Managing Business Projects: Digital Technology Impact on Softwire

This report examines the importance of digital technology, especially social media, in developing an organization's brand image and profitability, using Softwire as a case study. The report begins with an introduction outlining the project's aims and objectives, focusing on how digital technologies, particularly social media, influence brand perception and sales. Task 1 covers project aims, objectives, and a project management plan encompassing cost, scope, time, quality, communication, risk, and resources. It includes a work breakdown structure and a Gantt chart. Task 2 delves into the application of quantitative and qualitative tools for data collection. Task 3 analyzes the collected research and data, employing appropriate tools and techniques to draw valid conclusions and offer recommendations. Task 4 reflects on the value of the research in meeting objectives and the student's learning. The report utilizes both primary and secondary research methods and includes a project management plan with considerations for cost, time, scope, risk, quality, and communication. The conclusion summarizes the key findings and the report provides a comprehensive analysis of how digital technology impacts Softwire's business operations and brand image.

Managing successful
business project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
P1 Explain project aims and objectives......................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources. .............................................................................................................................3
P3 Work breakdown structure and a Gantt Chart......................................................................4
TASK 2............................................................................................................................................6
P4) Application of quantitative and qualitative tools for data collection...................................6
TASK 3............................................................................................................................................9
P5 Analyse research and data using appropriate tools and techniques.......................................9
P6) Appropriate recommendations as a result of research and data an alysis to draw valid and
meaningful conclusions.............................................................................................................16
TASK 4 .........................................................................................................................................16
P7) Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance in this research................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES .............................................................................................................................18

TITLE:
To determine the importance of digital technology especially social media in
developing organisational brand image and profitability. A Case study on Softwire.
INTRODUCTION
Digital technologies are considered to be the most essential element which plays vast role
in implementing innovation within the operations and functions of firm. Social media is an
important tool which is effective in promoting the brand image of firm within the market through
developing awareness among people. Softwire is the chosen organisation for this particular
project. This is a Softwire delivers bespoke software engineering, digital solution and
consultancy services to some of the UK's popular brands. The mainly deals with many customers
through wide established goods vendor and solution providers to start-up internet ventures which
implement their organisations on the Softwire (Berends and et. al., 2014). This report substance
the examination about the points and focuses of firm, the noteworthiness of progression in
accomplishing higher improvement and productivity nearby venture advancement design, a little
scale examination through applying subjective and quantitative procedures and finally
fundamental data and information will be aggregated and deciphered in fitting way.
TASK 1
P1 Explain project aims and objectives
Social media is considered as the most effective source of promotion, mainly
organisations are applying social media tools as to making their products and services more
familiar in nature. In today's business world, organisations are concerned in attaining high
growth and success through enhancing their production function and operations, production has a
direct influence on the sales of the firm. Digital technologies plays an important in the
developing the brand image of an associations whether it is for substantial or little scale firms. It
is a rising idea which is implemented by every association in this present era as to developing
their image in the mind set of people. Individuals utilizing digital advancement or innovation at
commercial centre for roll out improvements in business. Market embrace digitalisation for a
progression and development in arrangement of tasks in more powerful way. Firms utilize the
computerized innovation and in addition to its instruments for a propelled frameworks and
simple process.
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Background of the Project
The report into thought depends on the significance of computerized advances
exceptionally online networking in leading the advertising exercises of the firm. Advertising is
comprise to be a significant procedure which assumes a huge part in advancing promoting
products and services of an enterprise.. Softwire is a small software company which is focused
on enhancing its operations and production at market place. In the modern business environment
competition is on its peak and organisations are widely concern on attaining higher growth and
success through implementing effective business operations within the market area. The
company was established in the year 2000 with few employees and now the company has
grown to around 130 employees. The major purpose of the firm is to build an effective
environment to create outstanding software and provide them to their significant customers as to
satisfying their needs and wants (Denzin and Lincoln, 2011). In today's modern era social media
is the most applied source which is significantly use by each individual as to establishing an
effective connection within a wide area. This also considered as an effective source which
applied by Softwire as to creating awareness among people about their offered goods and
services. This create value in developing the sales of firm by the increasing the interest level of
consumers.
Research Aim: This consist to be the most essential element which plays vast role in
implementing all activities of the research in appropriate manner as to reaching to valid and
reliable outcome. The essential aim of this particular research work is “To determine the
importance of digital technology and innovation in developing organisational production and
operations”. A Case study on Softwire.
Research Objectives:
 To analyse the importance of social media tools within Softwire for conducting its
business operations.
 To evaluate the impact of digital technology especially social media on sales as well as
profitability of Softwire. To ascertain the role of digital technology in enhancing customers base of Softwire
within the market place.
Research Questions:
2

 What are the major importance of social media tools within Softwire for conducting its
business operations?
 What are the essential impact of digital technology especially social media on sales as
well as profitability of Softwire? What are the role of digital technology in enhancing customers base of Softwire within
the market place?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources.
It is vital for business firm to make a project management plan for handling project for
appropriate assessment and additionally group assessment of undertaking. It will be useful in
leading an examinations through looking for coherent discoveries and actualities that are
appropriate for business operations. Task administration design is formal archive which is
endorsed to deal with the undertaking execution (Fleming and Koppelman, 2016). The
undertaking administration design is useful in characterize, create, organize and coordinate
diverse arranging related exercises. As a small software and consultancy company it is essential
for Softwire to create an effective project management plan in respect to implementing its all
business operations in effective and appropriate manner. It helps in sparing, cost, snags and time
so as to usage of the technique and additionally manage any perplexing conditions at the season
of creating study. Also, there are distinctive parts which are given underneath as above:
Cost-It is a fundamental viewpoint which firm can not be disregard. Without cash, firm
can not make and execute the powerful task design. For receiving the computerized innovation ,
there will be a need of more cost as this enterprise is aiming to expand its operations through
undertaking innovative practices. In this way, it is essential for Softwire to take better choice and
actualize design in better way.
Time- In this, there is assurance of task toughness. It assumes a vital part in actualize
venture. Furthermore, it is imperative that all objectives ought to be proficient in set day and age
with the goal that firm can accomplish its objective in given time-frame (Geraldi and Lechter,
2012).
Scope of the Project: This consist to be an essential element which plays vast role in
completion of a project in appropriate manner. Each business organisation work for some
purpose or scope, which helps the organisation in moving forward towards right direction as to
3

completion of the work within the desired period of time. The project has vast scope within the
organisation as digital technologies are rapidly supporting the growth of company in vast way. It
is high and worried about modernisation of exercises of business through utilizing advanced
innovation. It is useful in expanding improvement and benefit level of an organisation.
Risk and Resource Management: As Softwire is a little firm so odds of hazard in this
business isn't more. Odds of hazard rise all the more so it is the obligation of chief to decide all
the hazard for making venture effective. It is fundamental that firm should utilize better asset in
its undertaking to make it effective and assure that there are contingency plans formulated to deal
with risks.
Quality control-It is an important part and under this there is a need to administration of
Softwire to make change in nature of business operations and functions in a superior way. It
helps in pulling in the expansive number of buyers for upgrading improvement alongside benefit
level. It is basic that firm should deliver merchandise and enterprises based on requirements and
tastes of buyers and conform with quality benchmarks in the industry.
Communication: keeping in mind the end goal to make business fruitful, it is vital for the
executives of Softwire to interface with its provider, customers and furthermore staff individuals
in better way (Ghobakhloo and et. al., 2012). Managers ought to incorporate its workers during
the time spent basic leadership with the goal that they can are being provided with suitable
information and data so that better results are accomplished in terms of performance.
P3 Work breakdown structure and a Gantt Chart
It is important to administration to implement all business operations and activities in
well planned and systematic manner as to accomplish the better outcomes. It is the obligation of
supervisor to ensure that a suitable arrangement is being carried out which assures that all the
given activities and tasks are completed within specified time. Furthermore, an agent utilizes
distinctive strategies and instruments to gather pertinent and precise data or information. There
are two distinct procedures executed which are say beneath:
Work Breakdown Structure-It is a viable procedure which helps in separate task in to the
sensible or small segments so the colleagues can complete that undertaking in a simple way
(Glaub and et. al., 2014). This is an incremental disintegration of undertaking in work bundles,
distinctive stages and numerous others. It is tree write which fragments work of sub division and
accomplish its goals in an convenient manner.
4

Illustration 1: Work breakdown Structure
(Source: Work Breakdown Structure, 2017)
Gantt Chart: Under this, venture is sectioned in to the diverse edge with appropriate
timetable or time. It is important to include distinctive exercises in venture for completing a
suitable work. For better division of exercises or undertakings, there is a prerequisite to each
extend Gantt graph with respect to accomplishing the objectives in a superior way (Hirshkowitz
and et. al., 2015). Under this diverse exercises are isolated by the time periods. In setting to lead
the exploration in appropriate way, there are various activities which are needs to be
implemented in a clear sequence. The appropriate Gantt Chart has involve various elements
which are as the problem identification, Literature review and than analyse the main problems,
Define Concept of study, Choice of respondents which are going to implement in research
project, Development plan, Data collection and in the end Analysis and review the major aspects
of research work.
5

TASK 2
P4) Application of quantitative and qualitative tools for data collection
The research is essentially required to conduct with the help of different suitable methods
with an aim of identifying current market trends through collecting feedbacks from the targeted
customers (Hwang and Lim, 2012). There are mainly two methods which help researcher to
collect relevant information about the content of research. Such method includes primary and
secondary method. Primary method is considered as an effective method which gives reliable
and accurate information due to collecting only first hand information which can be gathered
through conducting interviews, questionnaire etc. On the other hand, adopting secondary
method uses second hand information which are already used by other scholars. In this method,
information can be collected through magazines, newspapers etc. due to which the reliability and
accuracy level will be less when compared with primary sources of research.
6

The selection of method of research is based on the needs and the resources available
with the researcher. At the end of research, the gathered information are properly analysed and
on the basis of which the strategies adopted by researcher so that a suitable conclusion can be
formed along with provision of relevant recommendations. (Lakatos, 2014).
Apart from this, there are many methods which are helpful in collecting information on the
given topic such as Qualitative, Quantitative and Analytical approaches of data gathering.
Among these, the qualitative and quantitative method are mostly used by researcher with
an expectation of getting maximum possible result. For this, primary and secondary method are
used which are explained as below:
Primary method: Under this method, new and first hand information are collected in
order to get accurate and reliable result. It can be collected through preparing questionnaire,
conducting survey etc. In the given case, 30 respondents are selected with the purpose of getting
their views and suggestions regarding the content of research. It can be done through
questionnaire which are given as below:
Secondary method: Under this method, second hand information which can be
previously used by other parties are taken with the purpose of identifying the current market
trends. Such method is selected if the research have lack of time and money.
Quantitative Method: Quantitative method is a systematic technique which includes
collection of data through various questionnaires, polls and surveys which are analysed and
interpreted through statistical, mathematical and numerical analyses (Meredith and Mantel Jr,
2011). This research method concentrates on gathering information in the form of mathematical
figures which can be interpreted in from of graphs and other charts.
The primary aim of conducting research using this method is to ascertain relationship
between two variables which are intercorrelated with each other, This method deals in figures,
facts, numbers, logic and reliable data which are gathered from structured research instruments.
7

Questionnaire
Name:
Age:
Gender:
Email:
Address:
Q1 Does technology up gradation helps in expansion of software companies like Softwire?
Agree
May be
Disagree
Q2) What are the major benefits of social media tools for Softwire?
Positive brand image
Efficient management
Customers loyalty
Q3) Which technology up gradation results to be most significant for software companies?
Seamless Voice Recognition
5G Technology
Artificial Intelligence
Q4) Does social media tools plays effective role in creating a good image of firm within a
competitive market?
Yes
No
Q5) What are the major need of technology especially social media and innovation in a software
company?
Expansion of business
Developing sales and profitability
Increasing production
Q6) Which is the most beneficial department of Softwire company from innovative technology?
Customers
Suppliers
8

Employees
Management
Q7) Does Edge Computing helps to develop efficient software?
Yes
No
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Theme 1: Technology up gradation helps in expansion of software companies like Softwire.
Interpretation:
When asked from respondents in this regard that whether technology up gradation helps
in expansion of software companies like Softwire, then 26 out of 30 people said that they agree
on the statement, however 4 people were either not sure or were not agree with the statement.
This clearly depicts that technology up gradation helps in expansion of business.
9
Agree May be Disagree
0
5
10
15
20
25
30 26
2 2
Column B