Softwire Project Report: Digital Technology Impact on Business Growth

This report investigates the impact of digital technology on small business growth and innovation, focusing on Softwire, a networking tunneling products company. It outlines the aims and objectives of adopting digital technology, including enhancing service quality and attracting more customers. The report details a project management plan covering scope, cost, quality, risk, time, communication, and resources. It includes a work breakdown structure and Gantt chart for project timelines. The research methodology involves both qualitative and quantitative research to gather data and information for informed decision-making. The report also touches upon self-reflection on the research process and concludes with key findings and recommendations for Softwire's digital transformation.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research aim and objectives..................................................................................................1
P2 Making project management plan..........................................................................................3
P3 Work break down structure and Gantt chart to providing time frame...................................5
TASK 2............................................................................................................................................6
P4 Carry out quantitative and qualitative research.....................................................................6
TASK 3............................................................................................................................................9
P5 Analyse research and appropriate tools and methods............................................................9
P6 Recommendation and findings............................................................................................15
TASK 4..........................................................................................................................................15
P7 Self reflection on the research..............................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES .............................................................................................................................17

INTRODUCTION
Digitalisation is generally known as the procedure which help in transforming all the data
and information in some digital format, where information are managed and arranged in better
manner. In this context, small scale business organisation, it is necessary for company is use
digital technology which help in providing their effective goods and services in easy manner. It
is not useful for software in this sector but it can determine innovative and creativity in the firm.
After adopting digitalisation, organisation can design or frame their products and goods in better
manner along with this they are also able for offer desired services and facilities to their
customers. Advancement in technology help in reducing the time and minimise the wastage that
will lead towards achieving high level of productivity in the company. With the assistance of
digital technology, organisation can easily provide effective and efficient facilities to their
customers (Broekx and et. al., 2011). This project is based on Softwire company which is
networking tunnelling products and they are providing better services to their customers. The
company major aim is to increasing communication facilities in the small business enterprises in
the united kingdom. It is small scale company that are try to adopt digital technology which help
in providing best services and facilities to their buyers. In this report, understanding the aim and
objectives of company along with project management plan, work breakdown structure with
small scale research.
TASK 1
P1 Research aim and objectives
Digitalisation has creating positive impact on business organisation with each person or
an individual. For small business organisation, it is necessary for them is to adopt modern
technology which help in providing effective and efficient services to their customers in the
market place. The concept of digitalisation is used by Softwire company and its main purpose is
to increasing quality of their serving goods and presenting products. With the assistance of this
process, they are capable for capturing the eye of customers in large market area which attracting
more customers towards effective goods and products (Denzin and Lincoln, 2011). Digitalisation
provide assistance for managing small business marketing, financing, accounting and
communication impact that can easily sort with the help of advance features, communication
methods, networking for grab and identify the benefits of digital technology development.
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Therefore, small size sector will able for considering the application of modern technology in the
procedure of planning. For adopting this, company can make effective operations and functional
activities for gaining high success and growth in future time period, digital technology help firm
for gaining competitive advantages.
Background of project:
An organisation need to adopt different alteration that are related to time where various
modern technology of innovative services or facilities correct position in the external
environment. Digital technology is important for manufacturing their innovative products and
services that assist in increasing small business growth in the large market place. It help in
developing and making effective business operations and functions in which all goods and
services are require to produce and satisfy all demand and needs of the customers. Along with
this, it is not necessary for all people is to transfer all essential data and information which are
easily managed by electronic mails that can be done by financial divisions. It is also required to
select data technology which mainly secured the outside individual interference that can be
reduced at the same time period. With the assistance of digitalisation, company will
appropriately promote their effective goods and services among customers of all the different
nations (Fleming and Koppelman, 2016). Also they are providing accurate information about
each goods in proper manner. There are various types of products and items that has been
produce by organisation person for fulfilling all needs and demand of buyers and it will assist in
supporting the small business growth and success. In addition to this, social media and mobile
technology assist in connecting with different individual with each other in all over the world. At
the time when an organisation introduce innovative project which have some common aims,
objectives that are necessary for monitoring the entire business functions and activities in better
manner.
Topic- “Impact of digital technology on supporting small business growth and innovation”
Aims- The basic motive of this firm is to became “the symbol group of choice” for specific
retailers. They also require for doing particular work which help in developing and making new
innovative goods with the help of different promotional channels such as television,
advertisement and so more. The project has different aims that are as follows:
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 They require to develop and making creative or innovative based products and services to
their buyers in proper manner. They generally try to help in delivering various types of
goods and services which target particular team people. The appropriate changes has been done as per the demand of desired customers and also
need to make alterations for attracting large number of customers.
Objectives:
 To determine the direct impact on innovation activities and growth of firm
 To identifying the digitalisation which impact on innovation and growth To assess the implementation and preparation of business on digital technology
Research questions:
 Why digital technology affect on company growth and innovation?
 How the digital technology is implementation on business?
 How the innovation activities and organisation growth is effective?
P2 Making project management plan
It is essential for formulating and developing project management plan for project
development groups and some other developers. It will help in conducting appropriate research
within an enterprise. Project management plan assist in determining different things such as time,
scope, cost, quality, risk, communication procedure which can be followed and all the major
resources are used for setting better position of specific project (Geraldi and Lechter, 2012). It
will help the investigator for saving their time and they require to decide that they need to
analyse appropriate situation and condition. There are several project management plan that are
described as follows: Scope- It is necessary for company is to understand different innovation functions and
activities that are required to satisfy all needs and demand in proper manner. Along with
this, research on small scale organisation which is essential for evaluating the impact of
digital technology in effectively. It is correct method and techniques which can
recommended by company for analysing entire data and information. It will advisable by
investigator for determining all major areas that can provide better result or outcome for
achieving desired goals and targets. Cost- For developing any project, cost is necessary for doing planning in advance
manner. There are different things which is important for doing planning relates to
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costing in advance such as Gantt chart, data analysis (Hirshkowitz and et. al., 2015). IT
systems, making questionnaire and taken assistance of experts. In formulation of each
project, it is necessary to assign correct budgets of such functions and activities. While
making developing innovating products, cost is required during its procedures. It is also
necessary for accomplished with project at given period of time. Quality- At the time of market research, it is required for developer is to create and make
effective techniques that can be used by company in better manner. Along with this, all
the common activities and functions need to be completed in qualitative way which help
in providing accurate results or outcomes. For doing appropriate research, it is required to
clear their desired aims and objectives which are totally based on specific topic. This
project is related to digitalisation which assist them in improving their company methods
and techniques that are determining the actual goals and objectives. An organisation can
getting accurate growth which provides quality based goods to their desired customers in
better way. Also this will provide correct result and increasing productivity or
profitability of the company effectively. Risk- When an enterprise begin any project so there are different risk that occurs in the
research time. Such risk create and make barriers for completing the project at given time
period. The most essential task or work is to arise while company will continuing the
investigation at the same time. At the time of developing innovating products, risk is
occurs for making some issues and problems within an enterprise. Apart from this,
company can face growth that are related to risk which can reducing the profitability and
goodwill of firm in the large market place (Hwang and Lim, 2012). They are setting
standard for assuming specific risk which assist in analysing the rivals full information. Time- It is essential for each and every project is to consider the timing for completing
the specific project activity at the level of reports. Along with this, effective scheduling
help in completing project in better manner. An organisation will providing 25 days for
finishing particular projects. Small business can doing specific for innovative products in
limited time period and they are offering goods to their customers at the large market
place. Communication- It is required for firm is to communicate with firm employees that are
related to growth and innovation activities. They need to select best channel of
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communication that can assist in solving major issues and problems which can reduce the
gap between various channels (Lakatos, 2014). For using Gantt chart, it will help in
making by researcher and also this will perform each function or activities in proper
manner. With the help of innovative products, firm will trying to gain profitability by
serving demanding goods among potential customers.
 Resources- It is important for each developers is to examine and analyse required
resources which need to be done in formulating specific project. The resources has been
used for enhancing Softwire firm growth and innovation functions. It will assist in
increasing the growth level and profitability in appropriate manner. Along with this, there
are different types of resources which includes technology, human resource, finance and
some other for completing particular project at given time period (Meredith and Mantel
Jr, 2011). Finance and Human resource is useful in executing these requirements.
P3 Work break down structure and Gantt chart to providing time frame
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TASK 2
P4 Carry out quantitative and qualitative research
Market research assist in recognising latest trends of an organisation. It will help in
developing and making correct decision in better manner. For collecting actual data and
information by using investigation methods which can help in formulating appropriate decisions
for smoothly running of business operations and its functions (Peters, Howard and Sharp, 2012).
There are mainly two methodologies of research which are describe as under:
 Qualitative method
 Quantitative method
Qualitative research- In this method, business can gathering all important data and
information which is essential for manufacturing department. It will provides numerical data that
is easy for understanding. Investigator advise the company for collecting commercial and
merchandising information of entire market which assist in analysing their growth and success
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for making innovating goods and services. The major benefit of this research is to examine
whole necessary data and information which help in developing accurate and good decisions
(Wahyuni, 2012).
Qualitative research- It is another one of the major method where company can making
effective ideas and thoughts of people which help in increasing firm productivity and
profitability. This approach involved with structured and semi structured method for collecting
accurate data and information in proper manner. Along with this, there are different types of
research which help in identifying individual thoughts and opinions that can be gathered by
different number of questions. With the assistance of this techniques, questionnaire is one of the
best method which assist in measuring and evaluating company performance and its effective
growth level. Quantitative research help in measuring individual behaviour on specific topic or
theme.
There are two method of collection of data that are describe as under:
 Primary data
 Secondary data
Primary research- This is the investigation method which assist in collecting all required
information or data that are determined as primary sources. Data can be gathered from this
techniques which is advised as straight and effective tool. A person can collect appropriate data
by own manner (Westerman, Bonnet and McAfee, 2014). For managing such kind of
investigators with the assistance of some sources such survey, interviews, measurement and
ethnographic research. In addition to this, observation assist in examining behaviour of
customers towards company goods and services for developing correct decisions in better
manner. An organisation have been prepared questionnaire form in which they will take
feedback of 20 respondents. With the assistance of using this, company can getting required
information or data which help in enhancing success and growth.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Is digital technology is helpful for increasing business growth of company?
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a) Yes
b) No
Q.2. Does digital technology provide advantages to Softwire for long period of time?
a) Yes
b) No
Q.3. Can digitalisation provide fast and rapid growth of innovation within an enterprise?
a) Agree
b) Disagree
Q.4. Is digital technology make positive affect on supporting small business innovation and
growth level?
a) Yes
b) No
Q.5. Does Softwire develop new creative products and services?
a) Yes
b) No
Q.6. Will an organisation provide accurate technology for recording their information?
a) Agree
b) Disagree
Q.7. In which manner effect of growth and innovation operation on business?
a) Positive
b) Negative
c) Neutral
Q.8. Which method of marketing is best suitable for current time period?
a) Traditional
b) Modern
Secondary research- In this specific research, all the essential data and information
which can be collected by secondary method. There are different sources that can be used by
investigators that includes books, journals, online sites, internet, etc. assist in collecting
important facts and figures (Wilson, 2014). For comparing with primary research, it is that
technique which is more effective and best suitable in each manner. In current time period, there
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are some specialists who are taking support of secondary method which help in gathering all
necessary data and information.
Along with this, digitalisation is one of the most important feature which can help firm in
directing towards attaining high level of profitability and this will assist in becoming great in
current period. They generally need to update and upgrade all techniques or methods which is
highly essential for company to offer effective goods and services as per their customers needs
and wants. Digital technology assist in making and improving their manufacturing procedures
which directly impact on business growth and success.
TASK 3
P5 Analyse research and appropriate tools and methods
All the data and information can be presented for conducting correct outcome for specific
project. Along with this, it is required for company is to make or create effective decisions which
help during improvement of such projects. Softwire need to understand entire data and
information for gathering from 20 respondents of united kingdom. It will assist in making and
developing accurate result for particular research project.
Q.1. Is digital technology is helpful for increasing business
growth of company?
Frequency
a) Yes 14
b) No 6
Theme: Digitalisation is best suitable for business
9
14
6
Yes
No

Interpretation: According to this analysis, digital technology is useful for enhancing the
business and success of an organisation. It will help in maintaining and managing all activities
and functions within an enterprise. For controlling the business, it is required for company is to
select best appropriate method by which they can easily manage and maintain all business
operations in proper manner. There are around 20 respondents in which 14 people are say yes for
adopting or using this suitable method of digital technology that can assist in making effective
tools and techniques for gaining he amount of profitability and productivity in better manner.
Rest of the 6 people are agree on not using this type of method and they think that it is not
appropriate strategy for regulating the business.
Q.2. Does digital technology provide advantages to Softwire for
long period of time?
Frequency
a) Yes 10
b) No 10
Theme: Beneficial for long time period
Interpretation: Digital technology help in providing basic benefits and advantages for Softwire
company which maintain the functions and operations of an organisation in appropriate way.
There are around 20 respondents among this there are half of the people who are saying yes and
rest of the people are say no for getting advantages with the help of Softwire for long time
period. This will help in regulating and attracting large number of customers towards firm goods
and services and they are used this method of digital technology for operating the whole business
operations and functions in better manner.
10
14
6
Yes
No