence in every project. In present scenario, risk prevails
because of lack of time. Moreover, due to less amount of resources, project is influenced up to a
high extent. Hence, it is affected by such factors.
Resources
There are various types of resources such as technical, financial and human resources. All
these resources are taken into consideration in order to produce desired outcome and complete
research quite effectively (Fletcher, 2017).
Communication-
S No. Communication Format Duration Personnel’s Presentation
1 Update about
managing
project
Email Once in a
week
Team persons
and stakeholders
Project progress
would be assessed
2 Action plan and
follow-up
communication
Through
meeting
Weekly Action plan team Steps for
completing project
3

3 Problem of
research
Group
Presentation
Alternate days Team persons
and stakeholders
Addressing issues
4 Budget usage Discussing
with group
Monthly Team persons
and stakeholders
Discussing
expenses incurred
5 Risk assessment Emails and
meetings
Weekly Project Manager Project Manager
approval
Project Scope Statement-
The scope of project is needed to be made so as to get timely completion of project. It can
be noted that allocating tasks to employees will be done.
3 Producing Work Breakdown Structure and Gantt Chart
Project management plan is made below-
Task Name Duratio
n
Star
t
Finis
h
Predecesso
rs
Resource
Names WBS Risk
Selecting topic 2 days Low
Listing and implementing
statement of problem 6 days 1 2 Moderate
Making Literature
Review (LR) 4 days 2,1 literature 3 High
Meeting deadlines and
schedules 5 days 3 4 Moderate
Making selection of
research methods 7 days 4
Journals
and
internet
articles
5 Moderate
4

Analysis of data collected 6 days 5 6 Low
Representation of data 4 days 6
Project
manageme
nt
7 Low
Assessing findings of
research 5 days 6,7 8 Moderate
Making conclusion and
recommendations 2 days 7 9 Low
Reflection of methods
chosen in study 3 days 9,8 10 Low
Making documentation
of accomplished
outcomes
2 days 10
Technical
and human
resources
11 Low
Closing project 2 days 11 12 Moderate
Submitting the final
report 1 day 11,12 13 Low
5

Illustration 1: Gantt chart
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Illustration 2: Gantt chart
Illustration 3: Network diagram
M1 Preparation of project management plan for monitoring aims and objectives
Project management plan is one of the important part of project which provide step-by-
step structure to be followed in order to complete project in the best possible manner. It is
essentially required so that it may give useful insight to scholar to finish-off entire project within
stipulated time and generate outcome of it (Alberts and Altmann, 2012). Milestones can be
achieved as outlined in Gantt chart. In this way, it will take 49 days to complete full project by
considering constraints and results will be attained.
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4 Carrying out small-scale research by implementing qualitative and quantitative methods of
research
Research Design-
The design in research is essential document enlisting project requirement within time
frame (Research Methodology. 2018). Moreover, blue-print is made by which researcher may be
able to start project in right direction. This helps to collect relevant information before starting it
and as such, scholar is able to attain aim and objectives in a better way. Moreover, it helps to
identify problems in research and queries can be resolved with much ease. Exploratory,
descriptive and experimental designs are some of research design. In current study, for
ascertaining effective results, scholar will use exploratory design which will help to assess
characteristics of population, thereby, attaining conclusion (Alvesson and Sköldberg, 2017). This
is taken so as to explore facts regarding study, hence, exploratory design is taken.
Research Philosophy-
It is another vital part of completing research in a proper manner highlighting attitude of
researcher adopted for ascertaining outcome in the best possible way. It helps to guide scholar
for collecting data and how it will be analysed by him so that company may get different
innovative ideas for meeting competition in the best possible manner. With regard to this,
research philosophy is of four types such as realism, pragmatism, positivism and interpretivism
and provides scholar with desired way to approach towards its research and attain conclusion
with ease. Various methods could be used depending on the objectives in mind of scholar. In
present scenario, philosophy of interpretivism has been adopted for carrying out research and
attain conclusion (Lancaster, 2017). It is taken because facts will be helpful in interpreting data
gathered and thereby, theory could be achieved which will regard as the final outcome of
research problem. Thus, Continental Consultancy Limited would effectively be able to outreach
competitors with the help of digital technology.
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Research Approach-
Approaches in research are important for giving suitable direction to the overall research
so that proper outcome can be achieved in an effective manner. There are generally two types of
research approaches these are deductive and inductive which could be used in accordance to the
purpose of research in the best possible way. In present project, purpose of research is to provide
sustainability to Continental Consultancy Limited which is facing obsolescence of IT products
purchased eight years ago. For meeting this, inductive approach is useful in order to interpret
data quite effectively. Inductive approach starts with observations and after this, theories are then
formulated and proposed at the end of research process (Choy, 2014). In simple words, raw data
is given shape and brief summary can be outlined which helps in formulating theoretical aspect
quite comfortably. Statistical data is taken into consideration and as a result, proper conclusion is
drawn. Deductive approach is ignored because statistics does not form the purview of point of
research. Hence, constructive conclusion can be effectively accomplished so that research
purpose could be attained.
Data collection-
Data is one of the major element in carrying out research in that way by which conclusion
can be supported with real facts and figures. Research aims and objectives should be analysed
and only relevant data needs to be gathered which serves as a base for attaining outcome. There
are generally two types of data which is collected by researcher so as to present facts in the best
possible manner. In relation to this, primary data is to be gathered by scholar in order to
recommend ways to organisation so that it may be able to implement more business re-
engineering model and effectively compete market share (Hollway, 2018). This will help to
provide small business growth by implementing digital technology. Primary data is generated by
circulating online questionnaires employees of Continental Consultancy Limited which is taken
as a sample.
Sampling Technique-
Selected sample will help in arriving at final outcome quite effectually. Scholar will take
sample size 30 and will perform convenience sampling. In present report scholar have used
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random sampling technique. Employee of Continental Consultancy Limited has been selected
as participants.
Data Analysis-
Data has been collected by having sample of 30 employees of company in order to
ascertain outcome in effective manner. Qualitative and quantitative techniques both of them
provide proper conclusion of research by deploying them in practice (Malti and et.al., 2018).
Quantitative technique means numerical facts and figures are taken and then analysis is made.
On the other hand, qualitative technique is opposite of quantitative as only theoretical aspect is
usually taken for ascertaining research in a right direction. In relation to this, since online
questionnaires are provided to respondents, qualitative method is appropriate for this. It is
because thematic analysis will be made representing viewpoints of respondents and as a result,
outcome will be attained in a better way. Thus, data analysis is a vital element of research
governing constructive conclusion to scholar (Billig and Waterman, 2014).
M2 Accuracy and reliability of research methods
In order to meet research aim and objectives qualitative research design has been selected
by the researcher. This research type is highly effectual and in line with the issue being
investigated. However, on the critical note, research can provide better view of issue by applying
statistical tools on quantitative data set. Further, for resolving research issue or problem data has
been gathered from both primary and secondary sources which in turn considered as highly
prominent.
Questionnaire
1. What is the major advantage derived from installing Digital Technology in firm.
 Increase in Efficiency
 Effective Results
 Less Errors
2.Which among provided digital technology is benefiting organisation more?
 Cloud Computing
 Big Data Analytics
 Artificial Intelligence
 All of the above
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