Analyzing Digital Technology Impact on SME Business Performance

This report investigates the impact of digital technology on the business performance of Small and Medium Enterprises (SMEs). It presents findings from a survey-based research, analyzing the effectiveness of digital tools, techniques offered by companies like 'A One Communication', and the benefits of digital technology across various sectors. The research covers themes such as the execution of digital tools, the importance of digital technology for business operations, advantages of implementing digital technologies, customer satisfaction, and measures for consumer retention. The conclusion emphasizes that technology and innovation significantly enhance business performance and profitability, highlighting the crucial role of marketing surveys in analyzing digital technology's impact on enterprise performance. Desklib provides access to similar solved assignments and study resources for students.

“To determine an impact of Digital technology SME’s for
increasing the performance of business”

Introduction
Digital technology is a very effective and also strong concept
which each business firms used at the workplace. Digital
technology helps in increasing the business performance
and also save the cost and time in the production cost.

Theme 1: Execution of digital tools are helpful
for business
Agree Disagree
0
2
4
6
8
10
12
14
16
Column B
Q1) An execution of digital
technology are valuable for the
development and profitability
of economy?
Frequency
Agree 16
Disagree 4

Theme 2: Tools and techniques which A One
Communication can offered
High speed Internet Mobile phones Laptop
0
2
4
6
8
10
12
Column B
Q2) What are main tools and
techniques which A One
Communication can offered?
Frequency
High speed Internet 12
Mobile phones 5
Laptop 3

Theme 3: Digital technology is effective in
which sector
Connecting People
Information sharing
Maximizing productivity
0
1
2
3
4
5
6
7
8
9
10
Q3) What are benefits of digital
technology to business of A One
Communication?
Frequency
Connecting People 10
Information sharing 6
Maximising productivity 4

Theme 4: Digital technology important for A
One Communication
Yes No
0
2
4
6
8
10
12
14
16
Column B
Q4) Are digital technology
important for A One
Communication in context to
increase its business
operations?
Frequency
Yes 16
No 4

Theme 5: Sector A One Communication giving
its services
Marketing and Finance sector
Information and Technology sector
Hospitality Sector
Education Sector
0
1
2
3
4
5
6
7
8
Column B
Q5) Under which sector A One
Communication giving its business
services?
Frequency
Marketing and Finance sector 3
Information and Technology sector 8
Hospitality Sector 4
Education Sector 5

Theme 6: Advantages of executing digital
technologies
Developing organizational performances
Increasing productivity
Gaining attention of customers
0
1
2
3
4
5
6
7
8
9
10
Column B
Q6) What are advantages of executing
digital technologies in an
organisation?
Frequency
Developing organisational performances 10
Increasing productivity 6
Gaining attention of customers 4

Theme 7: Satisfied from services and products
of A One Communication
Yes No
0
2
4
6
8
10
12
14
Column B
Q7) Are you satisfied from the
services and products of A One
Communication company?
Frequency
Yes 13
No 7

Theme 8: Measures which A One
Communication to sustain consumers
Effective and innovative products
Training and development program
Quick response on customers request
0
1
2
3
4
5
6
7
8
9
10
Column B
Q8) What are the measures which
A One Communication do for
sustain consumers for long period
of time?
Frequency
Innovative and effective products 10
Training and development program 6
Quick response on consumers
request
4

Theme 9: Digital technology is effective in
attaining the competitive benefits
Yes No
0
2
4
6
8
10
12
14
16
Column B
Q9) Is digital technology
effective in attaining the
competitive benefits to the
business at market place?
Frequency
Yes 16
No 4

Conclusion
On the basis of mention research, it has been concluded that the
technologies and innovation enhances the performance of
business in a profitable manner. In order to analysing the
digital technology, marketing surveys plays an important role
for enhancing the performance of an enterprise.

References
Chang, S.I and et. al., 2011. Critical factors of ERP adoption
for small-and medium-sized enterprises: An empirical
study. International Comparisons of Information
Communication Technologies: Advancing Applications:
Advancing Applications. 205.
De Kare-Silver, M., 2011. E-shock 2020: how the digital
technology revolution is changing business and all our
lives. Palgrave Macmillan.

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