Regent College: Impact of Digital Technology on Sushi Samba Growth

This report investigates the impact of digital technology on the growth and innovation of Sushi Samba, a small restaurant in London. It begins with an introduction highlighting the advancements of technology and its impact on modern lifestyles. The report's core focuses on a project aimed at understanding how digital technology supports the growth of the restaurant. It defines project aims, objectives, and research questions, including the importance of digital technology in increasing Sushi Samba's growth rate and the relationship between digital technology and the restaurant's success. The project management plan includes various themes, with employee surveys analyzing their perspectives on digital technology's benefits and potential issues. The research design, approach, limitations, and data collection methods are also detailed. The report concludes with recommendations for maximizing growth through strategies such as online advertising and addresses potential challenges like security measures.

MANAGING SUCCESSFUL
BUSINESS

INTRODUCTION
The technology has made a huge number of advancement in the life style of the people.
Also, it has helped in solving various implications of the online as well as offline well being
(Baden-Fuller and Haefliger, 2013). More than half of the population is dependent on these
modern digital assets such as smartphones, laptops, tablets etc. More than bringing
advancements in the lifestyle of the people, the digital technology has become an important part
of the people's lives. A huge number of population uses it for fun, while some make use of it for
informative facts and figures. The report is about determining the impact of digital technology on
the growth and innovation of a small restaurant, Sushi Samba in London, UK.
TASK 1
P1
Aim/ Topic of the research : The impact of digital technology in supporting the growth and
innovation in small business.
Objectives :
 To understand the idea of digital technology
 To analyse the importance of digital technology on maximizing the growth of Sushi
Samba
 To determine the relationship between the growth rate of Sushi Samba and introduction
of digital technology.
 To recommend ways for maximizing the growth rate of the Sushi Samba restaurant.
Research Questions
Q1. What is the idea of digital technology?
Q2. What is the importance of digital technology on increasing the growth rate of Sushi
Samba ?
Q3. What is the relationship between the involvement of digital technology and
maximized success rate of Sushi Samba?
P2
Project management plan is formulated by the researcher which covers cost, scope, time, quality,
communication, risk and resources associated with the research study. In this context the project
management plan covering the all the aspects is described below:
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WBS Task Name Duration Start Finish Predecessors
1 Managing Successful
Business Project 103 days Thu 8/30/18 Mon
1/21/19
1.1 Determining title of
project 5 days Thu 8/30/18 Wed 9/5/18
1.2 Constructing statement
of problem 5 days Thu 9/6/18 Wed 9/12/18 2
1.3
Establishing deadlines
for sorting research
resources
15 days Thu 9/13/18 Wed 10/3/18 3
1.4 Literarure review 10 days Thu 10/4/18 Wed
10/17/18 4
1.5 Selecting techniques for
research 5 days Thu
10/18/18
Wed
10/24/18 5
1.6 Calculating costs 5 days Thu
10/25/18
Wed
10/31/18 6
1.7 Collection of data 25 days Thu 11/1/18 Wed 12/5/18 7
1.8 Analysing data 10 days Thu 12/6/18 Wed
12/19/18 8
1.9 Interpretation and
evaluation of data 10 days Thu
12/20/18 Wed 1/2/19 9
1.10 Generating findings and
results 5 days Thu 1/3/19 Wed 1/9/19 10
1.11
demonstrating
conclusion and
recommendations
5 days Thu 1/10/19 Wed 1/16/19 11
1.12 Documenting results 2 days Thu 1/17/19 Fri 1/18/19 12
1.13 Submission of report 1 day Mon 1/21/19 Mon 1/21/19 13
2

 Cost: To carry out the research study in precise manner researcher estimated cost around
£1000. The cost will spend mostly on literature review section and data analysis part. Resources: Resources such as questionnaire will be used for primary analysis and
relevant books and journals will be used for secondary analysis. Time: It will take _, days to complete the research study. Scope: After completing the research, researcher will be able to tell about the
significance of digital technology.
 Risk: Moderate risk can be associated with the data collection and analysis as researcher
might face difficulty in collecting data from both primary and secondary sources.
P3.
3

4

TASK 2
P4.
In order to attain the aim and objective of research, quantitative research method will be used. As
research study contains of numerical data, quantitative research method would be the most
appropriate and precise way to carry out the analysis. It helps in analysing the numerical data
associated with research in effective and efficient manner.
Questionnaire
Name :
Age :
Sex:
1. Do you think the idea of digital technology can work in Sushi Samba?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
2. Do you think the involvement of digital technology can increase the growth rate of the
restaurant?
 Yes
 No
 May be
3. Do you think there is any relationship between the digital technology and maximized
success rate of the restaurant?
 Strongly Agree
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 Agree
 Neutral
 Disagree
 Strongly disagree
4. What element of digital technology can prove as the most beneficial for Sushi Samba?
 Digital access
 Digital commerce
 Digital communication
 Digital etiquette
5. What do you think can be the main issue that can occur after the involvement of digital
technology in Sushi Samba.
 Management of digital technology
 Lack of proper arrangement of data
 Security measures
 Other
6. Do you think the involvement of digital technology can help the restaurant in achieving
success at faster rates?
 Yes
 No
 May be
7. What strategy can help in involving the digital technology in Sushi Samba?
 Direct marketing
 Relationship marketing
 Diversity marketing
 Online advertising
Theme 1 : Idea of digital technology can work in Sushi Samba
Do you think the idea of digital technology can work in Sushi
Samba?
Frequency
6

Strongly Agree 14
Agree 2
Neutral 1
Disagree 2
Strongly Disagree 1
Description : An analysed, it is clear that 14 employees of the restaurant, Sushi Samba think that
the idea and concept of digital technology can help the restaurant in various ways. 14 people
from the restaurant strongly agrees to the fact. This shows the understanding level of the
employees that they are intelligent enough to understand the importance of digital technology
and gadgets and also how it can help in increasing the rate by which activities are going on in the
restaurant. 2 people agrees like the 14 other people but one employee of the restaurant is neutral
as they think it may or may not be beneficial for the company. 2 employees think that the digital
technology will be of no use in Sushi Samba as people are not literature enough to make use of
it. The same way 1 other employer also strongly disagrees the fact of digital technology being
useful in Sushi Samba.
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Theme 2 : The involvement of digital technology can increase the growth rate of Sushi Samba
Do you think the involvement of digital technology can increase the
growth rate of the restaurant?
Frequency
Yes 18
No 1
May be 1
Description : From the analysed data, it has been observed that 18 employees think that the
involvement of digital technology can help Sushi Samba in an improved growth rate of the
restaurant. They understand the fact that the use of new and modern digital gadgets have helped
a lot of businesses in an increased growth, thus can also be beneficial for Sushi Samba. One
employee of the restaurant thinks that its involvement can not maximize the success and
innovation rate and one other employee is confused about the fact and thinks it may or may not
maximize the performance and the success rate.
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Theme 3 : There is a relationship between the digital technology and maximized success rate
of the restaurant, Sushi Samba.
Do you think there is any relationship between the digital
technology and maximized success rate of the restaurant?
Frequency
Strongly Agree 15
Agree 2
Neutral 1
Disagree 1
Strongly Disagree 1
Description : 15 people think that there is a relationship between the digital technology and
increased success rate of Sushi Samba. They strongly agree to the fact as the involvement of
digital and modern gadgets can help in increasing the rate by which activities and processes are
being done in the Sushi Samba, thus it can further help in increasing the success rate of the
restaurant as well. The same way, 2 staff members also thinks the same but one member is not
sure of the fact as they think there may or may not be a relationship between the both. One
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member disagrees the fact and another strongly disagrees as they think there cannot be any
relationship between them and the involvement can result just a waste of time, nothing else.
Theme 4 : Element of digital technology can prove the most beneficial for Sushi Samba
What element of digital technology can prove as the most beneficial for
Sushi Samba?
Frequency
Digital access 17
Digital commerce 1
Digital communication 1
Other 1
Description : Although very element of digital technology can help Sushi Samba but digital
access can act as the most efficient and essential element. After analysing the data, 17 staff
members think that digital access on the whole can help the restaurant in more advancements.
This means they are intelligent enough to understand the fact that a complete digital access may
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