Research Project: Digital Technology Impact on SMEs Activity

This research project investigates the impact of digital technology on the business activity of Small and Medium Enterprises (SMEs), specifically using The Holiday Inn Express, London, UK, as a case study. The project aims to understand how digital technologies affect day-to-day operations and customer service efficiency. The research employs a literature review, examining the adoption of new technologies by SMEs, and a survey of employees to gather data on the implementation and impact of digital tools. The findings reveal that digital technology is widely used, considered beneficial for the organization, and positively impacts employee performance and customer relations. The research analyzes the use of digital technology in the hotel, assessing its impact on productivity, conflict resolution, and the need for employee training. The report concludes that digital technology is crucial for SMEs' growth and efficiency, with recommendations for further improvements.

Research Project

Table of Contents
TITLE..............................................................................................................................................1
P1 Research proposal that clearly defines a research question supported by a literature review
................................................................................................................................................1
Activities and timescales..................................................................................................................3
P2 Suitable research methods and approaches to primary and secondary research...............4
P3 Conducting primary and secondary research through use of appropriate research methods.6
P4 Utilising suitable analytical tools, analyse research findings and data.............................8
P5 Communicating outcomes of research............................................................................17
P6 Reflection of effectiveness of research methods applied for meeting business objectives23
P7 Considering alternative research methodologies.............................................................25
REFERENCES..............................................................................................................................26
APPENDIX I.................................................................................................................................28

TITLE
The impact of digital technology on business activity of Small and Medium Enterprises (SME's)
P1 Research proposal that clearly defines a research question supported by a literature review
The main aim and motive of any organisation is to earn and generate maximum amount
of revenue so that growth and development can be initiated effectively and efficiently. In the
rapid rising of technologies, small and medium enterprises increases their investment in digital
technologies so that effectiveness in quality can be promulgate efficiently. In this context,
research proposal aim to examine the implication of digital technologies in Holiday Inn Express,
London City. How the impact digital technologies and its implications have affected their day to
day operations and increases the efficiency in customers services. The aims and objectives of
research proposal are provided below:
Aim
“To understand the implication of digital technologies on business activity: A study on The
Holiday Inn Express, London, UK.”
Objectives:
 To comprehend the business activities at The Holiday Inn Express London, United
Kingdom.
 To identify the digital technologies used at The Holiday Inn Express London, United
Kingdom.
 To evaluate the impact of digital technology on business operations of The Holiday Inn
Express London, United Kingdom.
 To recommend and suggest methods through which The Holiday Inn Express London,
United Kingdom, can improve their digital technologies effectively and efficiently.
Reason for choosing this research project:
In order to conduct research, I have developed my interest in this sector. In this I have
applied multiple strategies that assist in improving the performance level in effective and
efficient manner. In this way, this research will assist in developing my comprehending and
understanding skills. Further, this will lead to my overall growth and development and I will be
able to develop my career in hospitality sector. Thus, I will get to know about the implication of
digital technologies in improving the efficiency of business operations.

Literature Review
Nambisan, (2017) said that small and medium enterprises (SMEs), are adopting new
technologies for our business, which includes the drivers and barriers to take up. Digital
technology is one of the best technique, which helps to implement their businesses very easily.
Digital technology is important for all enterprises to give speed, to their business process .
According to the Oldham and Da Silva, (2015) '' United Kingdom have currently more
than one billion smartphone users, which is more important to accelerate the digitisation.
Customers are using the internet and other apps for buying and selling the product. ''
Analytics also reviled that digitisation is rising and the implementation of digital technology into
the businesses have also increased the profitability. As per this context, Goodall, Newman and
Ward, (2014) said that Digital marketing is one the best and valuable tools for achieving the
goals of small and medium enterprises very easily. There are so many problems arises to
adopting digital marketing towards the small and medium enterprises. That means there are
many businesses around the world in which that do not have the necessary tools to work in
digital technique . There are some technical barriers arises in the small and medium enterprises
like, internet problems, lack of knowledge in the digital marketing and lack of securities . SMEs
also faces the financial problem in which they do not have proper financial infrastructure.
Blackwell, Lauricella and Wartella, (2014) said that there are so many categories of
digital marketing products available in the market, companies can select any type of technologies
for there business. There are some solutions to decrease the problem arises in the businesses
relating to the digitisation. The first one is to refuse the cost of buying the digital marketing
products, growing the awareness among customer about the digital marketing , uses of internet
effectively and by increasing the efficiency .
Small and medium sized enterprises believe that digital technology is beneficial for their
business growth but they also accept that digital marketing is very complicated to use . Around
40 percent area can not achieve their goals due to lack of resources. Nowadays government also
doing some programs to help the small and medium enterprises (Fitzgerald, Bonnet and Welch,
2014). SMEs should be aware of the cost and from the other barriers to use the digital
technologies . To help the SMEs government should adopt digitisation and employees should
also learn to use the digital technologies .

According to the Nambisan (2017) '' when businesses change the way of working there
are some changes arise in the business goals too. '' Currently SMEs are also adopting e
commerce to dovelop their businesses and to increase the profitability, which is very useful for
the development of the businesses . Some times there are many difficult situations arises, which
have been made possible by the explosion of digital technologies. Digital technologies improves
the various process of working by which small and medium enterprises can identify the
opportunities for adaptation and analyse the efficiently and they are adopting digital
technologies faster
Activities and timescales
Activity 1th
We
ek
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Identify
research
topic
Review of
Literature
Drafting
Methodol
ogies
Complete
Proposal
Design
question
and pilot
research
Document
ation of
records

Analysing
data and
interpreta
tion
Discussion
and
Conclusio
n
Final
Report
Editing &
Completio
n
P2 Suitable research methods and approaches to primary and secondary research
In order to carry out the research, it is essential that all the methods, techniques and
approaches should be utilised and considered so that research can be conducted in systematic
manner. It is very important to utilise all the research methodologies effectively and efficiently
so that research can be conducted and readers can comprehend the research. The approaches and
methods used in this research project are provided below:
Research philosophy: A research philosophy is a belief about the way in which data
about a phenomenon should be gathered, analysed and used. The term epistemology (what is
known to be true) as opposed to doxology (what is believed to be true) encompasses the various
philosophies of research approach (Taylor, Bogdan and DeVault, 2015). Research philosophy is
classified into two parts which are positivism and interpretivism. In the following research
project, the researcher will aim to use the combination of positivism and interpretivism so that
research proposal can be formulated effectively and efficiently. In this manner, researcher will
able to concentrate on both aim and objectives of the research and will conclude to the efficient
conclusion.

Research Design: The research design means the overall strategy that researcher selects
to integrate the multiple components of research study in coherent and logical manner. The
research design aid in deriving effective answers and conclusion of the problems (Flick, 2015).
Thus, in order to conduct the research project, investigator needs to carefully selects the type of
research design. In the following research project, descriptive research design has been used by
the researcher. The descriptive research design aid in determining theories which are related with
the research topic. Thus, descriptive research design enables the researcher to analyse the
research theories and methodologies so that comprehension of problems can be made effectively
and efficiently.
Research Approach: Research approach are the methods which are used by the
researchers in order to carry out research in effective and efficient manner. Basically, there are
two approaches of research which are qualitative and quantitative (Silverman, 2016). The
qualitative research approach is used by the researcher in order to analyse the objective and aim
of the research in theoretical aspects. Qualitative research approach is used by the researcher in
order to compute the data and information. In the following research project, the researcher
desire to opt for qualitative research approach in order to compute and analyse the data
effectively and efficiently.
Data Collection: Data collection is the process of gathering and measuring information
on the basis of data collected by the researcher. The data has been collected either by
questionnaire or by interviews or by surveys. Generally there are two methods of data collection
which are primary and secondary methods (Smith, 2015). Primary methods include gathering of
data from the primary or from first source. It includes, questionnaire, observation, interviews and
surveys. Secondary source of data collection includes collection of data from the secondary
sources which includes internet, books, journals and other articles. In order to conduct the
research data has been collected from both primary and secondary sources. Primary will be
conducted with the help of questionnaire from the employees of the Holiday Inn Express hotel
and secondary through books, journals, online websites, etc.
Data Analysis: Data analysis is the process of analysing the gathered and collected data
so that useful information can be formulate (Panneerselvam, 2014). This can be done by
inspecting, cleansing, transforming and modelling of data with the aim of obtaining useful

information and recommending conclusions. It is one of the most important and essential process
in research methodologies as all the collected data will be interpreted effectively and efficiently
(Gast and Ledford, 2014). This will aid the users and readers to comprehend the meaning of the
collected data in effective and efficient manner. In the following research project the researcher
applied thematic representation of data which enables to present and interprets information in the
form of tables and graphs.
P3 Conducting primary and secondary research through use of appropriate research methods
For the research project on implications of digital technology in small and medium enterpriese,
the following research methodologies have been used:
Research philosophy
The motive of research philosophy is to recognising the belief of research rather than
collection and analysis of data. In respect of Saunder's onion, research philosophy is the
outermost layer which is very essential and that provide a brief idea about the research project.
The research philosophy is classified into four main types (Tarone, Gass and Cohen, 2013).
Pragmatism philosophy, positivism philosophy, realism philosophy and interpretivism
philosophy. In order to carry out the research on Holiday Inn Express, London combination of
both positivism and interpretivism philosophy has been used by the researcher.
Research Approach
The research approach indicates the methods which are used by researcher in order to
carry out the research project. In order to carry out the research project, qualitative research
approach has been used by the researcher in order to calculate and interprets the data collected
from employees of the Holiday Inn Express London, United Kingdom (Reynolds, Stringfield and
Teddlie, 2014). Further, in order to understand the functioning and structure of hotel, quantitative
research approach has been used by the researcher.
Research Design
The research design means the overall strategy that researcher selects to integrate the
multiple components of research study in coherent and logical manner. The research design aid
in deriving effective answers and conclusion of the problems (Taylor, Bogdan and DeVault,
2015). Thus, in order to conduct the research project, investigator needs to carefully selects the
type of research design. In the following research project, descriptive research design has been

used by the researcher. The descriptive research design aid in determining theories which are
related with the research topic (Flick, 2015). Thus, descriptive research design enables the
researcher to analyse the research theories and methodologies so that comprehension of
problems can be made effectively and efficiently.
Data collection
Data collection is the process of gathering and measuring information on the basis of data
collected by the researcher. The data has been collected either by questionnaire or by interviews
or by surveys. Generally there are two methods of data collection which are primary and
secondary methods. Primary methods include gathering of data from the primary or from first
source. It includes, questionnaire, observation, interviews and surveys (Silverman, 2016).
Secondary source of data collection includes collection of data from the secondary sources which
includes internet, books, journals and other articles. In order to conduct the research data has
been collected from both primary and secondary sources. Primary will be conducted with the
help of questionnaire from 20 employees and secondary through books, journals, online
websites, etc.
Sampling
Sampling is the method which is used in statistical analysis in which certain number of
data has been selected from the large population. Sampling is classified into two types which are
probabilistic and non- probabilistic sampling technique (Smith, 2015). In the following research
project, probabilistic sampling techniques has been used as it involves review of each and every
member from which data has been collected. The sample of 20 employees questionnaire has
been selected by using simple random sampling technique.
Data Analysis
Data analysis is the process of analysing the gathered and collected data so that useful
information can be formulate. This can be done by inspecting, cleansing, transforming and
modelling of data with the aim of obtaining useful information and recommending conclusions.
It is one of the most important and essential process in research methodologies as all the
collected data will be interpreted effectively and efficiently (Panneerselvam, 2014). This will aid
the users and readers to comprehend the meaning of the collected data in effective and efficient

manner. In the following research project the researcher applied thematic representation of data
which enables to present and interprets information in the form of tables and graphs.
Ethical Considerations
In the following research project, researcher consider the following ethical issues which
are provided below: Informed Consent: It is important to provide information to the participants about the
research. Further, permission of participants and respecting authority must be taken so
that no further issues can be arises. Non compliance of this lead to ethical issue (Gast and
Ledford, 2014). Confidentiality: All the information and data collected and gathered must be stored in
secured database so that confidentiality of the organisation can be maintained effectively
and efficiently. Non compliance of this can create a big ethical issues.
Research Limitations
In order to conduct the following research, the researcher faced certain issues which are
as follows: Issue in data collection: The researcher faced issues in collection of data from the
participants. They were not cooperating at first, but after taking permission from their
supervisor, they began to cooperate (Tarone, Gass and Cohen, 2013).
 Accessing Data: Another, issue faced by the researcher was accessing data from primary
and secondary resources (Reynolds, Stringfield and Teddlie, 2014). Due to secured
database and encrypted files, researcher was unable to access some journal articles
effectively and efficiently.
P4 Utilising suitable analytical tools, analyse research findings and data
As mentioned in research methodologies, the data has been collected from both primary
and secondary sources. The interpretation of data is provided below:
Primary analysis
Theme 1: Holiday Inn Express utilises new and modified digital technologies

15
2
3
0
2
4
6
8
10
12
14
16
Yes No Not Sure
Frequency
Does the Holiday Inn Express utilises new and modified digital
technologies?
Frequency
Yes 15
No 2
Not Sure 3
Interpretation: From the research conducted in Holiday Inn Express, the questionnaire has been
presented to employees of the organisation in order to acquire information about the utilisation of
digital technology in the organisation. From the analysis of questionnaire it was identified that 15
employees answered yes as, they believed that their organisation implemented digital technology
in order to increase productivity and profitability. 2 employees does not believe that their
organisation utilises the digital technology effectively and efficiently. Further, 3 employees have
no idea whether Holiday Inn Express has implemented digital technology in the premises or not.
From the analysis, it can be said that Holiday Inn Express has efficiently implemented the digital
technology in the organisation. The organisation make use of digital technology in order to
provide effective coordination between reception, housekeeping and other departments of the
hotel.

Theme 2: Digital technology is beneficial for organisation.
Is digital technology is beneficial for organisation? Frequency
Yes 12
No 5
Not Sure 2
Interpretation: From the research conducted in Holiday Inn Express, the questionnaire has been
presented to employees of the organisation in order to know whether the digital technologies is
beneficial or not. In this context, 12 employees voted yes, as they feel that digital technologies is
beneficial for the organisation. Further, 5 employees voted no as they feel that digital technology
is not much beneficial for the hotel. 2 employees of Holiday Inn Express was not sure that digital
technology is beneficial for the organisation. In accordance with this context, it can be stated that
digital technologies is beneficial for the organisation. It not only aid in increasing the
productivity but also promotes growth and development of the organisation effectively and
efficiently.
Theme 3: Digital technology do not create chaos in the organisation

Is digital technology creates chaos in the organisation? Frequency
Yes 6
No 12
Not Sure 2
Interpretation: From the research conducted in Holiday Inn Express, the questionnaire has been
presented to employees of the organisation in order to know whether the digital technology
creates chaos in the organisation or not. In this context, 6 employees agreed as they feel that
digital technology creates chaos in the organisation. Improper knowledge leads to chaos in the
hotel. Further, 12 employees do not agreed with the statement. They believe that digital
technology do not create chaos in the organisation. 2 employees were not sure whether digital
technology creates chaos in the hotel or not. From the analysis it was identified that digital
technology does not create chaos in the organisation. Moreover, it helps in eliminating issues and
difficulties regarding coordination and communication effectively and efficiently.
Theme 4: Training is provided to employees by supervisor periodically in order to handle
digital technology

Do training is provided to employees by supervisor periodically in
order to handle digital technology?
Frequency
Yes 16
No 3
Not Sure 1
Interpretation: In accordance with the research conducted in Holiday Inn Express, London, the
questionnaire was provided to employees in order to acquire information about digital
technology in their organisation. The question has been raised in order to know whether training
has been provided to employees by supervisor periodically in order to handle digital technology
or not. In this context, 16 employees agreed as effective training has been provided to them in
order to handle digital technology. 3 employees does not agreed with the statement as training
has not been provided to them effectively. Further, 1 employee was not sure about the training
being provided by the supervisor or not. From the analysis it can be said that training has been
provided to the employees of hotel in order to increase their skills and competencies.
Theme 5: The productivity of your hotel increases after the use of digital technology

Is the productivity of your hotel increases after the use of digital
technology?
Frequency
Yes 11
No 6
Not Sure 3
Interpretation: From the research conducted in Holiday Inn Express hotel, the question has been
asked in the questionnaire so that researcher can acquire information about the productivity level
of hotel. 11 employees feels that the productivity of the hotel has been increased since digital
technology implemented in the organisation. 6 employees do not agreed with the statement. They
believed that the productivity of the organisation has not been increased efficiently. Further, 3
employees were not sure about whether the productivity of the hotel increases or not. Thus, from
this analysis, it can be stated that productivity and profitability of the organisation has been
increases effectively and efficiently.
Theme 6: Digital technology positively impacts on your performance.

Do digital technology positively impacts on your performance? Frequency
Yes 10
No 5
Not Sure 5
Interpretation: In accordance with the research conducted in Holiday Inn Express, London, the
questionnaire was provided to employees in order to acquire information about implementation
of digital technology impacts positively their performance or not. In this context, 10 employees
agreed with the statement that digital technology positively impacts on the performance of
employees. They were able to increase their skills and knowledge effectively and efficiently. 5
employee stated that digital technologies in the organisation does not impact positively on their
performance. Further, 5 employees were not sure about whether digital technology impacts on
their performance level or not. From this it can be stated that digital technology positively
impacts on the performance level of employees effectively and efficiently.
Theme 7: The conflicts between customers and employees has been reduced after using
digital technologies

Does the conflicts between customers and employees has been
reduced after using digital technologies?
Frequency
Yes 13
No 5
Not Sure 2
Interpretation: From the research conducted in Holiday Inn Express hotel, the question has been
asked in the questionnaire so that researcher can acquire information whether the conflicts
between customers and employees has been reduced or not. 13 employees agreed that after
implementing digital technology in the organisation, disputes between customer and staff has
been reduced tremendously. 5 employees stated that the disputes and conflicts between
customers and staff member has not been reduced effectively. Further, 2 members were not sure
about the issue between customers and employees have been reduced or not. From this it can be
concluded that the conflicts and dispute between customers and employees of the organisation
has been reduced effectively and efficiently.
Theme 8 : Increase in customer satisfaction after using digital technology in the
organisation

What benefits you acquired from using digital technologies in your
day to day operations?
Frequency
Provide quality services 4
Increases customer satisfaction 10
Reduce Wastage 3
Increases level of performance 3
Interpretation: In the research conducted in Holiday Inn Express, London, the researcher asked
question about the benefits acquired by the organisation after implementing digital technology in
the organisation. According to this context, 4 employees agreed with increase in quality of
services provided to the customers. 10 employees agreed with increase in customer satisfaction
after implementation of digital technology in the hotel. Further, 3 employee voted for reduction
in wastage and 3 employees agreed with increase in their performance level. From this it can be
understood that majority of employees agreed with increase in customer satisfaction after
implementation of digital technology.
Secondary analysis

After analysing the data and information from various journals and books, it was
identified that digital technologies blooms the performance of hospitality industries. From
reception to housekeeping, hotel industries has been benefited by the implementation of digital
technology in the organisation. Many researchers contend that though it is an expensive
investment, but organisation has been benefited by the implementation of digital technology
effectively and efficiently. Thus, it implies that digital technology revolutionised the hospitality
industry effectively and also promote growth and development of organisation efficiently.
P5 Communicating outcomes of research
The communication of findings in primary and secondary analysis will be presented in this
presentation.
This will aid in comprehending the implication of digital technology effectively and efficiently.
Aim
“To understand the implication of digital technologies on business activity: A study on The
Holiday Inn Express, London, UK.”
Primary analysis
Theme 1: Holiday Inn Express utilises new and modified digital technologies
15
2
3
0
2
4
6
8
10
12
14
16
Yes No Not Sure
Frequency
Does the Holiday Inn Express utilises new and modified digital
technologies?
Frequency

Yes 15
No 2
Not Sure 3
Theme 2: Digital technology is beneficial for organisation.
Is digital technology is beneficial for organisation? Frequency
Yes 12
No 5
Not Sure 2
Theme 3: Digital technology do not create chaos in the organisation

Is digital technology creates chaos in the organisation? Frequency
Yes 6
No 12
Not Sure 2
Theme 4: Training is provided to employees by supervisor periodically in order to handle
digital technology

Do training is provided to employees by supervisor periodically in
order to handle digital technology?
Frequency
Yes 16
No 3
Not Sure 1
Theme 5: The productivity of your hotel increases after the use of digital technology

Is the productivity of your hotel increases after the use of digital
technology?
Frequency
Yes 11
No 6
Not Sure 3
Theme 6: Digital technology positively impacts on your performance.

Do digital technology positively impacts on your performance? Frequency
Yes 10
No 5
Not Sure 5
Theme 7: The conflicts between customers and employees has been reduced after using
digital technologies

Does the conflicts between customers and employees has been
reduced after using digital technologies?
Frequency
Yes 13
No 5
Not Sure 2
Theme 8 : Increase in customer satisfaction after using digital technology in the
organisation

What benefits you acquired from using digital technologies in your
day to day operations?
Frequency
Provide quality services 4
Increases customer satisfaction 10
Reduce Wastage 3
Increases level of performance 3
Secondary analysis
After analysing the data and information from various journals and books, it was
identified that digital technologies blooms the performance of hospitality industries. From
reception to housekeeping, hotel industries has been benefited by the implementation of digital
technology in the organisation.
Communicating research Outcome
Digital technology indeed plays prominent part in the organisation. In this context, data
has been collected from Prince Regent Hotel in order to gain review of employees and managers
regarding the impact of digital technologies. The management uses digital technologies in order
to enhance the productivity and profitability of the organisation. After using the digital
technologies, the performance of employees has been drastically improved and conflicts between

customer and hotel staff has been reduced. The profits level are increasing and benefits such as
increase customer satisfaction and quality services has been observed by the management of
Prince Regent Hotel, UK.
P6 Reflection of effectiveness of research methods applied for meeting business objectives
From the following research, it can be understood that digital technology plays important
and vital role in growth and development of the organisation. In case of Holiday Inn Express, a
small and medium scale hotel industry incorporating its business activities in London, United
Kingdom, it was identified that innovative and developed mode of digital technology has been
used in the organisation. This not only aid in reducing the manual efforts but also increases the
efficiency in the quality of the services provided to the customers. From the analysis of
questionnaire, it was identified that majority of the employees were satisfied with the
implementation of digital technology in the organisation. It impacts positively on their
performance and also increases the productivity of the organisation effectively and efficiently.
Thus, from this context, it can be stated that digital technology impacts on the growth of small
and medium scale organisations effectively and efficiently. If the management of the company
utilise the digital technology effectively, then it will lead to organisation towards growth and
development.
Reflection
In order to conduct the research on the implication of digital technology in small and
medium scale organisation, Holiday Inn Express has been selected by the researcher. The
research methodologies used by the researcher were effective and efficient enough which aid in
accomplishing aims and objectives of the research. In the research approach both qualitative and
quantitative approach has been selected by the researcher. This aid in analysing and interpreting
both the primary and secondary collected data effectively and efficiently. Further, the research
philosophy selected by the researcher was the combination of positivism and interpretivism that
aid in providing theoretical aspects of the topic efficiently. This helps the researcher in
comprehending the theories effectively. According to it, everything can be calculated and
measured which further assisted in determining the implications of digital technology on
business activity. The primary data has been collected through questionnaire method.

A questionnaire containing eight questions has been asked from the employees of
Holiday Inn Express so that information regarding implications of digital technology can be
assessed. Out of which a sample of 20 employees have been selected by the researcher in order
to interprets the information effectively. Survey was a useful method as it assisted in obtaining
the views of employees in the least possible time. Researcher had limited time and financial
resources for completing this study. Secondary data obtained from various sources and through
online aid in providing more fruitful information about the digital implications in small and
medium scale enterprise. Researcher investigated various sources like journal articles, internet
sources, books and other articles that aid in generating information of the digital technology
effectively and efficiently. Survey was an economical method of collecting primary data and also
helped in saving time that is consumed during data collection. Thus, the following research
methodologies aid in accomplishing the desired goals and objective effectively and efficiently.
From this context, the researcher efficiently researched the implications of digital technology in
small and medium scale organisations in United Kingdom.
P7 Considering alternative research methodologies
There are multiple methods which are available through which research can be made
effectively and efficiently. The alternative research methodologies developed by various
researchers aid in providing more precise information and knowledge about the research scope
and objectives. In accordance with this context other research methodologies can be considered
by the researcher such as using different research approach and methods. Instead of using
qualitative method, researcher could use quantitative method for research approach. This helps in
determining the research aim and objective effectively and efficiently. Further, instead of using
combination research philosophy, researcher could use specific research philosophy so that
information can be interpreted more easily. The aim of the research was to identify the
implication of digital technology in Holiday Inn Express. Thus, researcher can utilise specific
research philosophy so that research can be conducted more efficiently.
Moreover, the researcher used questionnaire method in order to acquire information
about the digital technology used in Holiday Inn Express. Instead of questionnaire approach, the
researcher could use interview approach. Interview approach not only aid in providing precise
information about the utilisation of digital technology, but also provide recent knowledge about

the behaviour of employees in the organisation in respect of using digital technology effectively
and efficiently. The drawback of interviews is that it is time consuming and research wont be
able to finish dissertation on time. Thus, in the following research of implication of digital
technology in small and medium scale enterprises, the researcher used the following approach so
that the research can me made more effectively and efficiently. There are several other ways
through which researcher could implement in order to carry out the research. It depends on the
choice of researcher, that which method he prefers to be the best and appropriate in order to carry
out research effectively and efficiently.

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