Research Proposal: Digital Technology's Impact on SMEs - Talon Outdoor

This research proposal investigates the impact of digital technologies on Small and Medium Enterprises (SMEs), using Talon Outdoor as a case study. The study aims to assess the significance of digital technology implementation, identifying reasons for its adoption, understanding the concept of growth and innovation within SMEs, and analyzing the relationship between digital technology and Talon Outdoor. The proposal outlines the research aims, objectives, and questions, followed by a critical review of relevant literature. The methodology includes a descriptive research design, a positivism research philosophy, and an inductive research approach, with a simple random sampling method involving 20 employees. The plan and procedures section presents data from employee responses, illustrating the impact of digital technology on various aspects of the business, including customer service, revenue, and overall performance. The findings suggest that digital technology plays a crucial role in enhancing SME operations, driving innovation, and improving customer satisfaction. The research concludes with reflections on the effectiveness of the research and potential alternative methodologies.

RESEARCH PROPOSAL

Table of Contents
TITLE: The significance of implement digital technologies on SME’s – A Case Study on Talon
Outdoor............................................................................................................................................1
LO 1.................................................................................................................................................1
P1 Produce research proposal with hypothesis......................................................................1
Introduction............................................................................................................................1
Background.............................................................................................................................1
Research aims and objectives.................................................................................................2
Critical review of literature....................................................................................................2
Research project specification................................................................................................3
Plan and procedures................................................................................................................4
P2 Research methods and primary and secondary research...................................................6
M1...........................................................................................................................................7
P3 Primary and secondary research........................................................................................7
M2...........................................................................................................................................9
P4 Appropriate tools and research findings data....................................................................9
P5 Research outcomes with appropriate manner..................................................................11
M3.........................................................................................................................................21
P6 Reflect on the effectiveness of research..........................................................................21
P7 Alternative research methodologies................................................................................22

TITLE: The significance of implement digital technologies on SME’s – A Case
Study on Talon Outdoor.
LO 1
P1 Produce research proposal with hypothesis
Introduction
In respect to changes of time, customer demand and perception change continuously.
Therefore, every enterprise need to implement digital technology that play important part to
make creative results. Advance results and competitiveness will be occurred which assists in
developing more effectiveness in it. It could be influence to assess the customer requirement and
increases effectiveness of the company (Prieto Martín and Ramalingam, 2016). Due to this
reason, present study identifies implications of digital technology at workplace of SME. It helps
to make credible work in systematic manner.
Background
In respect to assess the implications of digital technology on SME, it is important to carry
several operations and outcomes in business. It is very important to assess the digital technology
implementation on growth of the company that make creative results at workplace. With respect
to create high profits and revenue, digital technology plays very important role in small sector
business. It assists to meet with the aims and objectives in systematic manner that accomplish
desired results in the business. In the survey, it has been noted that Talon Outdoor is the
enterprise which concentrates on the development of their performances through ascertain
creative functioning. It greatly influences the productive approach to determine more profits and
revenue (Prescott, Gray and McDonagh, 2015). The enterprise is operating in multinational
brand so that it would be helpful to ascertain creative results. Targets also accomplishin
systematic manner to attract new people in it.
In the rapid growth and outcomes, digital technology implication impact on the customer
choice and undertake more profits in it. It is the systematic process to create successful results at
workplace. SME growth also focus on the targets to create effective functioning in the business.
It makes creativeness with more profits and revenue at workplace in the business.
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Research aims and objectives
Aim: “To assess the significance of implications of digital technology on SME's – A Case Study
on Talon Outdoor.”
Objectives
 To identify reasons for implementation of digital technology on SME's.
 To understand concept of growth and innovations with digital technology in SME's
sector.
 To identify relationship between digital technology and Talon Outdoor.
 To recommends ways through which digital technology performances will be enhanced
in the chosen business.
Research questions
 What are the reasons for implementation of digital technology on SME's?
 What do you understand by concept of growth and innovations with digital technology in
SME's sector?
 What is the relationship between digital technology and Talon Outdoor?
 What are the ways through which digital technology performances will be enhanced in
the chosen business?
Critical review of literature
Concept of growth and innovations with digital technology
According to the point of Almajali, Mansour and Maqableh, (2016), digital technology
consist essential role in the business that assists in accomplishing the positive functions and
outsomes at workplace. In this way, every enterprise is able to meet with their aims and
objectives. It includes several facilities that assists in promoting products and services in global
market. In this regard, the company is able to concentrate on the large areas of market to capture
the world. On the other hand, Li, Liu and O'Regan, (2016) stated that growth and innovations in
Talon develops through focus on the customer demand. In this way, several products and
services have been promoted to capture attraction of the people at workplace. In this way, digital
technology plays very important role to identify ideas and view that increases profitability.
As per the point of Martin, (2016), digital technology framework is determining creative
and innovative element that develops proper functioning in the business. It is the best tool that
enhance profits and revenue in the business enterprise. It determines growth of the company to
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attain more effective results at workplace. It is increasing continuous sales and profits to operate
successful results. Beside this, Hernandez, Prieto Martín and Ramalingam, (2016) said that it
assists to explore several types of services in the market in systematic manner. Therefore, digital
technology aids in meeting with aims and objectives to continue growing and gain more profits.
Small sector business also implements their functions that helps in earning more revenue at
workplace. It is the best process in which targets will be accomplished.
Reasons for implementing digital technology
As per the point of Prescott, Gray and McDonagh, (2015), different activities design
which has reasons that create impact on the operations and functions to operate elements in small
business. With this regard, market trends also develop that assists to create more profits and
revenue in the business. There are several reasons exists in which digital technology will be
implemented in Talon. For example, customer attraction, increasing profits and revenue, etc.
However, Quinton, Canhoto and Budhathoki, (2017) argued that different perception assists in
producing effective results in the business to target people in systematic manner. In this way,
group performance is the crucial element that create high growth and effective functioning in the
business. It also helps to generate more profits that influence SME sector to operate functions in
the new areas. Further, social factors, culture, etc. elements are also influenced to create
effectiveness at workplace.
Relationship between Talon Outdoor and digital technology
According to the point of Prieto Martín and Ramalingam, (2016), development of the
business ascertains with new ideas and option. Therefore, it includes implementation of the
digital technology that make advance results in the systematic manner. Furthermore, it also
influences the operations and functions that is increasing customer attraction in the business. On
the other hand, Almajali, Mansour and Maqableh, (2016) explore their views and said that digital
technology is considered as an important tool that creates detailed information towards the goals
and objectives. In this way, alternative sources can be developed that assists in identifying
customer demand and requirement to create profitability at workplace. It makes sure that targets
and effective functioning will be developed in the business.
Research project specification
In respect to determine research project specification, following elements are included
that assists to create effective functioning at workplace:
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 Research design: Research design consists of planning and integration of the business
performance to develop effective results at workplace. In this regard, different elements
exist in front of researcher such as descriptive, experimental, etc. In this regard, present
research consists of descriptive research design that assists in attaining aims and
objectives.
 Research philosophy: Research philosophy helps in creating effective results in SME. It
increases performances results with useful information. It includes two types of
philosophies such as interpretivism and positivism. For the present research, positivism
research philosophy has been selected (Prescott, Gray and McDonagh, 2015).
 Research approach: In order to identify the relevant information, there are two types of
research approaches exist such as deductive and inductive. In this regard, present research
includes inductive approach to meet with its aims and objectives (Research Methodology:
Approaches & Techniques, 2017).
 Sampling: In order to carry the present research, simple random sampling method has
been used in which 20-sample size has been framed and taken employees as respondents
at workplace (Prieto Martín and Ramalingam, 2016).
 Research strategy: Two types of research strategies exist such as qualitative and
quantitative. Qualitative research strategy has been used that make creative functioning at
workplace.
Plan and procedures
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Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Formulation of research proposal
Preparing aim and objectives
Writing background research study
Assortment of suitable research
methodologies
Data collection by using primary and
secondary sources
Examination of the collected data
Interpretation of collected
information to generate expected
results
Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission

P2 Research methods and primary and secondary research
In order to collect and useful information, it is important to look towards the different
elements of the research. It will help to meet with the desired outcomes that are undertaken in the
business. In this context, researcher require considered several elements to operate different
activities to create authentication (Crowley and Heyer, 2015). There are mainly two kinds of data
has been gather such as primary and secondary. These data helps to make effective program in
business development. Hence, it can be interpret that primary data has been collected from
questionnaire which taken on the basis of interview. Relevant data also gather at workplace that
helps to accomplish desired results in business. It is very essential element that assists to make
creative results in the Talon. Furthermore, aims and objectives also considered gathering relevant
data and information for the project.
Research philosophy: In order to collect data, research philosophy includes interpretivism and
positivism. From the both, researcher collects information with using interpretivism philosophy
that assists to meet with desired results with using effective and fresh information.
Research approach: Along with this, research design also play important role in the business
success. In this regard, there are different types of research approaches exist that can be used to
find useful information for instance inductive and deductive. Researcher selects inductive
research approach that helps to find useful information with using fresh and relevant information.
Research design: Furthermore, there are different kinds of designs of research such as
experimental, exploratory and descriptive. In this regard, researcher use descriptive research
approach that assists to meet with desired aims and objectives at workplace. It is one of the
important tools that ascertain creative work performances.
Data collection: In respect to implement data collection, in the present research there are two
types of data requires such as primary and secondary. These information help to attain desired
results to perform several activities. Primary data collected from questionnaire from conduct
survey in the business.
Data analysis: In order to collect relevant information, data analysis also implements to find
appropriate results. In this way, researcher needs to concentrate on thematic analysis in which
different themes has been prepared to find useful results.
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In addition to this, data analysis also create proper investigation with thematic analysis so
that efficiency will be measure in systematic manner (Friederici, Ojanperä and Graham, 2017).
Furthermore, it also helps to considered data interpretation on the basis of characteristics. It
assists to gather relevancy to ask questions from 20 employees in the Talon.
M1
In order to conduct present research there inductive research approach has been selected
to find useful information towards the aims and objectives. It assists to focus on fresh and
relevant information, interpretivism research philosophy has been taken to attain more desired
results at workplace.
P3 Primary and secondary research
In the present research, there is research methodology play important role to considered
right and relevant solution. Hence, right elements considered to make systematic research
procedures in the business. In order to collect, analysis and interpret the results, solution of the
entire report requires (Vigdor, Ladd and Martinez, 2014). Research methodology is the
systematic procedure which used to collect information from different tools such as research
approaches, research design, research philosophies, research techniques, data collecting,
sampling, etc. All these tools helps to access creative and relevant information to make proper
solution in the study. Major aim of the study is to find implementation of digital technology in
Talon. Furthermore, collect relevant information will be implied to develop digital technology
(Goldfarb, Greenstein and Tucker, 2015). Hence, business performance and activities of the
Talon increasing in systematic manner. Furthermore, attainment of the objectives determines
with several methods that are as follows:
 Research philosophies: In order to find useful information and right solution, research
problem need to consider in proper manner. Therefore, research philosophies consist in
large perspective. With the help of proper assistance, the present study investigate
through different path (Patel and O'Kane, 2015). There are mainly two kinds of research
philosophies exist such as interpretivism and positivism. The present research consist
interpretivism philosophy that is used to find relevant data for the research. Hence,
activities will be design with the selected philosophy to find relevant results at workplace.
 Research approach: Research proposal is also important element that help to conduct
creative results at workplace. With this regard, entire investigation will be completed on
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time. With assistance of this particular method, investigation will be determines relevant
information for the present study (Cundy, 2014). There are mainly two types of research
approaches exist such as inductive and deductive. In the present study, researcher find
implication of the digital technology through performance of the company will be
develop in systematic manner.
 Research techniques: This technique also helps to find creative information which play
very important role in the entire research. In this context, right information will be
collected to get right and relevant information at workplace. This method helps to find
useful and relevant information collecting, analysing and interpreting to make solution
for the research problem (Gibson, Ostashewski and Knight, 2015). There are two types of
research techniques has been implemented such as qualitative and quantitative.
Qualitative research techniques helps to understand the proper research scholar in
efficient and effective manner. There are different kinds of theories involves that helps to
obtain research in systematic manner. Theories and models determines creative results to
make systematic research. Beside this, quantitative research method helps to find
statistical and quantitative information at workplace (Marion, Meyer and Barczak, 2015).
In the present research, major objectives also investigate with implied digital technology.
Business performance and activities are also design in Talon Outdoor for ascertain
creative results.
 Data collection: Data collection also major perspective that helps to considered
significant results at workplace. In this regard, scholar also design to collect relevant
information at workplace. Major elements considered primary information that are
collected from different areas of research (Abbas and Olivieri, 2014). Furthermore,
interview and survey included that helps to find useful information in the whole research.
Beside this, secondary data also collected from scholars such as books, published
research journals, magazines, articles, online resources, etc. In respect to considered the
present research primary data has been collected to find useful information from Talon
employees.
 Sampling: Sampling method helps to select particular group of people in which entire
population considered. In other words, on the basis of research of small group of
members, whole population will be considered in the research areas. In addition to this,
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researcher implement simple random sampling method that helps to considered creative
results at workplace (Bryman, 2015). Furthermore, 20 employees of Talon Outdoor has
been selected on which interview and survey will be conducted. In the data collection,
investigation consist close to gain creative knowledge and implement digital technology
at workplace.
M2
In the present research, lack of time and money consider limitations to researcher so that
they unable to get effective information at workplace to attain desired results. On the basis of
relevant information and outcomes, primary and secondary both kinds of data undertaken at
workplace. It is the best aspect to develop desired results in the business unit. Although, there are
certain merits also exist in which respondents give their full participation to undertake effective
results in the business.
P4 Appropriate tools and research findings data
Methods and techniques helps to implement creative results in respect to collect data,
interpret and access relevant results. In addition to this, investigator also implement determining
of the reliability, viability and systematic results to gather primary and secondary information.
Furthermore, it is the method that helps to researcher to make suitable and effective decisions at
workplace (Gill, 2014). With the help of this method, findings will be considered in systematic
way. Different tools are implemented that helps to considered systematic research performance
in the analysis. This method also used to include different tools such as articles, books, journals,
etc. These kinds of methods are generally used to determine secondary information at workplace.
Other techniques will also help to develop interview program and implement fresh and relevant
information at workplace. Furthermore, there are several techniques considered obtain fresh and
relevant information at workplace (Zieba, Bolisani and Scarso, 2016). In this investigation,
method also helps to implement approaches, philosophies, data analysis, data collection from
talon outdoor employees. In addition to this, other objectives also carried to implied digital
technology in the business. It supports to the organisation to brings several innovations and
making improvement in research.
Philosophies and investigation: This is appropriate tool that helps to find relevant
information by researcher. In this consideration, researcher philosophy based on the two
concepts such as positivism and interpretivism. With the consideration of interpretivism,
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