Analysis of Digital Technology's Impact on SDK Jewellers SMEs

This project examines the impact of digital technology on Small and Medium Enterprises (SMEs), using SDK Jewellers as a case study. The research explores the current trends, advantages, and challenges associated with digital technology adoption in the business. The study includes themes such as employee awareness of technology, the importance of digital tools in operations, and the positive impact of technology on business growth and development. The project also investigates the competitive advantages derived from digital technologies and the key benefits like security and safety, and the effectiveness of social media marketing. Furthermore, it identifies key challenges, such as investment in new technologies, cybercrime, and the need to hire and retain creative talent. The research incorporates survey results to support its findings, offering insights into the perspectives of employees within the organization. The project concludes with recommendations for how SMEs can navigate the challenges and leverage the opportunities presented by digital technologies.

RESEARCH PROJECT

Aims and Objectives
Aim : “ To assess the impact of digital technology on the functioning of small scale
enterprises”. A study on SDK Jewellers.
Objectives :
 To determine the recent trends in digital technology that are impacting SMEs
 To identify the advantages which SMEs derives from the implications of digital
technology in their operations
 To ascertain the challenges which the digital technology has imposed on SMEs
 To recommend the strategies for confronting the challenges imposed by digital
technology

Theme 1: Maximum employees were aware of
increasing trends of advance technologies.
PARTICULARS EMPLOYEES
Yes 16
No 4
May be 5

Theme 2: It is very important for organisation to use
digital technologies within operations.
PARTICULARS EMPLOYEES
Yes 14
No 7
May be 4

Theme 3: The impact of digital technologies within small
business growth and development is positive.
PARTICULARS EMPLOYEES
Positive 14
Negative 7
Neutral 4

Theme 4: Digital technologies helps in achieving competitive
advantages for Small Scale enterprises in the market place.
PARTICULARS EMPLOYEES
Highly Agree 7
Agree 5
Neutral 3
Highly Disagree 4
Disagree 6

Theme 5: Best Security and Safety is the key advantages which SMEs
derives from the implications of digital technology in their operations.
PARTICULARS EMPLOYEES
Effective Communication 5
Managing Information System 4
Customer Engagement 4
Effective Administration 3
Best Security and Safety 9

Theme 6: Maximum employees were agreed that social
media marketing is bringing effective results to the firm.
PARTICULARS EMPLOYEES
Strongly Agree 9
Agree 4
Neutral 4
Strongly Disagree 3
Disagree 5

Theme 7: Investment in New technologies is the major
challenge which the digital technology has imposed on SME.
PARTICULARS EMPLOYEES
High Threat of Competition 3
Cyber Crime 3
Investment in New technologies 8
Hire and Stain Creative Talent 5
Others 6