Report on the Impact of Digital Technology on Small Businesses

This report examines the significant impact of digital technology on small businesses. It explores how digital advancements drive growth, enhance profitability, and expand customer bases. The report delves into various methods of implementing digital technologies, highlighting the benefits of digital marketing for customer engagement. It also identifies which stakeholders benefit most from digitalization and outlines the primary reasons for adopting digital strategies. Furthermore, the report assesses the role of digital technology in gaining a competitive edge, its effect on the MSME sector, and the government's initiatives to promote digitalization. Recommendations include leveraging cloud technology for data management and utilizing social media for improved communication and customer relationships. The report is supported by references to relevant academic literature.

MANAGING
A
BUSINESS PROJECT

INTRODUCTION
 Digital technology plays a significant role for attaining
growth of small business and also helps in
implementation of new digital technology in organisation.
 These technology aids to develop skills and knowledge of
employee which are working in small business company.

Q1. What is the Impact of digital technology on
Small businesses?
10
12
8
High Growth
Higher Profits
Increased Customer Base
10
12
8
High Growth
Higher Profits
Increased Customer Base

Q2. What are the various ways of implementing
digital technology in Small businesses?

Q3. What are the benefits Digital marketing in
Business to customers?

Q4. Which Part of the Stakeholders is most benefited
by digitisation in business?

Q5. What are the primary reasons of Digitisation in
business?

Q6. Does implementation of digital technology
helps in gaining competitive edge in the market?

Q7. What is the effect of digital technology on
MSME sector in General?

Q8. What are the measures taken by the Government
for Digitalising business?

Q9. What will be future impact of digital technology
on business activities of Handy?

RECOMMENDATION
 Administration: this helps the organisation in order to make an effective
cloud technology which create opportunity to store large number of data
and information which are used by the management of organisation in
order to make effective decision.
 Communication: Social media platforms and the mobile technology aids
to promote different type of services to the different types of service and
aids sustain long term relationship.