Assessing Digital Tools & Business Performance: One Communication Case

This case study investigates the efficiency of digital tools in enhancing business performance, focusing on One Communication. The research aims to measure the effectiveness of these tools, analyze their relationship with organizational performance, and determine their advantages for economic growth. Key findings reveal that employees improve work through time-saving, speed of information, communication, and accuracy. One Communication primarily uses online services and social media marketing to communicate with customers and employs systematic training programs to educate employees on digital technologies. The company provides additional services like marketing, recharge plans, and offers through digitalization. Internal communication relies on discussion forums, issue tracking, and messaging tools. Customers, particularly young and middle-aged self-employed individuals, are influenced by these technologies, driven by market forces such as mobile money, machine-to-machine communication, and cloud offerings. Customer reactions vary from initiators to late adopters, with the primary reasons for adopting digital technologies being improved audio quality and enhanced clarity. The study concludes that digital technology significantly eases and enhances business performance, making it a crucial tool for companies seeking to gain a competitive advantage. Desklib provides a platform to explore similar resources and solved assignments for students.

RESEARCH PROJECT

Introduction
• In today's digital world, every organisation is focused on digitalisation that is to
adopt latest technologies in their company to expand their business more
effectively.
• These technologies are helpful in enhancing the skills or working capabilities of
employees who are engaging there in their business.

Research Aims
objectives
• Aims: “To evaluate efficiency of digital tools as they are beneficial in improving
business performances” . A case study on A one Communication.
• To measure the effectiveness of using digital tools in modern era
• To analyse relationship between digital tools and organisational performance
• To determine the advantages of using digital tools for growth of economy
• To recommend different ways by which firms can enhance their organisational
performance thus gaining competitive advantages.

Theme 1: The main factor for employees to improve
their work through digital technologies
What are the main factor for employees
to improve their work through digital
technologies ?
Frequency
Time saving 10
Speed of information 8
Communication 5
Accuracy 7

Theme 2: One digital platform are mostly used by
One Communication to communicate their customers
Which one digital platform are mostly
used by One Communication to
communicate their customers?
Frequency
Online services 12
Social media marketing 8
Blogs 5
Videos 5

Theme 3: The kind of training program used by One
Communication for trained their employees about digital
technologies.?
What kind of training program
are used by One Communication
for trained their employees
about digital technologies.?
Frequenc
y
Systematic 25
Unsystematic 5

Theme 4: The additional services are provided by
company through digitalization's
What kinds additional services are
provided by company through
digitalizations.
Frequency
Marketing 17
Recharge 8
Plans 3
Offers 2

Theme 5: Internal communication tool used by One
Communication
Which internal communication tool
used by One Communication ?
Frequency
Discussion Forums 8
Issue Tracking 10
Private, Group messaging, Chat Tools 5
Social internet Software 7

Theme 6: Customers who are influence by digital
technologies
Which kind of customers are influence
by digital technologies?
Frequency
Young age with self employed 12
Middle age with self employed 6
Young age with job 7
Middle age with job 3
Old age 2

Theme 7: The market deriving forces that influence One
Communicate
What are the market deriving forces
that influence One Communicate?
Frequency
Mobile money 10
Machine to Machine 8
Cloud offerings 5
Over the top players 7

Theme 8: The customers reactions on new technologies
What is the customers reactions
on new technologies?
Frequenc
y
Late adopters 7
Adopter 10
Early adopters 9
Initiators 4

Theme 9 : The key reasons of digital technologies for
One Communication?
What are the key reasons of digital
technologies for One Communication?
Frequency
Improve audio quality 12
Enhanced clarity throughout coverage
rang
10
Greater efficiency 5
Less battery gain 3

Conclusion
• As per the above report it has been concluded that digital technology has made
our life more easier and convenient.
• It has become the most significant tool in developing performance of any
company in the market. As compared to earlier days it has become more handy,
anybody can use digital technologies to enhance their business and performance.

References
• Ackland, R., 2013. Web social science: Concepts, data and tools for social scientists in
the digital age. Sage.
• Belov, A. G. and Kravets, A. G., 2013. Business performance management in small and
medium businesses and functional automation. World Applied Sciences Journal. 24(24).
pp.7-11.
• Boons, F. and et. al., 2013. Sustainable innovation, business models and economic
performance: an overview. Journal of Cleaner Production. 45. pp.1-8.