The Impact of Digital Technology on Business Activities: Talent Plus

This research report investigates the impact of digital technology on business activities and stakeholder engagement, focusing on Talent Plus, a UK-based consultancy and placement agency. The report explores the benefits of digital technology implementation, its role in stakeholder engagement, and its influence on business activities and stakeholder management. The research methodology includes a qualitative approach with exploratory research design, interpretivism philosophy, and an inductive approach, employing non-random sampling of 40 respondents. The report utilizes both primary and secondary data analysis to assess the impact of digital technologies on Talent Plus's operations, including how technology enhances efficiency, communication, and overall business outcomes. The study aims to identify the advantages of digital technologies, their impact on stakeholder engagement, and suggest approaches for technology implementation, providing valuable insights into digital transformation within the business environment.

Research Report

Table of Contents
TITTLE: “The impact of digital technology on business activities and engage stakeholder: A
case study of Talent Plus.”..............................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the research.......................................................................................................1
1.2 Significance of the Research.................................................................................................1
1.3 Research Aim:.......................................................................................................................2
1.4 Research Objectives...............................................................................................................2
1.5 Research Questions................................................................................................................2
1.6 Time scale and Gantt Chart...................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Benefits of executing digital technologies.............................................................................4
2.2 Role of digital technology in stakeholder engagement within the business..........................4
2.3 Influence of digitalisation in stakeholder management and business activities....................5
2.4 Numerous ways by which measure of technologies can be approached...............................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Type of Investigation.............................................................................................................6
3.2 Research Design....................................................................................................................6
3.3 Research Philosophy..............................................................................................................6
3.4 Research approach.................................................................................................................6
3.5 Data sampling........................................................................................................................7
3.6 Data Analysis.........................................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................7
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................13
5.1 Conclusion...........................................................................................................................13
5.2 Recommendation.................................................................................................................13
REFERENCES..............................................................................................................................14

TITTLE: “The impact of digital technology on business activities and engage
stakeholder: A case study of Talent Plus.”
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
Technology can be considered as one of the fundamental business essential part in the
recent era as it has disrupted the entire methods of operating business. Technology assists in
carrying out the activities which have redefined the operations of business in appropriate and
more suitable manner. Medium and small business size have utilised the digital technology more
appropriately to compete in competitive market with larger enterprise. This can be observing that
technology has assisted them in functioning their operation and managing production and other
management (Armstrong and Taylor, 2014). This report will discuss the impact of digital
technology on the business activities of Talent plus which a consultancy and placement agency
operating in UK employing more than 80 workers. This report will evaluate the aims and
objectives of report and comply systematic research project in order to achieve the relevant
outcome.
Nature of market is dynamic and an organisation always needs to cope up with it for
ensuring their growth and sustainability in industry for longer period of time (SMEs need to
embrace technology to boost growth, 2013). Development in technologies is necessary and all
innovations should be applied in association because it enhances situations and circumstances in
which business operations carried out. Technologies are getting updated regularly even in short
period of time so it is required from venture that they adopt all these changes in their firm so that
company could get high position in marketplace but it is crucial for corporation that they adopt
these short term changes that are occurring in technological environment. When in company, if
physical resources are linked with technologies then it is said to be an ideal condition.
1.2 Significance of the Research
The research is prearranged in order to implement the fundamentals of digital
technologies as well as their influence on start-ups and small organisation. Edge of digital
technologies is achieved by organisation is handful in improving stronger consumer base as well
as other financial outcomes (Berman and et. al., 2012). This does not bother whether the
organisation is new or existing due to embracing right and suitable set of technologies i.e. a
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requirement of each firm in regard of defeat rivals. This competing task is assigned to higher
management of firm for evolving an ideal relation and connection between technologies as well
as physical resources of organisation. Talent Plus is a small consultancy firm that facilitates
management and other human resource services to companies (Bratton and Gold, 2017). The
selection requirement of right technologies set can be carried out through transformation of
digital technologies organisational functions. Another reason of adopting digital technologies is
to emphasise other types of benefits such as development in operation level of business along
with higher benefits.
1.3 Research Aim:
“The impact of digital technology on business activities and engage stakeholder: A case
study of Talent Plus.”
1.4 Research Objectives
 To designate the benefits of executing digital technologies.
 To ascertain the role of digital technology in stakeholder engagement within the business.
 To assess the influence of digitalisation in stakeholder management and business
activities.
 Recommend numerous ways by which measure of technologies can be approached.
1.5 Research Questions
 What are the benefits of implementation of digital technologies with talent plus?
 What is the role of digital technologies in the engagement of stakeholder in business?
 What are the influence of digitalisation in the management of stakeholder and activities
of business?
 What are the probable ways through which technologies measure can be approached
within organisation?
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1.6 Time scale and Gantt Chart
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CHAPTER 2: LITERATURE REVIEW
2.1 Benefits of executing digital technologies
According to the recent era, technologies are fundamental part that not only beneficial for
the working environment but also assist in implementation of practices that can enable doomed
organisation in achieving success (Boxall and Purcell, 2011). Here are mentioned some of the
benefits which technologies provide to the business organisation:
 This helps in creating and producing more efficient and productive services and
products within a company. This can be attained through the assistance of several
different technologies such as electronic media and technological mediums etc.
 Accuracy is very essential in business world which can be attained through the
implementation of digital technologies not only in the information sector but also in
the computation practices.
 Technologies have created more interactive and transparent communication system
along with creating immediacy in it. Though this, business organisations have
availed to interact their public more effectively and efficiently.
2.2 Role of digital technology in stakeholder engagement within the business
According to Kehoe and Wright (2013), the digital technologies as changed the
functioning of business operation and its system from past few year. The world is quickly
connecting and vastly linked with the digital era. In business sector, there are numerous practices
and techniques which connects organisation with their stakeholder leading to effective
management of stakeholder. There are several role of technology in stakeholder management
such as:
 It manages the cost of communication and other operations procedure which can
help in creating better productivity.
 This creates transparency within the entire system which can assist in operating the
practices in more effective manner.
 It can aid in achieving the final outcome and managing the activities accordingly.
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2.3 Influence of digitalisation in stakeholder management and business activities
As per Messersmith and et. al. (2011), digital technologies and online tools can assist the
company in managing activities and creating the engagement of stakeholder in more effective
and efficient manner. Hence, this can be managed and arranged as per the business requirement
of enterprise. Through creating effective communication, organising activities in order to achieve
their business objectives in significant manner. It can assist in engaging stakeholder and
performing their practices in ideal way.
2.4 Numerous ways by which measure of technologies can be approached
Digital technologies have wide range of scope as this is considered as a wide industry.
Hence it can be claimed that there are various practices and numerous ways through which an
organisation can attain technologies and practices in more efficient and effective manner. In
order to attain competitive edge, a firm need to maintain and accommodate some certain
techniques and measure their technologies which can assist them in meeting the business
outcome (Jiang and et. al., 2012). Here are mentioned some of the resources example through
which differentiation in edge can be managed:
 Trademarks and apparent
 Brand know-how
 Established basic of consumer
 Organisation honour
 Brand equity
Hence, through utilising such medium and its resource, company can achieve their business
objectives in more effective and efficient manner (Small Businesses Adopting Technology Is Key
To Raising Productivity, 2017). It also can lead to various competitive edges such as value
creating, management of organisation etc.
CHAPTER 3: RESEARCH METHODOLOGY
Research methods are essential to analyse the plan or entire project in more systematic and
scientific way. This is required as it is considered as the most indispensible part of entire
research report (Crook and et. al., 2011). This accommodates several different procedure and
practices which is discussed in the following part of research mentioned briefly beneath:
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3.1 Type of Investigation
Numerous types of research methods are optimised in the report which is being selected by
investigator while conducting a research report. The nature of a proper research can be
eliminated into two ways i.e. quantitative and qualitative. As quantitative research technique
focus over the facts, statics and data in order to make it more authentic. On the other hand,
qualitative research method can be referred as the behaviour and attribute of the research. In the
respected report, the project will optimised the qualitative methods for understanding the nature
of the study in order to make it more authentic.
3.2 Research Design
Research design can be defined as the overall research strategy which is being optimised
by research in regard of making the logical and coherent study addressing entire issue efficiently.
There are major three type of research design i.e. experimental, exploratory and descriptive
research method (Anitha, 2014). This report will consider the exploratory research method as
this is more suitable method in order to attain the outcome in more efficient manner.
3.3 Research Philosophy
This can refer to the belief in regard of the methods in which data is analysed and assessed
in the research method. Research philosophy is eliminated into two segments which is positivism
and interpretivism. In the recent study, investigator opt the interpretivism approach as this will
analyse qualitative method of research that can aid in understanding and evaluating the distinct
stages of specific phenomenon. This is associated with the nature of research and its role as
social elements. It aid in consider the different individual role as per the meaning of research.
Hence, it orders to achieve the effective outcome, there are numerous considerations within the
social role and human emotions.
3.4 Research approach
This is an efficient research tool of research that deliver support while carrying out the
research practices in more suitable manner. This research approach can be categorised into
distinct approaches i.e. deductive and inductive approach . The present report will accommodate
inductive approach for managing systematic qualitative and quantitative method of research.
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3.5 Data sampling
Under this method of sampling, the sample is being selected by the researcher in regard of
presenting entire population in fair way. This report will conduct non-random sampling
technique which undertakes 40 responders who are designated that are presented in the research
report (Renwick, Redman and Maguire, 2013). In this, simple non-probabilistic techniques are
optimised in this research technique for the presented project. This can assist in making research
analysis of data more fair and authentic in the research report.
3.6 Data Analysis
Analysis of data referred as the fundamental procedure which assists in evaluating,
inspecting, evaluating and transforming the data modelling to gather the information. This has
various approaches and facts i.e. opted by investigator to carry out relevant information and
outcome. There are major two types of data analysis which is primary and secondary data.
Primary data evaluation where accumulate and interpret new and fresh information sources,
secondary data light over the existing scholars report and research in order to support the answer
in more authentic manner. This report will utilise both primary and secondary data to support the
different research aspects in more significant manner.
CHAPTER 4: DATA ANALYSIS
This is one of the paramount segments of research as this gather information which has to be
analysed through preparing the proper questionnaire and fulfilment through presented
respondents. This assist in analysing individual opinion in context of research title. This research
area is associated with the research theme which is developed on the basis of research questions.
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Questionnaire
Q1)? Do you think digital technologies are beneficial for Talent Plus? Frequency
 Yes 36
 No 4
Q2) What are the main digital technology components which can is also
assisting in e-commerce activities of Talent Plus company?
Frequency
 Mobile Phones 25
 Laptop 5
 Broadband 6
 Landlines 4
Q3) which segment of organisation is more facilitated by the digital
technologies that are affecting growth and development of organisation?
Rate of
 IT Sector 18
 Financial Sector 8
 Marketing Sector 9
 Human Resource Sector 5
Q4) Which organisational department is majorly influenced by the advantage
of digital technologies in Talent Plus company?
Frequency
 Online Marketing 16
 Sales 8
 Advertisement 6
 Building Connectivity 10
Q5) What are the main tools and technologies in digital sector that is being
offered and included by organisation?
Frequency
 Mobile phone services 16
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 Broadband 10
 Landlines 8
 Internet 6
Q6) In what way, digitalisation is influencing the workplace of organisation? Frequency
 Increasing work profitability 12
 High production efficiency 10
 Greater productivity 8
 Skill and knowledge enhancement 10
Q7) Do you experience contented services and products offered by the Talent
Plus company?
Frequency
 Satisfied 34
 Dissatisfied 6
Q8) Does disruption of digital technologies in numerous organisational
segments assist in fetching competitive edge to enterprise?
Frequency
 Increase share of market 10
 Brand awareness 6
 Emphasise sales amount 14
 High productivity 10
Q9) Give suggestions to organisation for better profitability and effective
performance of Talent Plus in context of company.
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