Digital Technology's Impact on Social Construction & Self-Identity

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Added on 2024/07/03

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This report explores the impact of digital technology on various aspects of modern life, focusing on social construction, self-identity, education, and consumer behavior. The study includes a personal time diary documenting the use of digital tools and technologies over six weeks. It analyzes how digital platforms facilitate social connections through sites like Facebook and Twitter, contributing to social construction. Furthermore, the report investigates how individuals create and manage their self-identity online, often using platforms like YouTube to build a public image. In education, the study highlights the increasing use of digital technology by both students and teachers for learning and accessing online resources. The report also examines the influence of e-commerce on consumer choices and purchasing behavior, emphasizing the ability to compare products and make informed decisions. Ultimately, the report evaluates the meaning and importance of the digital world in shaping social interactions, self-perception, and lifestyle choices, concluding that digital technology significantly impacts how individuals connect with society and construct their identities.

Assessment 4:
Living in the digital world
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Background of study
The recent time the use of digital tools and technology is enhanced as this will help people more
to get connected with the latest news and society which improve their lifestyle and confidence.
The below study will be conducted to identify the importance of digital technology and its tools
for living in the digital world. The report will discuss the use of technology in different types of
sectors which help people to get connected with the world. The study will also conduct an
evaluation and analysis part in which meaning along with the importance of the digital world in
respect of the social construction and self-identify will be discussed.
Task 4
You need to keep a time diary of a week of your life and record all your use of digital
technologies
I am conducting a study to identify the aspects of living in the digital world for which I
maintained by daily dairy for six weeks in which I recorded about my use of digital technology
and tools into my life. Following is the six weeks of my record regarding the use of digital
technology:
1st week (10 January 2018- 17 January 2018): In this week I use digital technology to get
connected with the organizations in which I am searching to get employment or job. With the
help of the digital technology, I try to post my resume and also get the option of the online
interview which saves my time and efforts.
2nd week (18 January 2018- 25 January 2018): Between these days I have gathered the data
from various sources through which I have analyzed the use of digital technology in my own life,
and it was found that I also use digital tools to make my some work easy and quick. I use digital
technology for stuff shopping and also use digital technology for online mobile recharge and
payments.
3rd week (26 January 2018- 2 Feb 2018): In this week I use technology tools for my academic
project. I have used the internet to get the information about the given topic and also take some
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of the innovative ideas to make my project creative and attractive. This has helped me to
complete my project on time and also save my efforts.
4th week (3 Feb 2018- 10 Feb 2018): In this week I use digital technology to book my
accommodation and transportation as I planned to travel somewhere to spend some quality time.
With the help of the official sites of the tour operators and hotels and transportation, I have
booked my flight, hotel room and food previously which help me to get comfort zone whenever I
reached there.
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You will need to base your report on including social construction, self-identity, education,
consumer choice and purchase behaviour
In the workshop, some of the categories are given to me in that I need to create a report which
includes the use of digital technology in social construction, self-identity, education, consumer
choice and their purchasing behaviour. Following is my own findings of these points on the
digital world:
Use of digital technology in social construction: With the help of social networking sites like-
Facebook, Twitter, Instagram, etc. it becomes easy to connect the individual or group of
individuals with each other. I have analyzed that digital technology constructs the social
relationship between the people who are living in the society (Hynan et al., 2014).
Use of digital technology in self-identity: I have also identified that some of the people create
their image and reputation in the society by getting famous in the society with the help of the
digital technology. Some of the people use YouTube and Facebook to post their videos, images,
and details of their services to create their self-identity in the market.
Use of digital technology in education: In the current time children as well as teachers are
using digital technology to learn something new. Some online institutions also provide classes
and lectures on the digital tools which help the students to get free of education. I have analyzed
that digital technology not only helps big corporate to get famous but also help people to learn
something new and unique for their qualification (Blackwell et al., 2014).
Use of digital technology in consumer choice and purchasing behaviour: I have also
analyzed that almost every organization is using e-commerce strategy through which they
provide online shopping facilities to their customers. With this customers or consumer will get
more options to select the products and services. This will also help them to take their purchasing
decision as they can compare the products of different organizations regarding quality and price
and then select the best one.
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Evaluate the meaning and importance of digital world in respect to how these processes now
inform the ‘social construction’ of your self-identity and lifestyle choices
Meaning and importance of digital world in social construction
The digital world is defined as the inter-connected with the devices of digital or social media to
connect with the entire world easily. There are various types of points which are analyzed and
evaluated to show the importance of the digital world to create self-identity and standard lifestyle
to get connected with the society and to construct social terms. Digital world provides use of
social media, social sites and digital tools which are used by almost every person to make their
self-identity in the market or society and to change their lifestyle (Nambisan et al., 2017). Digital
media produce the self-identity among the society due to which every person get attention and
respect from the people.
With the help of the digital tools or technology in the digital world, people are creating their
relations and terms with the new people that are expanding the range of social terms at large
scale. The digital world is important in the current time because this will provide the information
to the people about the new trends in the market through they will adopt the changes and get
standard of lifestyle. The digital technology also helps me to make my own identity in the
societies that enhance my reputation and living standard (Siemens, 2014). The development in
the self-identity and image help me in social construction or for making a new relationship with
the people.
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References
Books and Journals
 Blackwell, C.K., Lauricella, A.R. and Wartella, E., 2014. Factors influencing digital
technology use in early childhood education. Computers & Education, 77, pp.82-90.
 Hynan, A., Murray, J. and Goldbart, J., 2014. ‘Happy and excited’: Perceptions of using
digital technology and social media by young people who use augmentative and
alternative communication. Child language teaching and therapy, 30(2), pp.175-186.
 Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M., 2017. Digital Innovation
Management: Reinventing innovation management research in a digital world. Mis
Quarterly, 41(1).
 Siemens, G., 2014. Connectivism: A learning theory for the digital age.
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