Investigating the Impact of Digital Technology on Tesco PLC: A Project

This research project investigates the impact of digital technology on Tesco PLC's business activities. It aims to analyze the importance of digital technology in various business practices, its role in the development of the business entity, and its overall impact on the growth and expansion of Tesco PLC. The research employs both primary and secondary research methods to explore the effects of digital technology on organizational activities, including how it facilitates business practices, improves communication, reduces operational costs, and expands customer reach. The study also considers the implications of digital technology for segmentation, data analysis, and strategic planning within the organization. The project concludes with a reflection on the effectiveness of the research methods used and recommendations for future improvements and research considerations.

Research Project
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Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................4
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.............................................................................................4
P2 Examine appropriate research methods and conduct primary and secondary research.. 13
M1 Evaluate different research approaches and methodology and make justifications for
the choice of methods selected based on philosophical/ theoretical frameworks................15
LO2..........................................................................................................................................16
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.............................................16
P4 Apply appropriate analytical tools to analyse research findings and data......................19
M2 Discuss merits, limitations, and pitfalls of approaches to data collection and analysis.29
D1 Critically evaluate research methodologies and processes in the application to a
business research project to justify chosen research methods and analysis.........................30
LO3..........................................................................................................................................31
P5 Communicate research outcomes in an appropriate manner for the intended audience. 31
M3 Coherently and logically communicate outcomes to the intended audience,
demonstrating how outcomes meet set research objectives.................................................32
D2 Communicate critical analysis of the outcomes and make valid, justified
recommendations..................................................................................................................33
LO4..........................................................................................................................................34
P6 Reflect on the effectiveness of research methods applied to meeting objectives of the
business research project......................................................................................................34
P7 Consider alternative research methodologies and lessons learned in view of the
outcomes...............................................................................................................................36
M4 Provide critical reflection and insight that results in recommended actions for
improvements and future research considerations...............................................................37
D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.....................................................................38
Conclusion................................................................................................................................39
References................................................................................................................................40
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Introduction
This research assignment is related to the impact of digital technology on business activity of
Tesco. In simple words, technology can be defined as the collection of skills and techniques
and processes for the production of goods and services. The main purpose of this study
project is to identify the effect of digital technology on various organisational activities. The
research proposal will explain the objective, responsibilities along with the collected data and
timescales in an effective way. This research project is segmented into four parts. The first
one is linked with the research methodology which helps in integrating knowledge into the
research project. In the second section, primary and secondary research will be done by using
suitable methods for the completion of research project. This unit also highlights the results
of the research plan to recognised investors. The last section of this study will reflect on the
application of research methodology and concepts in an effective way.
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LO1
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.
Section 1
Aim
The aim of this research is to analyse the impact of digital technology on the different
business practices and activities. There are the different business activities that used to be
taking place in the business organisation (Smith, 2015). The digital technology is facilitating
these activities. For this research, we have taken Tesco PLC as an organisation to conduct
research.
Objectives
 The main objective is to analyse the importance of digital technology in the different
business practices of Tesco PLC.
 The objective of this research is to analyse how digital technology is helping in the
development of the business entity.
 The objective of this research is to analyse the impact of digital technology on the
growth and expansion of the organisation that is Tesco PLC.
Research question
 What is the role of digital technology in the development of business practices for the
Tesco PLC?
 What is the vitality of digital technology in the organisation to conduct different
business practices?
 How is digital technology responsible for the growth, development, and expansion of
business?
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Section 2
Reason for choosing the research project
There are different types of business practices that are performed by the employees of the
organisation. These are the activities if are facilitated by the digital technology will be helpful
in the accomplishment of the business activities in a fast way. Therefore it is very necessary
to analyse how this technology is impacting on such activities so that the work is being
accomplished at a faster rate. The analysis is also based on the advantages of the business
practices because of the implementation of digital technology in business practices. This is
the topic that would provide the researcher with a deep knowledge of the digital technology
(Bryman & Bell, 2015). This research would also provide knowledge on how the
implementation of digital technology can be done for the practices that are performed in the
businesses like Tesco PLC.
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Section 3
Literature Review
There are the different type of methods and the gadgets that included in the digital technology
that is making business easy. The practices of the business can be performed in the fast and
easy way because of the methods and the gadgets that are included in the digital technology.
According to Berman (2012), Mobile phone or smartphone is changing the scenario of the
businesses. With the help of mobile, anyone can buy an order the product and the services
that are given by the particular organisation like Tesco. With the help of mobile, a particular
person is able to know a particular person is able to know the exact information about the
product and services that are offered by Tesco. The particular person after knowing the
information about the product and services that are offered by Tesco can choose the particular
product and services which the particular person requires. Mobile is playing an important role
in the business activities that are performed by the Tesco PLC. Tesco can sell its product and
services with the help of mobile as anyone can make an order of product and services on the
Tesco website. That redressed can be made if there is an issue takes place with the customer.
The redressal can be made online with the help of mobile phones.
Cloud computing is the method in which information of the customer is stored in the database
of the Tesco PLC. With the help of this method, the targeting of the customer can be done by
the Tesco PLC. From the database of the Tesco PLC, it can be analysed that particular
customer used to buy generally the particular product. On the basis of this information, a
particular customer can be targeted on his mobile phone by sending a text message (Keeling,
et. al., 2013). There can be the email that can be sent to the particular person in which there is
promotion about the choices of the particular customer. In the email, a link is sent to the
customer. With the help of this link, a particular customer can buy a product and services that
are promoted in the email. The cloud computing also helps in maintaining the records of the
seals that is done by the Tesco PLC. This helps in making the strategies on the businesses.
This would help in making and deciding the goals for the Tesco PLC. It also provides a
platform to analyse the investment that has done by the Tesco PLC in the past. With the help
of this, it is analysed that up to what extent invested money is fruitful (Berman, 2012).
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The information that is collected with the help of digital technology and the cloud computing
can be used in the process of segmentation. The customers are targeted on the basis of their
age and their needs and demands. There are presents of different demography in the United
Kingdom. This demography can be targeted well with the help of segmentation process. In
the segmentation process with the help of digital technology the link is provided to the
customer in the mobile applications with the particular person is using. The link is pop-up in
the mobile application because of the mobile number that is provided by the customer to the
Tesco PLC. In this way segmentation according to the demands, needs and demography can
be done (Kenney & Zysman, 2015).
The operational cost of the businesses is also coming down because of the use of the degree
digital technology in the business practices. Now it is very simple to keep a record of the
customers and store them for the long-term basis. The back office function can be done in an
effective manner with the help of digital technology. The software that is accounting based
software is also making help in keeping the financial data and records in an efficient manner.
This data can be used for the static analysis. This data can be helpful in making the future
plans of this organisation. Digital Technology provides a platform to the organisation to
install the sensitive information about the business in the secure manners. The software’s that
are used which are associated with the customers are user-friendly (Keeling, et. al., 2013).
This helps the customer to perform the different practices and operations with ease.
According to Gregory (2015), there is the improvement in the communication between the
customers and the employees of the organisation accomplish with the help of digital
technology. The internal communication between the employees of the organisation is also
improved with the help of digital technology as there are different platforms by which the
important information about the task and operation of the desk can be communicated from
one employer to the other employees. The business information and the market information
can be communicated to the Employees by the senior level officials of the organisation with
the help of digital technology. According to this information the Strategies and the plans can
be made so that ultimate goals of the Tesco PLC can be accomplished. it can be understood
well with the help of an example of social intranet software’s provide a platform to the
employees of the Tesco PLC to know the information that is provided in the form of
documents. This is the centralised portal that is made for the employees of the organisation to
make them aware and inform about the market situation and economic situation.
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The process of more practices can be accomplished with the help of digital technology has
improved the productivity of business like Tesco PLC. This is the method which is better
than manual methods and primitive methods. The amount of human worker can also be made
down by the Tesco PLC. Multiple tasks can be performed by the one employee because of
use of digital technology in the business operations of Tesco PLC. It helps in saving the
labour cost for the organisation. The performance of the employee can be evaluated well with
the help of digital technology as the performance is placed in the online framework of the
particular employee. From this Framework, a particular higher official of the organisation can
analyse and evaluate the performance of the employee of the organisation (Gregory, 2015).
The objective and goal can be set for the particular employee to improve the performance of
the particular employee in the organisation. The expansion of the operation of the business
like Tesco PLC can also be done with the help of digital technology.
The digital technology is helping in broadening the customer base of the organisation like
Tesco PLC. This can be done with the help of different digital marketing processes. The
exact information about the product to the particular person is provided on the different
forum that can be online also. The product is promoted well among the customer. The prices
of the product are set by the Tesco PLC in such a way that customer can be attracted to the
product of Tesco PLC. With the help of digital marketing, the customer is targeted each hour
on their phones. Hourly basis prices are set by the Tesco PLC to target the customer well.
This enables the customer to get a platform where the particular customer can buy a product
and services on the reasonable, exciting and the discounted prices (Kenney & Zysman, 2015).
The new markets can be targeted well with the help of digital technology that helps in the
expansion of the business of the Tesco PLC in the different countries. The market research in
the new market is done better with the help of digital technology that makes the Tesco PLC
target the particular market in an efficient manner. Some of the services can be outsourced
with the help of digital technology that saves the cost of the Tesco PLC. This saved cost can
be used by the Tesco PLC inter new investment in the international markets which resulted in
the expansion and growth of this organisation (Parise, et. al., 2016).
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Section 4
Activities and Timescales
For the research to be accomplishing it can be divided into different time frames that are as
follows: -
Sr. No. Research practice
and activity that
has to be
accomplished
Description Days
required to
accomplish
the activity
Starting
date for the
activity to be
performed
Ending date
for the
activity to
perform
1 Topic Selection
and Issue analysis
In this
practice, the
topic will be
selected for
the research.
3 1 April 2018 3 April 2018
2 Involvement of the
tactics that can
build the research
The
involvement
of the data
and the
practices that
would help
in making
the research
informative
(Bryman &
Bell, 2015).
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4 April 2018 11 April
2018
3 Techniques for the
research analyst for
the
Techniques
that make
the research
9 12 April
2018
20 April
2018
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accomplishment of
research
relevant and
appropriate
are used in
this practice.
4 Data Collecting
and Gathering
Practice
Data is
collected
from the
different
sources.
12 21 April
2018
1 May 2018
5 Analysis of Data
collected and
gathered
The data is
analyzed in
this practice
and the
result is
output
(Smith,
2015).
4 2 May 2018 5 May 2018
6. Conclusion with
some of the
recommendations
This is the
last step in
which the
conclusion
of the whole
research is
made.
3 6 May 2018 8 May 2018
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Ta s k Pra cti ce that would be in a cti on/ Da tes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8
Topic Selection and Issue analysis
Involvement of the tactics that can build the research
Techniques for the research analysis for the accomplishment of research
Data Collecting and Gathering Practice
Analysis of Data collected and gathered
Conclusion with some of the recommendations
April May
Section 5
Research methodology and approach
The relevant data that can make the research informative in nature is used in this research
which is present at the time of research. The research is design in the different steps that help
this research to accomplish in the particular time frame which is decided for this research.
The different methodology and approach can be as follows
Research Design
At first, the title is selected for the research for which the data have to be collected. After that,
the different objectives of the research are decided that makes the research goal-oriented
research. The research moves forward in the direction of the decided objectives. The action
plan is made for the research so that research can be accomplished in the time. For the
particular practice that can be performed in the particular time, Gantt chart is made that will
help in research to be accomplished on time (Johnson, 2016).
Ethical consideration
All the ethical consideration and social consideration were taken into account while
conducting the research. The research is conducted in that way that would not affect the
personal interest and community interest of anyone.
Data Collection
The data is collected from the different primary and secondary sources that make the
research informative and genuine in nature. The data is collected from the different article
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