Research Proposal: Digital Technology Impact on SME Business

This research proposal investigates the impact of digital technology on the business activities of Small and Medium Enterprises (SMEs), focusing on The Prince Regent Hotel in London, United Kingdom. The research objectives include comprehending business activities, identifying digital technologies used, evaluating the impact of these technologies on business operations, and recommending methods for improvement. The proposal outlines research questions related to the business operations, types of digital technology used, and the overall impact of technology on business activities. It justifies the project's selection based on understanding digital technology implications in SMEs. The proposal includes a literature review, activities, timescales, and methodologies, employing a qualitative research approach to gather precise information. The research will cover the impacts and implications of digital technology in small and medium-scale organizations.

Research Proposal Form
Student Name: ______________________ Student ID: ______________________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
The impact of digital technology on business activity of Small and Medium Enterprises (SME's)
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To comprehend the business activities at The Prince Regent Hotel London, United
Kingdom.
 To identify the digital technologies used at The Prince Regent Hotel London, United
Kingdom.
 To evaluate the impact of digital technology on business operations of The Prince Regent
Hotel London, United Kingdom.
 To recommend and suggest methods through which The Prince Regent Hotel London,
United Kingdom, can improve their digital technologies effectively and efficiently.
Research questions
 What are the business operations that are carried out at Prince Regent Hotel UK?
 What types of digital technology used at Prince Regent Hotel UK?
 What is the impact of digital technology on business activities of Prince Regent Hotel
UK?
Section Two: Reasons for choosing this research project

Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want
to improve, why the topic is important):
In order to comprehend the implications of digital technology at small and
medium scale enterprises this project has been chosen.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Blackwell, C.K., Lauricella, A.R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Fitzgerald, M., Bonnet, D. and Welch, M., 2014. Embracing digital technology: A new strategic
imperative. MIT sloan management review. 55(2). p.1.
Goodall, K.T., Newman, L.A. and Ward, P.R., 2014. Improving access to health information for
older migrants by using grounded theory and social network analysis to understand their
information behaviour and digital technology use. European journal of cancer care. 23(6).
pp.728-738.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice. 41(6). pp.1029-1055.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior. 42.
pp.5-11.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
How long this
will take:
Milestone one: ______Literature Review___________
Target date (set by tutor): ____________13th November________
Milestone two: ___________Drafting of methodologies____________

Target date (set by tutor): ______________20th November________
Milestone three: data collection
Target date: 28 November
Milestone four: analysis of data
Target date: 6th December
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to
use and why?
Qualitative research approach has been used as it helps in generating
precise and useful information effectively and efficiently.
What your areas of research will cover:
Impacts and implication of digital technology in small and medium scale
organisations
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date