The Impact of Digital Technology on Wiser's Business Operations

This research project investigates the impact of digital technology on Wiser, a recruitment and creative organization. The report begins with an overview of the research, background information, significance, aims, objectives, and research questions. Chapter 2 provides a literature review, exploring the value of digital tools, the effects of digital disruption on business operations, and the impact on enterprise growth. Chapter 3 details the research methodology, including the type of investigation, research design, philosophy, approach, data sampling, and analysis. Chapter 4 presents the data analysis, and Chapter 5 offers conclusions and recommendations for Wiser to leverage digital technology for business development and achieving a competitive edge, supported by references and an appendix. The report emphasizes the importance of digital transformation for small and medium-sized enterprises, highlighting the benefits of digital tools in various aspects of business operations.

RESEARCH
PROJECT

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Over view of the Research...............................................................................................1
1.2 Background of the Research.............................................................................................1
1.3 Significance of the Research............................................................................................2
1.4 Aim of Research...............................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Question............................................................................................................3
1.7 Timescale and Graph........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Value of digital tools and technologies in the business sector.........................................4
2.2 Business operations that are positively affected by digital disruption in organisation....5
2.3 Impact of digital technology on business operations and growth of enterprise...............6
2.4 Methods through Wiser can develop their business and achieve competitive edge.........7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation........................................................................................................9
3.2 Research Design...............................................................................................................9
3.3 Research Philosophy........................................................................................................9
3.4 Research approach............................................................................................................9
3.5 Data sampling.................................................................................................................11
3.6 Data Analysis..................................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................22
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................26

TITLE: “The impact of digital technology on Wiser”.
CHAPTER 1: INTRODUCTION
1.1 Over view of the Research
After the advancement of technologies, digitalisation has changed the business various
aspects of trading and merchandising in marketplace. Over the previous few decades, traditional
business concepts and models has transformed into modern styles and methods switching the
activities of business organisation in more significant manner (Sweetser, English and Fernandes,
2015). The digital technology utilisation has changed the manner of influencing and operating
methods of business activities along with rendering more opportunities and choices of
developing business enterprises. The major benefits of this disruption of digitalisation has not
been only render to large enterprises and companies but specially to the small business
enterprises through providing them cheaper way to reach consumer, rendering ease in operating
business and leading to effective marketing and communication within an enterprise. In the
global market, mid-sized and small business enterprises has embraced the digital technology in
order to growth with more pace than competitor companies as per the investigation of scholars.
Therefore, there are various nations who are implying the technologies for the purpose of
connecting device, businesses and people. The research report will discuss the use and influence
of digital technologies on the business activities of Wiser. The company, Wiser is a recruitment
and creative organisation delivering a home for younger generations who are expecting and
dreaming big and more. The organisation is also aiming to create effective environment where
the creative requirements meets the hiring demands to create and transforms brands of employers
(Hughes, 2012).
1.2 Background of the Research
As the utilisation of small business enterprises has increased, numerous organisations are
taking initiative for their transformation of digital companies leading to the collaborative and
efficient working of different enterprises. The whole procedure carried out various positive
influence on different operations of business such as administration, management, operations and
personnel management leading to effective working of whole business entity in efficient manner.
Wiser, in order to execute their demands and business operation, entirely rely on the digital tools
and technologies that helps the enterprise in developing and sustaining market along with
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operating their business activities in more efficient manner. The organisation conduct online
surveys which assist them in improving and achieving major aspects of business. This is
essential to keep update and modify their business tolls and methods in regard of measuring and
achieving their targets and implied operations. Hence, this is effective for companies like Wiser
to evolve in competitive industry and smooth functioning of business through the assistance of
digital technologies and techniques in efficient manner (Drucker, 2012).
1.3 Significance of the Research
Main highlight of this research is focusing over the basic digitalisation concept and
implementation of their technologies and tools in order to earn more revenues and sales in
enterprise. The main focus over either large or small company is to assess and identify the major
variables carried out in the business operations after the disruption of digital technologies within
a business organisation. Therefore, there is vast use of digital technologies in the business and
commercial sector for reaching wide consumer and potential service user range along with
achieving the competitive edge (Casey and et. al., 2011). The major purpose of the referred
highlight of this project of research is to emphasise the major skills and knowledge in this
context along with various types of tools and their role in growth and development in regard of
operating activities and sustaining in marketplace.
1.4 Aim of Research
The development of research project should have certain aims and objectives that assist
investigator in shaping final outcome in specific direction. In this conducted project, the research
set criteria or aim of report i.e. “The impact of digital technology on Wiser”.
1.5 Research Objectives
The section of research project stress over some basic objectives which significantly
direct the entire evaluation and data accumulation in specific direction. Research is a systematic
procedure which demands for proper framing of objectives on the grounds of research tittle that
should assist investigator in complying whole process of research. Here are mentioned some
basic objectives of this project:
 To assess the value of digital tools and technologies in the business sector.
 To measure the operations that are positively affected by digital disruption in
organisation.
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 To ascertain the impact of digital technology on business operations and growth of
enterprise.
 To recommend the methods through Wiser can develop their business and achieve
competitive edge.
1.6 Research Question
Research questions are often based on the objectives of research developed by
investigator in order to achieve the main tittle. Research question is one of mandatory and
fundamental elements of an assignment that is conducted to assist the part of literature review
answering the previous scholar's findings in disciplined manner. Hence, here are discussed major
questions:
 What is the importance of digital tools and technologies in the business and commercial
sector?
 In which business operations, digital disruption has more effective rendering for a small
business organisation?
 What is the major influence of digital technology on the activities of business along with
its overall growth?
 What are the recommended ways through which Wiser can access to future development
and achieve competitive edge?
1.7 Timescale and Graph
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CHAPTER 2: LITERATURE REVIEW
According to How Digital Transformation Is Rewriting Business Models. (2017),
Literature review is one of the fundamental part of a research work report in which the researcher
conduct in-depth study over different aspects and points of several writers and points. This
sections assist in illustrating the better consideration as well as researcher ability to understand
the major issues and developments in relation of research topic. Various digital techniques,
variation and methods incurred in the sector of business in context of productivity and
performance management of an organisation. Previous analysis can also play major role in
developing the literature review in order to evaluate scholar's view and researcher in scientific.
Thus, under this section, organised literature review has been analysed in order to achieve
effective and factual outcome.
2.1 Value of digital tools and technologies in the business sector
According to Markham, (2011), Everybody understand the basic concept of digital
technologies and its rapid use in the business industry. The ongoing digital transformation has
facilitated more ongoing procedure within a business enterprise rendering more to the business
activities and performance. Hence, this have changed the way of business functioning leading to
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more growth and development within a working company. Technology carried out various
changes within the commercial sector whether it is the marketing methods or acceleration of
operational activities. This procedure of digitalisation initiated decade before which has
expanded its root deep in the business environment. Hence, this can affirm that technology
transformation has recently modified the working activities in drastic manner. Hence, the
importance of digital transformation in regard of sustaining in the competitive industry has
become major essential element. Here are mentioned some of the major measures for which this
is required to include digitalisation for growth:
Aim over Implemented Model's Outcome: Various business operations can be achieved
through the assistance of proper digital technologies that can assists in achieving business
outcome. Various processes can be met through the help of consumer and worker. Digital
technologies provide two-way communication that create effective communication bridge within
an enterprise. Hence, this is important for a business enterprise either it is small and large
organisation to execute a business model successfully through the assistance of digital techniques
and tools.
New industry and market expansion: Through, there are numerous ways through which
a business can enable deployment and expansion of business in different market. This has
become more valuable for an enterprise to optimise the tools of digital media for at-least
marketing and promotion as this is easiest, quickest and most influencing method to enter in new
market.
Persuasion for Services and Products: This helps in accelerating services and products
which are conceived. This can assist in persuading consumer for certain services and products of
any business enterprise leading more increment in the business organisation.
2.2 Business operations that are positively affected by digital disruption in organisation
As per the views of Hwang and Wu, (2012), In the present scenario of business, digital
technology has become one of the major part of operations functioning of business helping in
achieving business objectives. Digitalisation has not only rendered better communication but
also availed an organisation in accomplishing various purposes and activities in efficient manner.
Here are mentioned some of the operational activities in which technology has wider
optimisation:
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 More Faster and Comprehensive Communication: Radical development in interaction
has made the procedure more effective which is associated with different techniques and
tool of media. After inclusion of more effective, advanced and digitalised technologies
and techniques within the strategies of communication, enterprise can establish more
transparent, influencing and better communication with organisation. Resource Management: As this is complex procedure for managing resources especially
in smaller enterprise, digitalisation play wide role through creating more influencing
communication within the working organisation. The tour operators companies helps in
supervising and controlling resources along with using them in balanced manner. Management and Accounting: It has been known since ages that accounting procedure
is more complex which can ruin entire system cause of just single mistake. Also the
procedure of keeping entire data in files in traditional and unsafe way which made the
process of finding specific information more complicated. Hence, through the assistance
of digitalisation, small or large both companies can make the business procedure more
safe, quick, secure, authentic and smarter. This saves the labour along with avoiding the
heaps of files or documents.
 Personnel Management: Human resources are the main asset of a business organisation
who make coordinated efforts in order to attain their targets. Through the assistance of
digitalisation, company can easily manage their personnel through developing, enacting
and providing them ease in accessing information.
Henceforth, this can affirm from the above mentioned notion that digital technology has
made the process and operations of business easier through pacing procedure, activities and
outcomes of executed efforts of a company.
2.3 Impact of digital technology on business operations and growth of enterprise
According to Howard and Hussain, (2013), Technology can be performed or executed in the
business organisation as weapon tearing the barrier apart from the entrepreneurial ventures and
lifting the growth of company. This has been overviewed as the strategy of re-orient of business
organisation for reaching better working position along with solving company issues with certain
solution. The whole procedure shapes their strategic decision which can aid in shaping the
operational practices and decision of organisation through leading toward future development
and growth of business. This is a long term investment which seek for more innovation,
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invention, creative operation and discovery of new service and process within the business.
Often, in regard of performing specific functions set, different structure is set or purchased
within the company. Hence, there is wide range of activities and scope which the whole
techniques and procedure contain that lead to organisational development. Here are mentioned
some of the major aspects in which the process of digital technology affect that lead to evolution
of company:
Safety Benefit: Through the assistance of technological innovation, company can
implement advanced technological system within their safety and security formats that can aid
the whole company in achieving business objectives. Hence, transformation of safety system in
more digitalised format can lead to more safety and security in comparison to traditional
methods.
Saving Cost: this helps in saving the cost in various manner while operating a small
business organisation as they contain limited resources. The cost include labour cost,
manufacture cost, marketing and promotional cost etc. Hence, this is useful for a company to
manage digital technology in order execute the operations in more significant and cost effective
manner.
Management of resources: This helps in managing the resources through the assistance
digitalisation as it expand the various resources available for the company helps in attaining the
business objectives in effective manner.
Thus, different operations and business activities can be supported through the assistance
of digitalisation directing the whole company to development and more sustainability in the
business industry.
2.4 Methods through Wiser can develop their business and achieve competitive edge
As stated by Drucker, (2012), where an organisation get benefits in the industry through
performing various activities, digitalisation help the whole industry in achieving competitive
edge to the company. There are major two benefits types within the market i.e. differentiation
and cost benefits. A competitive edge exists in the enterprise which enable the similar
advantages to the competitors but less cost than their rivals, or another demerits of delivering
such aspects which exceed those services and products which refer to the differentiation merits.
The numerous manner by which a firm can meet their performance level as well as revenues
their competitive edge which are discussed as below:
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 Capabilities and Revenues: As per the reviewed resources, the competitive edge of
organisation need to develop their capabilities and resources which are more than their
rivals. Without the assistance of their competitors companies and comprising the method,
company can meet their replicate their operations and activities in performing more
practices.
 Creation of value: Wiser is a developing small business enterprise which is focusing over
the growth and expansion of business in various parts of the world. In order to attain their
business objectives, this is fundamental for enterprise to create a better and effective
series of value chain in order to achieve their business objectives. In respect of this,
vertical supply chain would be more effective manner that create downstream chain of
supplier that can help in creating the members channel. Hence through this, company can
achieve their competitive edge along with creating better value chain.
Therefore, the organisation need to implement the above mentioned methods and
techniques that can aid in achieving business objectives in more significant manner. Enterprise
can lead to better productivity and effective environment for attaining proper outcomes.
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CHAPTER 3: RESEARCH METHODOLOGY
The procedure of research methodology is being utilised in order to accumulate the data
and information for the major purpose of creating business in effective manner. This part
consists of basics of research report such as surveys, research publications, interview and other
methods of research report that can helps in creating more historical and presentable information
(Orton-Johnson and Prior, 2013).
3.1 Type of Investigation
There are various research types which can be utilised for the project. This is the duty of
researcher to optimise appropriate method in order to achieve business objectives. There are
major two types of research i.e. quantitative method which includes statics and data for the
purpose and qualitative that comprise behaviour and trait study of research report. This report
will use qualitative method for gaining more future along with quality.
3.2 Research Design
A research design refer to the framework which affirms the entire pattern of organising a
whole project. This consist of the methods, data accumulation techniques, cost, time, activities,
possible outcomes etc. There are various types of design in research i.e. experimental,
exploratory and descriptive. This report will undertake the descriptive methods in order to
analyse the details and in-depth study of undertaken study (Laudon and Laudon, 2015).
3.3 Research Philosophy
Philosophy in terms of research refer to the development, nature and source of research
lead to better knowledge. In another words, that can explained as the manner through which data
analysis and tracking is being made. There are two sorts of philosophy used while conducting an
analysis i.e. positivism and interpretivism. In order to accumulate descriptive method to perform
the qualitative research report, the project should opt interpretivism method for analysing and
evaluating proper method of evaluated report.
3.4 Research approach
The method of research can be defined as the effective tool through which an
organisation can carry out major research practices in more systematic manner. There are various
categories of research approach that can enhance and highlight major outcomes of entire report
i.e. deductive and inductive method. The referred research report will opt inductive method of
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research in regard of using and interpreting quantitative information along with figures and facts.
Main aim behind accumulating this approaches is to understand the relationship and pattern of
created theory and outcome (Casey and et. al., 2011).
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