Research Project: Digital Technology's Impact on Tesco PLC Objectives

This research project analyzes the impact of digital technology on achieving business objectives within Tesco PLC. The project begins with background information on digital technology and its advancements, followed by research questions and aims, including an evaluation of digital technology's concept and its relationship with business outcomes at Tesco PLC. A comprehensive literature review explores the concept of digital technology, its various benefits, and its significance in modern business operations, including discussions on customer satisfaction and productivity. The methodology outlines the research strategy, philosophy, approach, and data collection methods. The analysis section discusses the communication of research outcomes and presents an action plan. The project concludes with recommendations for analyzing different impacts of digital technology, alternative research methodologies, and suggestions for future research. References are also included to support the research findings.

Research Project

TABLE OF CONTENTS
Background.............................................................................................................................1
Research Questions..........................................................................................................................1
Research Aim...................................................................................................................................1
Research Objectives.........................................................................................................................1
Literature Review.............................................................................................................................1
METHODOLOGY..........................................................................................................................6
Research strategy....................................................................................................................6
Research philosophy...............................................................................................................7
Research approach..................................................................................................................7
Data collection........................................................................................................................7
Methods for collect data.........................................................................................................8
Techniques for data collection.........................................................................................................8
Sampling..........................................................................................................................................8
DATA COLLECTION AND ANALYSIS......................................................................................8
Communicate proper research outcomes .............................................................................11
Action plan.....................................................................................................................................17
Collect primary research with primary and secondary research..........................................18
Reflect the effectiveness.......................................................................................................20
Alternative research methodologies.....................................................................................21
Conclusion and recommendation...................................................................................................23
REFERENCES..............................................................................................................................24

TOPIC
To analyse the impact of digital technology on achieving business objectives in Tesco
PLC.
Background
Digital technology has made various advancements in different fields. Digital technology
has expanded very widely that it covers different aspects of the operations and functioning. Any
organisation can make involvement of digital technology in order to make the processing fast
and more appropriate (Manganello and Strogatz, 2017). A very common example of it can be
considered as the fact that the Tesco PLC can replace all their manual processing to the digital
one so that they can be able to save a huge amount of time. Also, it will further help in achieving
the popularity as well as the productivity at higher rates. The research is about analysing the
different impacts of digital technology that can help the Tesco PLC to achieve all their business
objectives and targets.
Research Questions
Q1. What is the idea of digital technology?
Q2. What is the relationship between digital technology and achieving outcomes at Tesco PLC?
Research Aim
To analyse the impact of digital technology on achieving business objectives in Tesco
PLC
Research Objectives
 To evaluate the concept of digital technology
 To understand the relationship between digital technology and achieving business
outcomes at Tesco PLC.
 To analyse impact of digital technology on customer satisfaction
 To recommend ways of analysing different impacts of digital technology.
Literature Review
Concept of digital technology
Digital technology has been successful enough in bringing various advancements as it
can actually help in increasing the overall popularity as well as productivity rate. Also, its
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involvement has become necessary because it is very important to cope with the current trends as
if Tesco PLC will still rely on the manual processing, it can effect quite negative on the overall
processing. So, it is better to make involvement of the digital technology as it can actually help
in increasing the rate of the processing of the operations and functions. Thus, it can help in
achieving the targets and goals faster. Along with this, it also helps in making better and efficient
communication. So, it can be considered that there are various benefits of using the digital
technology as on an overall basis, the use of digital technology helps in improving the lifestyle of
people as well. It helps in saving much amount of time. The use of digital technology helps in an
improvised set of learning. Nowadays, technology has become important as it has various
positive impacts on the business operations of Tesco PLC. Also, it is not associated with the size
of the company because no matter the organisation is small or big, digital technology has been
spread in a very wide network (Oldham and Da Silva, 2015). So, it has tangible as well as
intangible advantages that can help any firm to make a huge amount of money and satisfy the
customers.
The actual forte behind making money is that digital technology which helps in
minimizing the speed of the processes, thus, saving much amount of time as well. So, in that
saved amount of time, the employees of the Tesco PLC can ensure doing some other work.
Therefore, it can be evaluated that it helps the system to develop in a way that it throws various
positive impacts that leads the company to satisfy the customers and helps them in gaining a
higher rate of productivity as well. It can also be said that it helps all the processing to be done in
an effective manner. Digital technology involves various factors such as new communication
technologies, multi-functional devices, etc. So, it helps in multi functioning of tasks. So, it can
actually save a huge amount of time and that the retail firm can utilize in a much better and
efficient way. There are various ways through which Tesco PLC can make use of the digital
technology such as including cloud services, taking feedbacks of social media, etc.
Although every such feature can prove very effective for the retail firm. Taking
feedbacks from the customers through the means of social media can actually prove to be
effective as by such means, the customers also consider the fact that they are important for the
firm and this further helps in maintaining their interest in the specific firm. So, either on website
or one mails, the Tesco PLC can ensure taking feedbacks from the customers so that they can
also get aware what people think about them. It is helpful in other factors as well because the
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customers use the services and products of Tesco PLC and so, they must be having some good as
well as bad points for the same. By the means of feedbacks, the retail firm can get an idea about
the negative factors which means what people are not liking about the retail firm . Then, the
retail firm can work on that and make the replacements and modifications where necessary.
According to the view of Oldham and Da Silva, (2015), digital technology considered
development of the business with mathematical concepts and understand creative results as well.
In this regard, innovations and creativity develop to make effectiveness in business. In addition
to this, it also helps to make high growth in the enterprise to look towards the information that
useful to implement information for attain desired results. Digital technology also based on the
two aspects that assists to show creative results with information and data transmission. It is the
process in which organisation communicate, learn and work. On the other hand, Taylor, Bogdan
and DeVault, (2015) stated that telecommunication also relied on the methods that assists to
transmit the messages. It helps to increase development of network with replace advance. In
particular consideration, it also makes analogue transmission, digitalised signals which make
systematic work performance at workplace.
In order to look upon the Westerman, Bonnet and McAfee, (2014) views it can be stated
that telecommunication activities based on the digital methods through message could be
transmit easily. With the help of the increasing fibre optics and development of the digital
technology, it has been seen that it help to make advance results. From past several years, its uses
increases which broadcast premièred in UK. Therefore, communication activities transmitted
compressed digital signals to receives several programs. Beside this, Gilbert, McGuire and
Villeneuve, (2015) argued that digital printing develop with electro-photographic aspects
through Tesco PLC able to increase their profits and revenue with advance activities'
implementation. Furthermore, it also assists to design computer ranging which work with
internet activities. There are several tasks has been performed in it which assists to implement
different program in the business.
According to Oldham and Da Silva, (2015), Innovation expect essential part in the
neighbourliness and tourism wanders. The two customers and associations can benefit by moves
in correspondence, reservations and guest organizations structures. Innovation grants constant
correspondence and streamlines the guest experience, from reservation to checkout. There are
distinctive courses through which the organization of the affiliations can executes the
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Technology in their ordinary business exercises. Innovation remarkably impacts on the Retail
firm and what's more unique sections related to the tourism. These parts join transportation,
correspondence visits among various divisions. The use of developments has been redesigned
during the time surprisingly to give specific organizations everywhere throughout the globe. In
the current past when Technology was occasionally used as a piece of the tourism region, most
organizations were of extraordinarily low quality and likewise conflicting.
As per Westerman, Bonnet and McAfee, (2014), Web innovation enables individuals in
simple voyaging, to individuals can without much of a stretch access different administrations or
items offered by movement and tourism associations, for example, The Thomas cook. The web
innovation acquired numerous imaginative techniques or components the tourism business, for
example, online appointments, individuals these days utilize web innovation to get to different
administrations and items offered by the tourism association. Booking tickets online is a standout
amongst the most prevalent movement in the tourism business in the present world. This has
built up an intense change in the friendliness part, simple booking pull in clients to utilize the
administrations and make the most of their voyaging.
Gilbert, McGuire and Villeneuve, (2015) has contended that computerized technology or
the web has assumed a noteworthy part in the advancement and development of cordiality
industry. Simple access to administrations, simple connection, and powerful introduction of
tourism bundles, rebates, advancements and deceivability had an extraordinary impact of the
acquiring choices of the clients. Notwithstanding this tourism administrators can without much
of a stretch distinguish current needs and requests of their clients with the utilization of online
networking stages, clients can give their inputs, their requests identified with tourism benefits
specifically with the tourism administrators. Taylor, Bogdan and DeVault, (2015) has stated that
the web or computerized stage impact choices of clients by offering compelling, appealing and
simple administrations or offices identified with friendliness industry. Individuals gets pulled in
to different administrations offered by Retail firm , for example, alluring bundles, plans,
recordings, pictures are exhibited to the clients which assumes a noteworthy part in affecting
their choices. Sites and online gateways utilizes different showcasing methods to pull in clients.
Relationship between digital technology and business objectives
If Tesco PLC makes the involvement of the digital technology, it can actually help in
increasing the speed as well as rate of the processes and operations. Thus, it can help the retail
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firm in an increased rate of productivity and popularity. There are some processes that are being
done manually in the retail firm . So, the retail firm can involve digital technology so that all the
manual processing can get replaced by the digitalised one (Hutchison and Woodward, 2014).
Also, it will help in saving a huge amount of time as well. Recording the attendance of the
employees, managing their personal records and recording the information about the customers
who visit the retail firm for stay purpose; these are various factors that are being done manually
and if a database system will be implemented in a retail firm , it can actually save all these details
in an efficient way. Also, after each single entry, the system can get updated. Therefore, it can be
considered that on an overall basis, if Tesco PLC makes involvement of the digital technology in
their retail firm , it can help them as it will save a huge amount of time. Thus, the retail firm can
keep their focus on involving other essential ways that they can involve in order to cope with the
other competitors in the market place.
A very common example of this can be classified as implementation of Wi-Fi as when
customers will stay in the retail firm , it is obvious that having a wireless internet connection can
act as an attractive factor. So, Tesco PLC can ensure implementing wireless internet connection
as it can act as a very attractive feature. Although the retail firm can have some policies as well
such as providing a user name and password only if the customer is about to check in the retail
firm . Also, they can also involve digital conference facilities because this can also attract
various customers. Many times, it happens that some clients have to visit some specific city
where they have to meet for business meetings. So, if there will be a facility of digital
conferencing room in which the clients can be very efficiently able to represent and demonstrate
their ideas to the other parties etc. Therefore, factors like this can actually act as an attractive
feature for attracting customers, thus, Tesco PLC can gain a major rate of satisfied customers.
Therefore, it will further help in maximizing the overall rate of popularity as well as
productivity.
Also, there are some times, when the person at the reception has to communicate with
any staff member for any purpose such as for cleaning etc., using mobile phones can help in the
same but making use of the near field communication systems, it can actually help in a faster and
more reliable process of communication. It is also classified as the NFC technology. It can
consider to be more reliable than mobile phones because along with speaking, it also allows a
faster sharing of data between two devices. Although the process is meant for small ranges, but
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this can considered to be feasible enough for Tesco PLC as it can easily cover all the areas of the
retail firm.
As per the point of Dodgson, Gann and George, (2015), digital technology has wide
relation with objectives of the business. This is because, it increases scientific and engineering
knowledge which helps to deal with the creation and practical use of computerised devise. It
includes methods, system, etc. which helps to attain creativity at workplace. It includes invention
of the internet and other digital technologies with applied practical ends. Social media tools also
implemented that assists to concentrate on the several revolution activities. However, Jenssen,
Mitra and Grande, (2016) interpreted that digital technology consist positive relationship with
objectives to increase its sales, brand awareness, branding, etc. This is because, organisation
implement social media tools that exciting and powerful aspect for attaining more profits and
revenue. It includes Twitter, Instagram, Blogs, etc. It makes brand awareness through customers
are targeted in the business and develop profitability with small business firm activities and
goals. It makes impact on the brand performance because online marketing tools will help to
concentrate on the increasing goodwill of the products and services that increases systematic
work performance.
METHODOLOGY
Research is considered as a systematic way of gathering complete data and information in a way
that it can further be used for the research to make it better and more appropriate (Hill, Betts and
Gardner, 2015). Research methodology is also classified as a theoretical analysis of the ways and
methods that can be applied to the research in order to make it more effective and appropriate.
There are various different aspects of the research methodology and these are discussed as
below:
Research strategy
Research strategy is considered as a plan that work according steps and also helps in
giving away or path in which data can be enabled in the research. Research strategy can be
further classified in two ways i.e. either qualitative or quantitative. The qualitative way helps in
analysing the theoretical concepts and objectives whereas, the quantitative way helps in
analysing the statistical framework. In this research, the researcher will make use of the
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qualitative strategy because theoretical frameworks can help in analysing better about the impact
of digital technology in achieving all the business objectives in the Tesco PLC.
Research philosophy
Research philosophy is considered as a specific way that the researcher can make use of
for gathering the information, analysing it and then making it use for the research. There are
various ways in which research philosophy can be classified and some very common factors
include positivism, realism, interpritivism, axiology, etc. Out of the all, the researcher in this
research will make use of the positivism approach because it can help in understanding the
influence of digital technology that helps Tesco PLC to achieve all their targets and goals at a
much faster rate.
Research approach
Research approach can be considered as a specific way in which the researcher can make
appropriate changes that can prove to be effective for the research (Fitzgerald, Kruschwitz and
Welch, 2014). There are two ways in which research approach can be classified and these
include the inductive and the deductive approach. The inductive approach deals with the
implementation of some new emerging theory whereas, the deductive approach deals with aimed
objectives. So, in this research, the researcher will make use of the deductive approach because
very efficiently, it can help in analysing the influence of digital technology that it has on the
business objectives of Tesco PLC.
Data collection
Data collection is a way of gathering all information and it can be achieved by two ways;
either by primary or secondary. Primary way of collecting the data is considered as that way in
which the information is being collected for the first time and there are various different sources
of collecting the primary information such as focused groups, surveys, interviews,
questionnaires, etc. Secondary collection of data is considered as that way in which the collection
of the information and data has already been collected by some external party but the same can
be used by the researcher for making it more effective and appropriate (Arts, van der Wal and
Adams, 2015). There are different sources of secondary data collection as well and some very
common examples include online, books, journals, etc. In this research, the researcher will make
use of the primary data because it can help in analysing the impact of digital technology and its
influences on achieving all the business objectives in a much better way.
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Methods for collect data
In addition to this, it is important for researcher to considered proper methods that used
for collecting data. In this regard, different methods considered, experimental, survey, etc. All
these tools helps to collect proper information and data at workplace regarding the program. In
the present research, researcher select survey with using questionnaire. Therefore, it help to find
effective information towards the program in systematic way (Lewis, 2015).
Techniques for data collection
In respect to implement technique of data collection, there are different methods has been
implemented that assists to find useful information at workplace. There are different survey
methods conducted such as postal survey, internet survey, telephone survey, etc. All these
methods could be used by researcher as per their convenience. Mainly researcher used personally
administered survey that assists to find useful information towards the effective program and
outcomes (Flick, 2015). With the help of this survey, researcher able to implement proper
analysis of data that considered positive impact on the findings. This is because, it assists to
measure effectiveness in front of employees. In addition to this, proper research data could be
gather when researcher meet personally with each employee at workplace.
Sampling
In order to collect the relevant data, it is essential to focus on the method that assist to
develop systematic work performances in research. In this regard, random and non-random
sampling methods could be ascertained by researcher to find useful information. In this regard,
researcher mainly using simple random sampling method to find useful research data at
workplace (Hutchison and Woodward, 2014). Effective results also carried to assess impact of
digital technology impact on the Tesco PLC. Further, selected respondents size is 20 employees
of Tesco PLC that helps to implement digital technology activities on the research program.
DATA COLLECTION AND ANALYSIS
 Questionnaire
 Name:
 Age:
 Gender:
1. How long you have been associated with the Retail firm?
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 Less than 1 year
 1-2 years
 More than year
2. Is company is effectively focused towards technology up gradation?
 Yes
 No
 Not Sure
3. Which of these technology is effectively employed by Retail firm?
 Mobile communication
 Online reservation system
 Online customer service
 Integrated system of communication
4. How often the technologies are used by the Retail firm?
 Very Often
 Often
 Not often
5. What kind of benefits technology provides to the organisation
 Improved work performance
 Cost efficiency
 Productivity
6. Is customer satisfaction and attraction has been increased by using technologies?
 Yes
 No
 Not Sure
7. Does technology improves the conflict resolution system?
 Yes
 No
 Not Sure
8. How would you recommend the management of Retail firm to improve the technologies in the
organisation?
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 Increase Investment
 Train Employees
 Upgrade existing technology
 No Recommendations
Theme 1: How long you have been associated with the Retail firm ?
How long you have been associated with
the Retail firm ? Frequency
Less than 1 year 5
1-2 years 12
More than year 3
Theme 2: Is company is effectively focused towards technology up gradation?
Is company is effectively focused towards
technology up gradation? Frequency
Yes 15
No 3
Not Sure 2
Theme 3: Which of these technology is effectively employed by Retail firm ?
Which of these technology is effectively
employed by Retail firm ? Frequency
Mobile communication 13
Online reservation system 3
Online customer service 3
Integrated system of communication 1
Theme 4: How often the technologies are used by the Retail firm ?
How often the technologies are used by
the Retail firm ? Frequency
Very Often 14
Often 3
Not often 3
Theme 5: What kind of benefits technology provides to the organisation
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