Research Project: Digital Technologies and Talon Outdoor SME

This research project investigates the implications of digital technologies on Small and Medium Enterprises (SMEs), using Talon Outdoor as a case study. The project begins with a research proposal outlining the aims, objectives, and research questions, supported by a comprehensive literature review. The literature review examines the reasons for implementing digital technology in SMEs, the ways in which digital technology can foster growth, and the relationship between Talon Outdoor and digital technology. The project details the methods used for collecting both primary and secondary data, including questionnaires and online resources. It also addresses the costs, access considerations, and ethical issues associated with the research. Furthermore, the project outlines the tools and techniques used for data analysis, including approaches to data collection and analysis, and critically evaluates the research methodologies. The findings are communicated in a structured manner, with a focus on logical coherence and critical analysis, along with recommendations for improvement. Finally, the project reflects on the effectiveness of the applied research methods and suggests alternative methodologies, concluding with insights and recommendations for future business development and digital technology implementation within Talon Outdoor.

RESEARCH PROJECT

Table of Contents
TITLE: THE IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME – A CASE STUDY
ON TALON OUTDOOR.................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal with define research questions or hypothesis that supported by literature
review.....................................................................................................................................1
P2 Methods to collect primary and secondary data................................................................5
M1 Different research approaches and methodology ............................................................5
TASK 2............................................................................................................................................5
P3 Conduct primary and secondary research with using appropriate methods for business
research project and include costs, access and ethical issue..................................................5
P4 Tools to conduct and analysis findings and data...............................................................6
M2 Approaches to data collection and analysis.....................................................................7
D1 Critical evaluation of research methodologies and process in application to conduct
business research....................................................................................................................7
TASK 3............................................................................................................................................7
P5 Communicate research outcomes in proper manner to intended audience.......................7
M3 Logically and coherently communicate outcomes with audience.................................14
D2 Communicate critical analysis with consider valid recommendation............................15
TASK 4..........................................................................................................................................15
P6 Reflect on the effectiveness of research methods applied for meeting objectives of research
project...................................................................................................................................15
P7 Consider alternative research methodologies..................................................................16
M4 Critical reflection and insight results with recommendation actions for improvement.17
D3 Reflection and engagement in resource process to lead with future improvement........18
REFERENCES..............................................................................................................................19

TITLE: THE IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME –
A CASE STUDY ON TALON OUTDOOR.
TASK 1
P1 Research proposal with define research questions or hypothesis that supported by literature
review
Background
Digital technology create several advantages to small business to develop their
effectiveness and operate successful operations. It assists to attract maximum number of people
through provide them several benefits. Technology has potential effect small business in positive
and adverse way. Small enterprises are closely work to provide products and services to add
values of their lifestyles (Giones and Brem, 2017). Furthermore, technology gives option to work
of office at home so that small businesses have opportunities to hire talented people from all over
the world. Technology assists to gain competitive edge in global environment so that instant
connection with customers consider ability to connect from email, blogs, social networks, etc.
Small business also able to provide training to their staff members with implement new
technology into process. It helps to gain more productivity and successful functions at
workplace.
Rationale
In the present research, digital technology implications assists to consider several
advantages that increase effectiveness. With the help of digital technology, Talon Outdoor able
to consider their new activities and tasks that increases customer attraction. On the basis of new
tools and techniques, enterprises easily able to reach towards target market that assists to
accomplish desired results and operations. Create online stores assists to expand operations in
new areas with digital technology implementing (Hess, Matt and Wiesböck, 2016). Advance
technology also assists to gain more competitive results in the global environment. On the basis
of customer feedback, it can be stated that researcher easily delegate tasks and up to date
information for business benefits.
Aims and objectives
Aim: To identify significance of digital technology implications on small and medium size
enterprises – A Case Study on Talon Outdoor.
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Objectives:
 To identify reasons of implement digital technology in SME.
 To analysis ways through growth of SME will be increasing.
 To underpin the relationship between Talon Outdoor and digital technology.
 To recommend ways through digital technology can be implement in the chosen
business.
Research questions
 What are the reasons of implement digital technology in SME?
 What are the ways through growth of SME will be increasing?
 How underpin the relationship between Talon Outdoor and digital technology?
 What are the recommendation ways through digital technology implement in selected
business?
Literature review
Reasons of implement digital technology in SME
As per the view of Nuseir, (2018), in small and medium enterprises digital technology
assists to increase successful outcomes with develop more creative work performances. On the
basis of different tools and techniques, they are getting success. Hence, implications of digital
technology assists to develop more creative work performances. In order to expand operations
and functions in global market, small business carry their several activities to make sustainability
development. Furthermore, it also assists to attract maximum number of people which develop
productivity as well. On the other hand, Nuseir, (2018) stated that small business implement
digital technological tools to make high profits and revenue with advance activities. Therefore, it
assists to focus on maintain work performances with digital engagement. As results, it assists to
engage all employees in enterprises. In research survey, it has been seen that digital technology
determines online going with literature review. Quantitative approach is also used to defined
business improvement that help to maintain creativity.
According to the point of Hess, Matt and Wiesböck, (2016), digital technology assists to
increase customer experience with ascertain more systematic work performances in the business
environment. In this regard, factors are also identifying that adopted to streamline operations and
create new business model. Digital elements in the business assists to create opportunity to grow
and remain competitive in the future. It is very important for internet driven market so that in all
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over the worldwide it assists to gain more systematic work performances. Beside this, Giones
and Brem, (2017) explored their views that in order to make successful results small and medium
enterprises assists to reach towards target market in systematic manner. Internet is essential
element to develop online brand and social media activities to decide that what things are need to
be purchase. SME consider use of digital technology to promote products and services and
compete with other businesses in international areas. Implementing digital marketing strategies
generate short and long term results to reach towards brand target market.
Ways through growth of SME will be increasing
In order to look towards views of Giones and Brem, (2017), digital technology
implementing consider the highest growth to make successful results. In this regard, Talon
Outdoor need to increase their training and development program because it assists to attract
maximum number of customers in the business. On the basis of effective work program,
manager able to deal with rapid growth increasing. In order to provide training towards digital
technology tools and techniques, the chosen business able to make changes in procedure that
assists to attain more growth. Furthermore, Quinton, Canhoto and Budhathoki, (2017) stated that
keeping staff up to date is one of the critical challenge so that manager must be compile to create
changes in policies and procedures. With the help of keeping up to date information, manager of
small business can easily increase responsibilities and change of procedure. In order to increase
successful results, it is important to make presented changes that are benefited to fulfil increase
work performances.
As per view of Li and Found, (2017), customer experience is one of the important
perspective that assists to make rapid growth to provide systematic results. In this regard,
additional training, updating information and acquire new technology assists to provide high
level of customer services. It helps to deliver successful results and deal with innovative
functions and operations with ascertain systematic work performances. On the basis of Abbasi,
Tarhini and Shah, (2015) views, SME enterprises address to increase productivity and consider
their operations to compete with different businesses. On the basis of employment, wages,
innovation, etc. Talon outdoor able to attain more growth and profitable results. Start-up
businesses increases key source of innovations and job creation which influence to make high
growth in IT sector services.
Underpin the relationship between Talon Outdoor and digital technology
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Liberato, Liberato and Rocha, (2017) depict that Talon outdoor and digital technology
consider wide relationship to maintain security and profitable results in the business. With the
help of deliver advance activities and tasks, every business will able to communicate campaign
planning with dynamic creations. Automated execution of advertisement assists to develop more
successful results. Automated marketplace needs technology and process integration assists to
accomplish desired growth in different industry. Integration of internal system effectively
negotiate successful outcomes in business. Beside this, Codagnone and Martens, (2016) argued
that digital technology and Talon Outdoor has positive relationship to maintain their
effectiveness. In this regard, manager need to attain their goals and objectives through campaign
management platform which integrate successful results and operations in systematic manner.
Automation technological aspects assists to build creative work process to measure campaign.
Automated trading has been developed to build future development activities.
According to the point of Nuseir, (2018) technologies development activities helps to
create effectiveness with several tools and techniques. On the basis of creative work
performances, advertisement with social media provided in international market which assists to
focus on upgrade information and outcomes. At national scale, opportunities also develop for
Talon outdoor which organise and activate large quantities for audience data.
Recommend ways through digital technology can be implement in the chosen business
As per the view of Giones and Brem, (2017), there are several ways exist through digital
technology activities implemented at workplace. In this regard, Talon Outdoor need to focus on
social media which is one of the important element to communicate successful results. In this
way, different kinds of advertisement could be develop to focus on new elements. With the help
of digital transformation organisation able to increase systematic results. On the other hand,
Hess, Matt and Wiesböck, (2016) stated that new opportunities ascertain with algorithm with
more relevant search to lead with conversion. With the help of technology, marketing, sales and
operations, etc. Undertakes with discipline. In order to consider new technology, delivery
activities also implemented to sustain make change. Priorities initiate to operate functions so that
company constantly looking for increases productivity.
P2 Methods to collect primary and secondary data
In order to collect relevant data and information, there are different tools consider to
make systematic work performances. It is essential to use it to attain desired results and attain
4

effectiveness. Primary and secondary both kinds of information assists to gain successful results
in the business. Primary data mainly collected from questionnaire which design to conduct
survey. As per aims and objectives, information will be gather to perform different activities and
tasks. On the other hand, secondary information collected from secondary tools such as online
books, articles, journals, etc. (Taylor, Bogdan and DeVault, 2015). different aspects of the
secondary information assists to gather more relevant data at workplace.
M1 Different research approaches and methodology
In order to collect relevant information, there are different tools of research has been used
such as questionnaire which design to conduct survey, implement secondary tools to gather
relevant information from previous research, etc. On the basis of different kinds of
methodologies, researcher able to find useful information in the enterprise (Lewis, 2015).
TASK 2
P3 Conduct primary and secondary research with using appropriate methods for business
research project and include costs, access and ethical issue
In respect to collect primary and secondary information, following elements implemented
to ascertain systematic work performances: Cost: In order to collect relevant information, cost is one of the important perspective that
assists to meet with aims and objectives. On the basis of relevant information, aims and
objectives of Talon Outdoor completed. Total £680 required to operate different
functions and operations in the research. Primary and secondary both kind of information
will be gather to perform operations and functions (Vaioleti, 2016). Access: In order to access, there are different activities consider gather relevant
information from primary and secondary methods. On the basis of systematic access,
researcher able to find useful information in the business.
 Ethical issue: Furthermore, researcher need to concentrate on ethical perspective that
assists to focus on maintain significant outcomes. Researcher need to focus on follow all
rules and regulations that assists to meet with desired results. Furthermore, data analysis
techniques also implemented to attain creative work performances (Smith, 2015).
5

P4 Tools to conduct and analysis findings and data
In the research, there are different tools and techniques develop to perform several
functions and operations. On the basis of these tools, proper functioning will be consider at
workplace. Following are certain elements included which assists to gain information and
outcomes: Research philosophy: Research philosophy determine important role in the business to
perform functions and operations. In this consideration, excellent path develop with
interpretivism and positivism two kinds of research philosophies implemented. In the
present research, interpretivism philosophy has been selected that assist to meet with
aims and objectives (Humphries, 2017). Research approach: Research approach consider important role in the research to
perform several functions and operations. It is important to undertake systematic work
with right investigation to collect relevant information. There are two types of research
approaches exist such as inductive and deductive. In the present research deductive
approach has been used that assist to meet with desired aims and objectives (Munn,
Porritt and Pearson, 2014). Research design: Proper and significant research consider with different kinds of design.
In this way, fresh and relevant information will be collected with appropriate design.
There are different kinds of design exist such as exploratory, experimental, descriptive,
etc. In the present research, descriptive research design has been selected that assist to
meet with aims and objectives in creative manner (Mukhopadhyay and Gupta, 2014). Data collection: Data collection is important perspective that help to focus on gathering
relevant information in the business. In this regard, primary and secondary two types of
information will be gather to focus on relevant research. In this way, qualitative and
quantitative two kinds of data collection method implemented. From the both qualitative
method has been used to collect proper information towards aim. This is because, in this
method questionnaire has been prepared to conduct survey (di Ruffano, Dinnes and
Deeks, 2017).
 Sampling: In the research, there are two kinds of methods exist which consider in
sampling. For instance, simple random sampling and non-random sampling two methods
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generally consider. In present research, simple random sampling method has been
selected in which 20 sample size taken. Sample size is employees of Talon Outdoor.
M2 Approaches to data collection and analysis
In order to collect relevant data and information, there are several tools and techniques
exist that assists to meet with desired results. Researcher used different tools such as research
philosophy, research design, sampling, etc. All these tools helps to attain more creative work
performances in business.
D1 Critical evaluation of research methodologies and process in application to conduct business
research
As per the view of di Ruffano, Dinnes and Deeks, (2017), research methodologies
consider important role in business success. On the basis of these tools and techniques,
researcher able to find useful information in the business. Regarding their objectives, descriptive
research design mainly used which is useful to gather in depth information.
TASK 3
P5 Communicate research outcomes in proper manner to intended audience
In order to collect relevant information, following questionnaire consider in survey to
focus on gathering relevant information towards present research. They are as follows:
Questionnaire
Name:
Age:
Gender:
1. Does digital technology impact on growth and development program of small business?
 Yes
 No
 Cannot say
2. Talon Outdoor able to attain their aims and objectives with using advance technology?
 Yes
 No
 Cannot say
3. How to promote chosen business profits and revenue with digital technology
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implementation?
 Using social media
 Using printing advertisement
 Implement advance technological elements
 All of above
4. Does training and development program required in chosen business to implement digital
technology?
 Yes
 No
 Cannot say
5. What is the best perspective to implement digital technology at workplace?
 Facebook
 Twitter
 Instagram
 All of these
6. Which development activity consider with implement digital technology at workplace?
 Awareness
 Increase customer base
 Profitability and revenue
 Employees learning
7. How are you satisfied with implementation of digital technology at Talon Outdoor?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
Theme 1 Digital technology impact on growth and development program on small business
Does digital technology impact on growth
and development program of small
business?
Respondents
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Yes 15
No 3
Cannot say 2
Interpretation: In order to focus on the above graph, it can be stated that there are 15
respondents exist that said that digital technology impact on growth and development program of
small business. Furthermore, there are 3 employees said that there is no growth with
implementation of advance technology.
Theme 2 Talon Outdoor able to accomplish their aims and objectives
Talon Outdoor able to attain their aims and
objectives with using advance technology?
Respondents
Yes 16
No 2
Cannot say 2
9
15
3
2
Yes
No
Cannot say

Interpretation: In respect to focus on the above graph, it can be stated that there are 16
respondents exist that said that Talon Outdoor able to accomplish their desired results with
implementation of digital technology. Furthermore, there are 2 respondents said that company
unable to get their aims and objectives with using advance technology.
Theme 3 Social media is main element to implement digital technology at workplace
How to promote chosen business profits and
revenue with digital technology
implementation?
Respondents
Using social media 14
Using printing advertisement 2
Implement advance technological elements 2
All of above 2
10
16
2
2
Yes
No
Cannot say