Mr. Jones Watches: Digital Tools for Customer Satisfaction Research

This research project investigates the importance of digital tools in achieving customer satisfaction, focusing on Mr. Jones Watches as a case study. The project begins with an introduction that provides background information, highlights the significance of the research, outlines the aims and objectives, and poses key research questions. It also includes a detailed time schedule for the project. The literature review explores the importance of digital tools in enhancing growth, development, and customer satisfaction, as well as strategies for retaining loyal customers. The methodology section details the types of research, research design, data sampling methods, data collection methods, and ethical considerations. The data analysis chapter presents and interprets the findings of the research. Finally, the project concludes with recommendations for Mr. Jones Watches and a summary of the research findings. The project provides valuable insights into the relationship between digital tools and customer satisfaction, offering practical strategies for businesses to improve customer loyalty and drive sales.

RESEARCH PROJECT

Table of Contents
CHAPTER 1:- INTRODUCTION...................................................................................................1
Background of Research.........................................................................................................1
Significance of Research........................................................................................................1
Research Aims and Objectives...............................................................................................2
Research Question..................................................................................................................2
Time Schedule........................................................................................................................3
CHAPTER 2:- LITERATURE REVIEW........................................................................................5
CHAPTER 3:- RESERACH METHODOLOGY............................................................................9
Types of Research..................................................................................................................9
Research Design.....................................................................................................................9
Data Sampling......................................................................................................................10
Methods of Data collection..................................................................................................10
Ethical Consideration...........................................................................................................10
CHAPTER 4:- DATA ANALYSIS...............................................................................................12
CHAPTER 5:- RECOMMENDATION AND CONCLUSION....................................................18
Recommendations................................................................................................................18
Conclusion............................................................................................................................19
REFERENCES..............................................................................................................................20

Title: “To identify the importance of digital tools in achieving satisfied customers”. A case study
on Mr Jones Watches
CHAPTER 1:- INTRODUCTION
Background of Research.
Digital tools are those which convert organization to earn higher income in effective
manner. Basically, digital tools in company do help in minimising the waste of resources and
effective working can be seen and with such customers can be satisfied with quality products for
them. Research is that term which is considered as crucial part in firms nowadays. Hence,
research is conducted in market to gain a proper information and data so that entity can bring out
an better and effective strategy and decision in great way (Gamboa and Goncalves, 2014).
Moreover, it is conducted for somehow variety of reasons as to earn higher income and to attain
a competitive advantage in market. Customer in today's market is becoming more rationale in
nature and they even need quality in products which can satisfy them in perfect way too. The
main aspect of going with this research is too collect variety of data related to importance of
digital tools that could help in achieving an satisfied consumers. Mr Jones Watches is an unique
idea in the world of watches as because this has different collection of watch and having variety
of design. They were loosing market share just because of not properly using the technology in
right manner. Customers always look in for some different products and at reasonable prices too.
Manipulation of employee to work in right direction with use of digital tools somewhere can
make them to earn a great amount of profit as well.
Significance of Research.
There is a great importance of research in market for the organization as this could help
them to earn a good amount of profit. Although, if a research is conducted in effective way then
a excellent competitive advantage can be attained and gained. Basically, there is a main reason of
research is to collect information and data in correct way so that particular important decision
and strategy can be bought up. Mr. Jones watches has some unique and designed collection and
firm wants to have an large market share with the use of digital tools in great way (Nagle and
Müller, 2017). Even the customer are rationale in nature and they need to have an quality product
as research do help them to know and gather data related to there taste and preferences. As this
could help firm to produce an quality watches for the customers in perfect way. There is cut
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throat competition in market which needs to be analysed so that a effective step can be taken and
higher amount of money and profit can be earned too. Moreover, converting people and earning
money according to market scenario and thus they need to handle and maintain the management
in right direction so that effective working can be done. As with the use of digital tools a
company can manufacture a quality product and can provide an better services to the customers
in effective and better way.
Research Aims and Objectives
Aims: It is that for which organization work hard to attain and it vary from business to
business and for this specific research the aim is “To identify the importance of digital tools in
achieving satisfied customers”. A case study on Mr Jones Watches
Objectives:
 To determine the importance of digital tools for enhancing growth and development of
firms.
 To examine those ways by which firms can retain loyal and satisfied customers for long
time duration.
 To identify the relationship between retaining satisfied customers and digital
technologies.
 To recommend those ways by which firms can enhance their sales and profitability ratios.
Research Question.
This is such which direct researcher as what they have to find out from the market and
using there skills in effective way can help them to bring out something better in right contrast as
well. Some of the research questions are as:
 What is the importance of digital tools that help in enhancing the growth and
development in firms?
 What ways are there that could help firm to retain there customer for longer period?
 What type of relation a digital technology and customer satisfaction is having ?
 What recommendations are there which do help in enhancing a sales and profitability
ratios too?
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Time Schedule.
Time Schedule is such which do convert management of organization to get complete
there work on time without mess up. Basically, it means as splitting a work into different parts
for departments do that perfect working can be there and even quality production can be done in
effective manner. Work Breakdown structure is that which work and follow the norms of
organization and work in hierarchical per-forma as this help to divide the task and activity
according to the qualification of people in various department. This could help them to perform
in effective manner and leads to bring an positive environment in organization too. If with the
use of such the task and activity is done on time and work too then the firm easily can attain
goals and objectives in right prospect (Leeflang and et. al., 2014). Management of organization
has to handle and manage different scenario in better manner so that no wastage of resources can
be there and can also lead to have an higher point of working.
Time schedule is a kind of framework which provide every information as which task is
started on which date and it will be end on which date with predecessor too. As this could help
firm to collect information as which task is taking a more of time to get it completed. Particularly
for such firm can bring in with producing an effective policy and procedures that could lead to
minimise the taken by company to get it completed. Therefore, it has variety of implications on
firm as it also help in having an coordination in between the department and organises
communication in better manner among various division so that clear conversation can be there
and attainment of goals and objectives is there.
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Time Schedule does help company to work in better manner and leads to formulate the
policy and procedure that could make firm to attain a good amount of profit in right manner. If
the work is done in correct format that it also help to bring out image of company in right
prospect and customers can get attracted towards entity which could help them to attain goals
and objectives in proper way too.
CHAPTER 2:- LITERATURE REVIEW
Literature review is such which shows in depth knowledge for particular aspect and
topics too. Generally, there are many thing which do enclose and conceptual for having an
effective research.
a.) The importance of digital tools that help in enhancing the growth and development in firms.
According to Osterwalder and et. al., 2014 says that, digital tools are those which do help
in bringing a perfect working in organization that could lead to attain goals and objectives in
better manner. Digital tools are those which do convert people in firm to perform in right
direction and produce an quality watches for people to somewhere satisfy them in better manner.
If entity has used digital technology which include different aspects like social media use of
mobile tool and several others too that should help company to bring an effective working in
great manner. Basically, manipulation of employees in organization has to be there and needs to
inculcate new skills and knowledge of different thing needs to be there which could help them to
earn higher amount of profit and achievement of goals and objectives. Basically, with this
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particular thing a enhancement of business is there that could lead to bring out growth of firm
and development is there in right context as well. Even though digital tools also help in
satisfying the customer needs and wants. Moreover it is known that people in market are
rationale in nature and looks forward to gain a quality watch and Mr Jones performs the same.
Cut-throat competition in market is bringing many changes in business and even entities are
pulling in different thing in right contrast too.
In contrary to this Holliman and Rowley, 2014 says that, digital tool is that which do
bring many changes in an organization that also help somewhere firm to attain a goals and
objectives in right contrast too. Hence, performance of company do increases with help of digital
tools as they also revamp there position in market. Digital tools can help in various ways as this
can also lead to promote the firms product and also can help in attaining of aims and targets.
Digital tools in today's scenario can be considered as mandatory aspect for organization as they
are those tool which does help them to have effective working in firms. Basically, it is required
for firms use digital tools that could make them to bring work in right direction as well.
Importance of digital tools is such which do help in enhancing the performance of company that
convert entity to attain growth and development of enterprise. Even though, there are variety of
thing in organization which do show to have an effective working in right contrast.
b.) Different ways that could help firm to retain its loyal customer for longer period.
According to Thrive Hive says that customer loyalty is somehow a practise of business
which do lead to attract the consumer and leads to retain the customer in perfect way through a
great service and having an marketing tactics too. It is something that leads to pull in a perfect
bond in between business and ultimate customer too. There are variety of ways that could help
them to retain there customer for the longer period in great manner. Retaining a large portion of
customer for longer period may help them to earn good amount of profit as well. Some of those
ways which help in building loyalty of customer towards firm and few of are as: they do provide
an valuable content in perfect manner, it is required to have an interaction with customer on
regular basis so need and wants or any other recommendation would be there can be attained,
should abide 80/20 rule in perfect way thus out of 10 around 8 people should receive value to
customers in right way too remaining 2 should have chose by promotional material, even though
it is required to provide a loyalty program discounts and rewards in proper way that help in
creating interest in company and in last variety of things are there as update! Update! In correct
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way. These ways are those which bring in or create a proper loyalty of customer with
organisation.
In contrary to this Toma Kulbytė says that, digital tool company uses mainly to increase
the sales of company which do help in attaining a proper working which could make it to earn
higher revenues. Basically, making a retain of customer should not be underestimated in right
mannerism and writer says that it is very complex term to retain customer in effective way and
there are some of ways which might help in retaining a customer as: keep the VIP customer on
top priority that should help them to earn good amount as keeping the record for longer period
also help in gathering knowledge as how much sales has made in appropriate manner, it is
required to target customer with having an special offers for them so that they could somewhere
help in earning good amount with various special offers too, even can bring an policy to reward
something good which is somewhere having an profitable customers in correct format, even
tough they should have an personalizing to have an follow-up in right manner, even though it is
required to have an proper working, although in last there is scheduling time with there
customers. As these all thing needs to be done in better way as this could help entity to earn
higher profits and development can be there by having an perfect ways to retain them.
c.) Type of relation a digital technology and customer satisfaction is having.
According to Fitzgerald and et. al 2014 says that, there should be a better relation in
between the digital technology and should have an customer satisfaction as well. Relation is that
which do help in making a firm to get stable in market. Even though manipulating firm to bring
variety of changes in working scenario might help entity to produce an quality products in
watches that could somewhere satisfy different people in better manner with there product and
services in better manner as well. Digital technology do help company to provide various type of
information to large market that could attract the eyes of customer towards entity and increases
sales which direct make firm to attain a good amount of profit in great way. If customers are
getting an effective products which is having an quality in nature that help to satisfy the
customers with product and services.
In contrary to this Spiess and et. al 2014 says that, relation needs to bring out a part of
loyalty if customer in getting an satisfaction from product and services, once he/she lost
satisfaction then they need to shift on other product. Relation is required to be maintained and
handled by company with there customers in perfect mode which could help them to attain an
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higher income as well. Even though it is needed to conduct research for the same too as to collect
information as whether the customer are happy with Mr Jones watches or not if they are happy
then it is quite satisfactory and if they are not happy with performance and product both then
firm can bring variety of changes in there product and services which can help them to attain
better relation for longer period with them.
d.) Recommendations are there which do help in enhancing a sales and profitability ratios too.
According to O. Pappas and et. Al., 2014 say that, the digital tools are helpful to conduct
various types of activities such as communication, marketing and many other aspects which are
carrying out in an organisation. There are various types of promotional activities are conducted
by companies to promote their product or make people aware about quality of goods
manufactured by them. It is necessary to adopt several digital techniques because they provide
support to generate required outcomes on regular basis. These tools are helpful to complete
targets and goals of company in appropriate manner for attaining desired outputs properly. In
case of marketing, digital techniques support to make promotional activities more attractive in
order to attract new customers along with retaining the current ones to improve profitability of an
organisation. It is recommended that the firm can improve number of clients which facilitate to
boost up sales of particular product. Production of product can be done with innovative
technique will help to implement required features so that needs, wants and demands of people
can be completed in accurate way to attain their sat8isfcation for a lone time. This will facilitate
to boost up sales of an enterprise and improve image of the firm in changing scenarios of market.
In contrary to Hussain, Al Nasser and Hussain, 2015 says that the sales and profits can be
improved by making product or service in appropriate way so that taste or preferences of
customers can be fulfilled properly. It is helpful to implement digital tools into production
section because it helps to manufacture bulk of product in limited period of time. It will save
money and time so that distribution of goods can be done at desired time. This will render
support to make services available for clients as they can purchase required product easily and
compete their requirements. It is recommended that an organisation have to utilise an accurate
digital tool to improve their regular productivity in correct way by improving features of goods
so that it will attract new clients. This will results into boosting sales of firm along profitability
as well. A company required to attain growth of the business through using better tools and
techniques and grab more market share than other competitive companies. It will become
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possible through digital techniques as they render help to gain competitive advantage to increase
profit share properly. Overall, these tools provide support to manufacture an appropriate product
as per requirements of customers which helps to influence more people towards the brand and
then it will facilitate to boost up sales and profitability ratio as well.
CHAPTER 3:- RESERACH METHODOLOGY
Research is particular that thing that should explain as having an meaning in simple terms
which do help in gaining a perfect knowledge on a specific topic that should be done in right
context too (Subramanian and et. al., 2014). Basically, it is there that use of having an scientific
and systematic way is having an valuable output in great scenario, moreover, it is such which
manipulate and make people to inculcate information related to the problems and issues faced by
firms and having an variations in hindrance needs to solve those too. Research leads to collect
information of data and even though they also goes with organising with looking forward to
minimise the wastages as well.
Types of Research.
Even though, there are four types of research which do have an different condition and
also lead to opt for the better solution from out of these and some of those are as Quantitative Vs
qualitative, applied Vs fundamental, Conceptual Vs empirical and descriptive Vs analytical.
Mainly quantitative and qualitative is used by firm, quantitative is that term which do collect
information and data in form numerical basis and qualitative research is that which help in
collecting information in group too.
Research Design.
Research design is that which do help in collecting various types of arrangement in
conditions for having an analysis with information that do meet with aims and objectives that has
an some related purpose with economy too. Basically, structural concept is having an research
that needs to conduct and also having an blueprint for collecting information, measurement too
(Järvinen and Karjaluoto, 2015). Research design is having an considered and having an outline
of what researcher can also lead to write some hypothesis in with final state of research in
various implication. Even though, what, when, why and also having an draw with in systematic
design that somewhere also needs to have an necessary with relevance.
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