The Impact of Digital Tools on Posh Nosh: A Case Study Report

This report presents a case study on Posh Nosh, a small restaurant, examining the impact of digital tools on its business operations. The report begins with an introduction highlighting the increasing use of digital technologies by businesses to enhance customer engagement and service quality. It outlines the aims and objectives, focusing on analyzing the effects of digital tools on Posh Nosh and suggesting improvements. The management plan includes project scope, cost control, quality control, risk management, and communication strategies, with a Gantt chart visualizing the project timeline. The report details an action plan for the research, covering aims, management planning, primary and secondary research, data analysis, recommendations, and self-reflection. The report provides a comprehensive analysis of the application of digital tools, offering a roadmap for businesses seeking to leverage technology for improved performance and customer satisfaction.

Managing a Successful
Business

INTRODUCTION
In the recent scenario, digital technologies and tools used by most of the business firms
for increasing awareness and attracting high number of customers towards organisation. Along
with this, every companies tries to adopt clever and advance analogue tools so that company is
able to serve better quality of goods and services to their potential customers in an systematic
way. (Achtenhagen, Melin and Naldi, 2013) Digital tools and techniques are effective in
enhancing organisational performance and productivity at market area through implementing
right resource at right place. In this particular report Posh and Nosh is a selected company which
deals in food chain as the firm is concern on providing high quality and fast services to their
significant buyers. It is a small restaurant, thus here will be define actual impacts of digital
technologism on Posh and Nosh business firm. However, here will be used primary and
secondary sources for collecting and analyze the actual implications of digital technologies on
company. After that, as per the gathered data will be provides appropriate recommendations to
restaurant in an appropriate style.(Eckerson, 2010)
TASK 1
Aims and objectives of project
Title: The impacts of Digital tools of small firm: A case study based on Posh Nosh.
Aim: Every project has their own desired targets which project team wants to be attain in
an efficient way. (Keller, Parameswaran and Jacob, 2011)Thus, present report has one of the
major aim is to systematically analyse and evaluate the impacts of digital tools and techniques on
small business firm. Therefore, here has been chosen Posh Nosh restaurant it using digital tools
and techniques within the organisation for providing effective and suitable products and services
to etheir potential buyers as to satisfying their changing needs and wants. It helps to determine
different areas in which Posh Nosh company can expand their works as well as it can be provides
improved restaurant products and services as per the preferences of customers (Crane and
Matten, 2016)
Objectives: The Posh and Nosh is a small business firm and very much focused on
exploring their business and its activities at large scale through offering variety of food products
and services at market place. Due to this, they can set an effective image also can get proper
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satisfaction towards their expectations. Apart from this, selected company seek sto be prepare
and implement fastest manufacturing process of products and goods wt work place so that
employees will effectively deliver better services to consumers. Thus, this report has some
decided objectives and goals which employers of the firm wants to be achieve in future. Hence,
here will be systematically elaborated under follows: (Smith, Binns and Tushman, 2010)
 To set maximum 30 minutes time delivering order to customers because due to this high
number of customers can easy to attract towards restaurant.
 To analyse and evaluate the impacts of digital tools and techniques on business firm.
 Posh Nosh restaurant seeks to be enhance its sales and revenue by 15% to 20% in next 2
to 3 years thus it focuses on to adopt smart and advance digital tools within the
organisation. (Den Hertog,Van der Aa and De Jong, 2010)
TASK 2
Management Plan
Management is one of the major concept for every organisation because it mange to
succeed and control all over business act and operations successful systematic style. By this
action , employer of the company significantly perform their work and attain their goals and
objectives. Along with this, management plan is an important part of this report because with the
aid of this systematically tin identify and examine the hazard and trouble related to project.
However, management plan can be carried out as a cognitive process because it aids to succeed
and control all over operations due to this researcher will significantly attain their targets and
objectives. Additionally, it can get occurrence in the competitive market place. In order to this, in
which concluded some major concepts which helps to complete process thus all steps are
explaining under follows: (Law, Chen and Wu, 2010)
 Scope of project: This is the first step of management plan in this stage systematically
identify the major areas in which researcher will effectively conduct the research. Apart
from this, Posh Nosh restaurant is an small business firm of UK it dealing with food and
manufacturing sector. However, this assignment will systematically elaborating about
order process system of the company. Additionally, it aids to explaining about
communication process of the restaurant which used by employees with customers. It
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manage to attract and give fully atonement to consumers towards their inevitably and
postulate. Apart from this, it is required to establish the communication between external
and internal sources within the organisation so that worker can easy to understand
customers orders then effectively deliver their orders as per their expectations.(Giesen
and et. al., 2010)
 Cost control: Any business firm without finance cannot acquire success in the competing
market place. Thus, there should proper investment of fund in every areas. Sometimes, it
aspect directly affects on project procedure either positive or negative hence it is
necessary to be systematically analyse and evaluate this aspect in an impelling style.
Along with this, management plan concluded different activities therefore it is essential
to be develop effective plan so that researcher will significantly invest appropriate fund in
several areas. In the other words, researcher can be used primary and secondary sources
for allotting and investing fund. Also researcher must be use Gantt chart and critical path
method for managing and controlling all over project state and operations in an
impressive and prompt style. (Smith, Gonin and Besharov, 2013)
 Quality control: In the aspect of this stage of management plan, in which systematically
have to be manage and control quality of project in an effective style. Therefore, it is
necessary be set some effective quality standards so that project team will significantly
performed their tasks. Additionally, should be collect actual and reliable information by
the researcher so that can significantly identify the facts and importance of digital tools
and techniques at work place of restaurant.
 Risk management: Risk is an uncertain in nature thus it is directly impacts of company.
Therefore, it is required to be decently examine and assess all factors and causes taking
help of appropriate methods and techniques. Along with , this concept related with
management risk thus must be find out suitable method for resolution and reducing
problems in an order style. Basically, this study based on Posh Nosh restaurant it will aid
to define actual implication of analogue tools and proficiency. Additionally, this concept
helps to identify the major risks and factors of management plan. (Marks and Mirvis,
2011)
 Time: It is necessary to be set all major activities and operations of project in a organized
manner with needed time period for additive them. Thus, by the researcher should set up
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an effective time period for all project act .The team members will importantly perform
their given task. Apart from this, completion of activities and collection of information is
an major part of every project due to this researcher must be use Gantt chart and critical
path aspect in researcher process.
 Communication: It is one of the major element with the help of this can easy to share
and understand needs and expectations of customers. Therefore, it is necessary to
implement effective communication process with in the organisation. Along with this,
internal communication aspect helps to solve issues and problems of project though the
appropriate solutions. (Edmonds, 2011)
 Resources: This is the last concept of management plan, without required beginning an
researcher cannot get occurrence as well as not attain objectives and content. Therefore,
in which included technological, human resources, financial resources and so more. Apart
from this, it is necessary to be set and allocate appropriate resources in the process so that
researcher will importantly attain goals and objectives as well as can get success in the
competing marketplace place in an impelling manner.
TASK 3
Gantt Chart
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The every research report has included different activities and steps which helps to
achieve organisational goals and objectives in an effective style. Therefore, it is required to be
manage and control all operations so the researcher will get success in the competitive market
place. As per above represented Gantt chart, it aids to maintain all activities and helps to reduce
risk and complexity from project.(Gustafson, 2012)
Aims and objectives: This can be considered as the fundamental stage of this method, in
which research aims and objectives are clearly defined to each and every team member as to
contributing their vast efforts in attaining growth and success. Basically, research project totally
based on targets which should be systematically set in an impelling way. Along with this,
maximum 15 to 20 days for deciding and clarifying aims and objectives of research project. Due
to this,team member also can set their long and short term targets so that they can systematically
attain them in future.
Management plan: Management is an essential feature it assist to maintain and handle
all over business activities and its operations in a systematic or planned way. Due to this, all
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team members will importantly plays all their tasks and attain their targets. In the other hand, in
the management plan should be set scope, cost, time frame, quality standards, risk factors,
communication process and so more. With the help of management plan team members can get
success and achieve their targets. Apart from this, time is an important aspect of project it should
be systematically decide as per the project activities and operations. In the other hand, maximum
10 to 12 days are sufficient to make an effective management plan and arrange all activities in an
systematic style. (Kindström, 2010)
Primary and secondary research: Basically, this study settled on digitalisation with the
help of this can positively determine the actual influence of digital tools and techniques on small
business firm. Apart from this, it is necessary to be researcher must be effectively completing by
the researcher so that it can get success and achieve their decided targets. In the context of
primary sources, in which collect first hand information and data by the researcher from external
market place. Due to this, it consumes huge time competing as compare to secondary sources.
Data interpretation and data analysis: This is an important step of research process in
which effectively examine and measure the gathered information with the help of significant
methods and technology by researcher. Hence, researcher will significantly take better decisions
and identify the actual impacts of digital tools and techniques on business firm as per that result
of collected information. (Lambert and Enz, 2012)
Recommendations: After analysing and evaluating the collected information researcher
will significantly provides appropriate recommendations to Posh Nosh restaurant so that it can be
provide better goods and services to their significant customers. It also provide assistance in
enhancing organisational performance through implementing proper utilisation of resources. In
the context of present project, 5 days are sufficient to give effective recommendations of
restaurant. With the help of recommendations, employers of the firm can significantly change
their existing working system and implement some smart and the effective methods and
techniques.
Self reflection: This is the last stage of this process, it is totally based on researcher
views and ideas which were observed by researcher in the research process. Thus, maximum 4
days are sufficient to provide self reflection as per the behalf of research project. On the other
hand, it is necessary toe set all these activities in an impressive way so that all team members
will significantly performed their operations and achieve their targets. With the help of this
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systematic frame all activities are systematically completing in needed time with better results
and outcomes.
Action plan for the research
Action plan is an important plan of research project because it aids to manage and control
all over activities and operations in an systematic style. Thus, there are concluded some stages
which explaining under follows:
 People which are involved in this research: In the action plan has involved some major
persons who plays significant role in research project such as under below:
 Data analyser
 Worker of the restaurant for primary research
 Consumers
 Location of LR resources: In this step, carried out literatures which gathered from the
internet sources with the help of this researcher will significantly attain objectives and
goals.(Tajeddini and Trueman, 2012)
 Interview data: Effective survey of research project will be conducted from the 25th
November and it will be completed on 1st December.
 Location of data collection: Appropriate data and information collected through
investigator from the internal environment of eating place. With the help of this,
researcher can easy to identify the internal working environment of Posh Nosh.
 Data inputting process: Employees of the restaurant must be fill the actual information
in the questionnaire sheet.
 Data reviews dates: Analysed and evaluated collected data will be reviewed by
researcher from 25 to 1st December with the help of this researcher will significantly
attain their targets.
TASK 4
Research methodologies
It is necessary to be conduct appropriate research by the researcher with in the market
place for collecting actual and reliable information about an particular topic. Thus, there are
included several methods which can be used by researcher such as follows:
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 Qualitative research: In this method researcher will gathered feeling, views, ideas and
opinions of persons about an particular subject. With the support of this, investigator can
easy to identify and examine the different views of several persons. In which included
different methods such as questionnaire, survey, interviews and so more. It aids to shows
actual thinking and views of people about an particular subject. Apart from this, in this
report researcher can be used this method for gathering actual data and information from
external market place. (Matos and Silvestre, 2013)
 Quantitative research: In this method used numericals and mathematical techniques
with the help of them researcher can effectively calculate the collected data and
information in an effective manner. This method can be adopted by the researcher for
collecting financial data and records of the business firm.
 Primary research: Basically, in the research project has two major sources of collecting
actual and reliable information from the market place. It also can be known as first hand
data gathered method in which included different techniques such as questionnaire,
survey, feedback and observation. However, first hand information did not used by any
person so that it hard to collect by researcher in an effective and efficient style. (Brown
and Clinton, 2010)
 Secondary research: This is another one technique of collect information and data from
the external environment. While researcher used second hand data within research report
so that can be known as second hand information. In which included different ways such
as journals, websites, books, magazines, internet and so more. Second hand information
and data already used by others for getting success and attaining objectives.
In the other words, in this research project researcher systematically produced an
effective questionnaire on selected particular topic. Thus, here are representing appropriate
questionnaire with the of them researcher can collect reliable and authentic information from
external market place.
Name:
Age:
Gender:
1. What do you think internal order process of Posh Nosh company is beneficial or not to
deliver an order in lesser time to customers?
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 Agree
 Disagree
2. How was your experience while working in Posh Nosh Food Restaurant.
 Extremely good
 Good
 Neutral
 Not good
 Extremely bad
3. What do you think Posh Nosh have required to be use digital tools and techniques in their
internal process?
 Yes
 No
4. Posh Nosh company in which sector should adopt digital tools and techniques?
 Order processing
 Manufacturing
5. Which kind of digital tools and techniques are required for Posh Nosh restaurant?
 Computers
 Digital manufacturing units
 Cloud technology
6. What do you think Posh Nosh company is should adopt online delivering process within the
organisation or not?
 Yes
 No
7. Is Posh Nosh restaurant is taking huge time in order processing?
 Agree
 Disagree
8. What do you think Posh Nosh having a need to implement appropriate communication
process within the organisation?
 Yes
 No
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TASK 5
Interpretation of collected data and information
Theme 1: give the views for Posh Nosh company whether it is advantageous or not to
present an magnitude in greater time to customers?
Agree 18
Disagree 2
Agree
Disagree
Interpretation: by the given information in pie chart, with the aid of this researcher can easily
identify internal order process beneficial or not for Posh Nosh restaurant thus from the out of 20
sample size 18 persons said yes and only 2 persons said no as per their experience level with
selected company.
Theme2: People are having good experience for working at Posh Nosh food restaurant.
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