Impact of Digital Technology in Travel and Tourism Sector Project

This research project investigates the influence of digital technology on the travel and tourism sector, using Thomas Cook as a case study. The project aims to identify the impact of social media tools on holiday destination selection. It explores the objectives of analyzing social media's impact on customer choices, obtaining advantages and disadvantages related to destination selection based on social media, assessing how efficiently companies use social media, and determining the importance of various social media tools. The research includes an introduction highlighting the significance of digital platforms like Facebook and Instagram in customer decision-making. The findings include analysis of how much time people spend on social media, the importance of social media, and the frequency of social media use, providing insights into consumer behavior and the role of digital marketing in the tourism industry. The conclusion emphasizes the necessity of digitalization for firms to enhance revenue and attract consumers.

RESEARCH PROJECT
(To analyse the implication of digital technology in travel and tourism sector. A case study on Thomas Cook_
Theme 3: Total Spent time upon social media
Q3) How much time people are spending upon social med
A) Less than one hour
B) 1-2 hour
C) 10-12 hours
7
8
15
A) Less then one hour
B) 1-2 hour
C) 10-12 hours
Interpretation: According to analysis made by
researcher, it was resultant that there are 7 people out of
all respondents spend less than one hour then other 8
respondents have their view that they spend 1-2 hours on
an average.
Introduction
Now days, competition is very high and to make business activities
successful, it is required from manager that they should popularise
their mission and vision to customers also so that clients can take
appropriate decision regarding selection product and services.
Present era is time of social media sites like Facebook, Instagram,
Twitters etc. and people are searching these sites more for selecting
their tour destination where people can enjoy more
From the above mentioned research project, it can be
concluded that digitalisation is main and necessary
component for firms, through this, firm can easily
enhance its revenue with in limited period of time. In
this, digital technology is helpful in support business to
attract more consumers towards services and products
of company.
Aim
“To identify the Influence of social media tools in selecting a
holiday destination” A Case study on Thomas Cook.
Objectives:
• To analyse impact of social media upon choice of customers
for selecting holiday destination
 To obtain advantages and disadvantages related to selection
of destination holiday on the basis of social media.
 To ascertain how efficiently company is using social media
tool for making their business operations successful.
 To determine knowledge about which social media tools are
most important in this context.
Research Question:
The research question which are formulated for implementing detail
analysis are assessed as below:
1. How to analyse impact of social media upon choice of
customers for selecting holiday destination?
2. How to obtain advantages and disadvantages related to
selection of destination holiday on the basis of social media?
3. How to ascertain how efficiently company is using social
media tool for making their business operations successful?
4. How to determine knowledge about which social media tools
are most important in this context?
Interpretation
Theme 1: Importance of Social Media.
Q1) Do you think social media is important? Frequency
A) Yes 20
B) No 6
20
6
4
A) Yes
B) No
C) Not Sure
Interpretation: When researcher asked about importance of social media from respondents then out of all 20
people said that yes these type of websites are important and other six people said that these sites are not useful any
more Theme 2: Frequency of using social networking
Q2) How often people are using social
media?
Frequency
A) Very Frequent 20
B) In a week 2
C) Twice in a week 8
20
2
8
A) Very Frequent
B) In a week
C) Twice in a week
Interpretation: When investigator was collecting primary data then he/she asked some set of questions to
respondents them among all more than half people have their point of view that people use social media
Aims and Objectives
Conclusion