Softwire: Digital Technology's Impact on Small Business Growth

This report examines the impact of digital technology on small business growth, focusing on Softwire, a digital solutions and consultancy firm. The report includes a project management plan encompassing cost, scope, time, quality, communication, risk, and resources. It presents a work breakdown structure and Gantt chart for project timelines. The research employs both quantitative and qualitative methods to assess the impact of digital technology on organizational growth, innovation, and success. The report addresses project aims, objectives, and research questions, investigating the effects of digitalization on Softwire's operations and its ability to attract and satisfy customers through innovative services. The study analyzes project aims and objectives, creates a project management plan, produces a work breakdown structure and Gantt chart, and conducts small-scale research using quantitative and qualitative methods to meet the project's goals and objectives.

Managing Successful
Business

INTRODUCTION
Digital application is that procedures through which companies can easily interact along-
with their customers and they provides accurate data and information in proper manner. Along
with this, business concern not very effective for doing working operations and major activities
within an organisation. Digital technology help in giving proper communication procedure with
the help of modern level of technical system which can help them in interacting with their
stakeholders in the company. The report is based on Softwire company which design digital
solution and consultancy services to certain UK leading brands (Broekx and et. al., 2011). There
are around 130 employees who work for the firm and help them in gaining aims set by the
company for themselves in a proper manner. It can be considered as an rapidly developing
organisation that render digital selling services to their buyers. The main motive of this project
an be considered as to realize different objectives, purpose and needs of digital engineering that
can be described.
TASK 1
P1 Devise project aims and objectives for a chosen scenario addressing the chosen tile as
specified above
In each administration, the goals and objectives of company is required so as to develop
modern technology which assist in increasing firm success and growth in proper way. Along
with this, new techniques are required to be invented for conducting effective work acts and
functions effectively. Normally, development in technology helps in formulating and processing
essential enterprise functions and effective dealings inside an enterprise. In current time period,
they are doing appropriate work for generating huge income and revenue in effective and
efficient manner. Also company need to do work for drawing various amount of clients by
making unique and originative products as well as services with the assistance of this, they can
smoothly run the whole business operations and its functions at reasonable cost. In addition to
this, innovation methods and techniques can be used in modern market place for capturing
desired customers and this will assist in providing high level of success and growth to small
business in effectively (Denzin and Lincoln, 2011). Organisation management need to take
corrective place if they are making innovating factors and this will positively impact on business
activities and functions.
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Digital technology will play an essential role in conducting appropriate methods and
techniques in the firm so they can get high amount of profitability. Also this will help in
transferring accurate information from one individual to another in easy manner. This is the best
suitable platform to the innovative person in which company can easily communicating with
their desired customers. With the help of this, they can easily analysing their buyers requirements
and needs. An enterprise can easily achieving with their set target and goals by using digital
technology so this will assist in increasing its profitability and income. By using this correct
fund, organisation require to expand their business operations and its functions to other location
where they can easily gaining attention of number of customers in better manner. A person can
identifying all the potential customers and provide them best quality based goods that can help in
satisfying their demand and needs properly (Fleming and Koppelman, 2016). Along with this,
there are different advantages that can help company for easily interacting with their employees
within an organisation. There are various benefits which can assist in providing digitalisation
techniques for making innovating services and facilities so they can easily taking all workers
views and reviews on regular base.
Background of Project:
It is necessary for organisation is to use and adopt different alterations which are having
relation with the period of time where different contemporary application work are taking
corrective place in the outside surroundings. Digital application provides creative and unique
work that can help in accelerating small enterprise success and maturation level in the big market
place. This will help in processing effective business operations and its functions for achieving
desired goals and objectives appropriately. They need to convey all necessary data and
information by using digital technology within an organisation. This is required for company is
to select technology that are secured outdoor person so they can easily gain income and revenue
in proper manner. Through adopting digital technology, company can easily making innovating
and creative products and services for their desired customers. There are different types of goods
that can be produced by employees and also they are mainly focus on their potential buyers
needs and demand in effective manner (Geraldi and Lechter, 2012). Therefore, it has been
ascertained that both social media and mobile technology are helpful in growing connection with
various no. of customers all over the world.
Topic: “Digital technology impact on supporting small business growth and innovation”
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Aims: The major purpose of Softwire company can be determined as to became “one of the best
organisation” for their customers. The company try to developing new and creative goods which
help in promoting such commodities by using different methods such as advertisement, radio,
social media, print media, etc. the aim of this project “To determine the impact of digital
technology on supporting small business innovation and growth: A case study on Softwire”.
Objectives:
 To ascertain the impact of organisational growth and innovation activities in Softwire
 To recognising the digital application's affect on creation and development in firm To ascertain impact of digitalisation growth and success within an organisation
Research questions:
 What are the impact of organisational growth and innovation activities in Softwire?
 How to recognising the digital technology affect on innovation and growth in firm?
 How to determine impact of digitalisation growth and success within an organisation?
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources for the chosen project.
This is required so as to process and maintain the plan which is prepared by management
so developing the project team in proper manner. It will help in conducting investigation in the
firm. Project management plan assist in deciding certain things which includes scope, time, cost,
quality, risk, communication procedures that should be followed by company and major
resources can be used for placing some projects (Hirshkowitz and et. al., 2015). This will help
researchers for save the time and decide that they need to be done all major things in certain
conditions. It will provides correct formats that can assist in implementing various reports. It can
be said that there are various kinds of project management plans and these are being described as
under:- Range – This is required for establishment is to evaluating and understanding the
innovating functions or activities for measuring firm growth and success level. They are
conducting research on small scale which is required to be evaluating direct impact of
digital technology within an organisation. Along with this, it is essential data and
information which can be analysing entire facts and figures effectively. This is suggested
by investigator for determining those areas where they get accurate results and outcomes.
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 Cost – For developing any project, cost is necessary before planning some things. In
addition to this, there are different things which required cost plan in advance that
includes Gantt chart, making questionnaire, data analysis, IT system and taking support
with experts (Hwang and Lim, 2012). For developing each project, it is required for
company is to maintained their budget of such activities and functions in proper manner.
With the help of making innovating goods, cost is required at the time of effective
procedures. This is necessary for firm is to complete whole projects in given time frame. Quality – While doing the research at the marketplace, it is very much essential for
maker is to develop appropriate methods and proficiency which can be utilised by them
in effective style. Such acts and role need is necessary to be finished in qualitative way
that will aid in getting straight outcome or results. For conducting accurate research, it is
essential for firm is to clear all major aims and objectives that are based on specific topic.
Along with this, it is that project which are related to digital technology that will assist in
achieving desired targets and goals in proper manner (Lakatos, 2014). Softwire need to
attracting large number of customers by developing best quality based services to their
people. This will increasing growth and innovation level of small business organisation.
They are getting correct outcome for gaining high level of productivity and gainfulness of
the establishment. Risk – An enterprise begin their project so there are different risk factor that will occurs
while conducting research. Such risk can creating and developing issues for completing
project in given period of time. When they are formulating new ideas, then this will
create risk at workplace. Along with this, the firm are facing high level of growth and
success that will reducing the profitability and goodwill in large market place. Gantt chart
assist in tackling such types of risk in effective manner. Also they are set standards for
predicting some risk that will assist in examining major rivals information. Time - This is required for every organisation is to determine the time for achieving the
particular task action at different stages of the project. In addition to this, appropriate
schedule of the activities will help them in achieving the goals of the project in a proper
way. The company will gives around 25 days for completing this project. Small
enterprise are providing effective working for innovate goods in limited period of time
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and this will offer various kinds of products and services to the customers at the market
place (Meredith and Mantel Jr, 2011). Communication – This is essential for company employees is to communicate with them
for maintaining maturation and invention acts. They require put effective passage of
communication that will help with taking care of significant problems and issues and this
will lessening the hole between various channels. For utilizing Gantt charts, it will help in
creating by pros and they will play out all exercises extends in better way. By creating
development, firm attempt to pick up pay and benefits by serving such kind of items
among wanted clients.
 Resources – This is required for each developers is to examine best possible resources
which need to formulating these projects. Such type of resources can be used for
enhancing Softwire success and growth level. Besides this, various kinds of sources are
also taken into consideration which includes finance,staffing, technology and some other
finishing goods in given time period (Peters, Howard and Sharp, 2012). Financial and
staffing is helpful for execution such needs in proper manner.
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages for
completion with reference to the chosen project.
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TASK 2
P4 Carry out small-scale research by applying quantitative and qualitative research methods
appropriate for meeting project aims and objectives for the chosen scenario.
Industry investigation help in realising current tendency of a particular company. This
will assist them in taking effective decisions in well organised manner. For collecting existent
facts and figures by using investigation method so this will help in making accurate decisions in
given time period (Wahyuni, 2012). In this, there are two types of research methodologies which
are described as follows:
 Quantitative method
 Qualitative method
Quantitative method – This is that method which help company in collecting and
gathering all required facts and figures within the production department. Along with this, it is
help in providing numerical data that is easy for understand and evaluated. Then, researcher give
advice to the company for collecting marketing and sold goods data of entire marketplace area
that will aid in examining success and growing while making modern goods and services. The
main advantages of this investigation method is to examine entire collection and information that
can help in making accurate decision for an organisation.
Qualitative research – It is another research method which assist company for
developing correct ideas and thoughts of people so this will increasing their income and
profitability. This concept includes organized and semi- organized techniques for collecting data.
There are different types of techniques and methods such as focused group, observation,
participation and individual interviews. This is strategy where different kinds of examination will
assist in recognizing individual thoughts and assessments that ought to be gathered by soliciting
distinctive type of questions (Westerman, Bonnet and McAfee, 2014). With the assistance of this
technique, questionnaire is the effective suitable strategy that help with enhancing and creating
organization execution and development level successfully. Quantitative research help in
assessing singular conduct and state of mind on certain point.
There are two data collection method which are described as under:
 Firsthand data Alternative data
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Primary research – This is that type of data collection style that can help in gathering all
required information and figures which are termed as primary origin. Content can be gathered by
using this way which is chiefly suggested as effective and straight. Along with this, an individual
required to gather desired data in appropriate manner. For managing such type of investigation
with the assistance of experts interviews, surveys, observation and measurement of research. In
this, observation assist in evaluating customer behaviour and attitude towards firm goods and
services for developing effective decision. Softwire company required to prepare questionnaire
that will be conducted on 20 respondents (Wilson, 2014). For using this, firm can getting actual
data that assist in intensifying prosperity and development in proper manner.
QUESTIONNAIRE
Name:....................................................................
Age:........................................................................
Gender:..................................................................
Q.1. Does digital technology help in increasing business growth and success level?
a) Yes
b) No
Q.2. Can digital technology providing advantages to Softwire company for long period of time?
a) Yes
b) No
Q.3. Is digital technology give advanced innovation growth for an enterprise?
a) Agree
b) Disagree
Q.4. Does digitalisation make positive effect on supporting small business innovation and
growth?
a) Yes
b) No
Q.5. Is there any requirement for Softwire firm to making new products?
a) Yes
b) No
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Q.6. Does digital technology keeping records and data in proper manner?
a) Agree
b) Disagree
Q.7. In which manner, business growth and innovation operation impact on company?
a) Positive
b) Negative
c) Neutral
Q.8. What is the best appropriate marketing method?
a) Traditional
b) Modern
Secondary method – In this type of investigation, various types of major information and
content could be gathered by using alternative points. Along with this, there are different sources
that can be used by investigator such as books, online sites, internet, etc. for collecting required
information. For comparing with primary method of research that is one of the appropriate way
for an organisation. In current time period, there are some experts who are taking help with
experts by using secondary method for gathering all necessary facts and figures.
As per the digitalisation, it is one of the major important feature which can help firm in
directing high level for attaining desired goals and this will assist in becoming a successful
leader (Wilson, 2014). They generally required to upgraded and updated digital technology so
this will help in offering large number of products and services as per customers preferences and
taste. In addition to this, digital technology assist in making their manufacturing procedures
which will directly impact in positive manner within business organisation.
TASK 3
P5 Analyse research and data using appropriate tools and techniques for the chosen project
Data can be represented for conducting effective outcomes and results of specific projects
in proper manner. This is required for company is to create and make decision while developing
unique projects. Softwire required to interpret entire data that should be collected and gathered
by 20 respondents of UK country. It will assist in developing accurate results for particular type
of reports.
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Theme 1: Digital technology help in increasing business growth and success level
Q.1. Does digital technology help in increasing
business growth and success level?
Frequency
a) Yes 14
b) No 6
Interpretation: As per the above mentioned report, it can be analysed that digital technology
assist in increasing business success and growth level within an enterprise. There are around 14
respondents who are think that digital technology help in enhancing business growth and success
level in better manner. Rest of the 6 respondents does not agree on this statement.
Theme 2: Digital technology providing advantages to Softwire company for long period of
time
Q.2. Can digital technology providing
advantages to Softwire company for long
period of time?
Frequency
a) Yes 10
b) No 10
9
14
6
Yes
No

Interpretation: From the above mentioned report, it can be concluded that digital technology
providing major benefits to Softwire company in long time period. There are around 10
respondents who are believe that digitalisation methods and techniques giving higher level of
growth and success within an organisation. Remaining 10 people does not agree on this
consideration.
Theme 3: Digital technology give advanced innovation growth for an enterprise
Q.3. Is digital technology give advanced
innovation growth for an enterprise?
Frequency
a) Agree 11
b) Disagree 9
10
10 10 Yes
No