Evaluating Digital Technology's Impact on Vodafone's Business

This report examines the implementation of digital technology by Vodafone, a global telecommunications company. It begins with an introduction to digital technology and its impact on businesses, followed by an analysis of Vodafone's aims and objectives, including the evaluation of digital technology benefits, its impact on the organization, and its relationship with business growth. The report outlines a project management plan, including cost, scope, time, risk, communication, and quality control factors. It also presents a Gantt chart and work breakdown structure for project activities. The research methodology, including primary and secondary data collection methods, is discussed, followed by an analysis of the research findings and recommendations for improving the implementation of digital technology within Vodafone. The report concludes with a self-reflection on the work undertaken.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of the study......................................................................................1
P2 Project management plan..................................................................................................3
P3 Gantt chart and work breakdown structure for the time frame of project activities ........4
P4) Small scale research by applying various methods..........................................................5
TASK 3 ...........................................................................................................................................7
P5 Analysis of research..........................................................................................................7
P6 Recommendations for this study ....................................................................................17
TASK 4..........................................................................................................................................18
P7 Self reflection of the work undertaken............................................................................18
CONCLUSION .............................................................................................................................19
REFRENCES...................................................................................................................................1
APPENDIX .....................................................................................................................................3

INTRODUCTION
Digital technology is defined to be a process of creating and employing scientific and
engineering knowledge. It aims to utilise computerised methods and systems in the process of
production so that better results can be achieved (Anderson, 2013). It has been experienced that
inculcation of technology in functions of a business leads to better outcomes and efficiency in
the tasks. Small businesses have also taken help from the digital tools and measures so that it is
able to effectively compete in the operating market. This assignment focuses on the
implementation of digital technology by Vodafone. It is an corporation catering the carrier and
mobility needs of people throughout the globe. This assignment intents to conduct a small scale
research on a the relevant theme. The data collected will be analysed and outcomes will be
ascertained so that understanding can be developed on the topic and recommendations are
offered.
TASK 1
P1 Aims and objectives of the study
In this present scenario to run a business in a effective manner it is necessary to have a
continuous evaluation, this will make sure about what factors are needed for sustainable market
so that it can grow for a long period of time (Becker, Kugeler and Rosemann, 2013). In this
phase, technology plays a vital role for any company. It assist them with improved techniques
which are very effective in nature. They help them to remain superior from their rival companies.
For advancement in their business it is essential to take certain steps which are out of the box. To
carry out their operations in a effective manner they need physical resources that can be
associated with digital technology.
To cope up with their better financial outcomes they should increase the level of their
customers this could only be possible through digital mediums. To give a tough fight to their
rival companies, it is necessary to implement appropriate set of technologies. It is the duty of
senior manager to create a perfect relation among digital and physical resources of any company.
Vodafone is a British multinational company which deals in providing telecommunications
facilities to their customers. They are using technologies which are according to recent trends
which is helping them in transforming their organisation. This give them profits and positive
outcomes for achieving their goals and objectives.
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A company can opt different technological tools so that they can increase their resources.
It assist them to to have a social connections between societies which is very important for
organisation to function (Botha, Kourie and Snyman, 2014). They ensure that services which are
provided by them are giving to their customers. It includes consumers experience with any
enterprise.
Vodafone is a company which gives good services to their clients which is assisting them
to carry out their work and make proper decisions for their organisations so that they can make
much profit out of that. Organisation is furnishing their clients with best achievable schemes like
chat anywhere, this is possible because of the network facilities they are giving. Thus,
implementing best technologies they are giving higher automations and productivity to their
company (Brenes, Madrigal and Requena, 2011). Some of the aims and objectives are given
below which are studied and they are as follows:
Aim: To determine the implication of digital technology in business activities - case
study of Vodafone company.
Objectives:
 To evaluate benefits of introducing digital technologies
 To know impact of digital tools on their organisation.
 To identify relationship between business growth and technologies that are implemented
by company. Recommendations for various steps through which they can measure technological issues
so that certain procedure may take place.
Research Questions:
 How to evaluate benefits of introducing digital technologies
 What is the impact of digital tools on their organisation.
 How relationship between business growth and technologies that are implemented by
company are affecting them.
 What are the recommendations for various steps through which they can measure
technological issues so that certain procedure may take place.
P2 Project management plan
Plans are the blueprint which any company make to take help for their future strategies.
Companies takes different projects on a regular basis so that they can achieve their set target in a
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given period of time. This compel them to introduce new products and services time to time. For
this it is important that organisation should recruit right person so that they can achieve their
objectives appropriately (Crane and Matten, 2016). This is the place where project management
can play a crucial role because they are the one who set a certain tools and tactics which are
required for obtaining their goals. Under this process monitoring of their workers, initiating the
plans are included. Vodafone ensure that they are providing all the resources which can satisfy
their needs. They should appoint capable candidates who can execute their findings in such a
way that risk of failure is minimized.
Some of the essential factors are included in this project are given below and they are as follows:
Cost: It indicates the expenses which are done by any particular company. While doing
any project cost is the thing which is first lookout for so that value of any organisation is not
reduced. Education, training process etc. are included in this process which will assist them in
introducing new policies and practices (Cusworth and Franks, 2013).
Scope: Scope is very important for undertaking any project. It calculate organisations
productivity which are affected by changes and new technologies. With out this factor it is not
possible to attain any goals or objectives. Educating them about various techniques will assist
their companies to cope up with their difficult problems.
Time: Time foundation has to be considered if they are handling any projects. They have
to complete their assignment in specific time which is given. Company can make profits if they
complete their task in particular duration.
Risk: Without his factor no company can gain its position they have to think something
which is different from others. Their main focus is on calculate risk factor which will there after
implementing any process. Vodafone company overlook all hazardous which can be avoided.
Communication: This tool can be act as an aid to any organisation but if there is
communications barriers between their customers than outcome may be negative (Doorley and
Garcia, 2011). Thus, it is essential to have a continuous process of give and take for solving
queries and problems. This cannot be happen if enterprise is not having suitable tools for
communicating with others. They can make this process more better by increasing their services
which is provided to their consumers.
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Quality control: Quality check is essential for satisfying clients needs and requirements.
Vodafone make sure that they provide best quality products to their clients so that are able to
maintain that I mage in front of their customers (McManus, 2012).
Therefore, managers are necessary for taking responsibilities and identify what all things
are essential for doing any projects. They are the one who manages to take possible ways
through which risk can be reduced.
P3 Gantt chart and work breakdown structure for the time frame of project activities
These are the tools which are integrated by the business firms for proper planning and
execution of different projects (Fleischmann and et . al., 2012). It is acquire by the project to
bifurcate the different component of project into small component which have to completed in
time limit. This is done for allotment of ideal time for all activities which are necessary to
execute the project of Vodafone in a defined manner.
Work Break down structure:
A work breakdown structure is the key project to deliverable that organise the team's
work into different department of Vodafone . Management Body of Knowledge defines the work
structure as deliverable oriented hierarchical decomposition of the work to be executed by the
project team of Vodafone. The hierarchical division of activities can be managed and monitored
effectively rather than supervising a whole project (Gharajedaghi, 2011). This led to change in
culture of cited organisation which will be categories on grounds of education, training,
development activities this is done for competing the competitor in effective manner. Vodafone
appoints skilled employee in each department for reducing the workforce inside the
organisation. This led to successful completion of project and resolve the smaller element
during the execution of the different projects. Vodafone apply work breakdown structure
according to the functions of the different department. Each department headed by its superiors
and skilled employee for better coordination them to perform effectively. It gives the qualitative
performance and reduce the workforce in the different department. It build better collaboration
between the superior and employees working in the organisation. Vodafone break down structure
design to bifurcate the whole work into various components into small component for
performing assigned task in all direction to attaining goals and objectives.
Gantt chart
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It is concern with the chart which helps in establishing all business activities in relevant
manner. It is a type of tools which is used by different business firms so it is appropriate to
measure various aspects of time, calculation of risk , cost necessary for completion of work in
stipulated period of time (Gustafson, 2012). This is widely used by the firms so that it helps in
identification of beginning and finishing time of each task which are used in whole project
work. Vodafone used Gantt chart in order provide most appropriate direction for performing all
functional activities in proper manner. It can be defined as the framing time scheduling which are
related to the project execution of projects completed by the company. The activities which were
broken down in smaller components and limitation of time is allotted under which the the
activities have to be achieved in the stipulated time. This chart also concern with time, resource
and progress which have been carried out in process. Vodafone works for the customer whose
teams are often active worldwide. Vodafone use Gantt chart for tracking project schedules which
are running in stipulated time (Hotho and Champion, 2011).
P4) Small scale research by applying various methods
There are several methodologies that an organisation uses to conduct their research as it
is beneficial for them in finding demand of customers. With help of these researches company is
to be able in fulfilling demands of customers in set time duration. Managers have two methods to
conduct their research and these are as follows:
 Primary
 Secondary
these techniques assist researcher in collecting data that will further help manager in decision
making (Kandelousi, 2011). Vodafone is using both techniques in finding new markets and
customers that will help in enhancing their market. And this action is useful in maintaining
market share in industry for longest time. There are some techniques that helps in data collection
like quantitative and qualitative.
Primary Data: It is called as fresh data collected by company researcher while considering
organisation objectives and reasons behind collection of data. It includes interview, scheduling,
questionnaire etc. here is a sample of questionnaire with 20 respondents. It is a most trustable
method. In this above report primary data collection method are used which help to draw valid
conclusion. For gather information and data researcher use questionnaire method of sourcing.
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Secondary Data: There are several tools that is to be included in this type of data and these are
internet, books, journals and newspapers. This uses adequate data that supports objectives of
firm. It is not as reliable as primary data as it was collected by other person with their specific
target. It is not belongs to recent and present time as it was collected earlier in time ( Lin and
Chen, 2012).
Case Study 1 – For improvement of production methods it is necessary for corporation
that they use various new and unique tools into it (McGeorge and Zou, 2012). Association need
to develop these methods that will improvise their products in future and this will bring strong
customer base for ventures product and creates enterprise as a brand. Main motto of company is
to find out navel potential marketplace.
Case Study 2: Vodafone is a telecom company that operates their business across the
globe. Every individual who is using services of this company knows that it provides strong
network at everywhere. Association uses data collection is to enhance their consumers base in
industry.
Data analysis: It is required for managers that they study collected data because this will
generate result that will further tell whether data is fulfilling enterprise's objectives or it need to
be more specific. Below is data type: Quantitative – This kind of data can be measured in numbers and could be analysed in
statistical format. It is done for identifying needs and demands of consumers.
 Qualitative – This sort of information includes satisfaction, willingness of purchase etc. It
can be represented by pictures and words. There are certain methods in it for example
interview, reports, focus team and many other (Markides, 2013).
Research Design – This is a concept that guides researcher with ways and directions in
which he has to go. This enables manager to evaluate different components of research plan.
Research approach – It is useful for examination of qualitative method. This heading
includes creation of hypothesis according to collected data.
Sampling – It means recognition of respondents on which whole research will be
conducted for accomplishment of corporation's goal. It contains two parts one is probability and
other is non-probability. It is associated low cost to management and this tool is used when
senior wants to collect data more quickly than other methods. This assignment is made on the
basis of 30 respondents (Matos and Silvestre, 2013).
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TASK 3
P5 Analysis of research
Questionnaire for Vodafone
Q1) What is the importance of digital tools and technologies within Vodafone?
 High Growth
 Economic Development
 High Profitability
Q2) Does cultural factors has a huge influence on Vodafone performance?
 Strongly Agree
 Strongly Disagree
Q3) What is the importance of culture for growth and development of Vodafone?
 Maximising productivity
 Unproductive services
 Higher motivation
 Improved harmony within organisation
Q4) The experience of customers can be improved by developing Vodafone performance and
productivity?
 Improved
 Not improved
Q5) Are advanced technologies helpful in developing innovative ideas for Vodafone?
 Yes
 No
Q6) The online training and development programmes are beneficial for business organisations
such as Vodafone Plc?
 Agree
 Disagree
Q7) The process of E-recruitment are useful techniques for Vodafone in order to invite more
applicants?
 Yes
 No
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Q8) Does advanced technologies helps in providing employment to large number of people in
growth and development of Vodafone?
 Satisfied
 Not Satisfied
Q9) The innovative technologies are useful for Vodafone in order to enhance their sales and
profitability ratios?
 Yes
 No
Q10) Provide recommendation as to enhancing organisational performance of Vodafone.
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Theme 1: Digital tools and technologies are important for each small as well as large business
organisation.
Q1) What is the importance of digital tools and technologies within an
organisation?
Frequency
High Growth 15
Economic Development 8
High Profitability 7
Interpretation:
As per the above given graph it has been concluded that Digitalization in the businesses
be it big or small is crucial.15 out of 30 respondents agrees with this statement and says that it
leads to high growth within the Vodafone 8 out of 30 respondents think that it leads to overall
economic development 7 out of 30 respondents think that digitalization leads to higher
profitability for the company.
9
High Growth Economic Development High Profitability
0
2
4
6
8
10
12
14
16 15
8
7 Column B

Theme 2: Cultural factors has a huge influence on organisational performance.
Q2) Does cultural factors has a huge influence on organisational performance? Frequency
Strongly Agree 25
Strongly Disagree 5
Interpretation:
As per the above graph it have been concluded that 25 out of the 30 respondents strongly
agreed on the statement “whether cultural factors has a huge influence on Vodafone
performance” and remaining respondents strongly disagree with the same,Hence,The impact of
cultural factors on the workings of the organization can not be undermined.
10
Strongly Agree Strongly Disagree
0
5
10
15
20
25
25
5
Column B