The Impact of Digital Technologies on Telecom Plus: A Research Project

This research project investigates the influence of digital technologies on the performance and productivity of Telecom Plus. The project begins with an introduction highlighting the increasing importance of digital technologies in modern business, followed by a research proposal defining the research question, hypothesis, and a literature review. The methodology section outlines the primary and secondary research methods used. The research then conducts primary and secondary research, applies analytical tools to analyze the findings, and presents the results. The project also includes a reflection on the effectiveness of the research methods and considers alternative methodologies. The case study focuses on Telecom Plus, examining how the company utilizes digital technologies to enhance its operations, customer service, and competitive advantage. The project addresses research questions related to the importance of digital technologies, strategies adopted by Telecom Plus, the effectiveness of these technologies, and ways to improve performance. The findings highlight the impact of digital technologies on sales, revenue, innovation, and customer satisfaction. The conclusion summarizes the key findings and offers recommendations for Telecom Plus to further leverage digital technologies.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1) Research proposal which clearly define question and hypothesis with literature review3
P2) Research methods and approaches to primary and secondary research...........................8
TASK 2....................................................................................................................................11
P3 Conduct primary and secondary research by using appropriate methods and techniques
..............................................................................................................................................11
P4 Apply appropriate analytical tools, analyse research finding and data...........................14
TASK 3....................................................................................................................................22
P5 Communicate research outcomes in an appropriate manner for the intended audience. 22
TASK 4....................................................................................................................................23
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project......................................................................................................23
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes
..............................................................................................................................................23
CONCLUSION........................................................................................................................24
REFERENCES .......................................................................................................................25

TITLE
To identify the importance of digital technologies on enhancing organisational
performances and productivity ratios. A case study on Telecom Plus.
INTRODUCTION
Digital technologies are greatly enhanced and people can easily take advantages of the
new technologies In this modern world each business are focusing on expanding their
business operations all around the globe in order to enhance their sales and profitability
ratios. Most of the firms are using modern technologies in order to carry out their business
operations and satisfying customers thus maximizing their profitability ratios. Firms are using
new tools and technologies in order to achieve growth and success thus increasing their
revenues. As digital have implemented workers are able to do more productive work and
those who are working in Information technology departments are developing innovative
ideas by which firms can achieve success in their operations. It has result in achieving of
competitive advantages by firms thus retaining themselves for long time at market places.
Technological advancement have helped firms in order to gain satisfied customers who will
use their products and services. Organisations are able to retain loyal customers who will
increase their revenues and profits. Telecom Plus are firms which are running their operations
at smaller level in the economy and they are offering various products which are dealing in
electronically, gas, mobile services products etc. These firms have offered various services
like Wi-Fi facility, internet, . The main focus of firms are linked with development of new
products with value added features this is valuable in order to achieve gain attention of large
group of customers thus their sales and profitability ratios which are offered by firms.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review
The research report are evaluated on the efficiency and effectiveness of using digital
technologies by firms as they are helpful in maximising performances of employees thus
firms can attain profits by their operations. As there is advancement in technologies so firms
are focusing on using need tools and technologies for performing business operations thus
their performances will be enhanced. As there is growth in economy so firms are focused
towards adopting digital technologies in order to expand their operations and government are
making plans in order to make all organisations adopt digital technologies in order to gain
success in their operations. High authorities who are involved in business operations are

having the main responsibilities in order to analyse trends at market place thus products can
be developed according to needs and wants to customers thus retaining loyal customers who
will buy their products and products thus profits will be maximised. All the activities of
business are classified according to various sections which are working thus enhancing
growth and profitability ratios. Research and development activities are valuable for firms in
order to adopt technologies according to demands of people in the economy. The main
outcome of research is linked with evaluating outcomes of modern technologies by using
various tools and techniques by which growth can be achieved.
Aims and Objectives:
This is the most vital elements which are involved in research projects as all the
activities which are involved in research are involved in analysing the main aims of research.
This is valuable factors as they are giving guidance to research person in order to carry out all
their business operations in right directions thus achieving growth and development. The
main aim of this report is related with Determining the effectiveness of using digital
technologies thus performances of business organisations can improved. A case study on
Telecom Plus.
Research Objectives:
The research objectives are reflected as the most valuable outcomes of the project that are
helpful for research person in order to develop recommendations and suggestions by
analysing the whole situation. This can be achieved if the major components are related with
the aims of the project. The main objectives of research are evaluated below as:
 To evaluate the importance of digital technologies on modern era.
 To determine the methods or strategies which are adopted by Telecom Plus in order to
improve organisation performance.
 To ascertain the effectiveness of digital technology on developing organisation
Productivity and Performance
 To recommend various ways by which Telecom plus can improve their performances
thus gaining competitive advantages.
Research Questions:

The present research is based on evaluating effectiveness of modern technologies in
order to enhance performances of organisations. The digital tools and techniques are
beneficial in order to gain high competitive advantages at market places. The research
contains questions which are prepared on the basis of the predetermined objectives which are
valuable in order to identify the strong points which are advantageous in order to carry out
research activities in right direction. The main research questions are described below as:
 How to analyse the importance of digital technologies on the modern world?
 What are the different tools adopted by firms in order to enhance performance of
organisations?
 How to measure effectiveness of using digital technologies on working on Telecom
Plus?
 What are the different methods adopted by firms in order to gain competitive
advantages?
Research Issues:
At the time when research activities have been carried out the research investigators
had faced many problems which were not predictable by nature. The problems are inevitable
by nature and these can arise at any time and place, thus it is essential for researcher in order
to make effective back up plans by which issues can be easily resolved which affecting
activities of business organisations are. The most critical issues which are faced by researcher
is the time duration sin which activities had to be completed. The time of conducting research
was less thus they were not able to collect accurate information’s in desired time frames. On
another hand the other issue is related with cost factor as they were not having money in
order to carry out effective research. It is most vital factor for researcher in order to arrange
funds and capitals as most of activities which are involved in research are very much time
consuming and they were playing effective role in completing research activities. Issues are
also faced while collecting valuable information’s through respondents as it is very hard to
evaluate their nature, attitude and behavioural aspects.
Introduction results:
This is one of the most important parts of the research projects. It is very useful in
order to carry out all the elements of research in planned ways thus results can be effective.

The data which is gathered is applied by the researcher in order to do in depth analysis by
collecting data with the help of secondary sources. This is the most vital factors of research
which is linked with research person so he can move towards the right path by collecting data
and information from various sources which are available in the economy. In this part
decisions have been carried out by analysing the views which are given by investigators and
authors.
Analysing growth of digital technology in modern world:
In this modern world people are living very much busy life thus they are mostly
focused towards their personal life. The technological factors have greatly affected
performance of firms in both positive and negative ways. According to views of Shultz and
Adams, (2012) technological are valuable as they are giving ideas about how working will be
executed effectively in order to achieve success in their operations. Digital Technologies
have enhanced the overall sales and profitability index of firms as customers are aware about
the products which are sold by firm. Digitalization has resulted in proper knowledge about
the new products which are available at market place. Ideas are developed about how skills of
employees can be enhanced at work places and these can make organisation grow in specific
areas. Effectiveness of technologies are evaluated below as:
Maximising Knowledge Level: There are various tools and techniques used by
individuals in order to keep their life busy and enhance their present knowledge. The
development of electronic gadgets have made life of persons more comfort and reliable.
Internet has people to stay connected with one another and share their knowledge all around
the globe. They can easily get data on those topic on which have they interest to know new
things.
Ave time and cost: The innovation of technologies have helped people in order to
save their precious time and cost which they would have wasted on availing their basic needs
and desires. The online websites have helped customers to buy products in one click thus
their time is preserved of going to stores and then buying the products.
Identifying tools by which performance of business can be enhanced:
From the views of Ford, (2014) it can be evaluated that major aims of firms is linked
with making plans in order to enhance their sales and profitability ratios. This can be
achieved if performances of business are enhanced. Firms are more focused towards

establishing their strong images at market places as it helps them to gain competitive
advantages. There are different elements which are adopted by business in order to enhance
performances of organisations which are evaluated below as:
Enhancement in tools and techniques: Each firms are focused on adopting new tools
and techniques which are valuable in order to enhance performances of employees thus their
productivity and profitability factors can be easily enhanced. Thus employees are using their
skills in order to perform all their operations in effective ways.
Recruitment and selection: The main aims of each business organisation is related
with hiring talented employees who have skills and capabilities in order to achieve all the
targets which have been allotted to them. Telecom plus are running their business operations
on smaller scales and they have made plans according to which they will select the
employees for their business operations.
Performance Management: The sole responsibilities of managers at work place are
linked with monitoring performance of each individual who are working hard in order to
achieve all their goals. The performances of employees can be measured if they are making
comparison with other workers according to their past year performances.
Evaluating impact of digital technologies on Telecom Plus:
Technological advancement helps management to use appropriate techniques and
equipment’s to deliver creative and innovative products and services to people. Digital technology is
tactic which helps firm to enhance capabilities of subordinates. Employees create new and distinct
ideas which are implemented in system to provide unique things to customers. Telecom Plus is firm
which provides various services that is electricity, broadband, land-line, gas and mobile to public and
organisation. For providing these services, digital technologies help manager to deliver quality and
quick facilities to customers. Along this, organisation is even able to establish competitive advantage
and attract large number of people by providing them good network. Thus, these are various impact of
digital technology which are as follows:
Enhance sales and revenue: Telecom Plus uses digital technologies which define that customers get
good connectivity and services that is electricity, broadband. This helps firm to have adequate
customer base and attract large number of people to increase sales volume and profitability.
Increase innovation: Employees uses digital technologies and constructs unique ideas which are
implemented in system to provide creative facilities and services to customers. Telecom Plus uses
quality technologies which help firm to provide fast and adequate connectivity of mobile, electricity
and internet to customers.

The firms had to focus on designing plans and structures according to change in
business environment. According to views of Moser, (2012) there have been great changes in
business due to innovation in technologies and digitalisation. This factors have made easy
understanding of various factors thus stakeholders can perform all their business operations in
effective and planned ways. Digital technologies were valuable in order to enhance
performance of Telecom Plus which are evaluated below as:
It have made improvement in enhancing business operations, consistency and
flexibility in offering quality products to their customers.
It is valuable in order to keep record of clients
All the tasks are executed in desired time frames by which organisation can achieve
success in their operations.
The cost factors of producing different goods are secured in manufacturing firms.
It had made easy communication between buyers and sellers.
Employees can enhanced their knowledge level as they are using new technologies in
order to perform their business operations.
Digital technologies have given opportunities to firms in order to enhance their market
shares by developing innovative ideas for manufacturing their goods thus gaining competitive
advantages.
Tools by which firms can enhance their performance in order to achieve competitive gains
The main aims of business is linked with achieving target customers who will buy
their goods thus enhancing their sales and profitability ratios. The products which are offered
by firms should easily satisfy needs and wants of all their customers in order to gain trust.
The taste and preferences of customers are always changing by nature according to trends
which are arising at market places. The different ways by which performance of organisation
can be improved thus achieving competitive gains are evaluated below as:
Timely and effective services to customers: The main aims of each business is related
with satisfying customers by giving them quick response. Firms are offering online products
to customers thus their time and cost factor can be saved.

Ineffective management of resources: It is the sole responsibilities of all mangers in
order to adopt ways by which resources of firms can be used in effective and planned ways
by which firms will achieve success in their operations thus achievement of competitive
gains.
Resolving Issues: All the problems which are faced by customers should be resolved
in order to gain satisfied customers who will buy products offered by Telecom Plus thus
enhancing their profitability ratios.
P2) Research methods and approaches to primary and secondary research
This can be considered as the most effective part of research project which helps in
providing proper guidance in order to carry out all research activities in a right direction
(Rummler and Brache, 2012). The researcher mainly focused on implementing all the aspects
of research methodology in most appropriate manner so that work can be done in most
appropriate manner. This part of research deals in different applications which are connected
with various tools and techniques that plays most essential role in completion of research
work. This section of research is classified among various parts that are effective for
investigator to moving forward towards gaining proper and accurate result and output. Some
important applications are described as under:
Type of investigation:
It is the major responsibility of researcher to evaluate the type of research. It means it is
required for researcher to identify the type of research. It can be classified among two
essential parts such as qualitative or quantitative in nature. Qualitative research is based on
quality of data which are gathered by researcher through various resources and quantitative
research is based on quantity of accumulated data and information which are important for
conducting research in right direction. The present research is based on qualitative methods
as it has various facts and figures which are helpful in accumulating final result and output.
Research Design:
It can be consist as the most significant part of research which is widely applied by
researcher to as a blue print of whole activities which are involved in the research project. It
also helps in providing outline of research project in most significant direction. This can be
considered as the most effective process which included collecting, measuring and
assembling of data and information (Christopher, 2016). This section of research has various

components such as descriptive, exploratory and experimental research design. The current
research is based on descriptive research because it is most appropriate for whole research
work and helps in evaluating the data and information which are useful for carry out whole
research work in right direction.
Research Philosophy:
This part of research plays most effective role in gathering data and information by
the opinion and viewpoints of various writers and authors who are having significant
command on some specific topic or area. This section of research is divided among
Interpretivism or positivism philosophy. In this present research report Interpretivism
philosophy has to be taken into proper action because it is most effective in moving forward
towards right direction as the whole research work is depend on qualitative means.
Research Approach:
This is the most effective part of research methodology as it helps in providing a
proper direction to the whole research work, so that effective result can be determined. This
part of research has two major aspects such as inductive and deductive approach. In this
current research project inductive approach has to be taken in to proper action by researcher,
as the whole work is based on qualitative in nature and this approach is emphasizes on given
facts and figures that are collected by researcher.
Data Sampling:
This emphasizes on choosing the sample that replicates from the original population
and public. Researcher either adopts probabilistic or non-probabilistic sampling techniques as
per the requirement of project. In this current research project purposive sampling technique
has to be used in proper manner because it is more effective in gaining proper data and
information to carry out the whole work in significant manner (Rasula, Vuksic and
Stemberger, 2012). In this research work sample size of 60 people has to be taken into proper
action, in this regular customers of company are involved who are regularly taking benefits of
offered products and services of firm.
Data Analysis:
It can be consist as the most important part of research methodology which helps in
collecting data information through various sources. In this part of research collected data and

information has to be measured through thematic analysis, in this present research different
themes are prepared in order to determine actual result and outcome.
Ethical Consideration:
This is the most effective part of research which helps in identifying the strength and
weakness of research, so that it is easy for researcher to carry out the whole work in most
appropriate manner. Researcher faces various issues and obstacles at the time of conducting
any kind of research projects. Time and money can be considered as the major issue which is
tolerated by researcher while implementing whole research activities in well planned manner.
It is necessary for researcher to design a frame work in which all task are implemented as the
priority of work so that research work can be completed in desired period of time. Capital and
funds needs to be invested in effective manner so that profit can be accumulated through
completion of research work. It is the responsibility of investigator to keep personal data and
information about respondents more confidential, and ensure their customers about proper
safety and security of data, so that no one can take wrong advantage of information.
Researcher needs to focus on attaining goals and objectives in most appropriate manner.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
It has been analysed that there are majorly two type of sources that can be used by
researcher in order to conduct investigation in befitting manner. These are primary and
secondary methods. With the help of this, it has been located that data can easily be collected
in an appropriate manner. Description of these two are given beneath:
 Primary sources – Major factors of this type of resource are: questionnaire,
interviews, focus groups and many more. Authentic results can be gained through
primary method. 60 respondents has been taken with whom questions are going to get
asked so that benefits can be gained right on time.
 Secondary sources – Collection of data under this type of source can be done in an
appropriate manner with taking help of various things like newspapers, publications,
books, journal, websites and many more.
QUESTIONNAIRE
Name:

Age:
Gender:
E-Mail:
Mobile Number:
Income:
Q1) Digital technologies are valuable for growth and development of organisation?
 Agree
 Disagree
Q2) What are the major tools which are used by people in order to communicate with one
another?
 Mobile
 Internet
 Laptop
 Tablet
Q3) Which technologies are helpful in achieving growth and success at market place?
 Information sharing
 Communication across the globe
 Advancement in technology
Q4) Is digital technologies are valuable in order to expand business operation?
 Retaining talented employees
 Merger/ acquisition of two small business
 Hiring skilled people
Q5) Are you happy with the services which are offered by Telecom plus to their potential
customers?
 Satisfied
 Not satisfied
Q6) Digital technologies have a huge impact on growth of economic?
 Yes
 No
Q7) Rating which are given by customers as per their own experience.
 Excellent
 Good
 Average
 Poor