Research Project: Digital Technology's Impact on Tesco PLC Objectives

This research project analyzes the impact of digital technology on achieving business objectives within Tesco PLC. The project begins with background information on digital technology and its advancements, followed by research questions and aims, including an evaluation of digital technology's concept and its relationship with business outcomes at Tesco PLC. A comprehensive literature review explores the concept of digital technology, its various benefits, and its significance in modern business operations, including discussions on customer satisfaction and productivity. The methodology outlines the research strategy, philosophy, approach, and data collection methods. The analysis section discusses the communication of research outcomes and presents an action plan. The project concludes with recommendations for analyzing different impacts of digital technology, alternative research methodologies, and suggestions for future research. References are also included to support the research findings.

Research Project

TABLE OF CONTENTS
Background.............................................................................................................................1
Research Questions..........................................................................................................................1
Research Aim...................................................................................................................................1
Research Objectives.........................................................................................................................1
Literature Review.............................................................................................................................1
METHODOLOGY..........................................................................................................................6
Research strategy....................................................................................................................6
Research philosophy...............................................................................................................7
Research approach..................................................................................................................7
Data collection........................................................................................................................7
Methods for collect data.........................................................................................................8
Techniques for data collection.........................................................................................................8
Sampling..........................................................................................................................................8
DATA COLLECTION AND ANALYSIS......................................................................................8
Communicate proper research outcomes .............................................................................11
Action plan.....................................................................................................................................17
Collect primary research with primary and secondary research..........................................18
Reflect the effectiveness.......................................................................................................20
Alternative research methodologies.....................................................................................21
Conclusion and recommendation...................................................................................................23
REFERENCES..............................................................................................................................24

TOPIC
To analyse the impact of digital technology on achieving business objectives in Tesco
PLC.
Background
Digital technology has made various advancements in different fields. Digital technology
has expanded very widely that it covers different aspects of the operations and functioning. Any
organisation can make involvement of digital technology in order to make the processing fast
and more appropriate (Manganello and Strogatz, 2017). A very common example of it can be
considered as the fact that the Tesco PLC can replace all their manual processing to the digital
one so that they can be able to save a huge amount of time. Also, it will further help in achieving
the popularity as well as the productivity at higher rates. The research is about analysing the
different impacts of digital technology that can help the Tesco PLC to achieve all their business
objectives and targets.
Research Questions
Q1. What is the idea of digital technology?
Q2. What is the relationship between digital technology and achieving outcomes at Tesco PLC?
Research Aim
To analyse the impact of digital technology on achieving business objectives in Tesco
PLC
Research Objectives
 To evaluate the concept of digital technology
 To understand the relationship between digital technology and achieving business
outcomes at Tesco PLC.
 To analyse impact of digital technology on customer satisfaction
 To recommend ways of analysing different impacts of digital technology.
Literature Review
Concept of digital technology
Digital technology has been successful enough in bringing various advancements as it
can actually help in increasing the overall popularity as well as productivity rate. Also, its
1

involvement has become necessary because it is very important to cope with the current trends as
if Tesco PLC will still rely on the manual processing, it can effect quite negative on the overall
processing. So, it is better to make involvement of the digital technology as it can actually help
in increasing the rate of the processing of the operations and functions. Thus, it can help in
achieving the targets and goals faster. Along with this, it also helps in making better and efficient
communication. So, it can be considered that there are various benefits of using the digital
technology as on an overall basis, the use of digital technology helps in improving the lifestyle of
people as well. It helps in saving much amount of time. The use of digital technology helps in an
improvised set of learning. Nowadays, technology has become important as it has various
positive impacts on the business operations of Tesco PLC. Also, it is not associated with the size
of the company because no matter the organisation is small or big, digital technology has been
spread in a very wide network (Oldham and Da Silva, 2015). So, it has tangible as well as
intangible advantages that can help any firm to make a huge amount of money and satisfy the
customers.
The actual forte behind making money is that digital technology which helps in
minimizing the speed of the processes, thus, saving much amount of time as well. So, in that
saved amount of time, the employees of the Tesco PLC can ensure doing some other work.
Therefore, it can be evaluated that it helps the system to develop in a way that it throws various
positive impacts that leads the company to satisfy the customers and helps them in gaining a
higher rate of productivity as well. It can also be said that it helps all the processing to be done in
an effective manner. Digital technology involves various factors such as new communication
technologies, multi-functional devices, etc. So, it helps in multi functioning of tasks. So, it can
actually save a huge amount of time and that the retail firm can utilize in a much better and
efficient way. There are various ways through which Tesco PLC can make use of the digital
technology such as including cloud services, taking feedbacks of social media, etc.
Although every such feature can prove very effective for the retail firm. Taking
feedbacks from the customers through the means of social media can actually prove to be
effective as by such means, the customers also consider the fact that they are important for the
firm and this further helps in maintaining their interest in the specific firm. So, either on website
or one mails, the Tesco PLC can ensure taking feedbacks from the customers so that they can
also get aware what people think about them. It is helpful in other factors as well because the
2

customers use the services and products of Tesco PLC and so, they must be having some good as
well as bad points for the same. By the means of feedbacks, the retail firm can get an idea about
the negative factors which means what people are not liking about the retail firm . Then, the
retail firm can work on that and make the replacements and modifications where necessary.
According to the view of Oldham and Da Silva, (2015), digital technology considered
development of the business with mathematical concepts and understand creative results as well.
In this regard, innovations and creativity develop to make effectiveness in business. In addition
to this, it also helps to make high growth in the enterprise to look towards the information that
useful to implement information for attain desired results. Digital technology also based on the
two aspects that assists to show creative results with information and data transmission. It is the
process in which organisation communicate, learn and work. On the other hand, Taylor, Bogdan
and DeVault, (2015) stated that telecommunication also relied on the methods that assists to
transmit the messages. It helps to increase development of network with replace advance. In
particular consideration, it also makes analogue transmission, digitalised signals which make
systematic work performance at workplace.
In order to look upon the Westerman, Bonnet and McAfee, (2014) views it can be stated
that telecommunication activities based on the digital methods through message could be
transmit easily. With the help of the increasing fibre optics and development of the digital
technology, it has been seen that it help to make advance results. From past several years, its uses
increases which broadcast premièred in UK. Therefore, communication activities transmitted
compressed digital signals to receives several programs. Beside this, Gilbert, McGuire and
Villeneuve, (2015) argued that digital printing develop with electro-photographic aspects
through Tesco PLC able to increase their profits and revenue with advance activities'
implementation. Furthermore, it also assists to design computer ranging which work with
internet activities. There are several tasks has been performed in it which assists to implement
different program in the business.
According to Oldham and Da Silva, (2015), Innovation expect essential part in the
neighbourliness and tourism wanders. The two customers and associations can benefit by moves
in correspondence, reservations and guest organizations structures. Innovation grants constant
correspondence and streamlines the guest experience, from reservation to checkout. There are
distinctive courses through which the organization of the affiliations can executes the
3

Technology in their ordinary business exercises. Innovation remarkably impacts on the Retail
firm and what's more unique sections related to the tourism. These parts join transportation,
correspondence visits among various divisions. The use of developments has been redesigned
during the time surprisingly to give specific organizations everywhere throughout the globe. In
the current past when Technology was occasionally used as a piece of the tourism region, most
organizations were of extraordinarily low quality and likewise conflicting.
As per Westerman, Bonnet and McAfee, (2014), Web innovation enables individuals in
simple voyaging, to individuals can without much of a stretch access different administrations or
items offered by movement and tourism associations, for example, The Thomas cook. The web
innovation acquired numerous imaginative techniques or components the tourism business, for
example, online appointments, individuals these days utilize web innovation to get to different
administrations and items offered by the tourism association. Booking tickets online is a standout
amongst the most prevalent movement in the tourism business in the present world. This has
built up an intense change in the friendliness part, simple booking pull in clients to utilize the
administrations and make the most of their voyaging.
Gilbert, McGuire and Villeneuve, (2015) has contended that computerized technology or
the web has assumed a noteworthy part in the advancement and development of cordiality
industry. Simple access to administrations, simple connection, and powerful introduction of
tourism bundles, rebates, advancements and deceivability had an extraordinary impact of the
acquiring choices of the clients. Notwithstanding this tourism administrators can without much
of a stretch distinguish current needs and requests of their clients with the utilization of online
networking stages, clients can give their inputs, their requests identified with tourism benefits
specifically with the tourism administrators. Taylor, Bogdan and DeVault, (2015) has stated that
the web or computerized stage impact choices of clients by offering compelling, appealing and
simple administrations or offices identified with friendliness industry. Individuals gets pulled in
to different administrations offered by Retail firm , for example, alluring bundles, plans,
recordings, pictures are exhibited to the clients which assumes a noteworthy part in affecting
their choices. Sites and online gateways utilizes different showcasing methods to pull in clients.
Relationship between digital technology and business objectives
If Tesco PLC makes the involvement of the digital technology, it can actually help in
increasing the speed as well as rate of the processes and operations. Thus, it can help the retail
4

firm in an increased rate of productivity and popularity. There are some processes that are being
done manually in the retail firm . So, the retail firm can involve digital technology so that all the
manual processing can get replaced by the digitalised one (Hutchison and Woodward, 2014).
Also, it will help in saving a huge amount of time as well. Recording the attendance of the
employees, managing their personal records and recording the information about the customers
who visit the retail firm for stay purpose; these are various factors that are being done manually
and if a database system will be implemented in a retail firm , it can actually save all these details
in an efficient way. Also, after each single entry, the system can get updated. Therefore, it can be
considered that on an overall basis, if Tesco PLC makes involvement of the digital technology in
their retail firm , it can help them as it will save a huge amount of time. Thus, the retail firm can
keep their focus on involving other essential ways that they can involve in order to cope with the
other competitors in the market place.
A very common example of this can be classified as implementation of Wi-Fi as when
customers will stay in the retail firm , it is obvious that having a wireless internet connection can
act as an attractive factor. So, Tesco PLC can ensure implementing wireless internet connection
as it can act as a very attractive feature. Although the retail firm can have some policies as well
such as providing a user name and password only if the customer is about to check in the retail
firm . Also, they can also involve digital conference facilities because this can also attract
various customers. Many times, it happens that some clients have to visit some specific city
where they have to meet for business meetings. So, if there will be a facility of digital
conferencing room in which the clients can be very efficiently able to represent and demonstrate
their ideas to the other parties etc. Therefore, factors like this can actually act as an attractive
feature for attracting customers, thus, Tesco PLC can gain a major rate of satisfied customers.
Therefore, it will further help in maximizing the overall rate of popularity as well as
productivity.
Also, there are some times, when the person at the reception has to communicate with
any staff member for any purpose such as for cleaning etc., using mobile phones can help in the
same but making use of the near field communication systems, it can actually help in a faster and
more reliable process of communication. It is also classified as the NFC technology. It can
consider to be more reliable than mobile phones because along with speaking, it also allows a
faster sharing of data between two devices. Although the process is meant for small ranges, but
5

this can considered to be feasible enough for Tesco PLC as it can easily cover all the areas of the
retail firm.
As per the point of Dodgson, Gann and George, (2015), digital technology has wide
relation with objectives of the business. This is because, it increases scientific and engineering
knowledge which helps to deal with the creation and practical use of computerised devise. It
includes methods, system, etc. which helps to attain creativity at workplace. It includes invention
of the internet and other digital technologies with applied practical ends. Social media tools also
implemented that assists to concentrate on the several revolution activities. However, Jenssen,
Mitra and Grande, (2016) interpreted that digital technology consist positive relationship with
objectives to increase its sales, brand awareness, branding, etc. This is because, organisation
implement social media tools that exciting and powerful aspect for attaining more profits and
revenue. It includes Twitter, Instagram, Blogs, etc. It makes brand awareness through customers
are targeted in the business and develop profitability with small business firm activities and
goals. It makes impact on the brand performance because online marketing tools will help to
concentrate on the increasing goodwill of the products and services that increases systematic
work performance.
METHODOLOGY
Research is considered as a systematic way of gathering complete data and information in a way
that it can further be used for the research to make it better and more appropriate (Hill, Betts and
Gardner, 2015). Research methodology is also classified as a theoretical analysis of the ways and
methods that can be applied to the research in order to make it more effective and appropriate.
There are various different aspects of the research methodology and these are discussed as
below:
Research strategy
Research strategy is considered as a plan that work according steps and also helps in
giving away or path in which data can be enabled in the research. Research strategy can be
further classified in two ways i.e. either qualitative or quantitative. The qualitative way helps in
analysing the theoretical concepts and objectives whereas, the quantitative way helps in
analysing the statistical framework. In this research, the researcher will make use of the
6

qualitative strategy because theoretical frameworks can help in analysing better about the impact
of digital technology in achieving all the business objectives in the Tesco PLC.
Research philosophy
Research philosophy is considered as a specific way that the researcher can make use of
for gathering the information, analysing it and then making it use for the research. There are
various ways in which research philosophy can be classified and some very common factors
include positivism, realism, interpritivism, axiology, etc. Out of the all, the researcher in this
research will make use of the positivism approach because it can help in understanding the
influence of digital technology that helps Tesco PLC to achieve all their targets and goals at a
much faster rate.
Research approach
Research approach can be considered as a specific way in which the researcher can make
appropriate changes that can prove to be effective for the research (Fitzgerald, Kruschwitz and
Welch, 2014). There are two ways in which research approach can be classified and these
include the inductive and the deductive approach. The inductive approach deals with the
implementation of some new emerging theory whereas, the deductive approach deals with aimed
objectives. So, in this research, the researcher will make use of the deductive approach because
very efficiently, it can help in analysing the influence of digital technology that it has on the
business objectives of Tesco PLC.
Data collection
Data collection is a way of gathering all information and it can be achieved by two ways;
either by primary or secondary. Primary way of collecting the data is considered as that way in
which the information is being collected for the first time and there are various different sources
of collecting the primary information such as focused groups, surveys, interviews,
questionnaires, etc. Secondary collection of data is considered as that way in which the collection
of the information and data has already been collected by some external party but the same can
be used by the researcher for making it more effective and appropriate (Arts, van der Wal and
Adams, 2015). There are different sources of secondary data collection as well and some very
common examples include online, books, journals, etc. In this research, the researcher will make
use of the primary data because it can help in analysing the impact of digital technology and its
influences on achieving all the business objectives in a much better way.
7

Methods for collect data
In addition to this, it is important for researcher to considered proper methods that used
for collecting data. In this regard, different methods considered, experimental, survey, etc. All
these tools helps to collect proper information and data at workplace regarding the program. In
the present research, researcher select survey with using questionnaire. Therefore, it help to find
effective information towards the program in systematic way (Lewis, 2015).
Techniques for data collection
In respect to implement technique of data collection, there are different methods has been
implemented that assists to find useful information at workplace. There are different survey
methods conducted such as postal survey, internet survey, telephone survey, etc. All these
methods could be used by researcher as per their convenience. Mainly researcher used personally
administered survey that assists to find useful information towards the effective program and
outcomes (Flick, 2015). With the help of this survey, researcher able to implement proper
analysis of data that considered positive impact on the findings. This is because, it assists to
measure effectiveness in front of employees. In addition to this, proper research data could be
gather when researcher meet personally with each employee at workplace.
Sampling
In order to collect the relevant data, it is essential to focus on the method that assist to
develop systematic work performances in research. In this regard, random and non-random
sampling methods could be ascertained by researcher to find useful information. In this regard,
researcher mainly using simple random sampling method to find useful research data at
workplace (Hutchison and Woodward, 2014). Effective results also carried to assess impact of
digital technology impact on the Tesco PLC. Further, selected respondents size is 20 employees
of Tesco PLC that helps to implement digital technology activities on the research program.
DATA COLLECTION AND ANALYSIS
 Questionnaire
 Name:
 Age:
 Gender:
1. How long you have been associated with the Retail firm?
8

 Less than 1 year
 1-2 years
 More than year
2. Is company is effectively focused towards technology up gradation?
 Yes
 No
 Not Sure
3. Which of these technology is effectively employed by Retail firm?
 Mobile communication
 Online reservation system
 Online customer service
 Integrated system of communication
4. How often the technologies are used by the Retail firm?
 Very Often
 Often
 Not often
5. What kind of benefits technology provides to the organisation
 Improved work performance
 Cost efficiency
 Productivity
6. Is customer satisfaction and attraction has been increased by using technologies?
 Yes
 No
 Not Sure
7. Does technology improves the conflict resolution system?
 Yes
 No
 Not Sure
8. How would you recommend the management of Retail firm to improve the technologies in the
organisation?
9

 Increase Investment
 Train Employees
 Upgrade existing technology
 No Recommendations
Theme 1: How long you have been associated with the Retail firm ?
How long you have been associated with
the Retail firm ? Frequency
Less than 1 year 5
1-2 years 12
More than year 3
Theme 2: Is company is effectively focused towards technology up gradation?
Is company is effectively focused towards
technology up gradation? Frequency
Yes 15
No 3
Not Sure 2
Theme 3: Which of these technology is effectively employed by Retail firm ?
Which of these technology is effectively
employed by Retail firm ? Frequency
Mobile communication 13
Online reservation system 3
Online customer service 3
Integrated system of communication 1
Theme 4: How often the technologies are used by the Retail firm ?
How often the technologies are used by
the Retail firm ? Frequency
Very Often 14
Often 3
Not often 3
Theme 5: What kind of benefits technology provides to the organisation
10

What kind of benefits technology
provides to the organisation Frequency
Improved work performance 14
Cost efficiency 2
Productivity 4
Theme 6: Is customer satisfaction and attraction has been increased by using technologies?
Is customer satisfaction and attraction
has been increased by using
technologies? Frequency
Yes 9
No 6
Not Sure 5
Theme 7: Does technology improves the conflict resolution system?
Does technology improves the conflict
resolution system? Frequency
Yes 15
No 2
Not Sure 3
Theme 8: How would you recommend the management of Retail firm to improve the
technologies in the organisation?
How would you recommend the
management of Retail firm to improve
the technologies in the organisation? Frequency
Increase Investment 14
Train Employees 4
Upgrade existing technology 1
No Recommendations 1
Communicate proper research outcomes Theme 1: How long you have been associated with the Retail firm ?
11


As per the above analysis of the graphical presentation, it can be said that majority of
employees in Retail firm are associated with company from past 1-2 years. It means the trust
level among employees is well maintained. By having an effective consideration of key measures
the company is continuously having improvement in performance. It has been witnessed that 5 of
employees has said that they have joined the business firm in past 1 year. It means the
opportunities for young people within sector is also impressive. However, out of 20 employees
only 3 are working within company from more than 3 years. It indicates that company need to
have few improvements in its internal system so that employee retention can be advanced in
critical manner. Theme 2: Is company is effectively focused towards technology up gradation?
According to analysis of above data, it can be said that company is well focused towards
improvement in technological values. It will allow to have impressive success so that goals and
12

objectives can be accomplished. In addition to this, it can be stated that out of 20 employees the
3 of employees has said that they are not satisfied with the technological changes within
organization. Also, rest of 2 has also said that they cannot comment on such practice. It indicates
that level of technological values within firm is impressive but still it needs some improvements
so that goals and objectives can be accomplished. Theme 3: Which of these technology is effectively employed by Retail firm ?
When it is asked to employees of retail firm that which of technology is effectively
employed by company. It has been witnessed that company is highly attracted towards
application of mobile communication so that goals and objectives can be accomplished. By
having a consideration of mobile communication the entity is focusing on sharing of information.
Along with this, it has been witnessed that online customer service is also significant which is
being referred by managers of company. However, it has been noticed that integrated system of
communication need to be advanced at various parameters. Theme 4: How often the technologies are used by the Retail firm ?
13

The researcher developed a questionnaire adding one more question within the survey in order to
analyse the rate of utilisation of technology in the retail firm . The employees were asked that
how often technologies are used within the business operation in the retail firm . 14 employees
said that the retail firm uses technologies very often in the activities performed. 3 employees
said that it does not use it much often and 3 said that they do not use technology much in the
organisation. Theme 5: What kind of benefits technology provides to the organisation?
The another question asked to the employees was to identify the major benefit of adopting
technology in the business activities. The researcher after analyzing sample of 20 employees
identify that 14 employees thinks that implementation of technologies in the retail firm
14

operations helps in improving work performance of the employees, 2 employees said that it helps
in increasing cost efficiency and 4 of them stated that it helps in enhancing productivity of the
organization or business.
 Theme 6: Is customer satisfaction and attraction has been increased by using
technologies?
Keeping in mind the end goal to assemble the data and answer the exploration addresses, the
analyst made inquiry to the members about the sort of innovation utilized at Thomas Cook. The
inquiry has been requested that by the analyst accumulate the information about utilizing
advances and its effect on customer satisfaction. In the wake of examining the example of 50
employees, it was distinguished that 9 workers concurred with the announcement and said that
customer satisfaction has been expanded after utilizing advancements. 6 employees said that
customer satisfaction does not increment after utilizing the advancements in the association. 5
workers didn't know whether the fulfillment among client has been expanded by utilizing
innovations or not. Along these lines, from the above examination, it can be comprehended that
customer satisfaction has been expanded by utilizing advancements.
15

 Theme 7: Does technology improves the conflict resolution system?
The employees were asked a question that whether technology improves the conflict resolution
system of the Retail firm or not. 15 employees working in the retail firm agreed that Technology
contribute in the resolution of conflicts or disputes. 3 employees said that technology does not
play any role in the conflict resolution process. 2 employees were not sure.
 Theme 8: How would you recommend the management of Retail firm to improve the
technologies in the organisation?
The employees were asked to recommend the management of the retail firm to improve the
technology in the organisation. 14 employees said that the retail firm should increase the
investment on technology, 4 employees said that the retail firm management should focus on
16

providing trainings to the employees, 1 employee recommended improving the existing
technology in the management and 1 employees did not recommended any method.
Action plan
In the research, following action plan has been considered to make effective results at
workplace. It is the best way to design whole program with proper time.
Activities Week 2 Week
4
Week
6
Week
8
Week
10
Week
12
Week
14
Week 15 Week 16
Defining
research
proposal
Defining
background
or rationale
for study
Literature
review
Deciding
aims and
objectives
Finalizing
aims and
objectives
17

Devising
the
questionnai
re
Gathering
data
Examining
the data
Finding
Recommen
dation and
further
areas to be
consider
Final
Submission
Collect primary research with primary and secondary research
With respect to pondered the various activities, expert complete unmistakable program to
assemble relevant information. It is necessary for every researcher to have critical consideration
of diverse resources in order to meet the standards of primary and secondary collection. By
having an actual reference of diverse methodologies the issues in terms of research sustainability
can be overcome. In addition to this, it can be said that accessing diverse values regarding
voluntary members and other factors the study can be accomplished in desired manner. Thusly,
work spread in different stages. In this idea, assignments accomplished in precise approach to
apply the going with reference of various components such as: Cost: According to the present research examination, total entirety is required that is 800
GBP. As the above costs, each activity set and performed in well way. This is settled to
18

discover effective results and accomplish errands too. It is associated with the collection
of fundamental and assistant data too. In addition to this, it can be said that allocation of
funds and cost to each research activity is essential. It is also necessary to ensure that
funds must be allocated as per need and importance of research activity so that objectives
of study can be accomplished in significant manner. Risk: Further, in the present research essentially chance furthermore decided as a result
of obliged time and cost. In this way, expert go up against issue to accomplish needed
results in the orderly way. In like manner, respondents can't see all request with the
objective that it moreover impact to amass correlated information at workplace. It has
been noticed that there are number of risk factors which are being referred by the experts.
Confidentiality of information is one of key risk which might affect the overall outcome.
It is necessary to ensure that any kind of personal information is not being shared with
third party. Also, it has been witnessed that risk of improper interpretation of information
can also impact the overall study effectiveness. Access: The present research pass on a couple of limits and assignments with wide
accessibility. From now on, internet organizing serves to considered essential research in
the business condition. It is also significant for researcher to have access of various
secondary sources which are related to the digital technology and business activities.
Only latest and relevant information has been accessed in order to have effective data
collection. It is necessary to access social perception of people as well using primary data
collection. It will assist in analysing the view point which will make understand the
factors related to the subject of the study. Resources: Remembering the true objective to assemble the huge data, expert need to
revolve around the stream parts, for instance, ask about contraptions, systems, et cetera.
Each one of these segments finds effective information and data gathering at workplace.
There are various other resources which are being required to be concerned such as
finance, human resource and technology. It has been witnessed that human resource
means volunteers are required who can gather data and interpret the same. By having an
actual interpretation of data the learning in respect to subject can improved. It is also
necessary to ensure knowledge based volunteers are being hired to have effective
collection of information and analysis.
19

 Quality: Researcher has also obligation to keep up nature of their outcomes. In this idea,
fundamental information produces effective results at workplace. In addition to this, it
can be said that improved level of quality is also significant so that outcome of study can
be presented in desired manner. It is necessary for members and researcher to have
consideration of ethical factors. By having a reference of ethics the information collected
will be relevant and valid. In order to maintain the quality factors the issue of plagiarism
and language has also been referred by the experts. In this study, proper formatting and
referencing of previous studies will also be presented so that quality can be well
maintained.
Reflect the effectiveness
Research strategy is the actual systematic plan layout for performing the research .As the
researcher is concerned about the effect of the digital technology, his context for the research is
the effect of digital technology on the accomplishment of the business goals of the Tesco PLC.
The strategy for the research can quantitative and qualitative the research the researcher has
made a qualitative strategy because its theoretical framework can analyse the scenario better as
compared to quantitative approach which uses the statistical framework for the research. With
the help of Research Philosophy the researcher can consider a specific way to gather all kind of
information regarding the effect of digital technology in the achievement of the business goals of
the Tesco PLC then further analyse it and make it usable for the particular research.
There are many kinds of research philosophy but positivism approach is the effective
research philosophy method. As it would be beneficial for the researcher to use this approach as
it is only based on the knowledge gained by the fact which is observed by the researcher in the
context of research. Through this approach the researcher will observe the functioning of the
digital technology and there effect on the business goals of the retail firm. This philosophy based
research is based on the quantitative data which can be lead for statistical analysis and the result
could be understood properly and the actions for the further improvement can be taken and the
error can be rectified which are affecting the accomplishment of the business goals of the retail
firm .
After making a strategy and following a philosophy for the research, the research
approach is identified by the researcher which means the researcher founded a specific way in
which the research uses the best way to make his research more effective. To find the
20

effectiveness of the digital technology in completing the business goals of the retail firm. There
are two ways of approaching for research which is inductive and deductive nut the researcher has
used the inductive approach which deals with the new emerging theories also its another salient
feature is that it concentrate on the pattern which is obtain from the observation of the research.
So from this approach research can study the pattern of the effect of the digital technology since
past few years and can make the forecasting for the future trend of effect created due to digital
technology on the accomplishment of the business goals of the Tesco PLC.
In regard to convey the present research program, it has been seen that I performed well
to assemble important data towards the viable outcomes and results. It builds connection with
various individuals in the business. Furthermore, it likewise produces positive thought at
working environment. As per the distinctive individuals see, it has been expressed that points and
goals finished on time. Aside from this, the present research assesses the online networking
impacts in the business which helps to create efficient work execution in the business condition.
In regard to convey the general methodology, it has been expressed that deliberate work
execution investigation to accomplish wanted outcomes in the business.
Moreover, there are a few respondents partake to attempt legitimate endeavours towards
the objectives and destinations. What's more, discoveries and investigation will be produced for
legitimate support and upgrade business comes about for comprehend inventiveness. Advanced
innovation makes a few points of interest in the business that helps to keep up gainfulness and
powerful execution for business comes about.
Alternative research methodologies
In regard to lead the examination program, there are a few elective techniques exist that helps to
assess business program in orderly way. Following are sure models exist that can be utilized to
discover valuable data:
 Scientific trial display: With the assistance of logical test demonstrate, there are a few
systems assessed to thought about techniques and qualities. In this angle, needs ser with
look into assessment.
 Management arranged model: along these lines, specialist can actualize PERT and CPM
show that helps to achieve wanted outcomes at working environment. These systems help
to discover valuable outcomes at work environment
21

 Qualitative model: It is likewise valuable technique that could be utilized by analyst to
make powerful working in the business. It includes esteem and subjective data in the
business condition.
All the research methodologies which are been used within their particular research
project should be evaluated on the bases of how effective they all are in terms of their working
and performance as well. But if it is found that there is any lack of evaluating the results of
whole research which is based on topic of to analyse the impact of digital technology within
Tesco PLC. At the time when we are not finding any specified results then there is huge
requirement to identify the area in which we could be making specified changes in the way in
which we are conducting our whole research. Firstly it was seen that we could have taken more
than 20 employees in this research who thus could be able to included some more important and
relevant information within this context. It was studied that the use of only 20 employees would
not be helping us to find out the actual effect which digital technology have on our operation of
organisation. Furthermore, we have also taken the qualitative form of data analysing factor
which is also one of the limitation in taking out the relationship between two or more factors it is
easy to take the quantitative form of data analysed so that we could be easily taking out relevant
results.
At the end I have learnt that digital technology is the basic essential need for today's
generation that too in all the field and sectors of economy. This would be helping firms and
organisations to do their work in more effective way which would be helpful for our economic
growth. By computerized innovation I have likewise learnt especially as this is helping me to
develop and make all the working simple. Likewise, learnt what are the points of interest and
inconveniences of advanced innovation like expanding of fakes from which I should be
extremely watchful. As the economies are developing in an exceptionally creating stage and
advancing and changes are occurring.
This likewise enable me in staying up with the latest with the world and I to can find out
about the innovation in my encompassing and furthermore help me in staying in contact with the
external world with the assistance of numerous informal communication destinations like
Facebook, Twitter. By this I have learnt that in the event that we convey it the best possible
research by utilizing all the significant and validated sources which are to my best information.
The exploration which is finished by me help me to improve the situation in my work and after
22

that utilizing the information in my expert vocation. So in order to look up into this respect it is
important that we are having the complete knowledge about all factors which would be affected
by digital technology. To meet the target of the undertaking it is important to utilize the right
piece of task administration process. The nature of research and the sources from where data has
been accumulated must be right and verified. The venture reasonable process will be of
incredible significance to in doing the examination on the specified point. It will be simple for
me to build up the task design and research will help me in my expert advancement as well.
It was also include that we all need to be aware of that fact that technology could be
affecting us in negative way as well which is not good as per any organisation. So they must be
keeping track of all the wrong activities which are going on into the firm especially that which is
related to operational work of company.
Conclusion and recommendation
In respect to find useful information, it is essential to look towards the above work in
which tools and techniques explained to conduct proper research program. With the help of the
primary and secondary data, it will be carried to make systematic work performance at
workplace. Furthermore, it also provides discussion on different authors reviews to assess
systematic outcomes and ascertain results in systematic manner (Hutchison and Woodward,
2014). In order to look towards the secondary data, research will be carry to make proper
findings in business. Therefore, it will assist to make systematic outcomes towards the business
goals.
23

REFERENCES
Books and Journals
Arts, K., van der Wal, R. and Adams, W. M., 2015. Digital technology and the conservation of
nature. Ambio. 44(4). pp.661-673.
Fitzgerald, M., Kruschwitz, N. and Welch, M., 2014. Embracing digital technology: A new
strategic imperative. MIT sloan management review. 55(2). p.1.
Hill, R., Betts, L. R. and Gardner, S. E., 2015. Older adults’ experiences and perceptions of
digital technology:(Dis) empowerment, wellbeing, and inclusion. Computers in Human
Behavior. 48. pp.415-423.
Hutchison, A. and Woodward, L., 2014. A planning cycle for integrating digital technology into
literacy instruction. The Reading Teacher. 67(6). pp.455-464.
Kane, G. C., Palmer, D. and Buckley, N., 2015. Strategy, not technology, drives digital
transformation. MIT Sloan Management Review and Deloitte University Press, 14.
Manganello, J. and Strogatz, D., 2017. The relationship of health literacy with use of digital
technology for health information: implications for public health practice. Journal of
public health management and practice. 23(4). pp.380-387.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior. 42.
pp.5-11.
Jenssen, B.P., Mitra, N. and Grande, D., 2016. Using digital technology to engage and
communicate with patients: a survey of patient attitudes. Journal of general internal
medicine, 31(1), pp.85-92.
Dodgson, M., Gann, D. and George, G., 2015. Managing digital money. Academy of
Management Journal, 58(2), pp.325-333.
24

Gilbert, S., McGuire, A.L. and Villeneuve, P.J., 2015. Randomized trial of digital versus analog
pleural drainage in patients with or without a pulmonary air leak after lung resection. The
Journal of thoracic and cardiovascular surgery, 150(5), pp.1243-1251.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.
Health promotion practice, 16(4), pp.473-475.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
25