Research Report: Impact of Digital Technology on SMEs (Softwire)

This report examines the impact of digital technology on Small and Medium Enterprises (SMEs), focusing on how it influences their growth and development. The analysis includes data on the positive impact of digital technology, the use of social media for promotion, and the benefits gained through implementation. The report also addresses challenges such as cybersecurity concerns and the costs associated with technological upgrades. Findings indicate that digital technology plays a crucial role in SME growth, as demonstrated by the case study of Softwire, an SME utilizing digital tools. The research highlights the various digital technologies employed and their influence on business operations, offering insights into market share, sales, and profitability. The research is based on data collected through surveys and analysis of various factors affecting SMEs.

SUMMARY OF RESEARCH
FINDING TO STAKEHOLDERS

 It is very essential for researcher to present data or
information in systematic manner.
 As the reliability, accuracy and effectiveness is
measures on the basis of format used for presenting
information or data.
 Presentation helps researcher in gaining the attention of
user and assist in clearing the purpose for which data or
facts has been gathered
Finding and analysis

What Type of
impact does
development in
digital
technology have
on growth of
small medium
enterprise?
Frequen
cy Percentage
Positive 15 50.00%
Negative 6 20.00%
Both 9 30.00%
Total 30
Theme 1 :Positive, impact development in digital
technology have on growth of small medium enterprise.

Theme 2: Yes, organisation use social media sites for promoting brand,
goods or services.
Does your
organisation
use social
media sites
for promoting
brand , goods
or services? Frequency Percentage.
Yes 18 60.00%
No 8 26.66%
Don't know 4 13.33%
Total 30

What types of
benefits your firm
can gain by
implementing
digital
technology? Frequency Percentage.
Increase in sales
and profitability 8 26.66%
Wide customer
reach 16 53..33 %
Increase in market
share. 4 13.33%
Other benefit. 2 6.66%
Total 30
Theme 3:Wide customer reach, benefit firm can gain by
implementing digital technology.

What are the
challenges
faced by
business owner
of small
medium
enterprise? Frequency Percentage.
Cost required in
up gradation 7 23.33%
Cyber security 17 56.66%
Time to fix
technical errors 6 20.00%
Total 30
Theme 4 :Cyber security, challenges faced by business owner
of small medium enterprise.

 From the above analysis, it can be said that digital
technology plays an essential role in growth and
development of small business enterprise.
 In this case, Softwire is a small and medium enterprise
which is incorporating its business activities in
appropriate manner.
 It is also analysed that different types of digital
technologies have been used by organisation to carry
out research in appropriate manner.
Summary