Impact of Digital Technology on Small Business: Softwire Analysis

This report examines the impact of digital technology on the performance and innovation of Softwire, a software firm established in 2000 with approximately 130 employees. The report begins with an introduction to the significance of digitalization in the current business environment, highlighting its role in enhancing core competencies and customer satisfaction. Task 1 focuses on the project's objectives, including the aim to analyze the impact of digital technology on Softwire's success and innovation, as well as the project management aspects such as costs, scope, time, quality, communication, risk, and resources. It also includes a work breakdown structure and Gantt chart for project timelines. Task 2 describes the research methodology, focusing on qualitative research. Task 3 involves data interpretation and analysis, and Task 4 offers recommendations based on the research findings. The report underscores the importance of digital technology for small businesses and its impact on productivity and overall performance.

MANAGING
SUCCESSFULL
BUSINESS
PROJECT

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 Objective and aim of the research project.........................................................................3
P2 Project management including costs, scope, time, quality, communication, risk and
resources.................................................................................................................................5
P3 Project work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................6
TASK 2......................................................................................................................................8
P4 Conducting small scale research.......................................................................................8
TASK 3....................................................................................................................................10
P5 Interpretation and data analysis......................................................................................10
P6 Express appropriate recommendations as a result of research and data analysis..........20
TASK 4....................................................................................................................................20
P7 Recommendation of conducting research.......................................................................20
CONCLUSION........................................................................................................................21
REFERENCES.........................................................................................................................22

INTRODUCTION
In current business environment, digitalisation is a very important for each one
organisation in order to operate entire business activities in an effective ways. By this, firm
build core competences which help to increase brand value as well as customers satisfaction.
Digital technology is a process of digitized information which recorded in combination of
binary code of the digits 0 and 1 it also called bits. So that each one firms have should be use
advance technology to complete their competitors in an effective manner. Through this, they
are able to achieve goals and objective in limited period of time significantly. In this given
report select softwire firm to know the impact of digitalisation on their performance and
productivity in long period (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa,
2013). It is a software company that was established in the year of 2000. In present they have
approx 130 employees with them and produce high quality software to full fill needs of
clients effectively. This project report covers aim and objective as well as management plan.
Its also covers time line action plan and conducting small scale research or many more.
TASK 1
P1 Objective and aim of the research project
Now days, trends of starts ups has develop very fast so that they use digital technology in
order to run their new business activities with optimum utilisation of available resources
which help to achieve aim and objective in limited period of time. Economy of United
Kingdom has grow very fast because of contribution of small businesses is very high around
51 % of total revenue form all private companies. So that, government of UK has make
policies to support small scale enterprises in order to lot employment opportunity as well as
nation overall growth in long run. Small business has implemented digital technology at work
place to enhance workers productivity and entire business performance. If firm has used
advance technologies then they can gain success at market place as their entire work
completed with low problem and save time.
Softwire is a software firm which run their business activities at small level. Management of
the company has participation the participation of employees in generating new ideas of work
or product. For this, they are provide training to them on time to time basis which enhance
their professional skills and knowledge (Chesbrough, H., 2010). By using digital technology
task of firm should be easy to complete so that manager of enterprises has able to achieve
their target effectively. Execution of ideas with in work place successfully, they take help of
digitalisation, this help develop modernisation in business with this they are able to attracting
large number of clients toward their product and services. There are various type of
technology has available in the industry like read analytics, ambient knowledge, production
studio, cloud technology and many more.
Topic:- Impact of Digital Technology in opinionated small business performance and
innovation
Background of the project:

In present market environment, technology has played vital role in the word for development
of small scale organisation. There are many opportunity for enterprises to produce quality
goods and services in order to enhance customer satisfaction in long period of time
effectively. Thus help to gain high profitability as well as sustainability as compare to their
competitors in same industry.
In Softwire, manager has hire technical team and make sure that all candidate has aware
about firm product and services with higher professional knowledge. For this, they are
organise training program for staff members in order to increase their skills and performance.
Through this, organisation is capable to achieve goals and aim in given time frame
effectively. With this, company has introduce new feature into their software application for
this they are want to complete research work in which firm are analyse what is the main
impacts of digital technology on organisation performance in long period of time effectively
(Crane and Matten, 2016). So, several small step has consist to carry out entire research to
gain success and tract large number of clients toward firm commodities.
Aim: “To analyse the impact of digital technology on organisation success and innovation in
small business growth- A case study on Softwire.
Objectives:
 To identify the impact of digital technology on Softwire.
 To find out needs of digitalisation of work into an organisation.
 To examination of effectiveness of advance technology on small business unit task
transformation.
 Recommend several ways to Softwire in order to complete high competitors at market
place.
Research Question:
 What is the major factor which can create impact of digital technology on Softwire?
 Why digitalisation is important of an organisation?
 Evaluate the effectiveness of advance technology on small business?
 Explain the recommendation several ways to Softwire in order to achieve goals and
objectives effectively.
P2 Project management including costs, scope, time, quality, communication, risk and
resources
Project can defined as the tasks which incorporate an objective that needs to be
completed in a given period of time. The project management deals with all aspect from
planning to execution. To provide the more clarity of this understanding of project by an
original example will be more beneficial.

Costs: Cost is the amount that incurred in making the project live and visible. This
includes the overall expenses of the project. From planning to execution of project various
costs are associated with a project that creates limits and challenges for the managers to
perform the task in the given limited resources. Costs play an important role in project
because it controls the activity of the projects.
Scope: Each project has certain objective which needs to get complete in given frame of time.
With this a project has also certain limits which show the scope of the project that how far a
project can go. It represents the portion and areas where project can execute its task (Den
Hertog, Van der Aa, and De Jong, 2010). The scope is basically the limit of the project that
directs the managers about the work area of project also it directs the resource of
organisation.
Time: Each project has a time limit. Small projects have a time limit of 1 to 2 years.
The large time duration is 3 to 10 years. The time limit is required so that the benefits of the
projects could be gain in a minimum time period. In project each step and activity has allotted
sometime that helps to measure the speed the project as well as the performance of
management.
Quality: It can be describe as the value delivered by the project. Higher the value of
project higher is the quality of the project. The benefits that a project delivers to stakeholders
are known as value.
Communication: The structure and flow of message and information from one person
to another person, from one department to another department and from one management
level to another management level is communication.
Risk: Risk is known as the variation in result as from expectations. With each project certain
risk is associated. This can be minimized by analysing all factors that may affect the output of
the project. It can be minimized by the proper management and analysis of systematic and
unsystematic risk (Eckerson, 2010).
Resources: The quality of project largely depends on the quality of its resources. The
better is the resources the higher is the chances of the good quality. These resources include
money, labour, raw material and technical know-how. In order to gain good output the
resources needs to be managed properly.
Resources Cost Scope Time Communication Risk
Labour/
Technical
Expert
2000 Execution of
work as
given by top
management
12 months Top – down
approach
High
employee
turnover
Machinery 4000 Performing
task
12 months One to one
communication
High risk
due to
chances of
overuses
Location 1000 A complete 12 months Same level Low risk

floor communication
Software 10000 Development 12 months Top – down
and down – top
approach
High riskdue
to
intellectual
copyright.
P3 Project work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Work breakdown structure: Work breakdown structure is a process in a project
work is split down in small component. This is a helpful technique in project as it helps to
understand the completion of the project. Moreover this it provides sequence to the project as
well as it ensures that all activities are included in the project and nothing is missed. In work
breakdown structure main task is split into sub task and again these sub tasks are divided into
smaller portion. This is graphical representation of project activities.
Importance of breakdown structure: The major benefit of work breakdown structure is that
it reduces the complexities of the project. The complex task becomes small so that they seem
easy to do. It makes the process easier and flawless. Moreover that it is required for the
management to have a base of the project to show their team. This works as the plan lay out
for the project (Gebauer, Edvardsson and Bjurko, 2010). It reduces the cost of the project.
Another major benefit of the WBS is that it schedules the each and every task of the project.
It is important to notice here that it also helps to complete the project on time.
Gantt chart: It is chart that represents the amount of work done in horizontal
sequence. It gives a comparative analysis of the work expected to be done in particular period
of time and work completed in a particular time period. In this chart performed task are
mentions in vertical axis whereas time intervals are given in the horizontal axis. This creates
a sequence of the beginning of task as well as completion of the task.

Importance of Gantt chart: This Gantt chart is very useful as it align the activities with the
time framework. It is very important to complete tool to complete the each task on time.
With the help of this chart activities can be easily traced. It is very helpful in project
planning. It is very easy way to schedule the task as well as follow them in order to complete
the task on time. The usefulness of these techniques lies in the ability to deliver the output on
time (Incelli, 2013). This chart is helpful in controlling the activity of the project. It controls
the work and gives right direction to each activity.
TASK 2
P4 Conducting small scale research
Research has been done to know the market or customers opinion about particular
topic. Small business unit has organise research to know analyse clients need and wants in an
effective manner. It help them to achieve goals and aim appropriately by which they are run
entire enterprises activities in an effective ways. Main two kind of research method are
available qualitative as well as quantitative. In this report select qualitative investigation
method to carry all work effectively. There are two type of information sources primary as
well as secondary according to need to company investigator has chose best one mode of
gather data (Jones and Lubinski, 2012).
Primary data collection method: In this method researcher has collect data by first
hand sources in which firm has invest lot of money and other resources. The main sources of
gather information is survey, focus interview, questionnaire, debate, group discussion and
many more. This method has take time, efforts, resources etc. to carry out whole research
activities in an effective manner.

Secondary data collection method: In this, researcher has gather information by
already exist data. Some other people to get analyse and find out some relevant data.
Secondary information sources are books, newspaper, journals, magazine, social medias site
and internet etc. This sources of data has save time and resources as compare to primary data
collection method.
QUESTIONNAIRE
Name:
Age:
Gender:
Education:
Mail address:
Q1. Is digital technology new feature has favourable for softwire?
a) Yes
b) No
Q2. Will this additional quality of product and services has provided them long term
benefit?
a) Yes
b) No
Q3. What type of customers reaction will be faced by an organisation after implemented
advance new technology?
a) Positive
b) Negative
Q4. Does Softwire has actually required innovation?
a) Yes
b) No
Q5. Does the clients has attract toward advance technology of commodities?
a) Agree
b) Disagree
Q6. Does the firm has adequate resources with them in order to bringing digitalisation?
a) Yes
b) No
Q7. Will enterprises are capable to attract large number of clients by offering high
quality product and services?
a) Yes

b) No
Q8. What kind of operating system has used by firm?
a) Android
b) IOS
c) other web application
d) All of the above
Q9. According to modern world, which marketing mode has more preferred for doing business?
a) Traditional marketing
b) Online marketing
Q10 Give recommendation for implementing digital technology in a better way in an
organisation.
TASK 3
P5 Interpretation and data analysis

Theme 1: Digital technology has favourable for softwire firm in order to enhance
performance.
Q1. Is digital technology new feature has favourable for softwire? Frequency
a) Yes 21
b) No 9
a) Yes
b) No
0 5 10 15 20 25
Frequency
Frequency
Interpretation: Digital technology has help organisation to run entire business
activities in an effective manner. In this report select 30 respondent to know impact of
digitalisation on softwire. Out of 30, 21 people has says yes and remaining 9 customers has
say no to the same. They are think is technologies a favourable for softwire, it help them to
achieve set target in limited period of time.

Theme 2: Higher quality product and services has help organisation to gain long term
benefits.
Q2. Will this additional quality of product and services has provided
them long term benefit?
Frequency
a) Yes 19
b) No 11
a) Yes
b) No
0 2 4 6 8 10 12 14 16 18 20
Frequency
Frequency
Interpretation: In order to operate or gain long term benefits firm want to used
innovation to produce high quality goods and services effectively. In this research choose 30
respondent. Out of 30, 19 clients have say yes, high quality commodities help to attract large