Research Project: Digital Technology Impact on Tourism - Thomas Cook

This research project investigates the impact of digital technology on the travel and tourism sector, specifically focusing on Thomas Cook. The project aims to understand the concept of digital technology, identify its link to the tourism sector, and determine various technology-related strategies applied within Thomas Cook. It employs interpretivism research rationality, utilizing both qualitative and quantitative research methods with primary and secondary data. A sample of 50 employees is analyzed to assess the impact of implemented technologies on productivity and profitability. The study concludes that technology plays a fundamental role in changes within the hospitality and tourism segment, enhancing communication, reservation systems, and visitor services. It recommends improving communication and learning new languages for better organization and management, ultimately enhancing the quality of services and adjusting the level of efficiency in the market share of the travel and tourism sector. Desklib provides access to this project and many other solved assignments.

Impact of Internet Technology on Travel and Tourism sector
Factors
 Availability of data
 Specific area of interest
 Feasible subject mater
 Enhance the knowledge
Every single such factor is most critical and help to
discover the new certainties about the visit and voyaging
area. Also, enhance information of analyst on some
particular zone.
Aim – To identify the impact of digital technology on Travel and
Tourism sector: A study on Thomas Cook.
Objectives
 To understand the concept of digital technology
 To identify the link between digital technology and
tourism sector
 To determine various strategies related to technology
applied in Thomas cook
 To recommend plans to improve performance of
Thomas cook in tourism sector.
 To identify the impact of the implemented technologies
on the productivity and profitability of Thomas Cook.
Methodology
 Present contemplate is based, specialist will be utilized interpretivism investigate rationality. To be center around share
meeting and direction or oversee work or enhance look into conditions.
 In examine configuration are the arrangement, with the assistance of research outlines scientist will answer the inquiry
and tackle any sort of issue in visit and voyaging area. This is help to permit to all specialist to discover the best possible
subject and give answer the inquiries.
 There are two kinds of research procedures is to be utilized are subjective and quantitative research methodologies
utilized. The specialist will utilize both the exploration procedures in this examination venture. This is help to essential
and optional information will be utilized as a part of this examination venture
 There are two technique to request of the data, way are essential and optional strategy is to be utilized as a part of to
gather the information and enhance the general improvement and showcasing plan of visit and voyaging segment.
 A sample of 50 employees will be taken for analyses of collect the personal information. It will be done using sample
and help of table, figure and diagram.
Conclusion
 Technology is assume fundamental part in changes in
friendliness of tourism segment. The customer and advantage is
to be utilized propel advantage ahead of time correspondence,
reservation and visitor administrations framework.
 The level of correspondence is most imperative and learn new
dialects for better organization and appropriate administration
outside the worry situation. Prior to the innovation is to be
changes nature of administrations division is enhanced and
come through work of adjust the level of efficiency in piece of
the pie of visit and voyaging part.
References
Min, H.E. and Ping, Y.I.N., 2017. An Analysis of the Impact of Information Technology on Tourism Economy Growth in
Beijing. Tourism and Hospitality Prospects. 1(5). pp.17-27.
Baum, T., 2015. Human resources in tourism: Still waiting for change?–A 2015 reprise. Tourism Management. 50.
pp.204-212.
Yang, F.X., 2017. Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the